Authority Marketing: How to Leverage 7 Pillars [book review]

When you think of marketing what comes to mind? I’m betting it’s not an authority marketing system. I know this because when people come to me needing marketing help they have a specific solution in mind, which they hope is a silver bullet to solve their business problem. And sometimes gimmicks or marketing tactics can be effective but they’re not a long-term solution.

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That’s why I love Authority Marketing from authors Adam Witty and Rusty Shelton. It’s a straightforward how-to for building a sustainable marketing strategy for your business.

The big idea with building authority as a marketing strategy (and authority marketing in general), is it starts with the end in mind—you build your strategy around reaching your business or personal goals and take a systemized approach to achieving them. It’s organized, focused and calm. I love calm.

Witty and Shelton take their readers on a no-nonsense journey through the why’s and what’s of authority marketing before diving into the how’s. Broken into seven pillars, their marketing approach mirrors mine in many ways.

  • Branding/Omnipresence
  • Lead generation
  • Content marketing
  • PR and media
  • Speaking
  • Events
  • Referral marketing

I think the most important thing to notice is these are seven pillars, not seven stand-alone items you can try sometimes. It’s seven elements you need to have working systematically in order to keep your marketing machine running.

And yes, that seems like a lot of work. Because it is. And you don’t get all seven pillars up and running overnight—it’s a long game. You identify your goals, you build your strategy, you devise ways to implement these seven pillars and then you systemize it so it’s sustainable.

This is such an amazing process and once you have all the pieces in place it is awe-inspiring to see how well it works. Trust me on this, if you want a comprehensive overview of what a long-term, sustainable marketing strategy looks like, Authority Marketing is an excellent place to start.


Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant synopsis

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!

Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?

One thing is for certain: Authority doesn’t just happen; Authority is built through a systematic process called the Authority Marketing System.

But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.

In this book you will learn:

  • What Authority Marketing is and how to use it to grow your business
  • The 7 Pillars of Authority Marketing
  • How others have used Authority Marketing to create unimaginable success
  • Why thought leadership is your most important secret weapon

Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

The big idea with building authority as a marketing strategy (and authority marketing in general), is it starts with the end in mind—you build your strategy around reaching your business or personal goals and take a systemized approach to achieving them. It's organized, focused and calm. I love calm.

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