About Robyn Roste

The short story is I'm a professional writer living and working in Abbotsford, BC Canada.

LIST LOVE Introduction to List Building

These days I’m too busy for “just in case learning” so just in time resources like Jennifer Maker’s List Love is PERFECT for my busy schedule.

LIST LOVE Introduction to List Building

List Love: Introduction to List Building

Because I’m obsessed with all things platform, growing my email list is something I’m focusing on. Sure, social media vanity metrics feel good and make my friends jealous but when push comes to shove I know my time is better spent elsewhere.

In less than 12 months, craft blogger Jennifer Maker grew her email list to 20,000 subscribers. At the time she didn’t know she was doing anything extraordinary but when her friends and fellow bloggers started asking her for her secrets she knew she was on to something. That’s where this short (free) ebook came from: her willingness to share what works for her with her community.

Because I’m not really into crafting I haven’t heard of this maven before this year but I’m so glad I have now! I’ve read two of her ebooks and taken one of her courses and am impressed with her openness to share her tactics, metrics and strategies.

I hope when I start publishing books I can be just like Jennifer Maker.

By the way, did I mention this awesome little ebook is free? Grab your copy with my affiliate link here and if you purchase anything from then I’ll receive a small commission at no extra cost to you. It’s an excellent, quick read and I know you’ll take something away you can implement today.

These days I'm too busy for "just in case learning" so resources like Jennifer Maker's List Love is PERFECT for my busy schedule.

List Love By Jennifer Maker Synopsis

So you’ve heard you need a mailing list for your blog, but you’re not sure how to start one? Or maybe you already have a mailing list, but you’re really struggling to get people to sign up for it? 

I can help!

I grew my mailing list to 20,000 subscribers in less than a year on a new blog domain. My mailing list alone was responsible for earning more than $12,000 on my very first product launch, less than a year after launching my blog. And it’s earned me thousands of dollars in affiliate revenue in my first year as well! Best of all, I have built a solid audience of devoted fans that I can connect with at any time without worrying about social media algorithms.

My LIST LOVE mini e-book is the perfect introduction to list building. It’s packed with real information and helpful tips, including real-life examples from my blog and my mailing list.

In this FREE e-book, you’ll learn:

  • Why you need a mailing list for your blog
  • Why it’s so important to start your mailing list as soon as you can
  • How a mailing list can have a tremendous impact on your blog’s success and earning potential
  • Why emailing your people is so powerful
  • How to sign up for the best mail service for your needs
  • How to get started building your list

PLUS you’ll see real results from my mailing list that have earned me significant income in my first year of blogging!

Get the free ebook here.


Other Email-Related Posts

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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Seven Steps to Confident Writing by Alan Gelb

It may surprise you to learn that confident writing has little to do with natural talent. In fact, most of what makes writers confident (and competent) boils down to mastering the basics.

Seven Steps to Confident Writing by Alan Gelb

Seven Steps to Confident Writing

Author, coach and communications consultant Alan Gelb teaches his students that writing is not something to get right or wrong. Instead, it’s something to work at. In his book Seven Steps to Confident Writing, he organizes his proven coaching into sections, teaching skills such as:

  • Writing to an audience
  • Clarity and brevity
  • Sentence structure
  • Tone

The seven steps include seeing the big picture, gearing up and revelling in the amazing, expandable, elastic, evolving sentence. Gelb takes readers on a journey from shifting the way they think about writing, through key grammar, word usage and writing rules and finishes with polishing (what he calls lapidary work). He uses examples from his own career to help readers understand how mastering the basics can lead to a career as a writer.

Entering the world of copywriting turned out to be a great thing for me, not just because it provided a good steady income, but also because it helped me become a far more precise writer.

Alan Gelb, Seven Steps to Confident Writing

Gelb has been a writer for more than four decades and uses common examples from his students’ (and his own) work throughout Seven Steps to Confident Writing. However, he never comes across as condescending or superior. You get the sense he genuinely wants you to become a confident writer.

Filled with helpful case studies, templates and samples, Seven Steps to Confident Writing is an inviting, encouraging read. Are you ready to become a confident writer?

Seven Steps to Confident Writing synopsis

Not everyone is a natural writer. In fact, most people don’t think that much about writing until they’re called upon to write something like an office memo or a wedding speech and find themselves paralyzed with self-doubt. Author and writing coach Alan Gelb specializes in helping anxious writers find their voice, drawing upon techniques that can improve anyone’s writing, sometimes in a matter of days. His compact and easy-to-use guide demystifies the writing process and shows readers how to sculpt concise sentences, shape well-structured paragraphs, polish a final draft, and combat procrastination. Best of all, readers will see for themselves that writing is not an inborn talent but a skill that can be mastered with a bit of patience and perseverance.

Seven Steps to Confident Writing was published on March 12, 2019 by New World Library.

Other Book Reviews

It may surprise you to learn that confident writing has little to do with natural talent. In fact, most of what makes writers confident (and competent) boils down to mastering the basics.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required

Small Business Website Tips

You’re probably here because you heard that you need a small business website. And you’re like, OK, great. But what does that mean? Here’s a quick look at seven key pieces of information to include on your website.

Small Business Website Tips

Small Business Website Tips

No matter how small your business is, a website is par for the course these days. It’s the one place where you have complete control over your message and branding. Your website is the hub for your marketing strategy. Another amazing benefit? It’s open 24/7, allowing you to generate leads while you sleep. In order for your website to do its job well, there are a few key elements to include on your small business website.

1. Simple Website Name

When it comes to your small business website URL, keep it simple. You want visitors to by able to type your domain name from memory as well as tell their network about it. Don’t be clever and avoid made-up words, dashes and numbers. This is confusing for people and it also causes SEO problems. And whenever possible, use the dot com domain, as this is the one people are used to typing.

2. About Page

When a prospect or potential customer is browsing one of the first things they’ll do is look for your business profile in order to see what your business is about. You want them to learn about you! Make this page accessible and the content compelling. This is another opportunity to build trust. If you’re stuck on what to write, here are some great tips for an about us page. And if you need more evidence, here’s a case study where we tweaked the content of an about page, which resulted in transforming a small business.

This page could also be called something similar like bio, the company, meet your expert, experience, who I am, my story, profile, etc. I’ve called my about page “Why Me.”

3. Relevant Contact Information

No matter what type of business you run, you should include a way for people to contact you. Think about how you want customers to get in touch with you and list those methods on your website. Make it easy. When you seem like a real person online it builds trust and community.

4. Links To Social Platforms

Give your prospects and loyal customers a way to connect with you socially. You don’t need to list EVERY platform you’re on, but try and link to the ones where you’re the most active. Social media offers a great opportunity for your business to stay top-of-mind in an organic way. Just make sure you’re posting valuable content consistently.

5. High-Quality Articles

Nothing allows your sparkling personality to come through like a blog. Oh wait you don’t want a blog. OK how about thought-leadership articles? Can you post some of those? I don’t know what it is about the medium, but it WORKS! It both drives traffic to your site plus gives people a reason to come back to your site, even after they’ve read your about page.

6. Reviews and Recommendations

Reviews, recommendations and endorsements from previous clients and customers matter. I know you know this. If you’re browsing a site and are wondering if you should hire someone/purchase from someone you check out the reviews. It’s what we do. You can ask for reviews (on Google, Facebook, LinkedIn, whatever) from clients as part of your marketing strategy. However, if you’re feeling awkward you can also offer some sort of an incentive to get reviews.

7. Clear Calls To Action

One of the easiest ways to convert visitors into leads is to tell them what you want them to do. This could be encouraging a sale, subscribing to an email list or asking for a review. Whatever the desired action is, make it clear and your ask direct. Some small business websites use buttons saying “Buy Now” or “Sign Up Here,” while others use pop-ups and pop-overs. Test different calls to action to see which ones work best for you.

Bonus tip: By the way, if you’re getting traffic but they’re bouncing without taking action, you can learn more about why this may be happening.

You're probably here because you heard that you need a small business website. And you're like, OK, great. But what does that mean? Here's a quick look at seven key pieces of information to include on your website.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required

How to Set Up Your Google Maps Location

Here’s how to set up your Google Maps location and take control over your search results!

How to set up your Google Maps Location

How to Set Up Your Google Maps Location

Have you ever Googled yourself?

Google yourself.

Are you happy with what you see? Are you surprised? Or are you wondering if there’s a way to add that cool map thingy to the results? Then you’re in the right place. Today we’ll set up your Google Maps location and start taking back control of your Google search results. Thanks to Katt Stearns for walking me through how to set up your Google Maps location—I had no idea!

But first, why would you care about a Google Maps location if you’re a freelance-work-from-home-writer-person-who-works-in-her-pyjamas? Here’s why: Google search results. When you verify your location (and no, you don’t have to display your home address for the world to see) you control your Googleability. Want to show up when someone searches “business writers in Winnipeg”? THIS is how you do it. Or how about “social media consultant Alberta”? Yup, you can show up there too. OK, let’s do this.

What you need to set up your Google Maps Location

  • You need a Gmail account, so if you don’t have one go get one. I’ll wait
  • You need a street address. A real one, somewhere you receive mail. This is because in order to add information into your Google listing they send you a verification code in the mail so yes, you have to do this

What you do to set up your Google Maps Location

  1. Go to google.ca/business (assuming you’re Canadian, adjust the dot ca for your country as needed)
  2. Click “start now”
  3. Fill all in the business information but select “no” to “I deliver goods and services to my customers at their location” (we’ll come back to this)
  4. Click “continue”
  5. Add any additional details you feel necessary and select “yes” to “I deliver goods and services to my customers at their location” (coming back to this)
  6. Enter the region and radius of your services. Yes you can choose “the world” but if you want to show up in specific location searches or areas this is how you do it so get specific
  7. If you want your address to display in search and on your business location map then also check “I also serve customers at my business address.” If you don’t want your address displayed then leave this unchecked (told you we’d come back to this)
  8. Click “verify now” (top right-hand corner)
  9. Enter your details so Google can mail you a verification post card (see why you need a real address?)
  10. Once you receive your post card (up to 10 days) start back at step one and click “verify.” Here you can enter your five-digit code and get yourself discoverable, listed, and HIRED thanks to Google search

Nice, right?

Have you ever Googled yourself? Google yourself. Here's how to set up your Google Maps Location and take control of your search results!

Other articles

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required

Write Your Book in a Flash [book review]

If you are looking for a systemized approach to writing a book, Write Your Book in a Flash by Dan Janal is a practical resource you’ll enjoy.

Write Your Book in a Flash

Write Your Book in a Flash: The Paint-by-Numbers System to Write the Book of Your Dreams—FAST!

This is one of those prescriptive non-fiction books that is all business, in a good way. If you’re ready to write a book but are a bit stuck you’ll appreciate Janal’s jump-right-in approach.

Covering topics like overcoming blank canvas syndrome, framing your message and the secret to writing your book fast, Write Your Book in a Flash takes readers from wondering what you can write a book about to outlining and planning in 21 chapters.

There’s nothing fancy about this book. It’s a quick read, to the point and filled with tips and case studies. I’ll also note it was definitely written in a flash and not 100 per cent polished. That said, if you’re looking for a prosey literary piece on publishing then I don’t think you’d be interested in this book anyway.

So. If you’re ready to strap in and write but you’re wondering where to start, this is a great option.


Write Your Book in a Flash Synopsis

Do You Want to Know the Secret to Writing a Non-Fiction Business Book Without Wasting Time or Money?

Write Your Book in a Flash shows business executives, entrepreneurs, and thought leaders how to get focused fast, so you can write your book without tearing your hair out.

Most people dream of writing a book, but they get stopped in their tracks because of a fatal flaw. Without a clear system for writing a book, nothing gets finished.

The secret to completing a book quickly is to have a system. Unlike books that show you why you should write a book, this book actually shows you how to write a book! You’ll discover:

  • How to write a simple outline that makes the writing process faster and easier
  • How to research interesting ideas, stories, and facts so you never run out of ideas or information
  • Overcoming “The Imposter Syndrome” and other limiting beliefs that stifle nearly every would-be author
  • Clear examples that show you what to do (and what not to do)
  • Empowering exercises that show you how to write better and faster
  • Simple how-to steps anyone can follow to write a book

You’re about to learn a simple and proven system for writing a book that matters.

Even if you hated writing in the past, you’ll finally feel good about writing your book. Most importantly, you’ll have all the tools you need to get the job done!

A Step-By-Step Guide to Writing Your Book

This is the perfect book to read if you are a thought leader, entrepreneur or business executive who wants to write a business book to build your personal brand, open doors to new opportunities, and leave a legacy of wisdom to future generations. Business leaders who write books get more clients at higher fees, have more impact, develop more credibility, and have more influence where it matters most: in front of clients, customers, and prospects.

Unlike other books on writing, Write Your Book in a Flash doesn’t debate the pros and cons of self-publishing vs. traditional publishing. Instead, it shows how to use your own work style and personal strengths, preferences, and personality, so you can write the book you were meant to share with the world.

Dan Janal has written more than a dozen books that help businesses build their brands, including seven books for publishing giant Wiley. He is an award-winning, daily newspaper reporter and business newspaper editor. As a publicity and marketing expert, he has helped more than ten thousand authors and experts build their platforms over the past sixteen years. He holds bachelor’s and master’s degrees in journalism from Northwestern University’s famed Medill School of Journalism.

Dan’s journalism awards include the William Randolph Hearst Foundation’s Award for Excellence in News Writing, the Florida National Education Association’s Newsmaker Award for distinguished news coverage of public education in Florida, and the Greater Orlando Press Club’s Investigative Reporting award.

Write Your Book In a Flash is published by TCK Publishing.

If you are looking for a systemized approach to write your book, Write Your Book in a Flash by Dan Janal is a practical resource you'll enjoy.

Other books about writing books

One more thing. You may be interested in my free resource library. This is where I keep my files, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required