About Robyn Roste

My name is Robyn Roste and I'm a freelance writer in Abbotsford, BC. I help purpose-driven businesses translate their heart message into words so they can create meaningful connections with their customers.

Marketing Ideas for Writers Who Hate Marketing

It’s not like I haven’t written about marketing ideas or argued why writers need to pay attention to marketing before but it just seems to keep coming up.

Easy Marketing Ideas for Writers

Marketing tips for writers who hate marketing

So here we are again.

But what if you’re the type of writer who just wants to write and have people read it? You don’t want to bother with the muss and fuss of marketing.

Or maybe you’re the type of writer who thinks marketing means selling out.

Are you someone who thinks marketing makes you one of those pushy sales people who alienates friends and family?

I talk about marketing and give out marketing ideas all the time because I believe in its power to transform people’s careers and businesses.

Let’s get something straight: marketing doesn’t have to be like that.

So when I hear excuses like I’m too busy to do marketing or I don’t need to do marketing or I don’t have the money to invest in marketing I think…you don’t get it. None of those things are valid.

If you’re saying any of these things here’s what you mean: you don’t want to do marketing.

Marketing doesn’t have to take a lot of time and it doesn’t have to cost a lot of money.

And it’s fine if you don’t want to do marketing. But don’t expect people to find you.

“If you write it they will come” isn’t a thing. It doesn’t work like that.

End of tough love part. Beginning of marketing ideas part

I wanted to give writers who hate marketing (or are afraid of it) a few easy marketing ideas for easing in.

I do hope these help.

  • Learn how to incorporate your writing into casual conversation
    There is a way to talk about who you are and what you do without coming across as promotional or insincere. Figure this out and you won’t even realize you’re marketing
  • Focus on the benefits your writing offers others
    This is one of those amazing marketing things I love teaching people. Stop talking about YOU and YOUR work. Flip it around and talk about its impact. People don’t care about what you do, they care about the benefit they’ll get from working with you or reading your work
  • Talk about your writing on social media
    Consider your social media platforms as places where you can attract new readers. Talk about your writing in a natural way, like you do with your friends, and see who you can inspire

Just a reminder, these days if you’re a writer hoping to become an author, you need to do your own marketing.

And you need to do it long before your book comes out. No matter if you’re self-publishing or traditional publishing, you are the driver of the marketing vehicle.

If you want to sell books/get an agent/get a book deal/people to read your writing you have to accept marketing as a part of your life.

Other marketing ideas for writers

It's not like I haven't written about marketing ideas or argued why writers need to pay attention to marketing before but it just seems to keep coming up.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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It's not like I haven't written about marketing ideas or argued why writers need to pay attention to marketing before but it just seems to keep coming up.
It's not like I haven't written about marketing ideas or argued why writers need to pay attention to marketing before but it just seems to keep coming up.

Jessica Jones Playing with Fire Audiobook

On May 28 Marvel’s Jessica Jones Playing with Fire launched on Serial Box in immersive e-book and audiobook formats.

jessica jones playing with fire
Cover art by Annie Wu

I’m a big fan of books, audio and JJ so it makes sense I’m looking forward to this serialized adventure.

Here’s a quick synopsis but I’ll leave the Big Description below the audio sample for your edification.

We join with our favourite private investigator just as she’s giving self-care a try. Jessica is trying to live a healthier lifestyle (as in, no drinking during business hours, trying not to punch things, etc.) and she’s even trying to take less intense cases to take care of herself.

But when her latest missing person’s case seems too neat and tidy, she can’t accept it or let it go. This sends her diving headlong into a search for answers.

This is a 16-episode series available to read or listen to, delivered in bite-sized chunks on Serial Box.

Sample audio OF JESSICA JONES PLAYING WITH FIRE

https://soundcloud.com/serial-box-pub/first-listen-marvels-jessica-jones-playing-with-fire

Join Jessica Jones on an obsessive search for truth that leads her to an ancient and deadly magic

Her story isn’t over, thanks to this upcoming release on the premium reading and audio entertainment platform Serial Box. The next title in the original serialized fiction and audiobook series based on Marvel Comics brings a case to the superhuman detective leading to a supernaturally evil discovery.

On May 28 Marvel's Jessica Jones Playing with Fire launched on Serial Box in immersive e-book and audiobook formats.

In Playing with Fire, private investigator Jessica Jones is giving self-care a try. She's trying to live a healthier lifestyle (as in, no drinking during business hours, trying not to punch things, etc.) and she's even trying to take less exciting cases to take care of herself.

But when her latest missing person's case seems too neat and tidy, Jessica can't accept it or let it go. This sends her diving headlong into a search for answers.

WHO: The series is narrated by voice actress Fryda Wolff. The writing team is led by best-selling novelist Lauren Beukes, four-time Hugo Award-finalist Elsa Sjunneson, Zoe Quinn (Vertigo’s Goddess Mode), Vita Ayala (Marvel’s Nebula; Age of X), and television writer Sam Beckbessinger. 

WHEN: The first three episodes will launch on Thursday May 28, with new episodes releasing in weekly installments thereafter. The full season (16 episodes) will be available for $9.99.

WHERE: Exclusively on the Serial Box apps available on Google Play and the Apple App Store, and through the Serial Box website.

MORE: This is the third Marvel title to launch on Serial Box. Marvel’s Thor: Metal Gods and Marvel’s Black Widow: Bad Blood are currently available to listen to or read.

Podcast recommendations

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Networking for Freelancers

Networking is an important part of freelancing but it can be difficult discerning which events are a good use of time and which aren’t.

Networking for freelancers: make the most out of your investment

Networking for freelancers

Being at the right place at the right time and meeting the right person could make all the difference to your freelance writing business.

The good news is, there are many in-person and virtual networking events to choose from.

The bad news is there are many in-person and virtual networking events to choose from.

Here are a few ideas and suggestions for making the most of your valuable networking time and energy. And yes, this applies to you even if you’re an introvert.

Extra reading: How to Choose a Writers Group

Have something to say

I’ve mentioned this tip before (in Meeting Your Ideal Client in Person) but it bears repeating. Before the networking event, prepare a few talking points ahead of time. These will change based on the type of people you’re meeting with but here are a few examples.

  • Networking with other freelance writers? Think about industry questions you have or helpful introductions you can make. And why not prepare a few anecdotes about the writing life too?
  • Attending an event for business owners? Revisit your elevator pitch and make sure it’s updated and accurate. Practice it a couple times. Have business cards handy if it’s an in-person do
  • Participating in a writing conference? If you were teaching a workshop you would prepare ahead of time, treat conference attendance in the same way. Figure out ways to maximize your learning time but also your writing time. Prep answers to common questions like “What are you working on these days,” “What type of writing do you do,” etc. And think of a few creative questions to keep the conversation going

Prepepare ahead of time

Whenever I attend an in-person event I try and look at the venue layout ahead of time. This is especially helpful when I have meetings or appointments lined up and want to make sure I show up on time and avoid getting lost.

At a smaller event, perhaps at a restaurant, I try and get a sense for how formal/informal it is and how the flow works. As much as possible I like to have a handle on what’s expected.

Something I haven’t done well at in-person events, but something I always appreciate when others do, is having some sort of name badge to help ease networking. Printing branded lanyards from places like lanyardsfactory.com.au pullers help you ooze professionalism and avoid the dreaded question, “Sorry…what was your name again?”

Have swag, if it makes sense

Maybe it’s cheesy. Perhaps even old school. But when I look at my pen collection I see it’s 90% branded swag from businesses.

While I don’t recommend spending a fortune on merch or even putting much thought into it, good swag can go a long way.

When it makes sense, invest in good marketing materials and some pieces of merchandise that you know that people are going to find useful.  

Make connections and follow up

While it’s possible to book a new client or gain a referral in the midst of a networking frenzy, oftentimes the magic happens afterward. When you follow up.

So even if you’re not a business card person, find a way to exchange information. Here are a few ideas.

  • Ask for their email addresses to stay in touch
  • Or, if it makes sense, ask if you can add them to your email list
  • Ask for their Instagram handle (or other social media profile info) and follow them
  • Invite them to a future event they may find fun/interesting
  • Take a photo of them at the event and offer to text it to them (don’t be creepy!)

Once the event is over, start following up with your new connections and/or leads within a few days. This should start a number of productive conversations and may even develop into new clients down the road. 

Extra reading: How to Get More Email Subscribers

Look for extra opportunities 

If the event is a good fit for you and your business, let the event planners know you’re interested in being more involved.

This could include:

  • Speaking at the event
  • Helping spread the word ahead of time
  • Sponsoring a giveaway
  • Volunteering in some capacity
  • Joining the organization

Not only will this raise your profile, but it will also enhance your reputation as an entrepreneur and influencer in your sector, improving your credibility with potential clients. 

Calculate your ROI

While networking events are fun and all, it’s also important to evaluate their effectiveness for your business.

The return on investment calculation is simple. Do more of what works and less of what doesn’t.

Add up all of your costs, including travel, accommodation and time spent and then record the business impact of attending the event. Financial benefits like new clients or opportunities may not show up right away, so keep in mind the true value of the event may not be apparent for some months. Revisit your event ROI report every few months and update it. Give it time, but not too much time.

Networking is an important part of freelancing but it can be difficult discerning which events are a good use of time and which aren't.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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What are the Different Non-Fiction Genres? (Nonfiction?)

There are many non-fiction genres but people don’t give it too much thought at first. I guess it’s because the genre breakdowns aren’t as exciting as fiction. Even still, I think they’re pretty cool!

What are the Different Non-Fiction Genres? (Nonfiction?)

Whether or not it’s nonfiction or non-fiction (can someone help me? I really don’t know), if you want to publish a not fiction book it’s important to understand at least the basic breakdown of the genre.

Non-fiction genres

Let’s start with a big list of common non-fiction genres. Ones you’ve probably already thought of.

  • Journalism
  • Essay
  • Biography
  • Memoir
  • Science
  • Technical
  • Opinion (also called op-ed)
  • History

You still with me? Straightforward, ish.

But maybe you’re wondering why genre matters, why we’re talking about it at all.

If you want to be a freelance writer, knowing the difference between non-fiction genres will be a great asset!

First reason: you will know what type of writing you do (I write bios or I write history, for example).

Second reason: you will know what types of publications to pitch your writing to. If you write op-eds, for example, you’ll go to publications that publish op-eds. Not everyone does so it pays to know this before you pitch!

Third reason: if you’re thinking of writing a book one day, word count changes based on your genre. Yes, in non-fiction genres too! Understanding what you’re writing will make all the difference.

What are the Different Non-Fiction Genres?

Don’t worry, we can go deeper

Once you dive into the wonderful world of non-fiction writing you can get into the nuance of the craft.

Going deeper and refining your writing style by genre makes you a stronger all-around writer. It also allows you to offer more specialized services to your clients.

And, thus, charge more for your expertise.

Here are a few more examples to get your wheels turning. For the complete list head on over to Wikipedia.

  • Creative nonfiction
  • Dictionary/Encyclopedia/Thesaurus
  • Textbook
  • Theology
  • Philosophy
  • Handbook/Guide/Manual
  • Letter
  • Literary criticism
  • Academic

Yes these are all legitimate genres and ways you can write for money. So think big, think outside the standardized package and lean into your natural strengths.

Extra reading: What is Prescriptive Non-Fiction?

You may also like

There are many non-fiction genres but people don't give it too much thought at first. I guess it's because the genre breakdowns aren't as exciting as fiction. Even still, I think they're pretty cool!

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required

Do Better Business with Social Media Marketing

While it’s important to choose tactics that work for you and your personality in your freelance writing business, social media marketing can do a lot for discoverability and shouldn’t be overlooked.

Social Media Marketing for Business | Tips for Freelancers

Social media marketing for business

No matter if you’re a solopreneur or an established freelancer, businesses need to reach people (preferably their ideal people) if they’re going to survive.

The whole idea is to become known in your industry, building full and healthy business relationships with your prospects.

Honestly, the relationship-building aspect of marketing cannot be overstated. Everything in business points back to one-to-one relationships built on a foundation of trust and likability.

There are so many different ways to market and while it’s important to choose tactics that work for you and your personality, social media can do a lot for discoverability and shouldn’t be overlooked.

Since social media can take over your life I also wanted to add a disclaimer. This is a great tool for discoverability, to reach new audiences and build relationships. However, it shouldn’t be your entire business marketing strategy.

To demonstrate where I think social media marketing belongs I’ve created a little infographic for you

Freelance writers sales funnel

Here are a few reasons why you should consider adding social media into your marketing plan.

It’s easy

Most likely you’re already on at least one social media platform and you understand how it works. Start there and figure out natural ways to talk about your business.

This could be by

The most important thing is to find something that works for you and to stick with it. Just be careful not to fall into the trap of spending hours and hours worrying about your content or looking for the perfect hashtags. Set a time limit and stick to your boundaries.

It’s free

Posting on social media is free so why wouldn’t you do it?

Yes, many platforms are pay-to-play meaning if you want to increase your reach you have to put money behind it but even still, it’s a great opportunity to test your posts and see how your prospects and readers engage with it.

Just remember this is one spoke in the bicycle wheel that is your marketing strategy. Keep it simple, keep it in perspective.

Extra reading: How to Avoid Social Media Overwhelm

Social Media Marketing

It’s not as simple as random posts though!

Yes you can post anything and use social media as a thowing-spaghetti-at-the-wall type of expirament.

However, social media always is most effective when there’s a strategy behind it and a larger goal at play.

Take the way agencies work, for example.

  • They plan out all kinds of campaigns and strategies
  • They time their posts, thinking about people’s habits and interests
  • There are even social media marketing firms, like R6Digital, that focus on boosting a company’s brand through social media 

Extra reading: Setting Social Media Goals: How to Do It and What to Track

Billions of opportunities to be discovered

There are so many people surfing social media platforms at any given time, so if you post the right content on the right platform in the right way, you may reach your ideal client.

Of course, going viral is never something you can plan for or count on but it’s nice when it happens. And it won’t if you never post anything.

Need help posting? Try Seasonal Ideas and Prompts for Social Media

Social media is here to stay

Maybe you hate it and feel like there’s no point in figuring out social media because it will be gone soon. I’m sorry to say that’s probably not gonna happen.

While individual platforms may flex and flux the global connectivity phenomenon is something you’re just going to have to deal with.

I mean, unless you figure out a different way to be discovered. It’s definitely possible, yes. But I don’t know how.

Hate social media? Maybe you also hate marketing. Read this post → Marketing Ideas for People Who Hate Marketing

While it's important to choose tactics that work for you and your personality in your freelance writing business, social media marketing can do a lot for discoverability and shouldn't be overlooked.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required