About Robyn Roste

The short story is I'm a professional writer living and working in Abbotsford, BC Canada.

Post-Makeup Recovery Workout with Skindinavia [product review]

Skindinavia post-makeup recovery spray

Post-makeup recovery spray. Never heard of it? Me either. However, I’m familiar with Skindinavia and their spray-on primer (which I LOVE, by the way) so I didn’t hesitate to try out their newest product.

So, what is it?

In any skincare regime you employ you’ll use some element of cleansing, toning, and moisturizing. Where does post-makeup recovery fit in—toning? Well, sort of. It’s kind of a new category.

The big idea with this spray is infusing your skin with zinc, magnesium, and willow within five minutes of cleansing. This is supposed to help your skin recover from a long day of makeup wearing (I read zinc helps reduce puffiness) as well as help prevent breakouts and clogged pores.

I was most eager to see if it would make a difference to my lifelong blackhead collection. Could Skindinavia post-makeup recovery spray help me?

Short story: yes, yes it can. I’m so happy.

And here’s the long story

A man stopped me as I walked through the mall and asked if I had a skin cleansing routine. He was holding a jar of face cream and I felt my shoulders rise with anxiety in anticipation of the hard sell.

But he blocked my footpath so I engaged.

“Why?”

We got into a conversation about skincare—consisting of my deflecting questions about my age, amount of sun damage on my face, etc—and the next time I looked around I was inside the store. Oh boy. Shoving samples in my purse I backed out of the store mumbling about passing through this way on my way out (yeah right). I hated everything about the experience. I get the tactic—make the person feel bad about herself so she’ll purchase your magic cure. But…there has to be a better way!

Part of my issue is I’m not confident in my skincare routine. I try loads of products but have no real idea if they’re helping or not. Perhaps you can relate. All these anti-aging serums and creams and firming agents all look and sound good but which one will work for me? Who can I talk to who’s not financially invested in the product? I mean, YouTube reviews of course but where else?

This is why I’m telling you about post-recovery makeup spray today. So when you get hauled inside the face cream mall store you can say with confidence “I don’t need your $800 system, I have the $26 spray.”

(Because it costs $26.)

Most of all, I don’t want you to walk around feeling like an old fogey like I have been for the past few months. This little spray has added a lot of, well, recovery. My skin feels fresher and healthier. It may all be in my mind but I like how I feel.


The Post-Makeup Recovery Spray

SKINDINAVIA’S new Post-Makeup Recovery Spray has already become a favorite of top makeup artists to keep skin clear in between and after makeup applications. Our easy-to-use and highly effective formula quickly delivers a boost of key nutrients including powerhouse mineral zinc that is clinically-proven to help prevent breakouts and open clogged pores.

Simply spray on within five minutes of removing makeup. Our cutting edge delivery system works quickly to provide a blend of zinc, magnesium and willow bark to keep skin clear. Formulated to work independently or as a powerful first step in your current skin care regimen.

The result is clear, luminous, skin ready for your next picture-perfect makeup application.

THE FLAWLESS FACTS

  • Ultra-fast penetrating formula is applied when pores are most receptive to nutrients, within five minutes of removing your makeup
  • Our hero ingredient: Zinc. Research shows supplementing skin with can reduce breakouts by 50%
  • Zinc also protects skin’s lipids and fibroblasts (the cells that make collagen) and reduces oil production, preventing clogged pores
  • Developed in conjunction with top makeup artists looking to keep skin clear and luminous between applications. Used as a quick fix between long shoots
  • All SKINDINAVIA products are paraben-free and hypoallergenic. Cruelty-free

Champion (2017) [movie review]

champion movie review

Champion (2017) Review

Champion (2017) starts out as a race-car movie but after 30 minutes transitions to a forgiveness movie. Or, rather, a top 10 list teaching us how to forgive and why it’s so important.

Did I stir up a little drama for you? I hope so, because it’s worth the watch. In Champion, you meet Sean Weathers, the cocky know-it-all who’s at the top of his game, Gracie “Junebug” Weathers, his nine-almost-10-year-old daughter who steals every scene she’s in, Jack Reed, the big-city-business-guy looking to reconnect with his estranged son, and Ray Reed, the up-and-coming race-car driver (and estranged son).

Both families seem to be—on the surface—in good shape until an accident during a race changes everything. Sending everyone into chaos, families are broken, lives fall apart, and just when it seems like they’re on the brink of losing everything…forgiveness steps in.

champion screenshot

Sean and Jack are encouraged to work together fixing up lakeside cabin. They discover a top 10 list Ray wrote and decide to complete each item—the final task being “learn to forgive.”

The big idea in Champion is “forgiveness doesn’t erase your past, but it does help to rewrite your future.” Forgiveness isn’t easy, in fact, it was searched for and lost several times throughout the story. And the truth is, the characters had every right to hold back forgiving. The film explores the ideas of grudges, pride, humility, challenging yourself, letting go, breaking/keeping promises, and being brave.

Champion is a touching story with only a moderate amount of preachiness. I enjoyed the story (once the car racing part was over) and loved the top 10 list. That spoke to me. I always knew top 10 lists would save the world.

Champion hits theatres May 19, 2017.


Champion (2017) Synopsis

Race-car driver Sean Weathers was at the top of his game…beautiful daughter, top sponsors, the best crew money could buy and an ego that trumped them all. Just weeks before ending the best season of his life, he was in control—or so he thought. When a grudge series with another racer turns personal, the ego and arrogance that propelled him to the top causes a tragedy that sends his life spinning.

Jack Reed was successful as a businessman, but he struggled as a father. Just when they were reconnecting, he got the news his only son Ray was dead. Through his grief Jack discovers the truth that Ray had wanted to share with him, that the road to understanding and peace would have to begin with forgiveness.

Andrew Cheney (BEYOND THE MASK) stars with Gary Graham (Star Trek “Renegades”, ALL THE RIGHT MOVES) and Robert Amaya (COURAGEOUS, MOM’S NIGHT OUT). Directed by Judd Brannon (WAR ROOM), the film is produced by Brannon Pictures.

SockDock: Solving the Case of the Missing Socks Since 2017 [review]

You know how you put two socks into the wash and one comes out? It’s a weird game socks play to make you double check your sheets and pockets in case they’re hiding. Good thing SockDock is here so I can stop playing hide-and-seek with my socks.

SOCKDOCK

A year ago I moved homes and my laundry situation changed. In fact it was upgraded. I have a HE front loader and loads of space for hanging and while I’m grateful, one of my pet peeves is how the washing machine seal tends to eat my socks. Not all of them, just a couple. And sometimes if the spin is extra fast, some socks get pinned to the drum and if they’re the right colour…well, you get the idea. So I spend a lot of time hunting for socks. And that’s just me. My friend Kinneyland posted her woes a few weeks back and I have to say, the struggle gets real when there are a bunch of kids invited to this party.

Kinneyland sock capture

I try and keep my laundry-doing to the weekends but with these never-ending rainy days I’ve been forced outside (the yard work must go on!) in less-than-optimal weather and my laundry pile is expanding into my workweek so when I was offered the chance to test SockDock I thought, yes. This will make my laundry life easier. This will stop my socks from hanging out in the nooks and crannies of my washing machine. Because I’m over it.

The idea is you collect your dirty socks and add them to the SockDock as they accrue. When the SockDock is full, you throw then entire thing in the wash. When they come out, they’re paired up and clean. If you’re doing it right, you don’t even put the socks away you just pull them off the SockDock when you want to wear them. And how can you do this? Because the SockDock is sold in pairs, one for dirty socks and one for clean.

I love the idea and I think it’s perfect for kids. I have more needs in the sock department so for me it’s not as simple as keeping everything in the SockDock and re-wearing the clean socks. First, because I have a million pairs of socks and I like wearing all of them. Second, because I hang dry a lot of my socks rather than put them in the dryer. But for the convenience of keeping my socks in pairs through the washing cycle…it’s worth the extra effort of adding them to the SockDock.

This is a fun and innovative product I hope will make your laundry life a bit better!

3 Easy Steps


Official SockDock Press Release

The Great Sock Mystery Is Finally Solved: Matching Socks is no longer a problem with the SockDock®

How many times have you done the laundry only to be completely bewildered by the fact that one of the socks from the pair you placed in the washing machine and dryer are missing? You throw 10 socks in the washer, but only seven come out! It’s Frustrating! Then you have a pile of unmatched, unsorted and unloved socks.

According to US News and World Report, Americans spend an average of one year of their life looking for lost or misplaced items. And a recent survey found that one out of four consumers would like to be more organized. Kevin Bunn, a father of two small children and a stay-at-home entrepreneur, is one of those “guys” that helps with the household chores, especially the laundry. He became very frustrated every time he did the laundry—he would throw the dirty matched socks into the washing machine, take them out, place them in the dryer and out would come a pile of solo socks no longer paired.

After countless research and trying many different solutions, it was apparent nothing worked, and he knew there had to be a way to resolve this common problem. With a background in mechanical engineering, sales and marketing, he invented SockDock® a simple and easy-to-use sock organizer designed to wash, dry and store socks from “dirty feet” to “clean and neat.”

“I am very excited to launch this new product, which I am confident households across America will appreciate—especially parents with children. SockDock® will help save endless hours of time. No longer will you have to search for matching socks, they will stay together in a tidy way,” says Kevin Bunn. “How many hours have parents spent in the morning trying to get their kids dressed and ready for school only to be delayed looking for a sock that matches?”

The SockDock® keeps your laundry room/home neater and less chaotic, but most importantly, it saves you money. Less mismatched socks mean you don’t have to buy new pairs and that leads to significant savings. There are no longer random socks sprawled all over the floor, or laundry baskets full of mismatched socks. In addition, this new product is child safe. Great attention to detail went into the design, to make it extremely durable and child safe. It is so easy to use, children as young as three years old can use this system. Here’s how it works in just a few steps:

Step 1: Hang one empty SockDock® on a doorknob or closet rod near a laundry hamper.
Place dirty socks on the SockDock® (secure the first pair of socks between the bottom two buckles—one pair of socks in each slot). Press the button on the buckle above the socks and slide it down to the socks. Add dirty socks daily.

Step 2: When the SockDock® is full of dirty socks, remove the hanger and toss into the washer & dryer with other laundry.

Step 3: Remove the SockDock® from the dryer and hang it in your closet.
Socks are neatly stored and organized in the closet, eliminating the need for a sock drawer.

The SockDock® is also ideal for traveling. When it’s time to pack for a vacation, socks are ready to go. Hang the SockDock® in your garment bag, or toss it in your suitcase.

This new laundry sock organizing system retails for $19.99 and is sold in pairs—one for clean socks and one for dirty socks. SockDock® is available in a rainbow of five colors: Light Blue & Black, Red & White, Dark Blue & White, Light Blue & White and Purple & Gold. Currently sold online at SockDock.com and in select stores in Clayton, NC. Plans for national distribution are in progress.

How to Create a Digital Business Card for Your Freelance Writing Business

Think of your email signature as a digital business card. It’s a perfect opportunity to promote your business through everyday communication.

Creating a digital business card for your freelance writing business

What if you had a digital business card that you could pass out to all your friends and colleagues to help you get paid work?

When you’re a hungry freelance writer it’s difficult to know where to look for work. Things like job boards, Craigslist, and cold emailing queries are what people lean towards but these are (in general) low paying, competitive, and an exhausting hustle. Your chances of landing solid clients are low so your pitch rate has to be high.

If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals. Even if you’re just starting out these options are available to you too. The trick is letting people know what you do and that you’re available so they think of you when an opportunity comes up.

Today we’ll focus on one of the easiest yet most overlooked way to put yourself in front of warm leads and set yourself up for referrals. It’s your email signature. We do almost everything by email so this is a golden opportunity to add a little bit about yourself and your business.

No, this doesn’t make you look desperate. Think of your email signature as a digital business card. It’s a perfect opportunity to promote yourself and your business through your everyday communication.

Here’s what a good email signature can accomplish.

  • Makes you look professional
  • Advertises your expertise
  • Lets people know you’re available
  • Lets people know how you want to be contacted
  • Serves as free marketing
  • Is professional and shows you’re serious about your business
  • Makes it easy for people to contact you

Convinced? Great, let’s do this.

Already have one? Wonderful! Take a few minutes to review your email signature and adjust as necessary.

What should your digital business card include?

Best practice recommends between four and seven lines for an email signature (although I say less is more here), so pick and choose the information you will include. Some suggestions include the list below.

  • Your name
  • Your title/type of writing you do
  • Company name (if relevant)
  • Contact information (How do you want people to contact you? Remember including your email address is redundant)
  • Website address (link here to your professional site or the site you want prospective clients to see—where they can learn more about you and your services)
  • Tagline (what sets you apart from your competitors) or marketing message
  • Social links (if relevant, and only if you want your prospective clients to see)

Avoid adding images—most people have image blockers or read email on phones these days. If you feel you need your photo, logo, or social icons then use a service that will embed it into your email signature like Wisestamp or Hubspot.

Another tip is keep your email signature brief. There’s no need to list every social platform. Dial back your contact information to the best way people can reach you and your best website, which will give people more information about you and your services.

I’ve linked instructions for adding your signature to your email below.

  • Adding your signature in Gmail
  • Adding your signature in Outlook
  • And don’t forget about your smarphone!

  • Adding your signature to your iPhone
  • Adding your signature to your Android

Be brave, put yourself out there!


This post is an excerpt from the five-day marketing challenge. Want to get your marketing efforts organized? Take the challenge!

I’m up for the challenge!

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Top Five Spring Cleaning Essentials [roundup]

SPRING CLEANING ESSENTIALS

I know the snow isn’t gone for everyone but it is for me (although I’m still waiting for the sunny days) and as a result I’m feeling the itch to get my spring cleaning on and bin the purge. But I know I can’t do it all. To avoid overwhelm and failure, this year I’m keeping things streamlined and simple. Here are my spring cleaning essentials for the busy person who has better things to do but still really really really wants to spring clean.

Top Five Spring Cleaning Essentials

  1. Make a plan
  2. I love this spring cleaning planner from Living Well Spending Less. Not only does it force you to clarify your “why” and break down your cleaning plan into manageable steps, but it gives you space to write your top five spring cleaning goals. I love it! And even better, it’s a free download for a limited time.

  3. Make your own cleaners
  4. Spring cleaning doesn’t have to be expensive. If you download the spring cleaning planner jump to page 13 for a bunch of DIY cleaner recipes. Of course my favourite is my DIY Shower Cleaner followed by my DIY Window Cleaner.

  5. Purge your closet and create a capsule wardrobe
  6. I’ll admit, this is the one I haven’t quite completed. I do quarterly “wear everything in my closet and get rid of everything I won’t/can’t wear” events but haven’t been able to pare down my wardrobe to a capsule-size…yet. But it’s a goal. One I’m circling. I love this how-to guide from The Urban Umbrella although if you’re just looking for a cheat sheet, this is a good one.

  7. Sell your extra stuff
  8. I love this tip from Side Hustle Nation. Embrace the purge, then sell it. Just because you’re not using an item doesn’t mean it’s not valuable or usable. In fact, it may be just what another person is searching for. Why not make a few bucks off your spring cleaning? I don’t know about you but it sure motivates me!

  9. Spring clean your email
  10. No kidding! Just because you don’t trip over your virtual files doesn’t mean they don’t overwhelm you. I remember a time when 600 emails in my inbox was normal. What!? Too many! These Email Inbox Management Tips from Fizzle were just what I needed to take my overflowing inbox by the horns and get it down to zero. True story. I got my inbox to zero and every Friday I spend a few minutes getting it back down to something reasonable. And I can’t tell you how amazing it feels.

Alright! These are my spring cleaning essentials—I hope you find some inspiration from this list or at least the courage to tackle one pile of junk this season. Oh, and I hope you’ll get unburied from the snow soon.