Robyn Roste | Blogging Year in Review

This last year I approached blogging in a new way, even though this blog is not new. So I wanted to do a little blogging year in review in order to capture my progress as well as set public goals for 2018.

Robyn Roste | blogging year in review

My blogging journey (if you’ll indulge me) has gone from online journal to travelogue to lifestyle blog to what it is now…somewhat less random and hopefully helpful insights into content marketing for freelance writers. Or, at least, that’s the direction I’m trying to point everything.

Hence the new approach.

While I am strolling down memory lane for a moment I don’t want this to be too self-serving. I want to do a quick overview of what I did and why, how it worked, and what I will do moving into 2018.

Robyn Roste Blogging Year in Review

Before the official review I’ll give you some context. For 10 weeks in the summer of 2016 I took a blogging course from Fizzle called Start a Blog that Matters. Now, we already know my blog isn’t new. But I was stuck. I’ve been on a meandering journey for many years and have never known where my blog was going (if anywhere). Was it for fun? Did it have a career purpose? What did I want it to be? I needed a fresh start. So I took this course and dreamed of creating something that matters. From the dreaming, brainstorming, and research I came out with a couple directions I could go: keep the blog casual and let it peter out like so many other lifestyle blogs I see getting retired (a fine decision btw, no judgment) or plot out a course and give my blog a vision and purpose.

The decision

It wasn’t an easy decision to be honest. First, because it’s hard to put yourself out there. You worry about so many things like what if you have nothing to say, what if people don’t like you, what if people don’t even notice you, what if it doesn’t work out and you just waste your time, etc. Second, because it’s hard work. And I’m pretty busy. I have my regular day job, I have my freelance writing and marketing clients, and I have all my other activities and hobbies plus boring things like housework and trying to have a social life. So I had to decide if this was important enough to me to put time and effort into even if it didn’t go anywhere.

I pondered this for a while. A few months. And then in January 2017, I went for it. I built a content calendar, a publishing schedule, set goals, and committed to give it a shot.

Blogging Year in Review: Goal 1—Post once per week

Through the blogging course I learned the importance of setting goals within your control. Publishing a blog once per week is something I can control so it’s a good goal. Increasing my traffic by 1,000 per cent is not something I can control so it is not a good goal.

How did it go?

Before I had a plan and a system I thought this would be difficult but it turns out when you have everything plotted out ahead of time, most of the guesswork disappears and you just sit down and write. My goal was to publish once per week and I did that, every Tuesday from January 10 till today, December 26. I also published extra posts here and there when inspired, I think it was to prove to myself I could do it.

Here’s the breakdown

  • 40 posts on content marketing, blogging, and freelance writing
  • 32 posts on book, movie, or product reviews
  • 6 sponsored posts or brand collaborations

The final analysis

Although I focused my content plan on marketing and freelance writing, I allowed for other types of posts as well. I think part of me was nervous about running out of things to say and part of me still can’t let go of the lifestyle blogger in me. But when I see 40 posts on theme, I’m pretty happy.

Blogging Year in Review: Goal 2—Set a regular writing time and stick to it

I’m not a routine person but I’ve learned the importance of routines if you want to do good work on deadline. Talent isn’t enough and inspiration doesn’t strike on command. So unless you don’t need money you have to figure out how to set aside creative idealism and just do the work. I knew there was no way I could achieve my weekly blogging goal unless I got blog writing into my schedule. Otherwise I would melt in stress and make life miserable for everyone around me. I know this because this has happened before, which is why I stepped back from blogging once my freelance career picked up. So how to add it back in…after much pondering I realized I had to get up earlier. So I did. I can’t say it was easy but I can say I decided to do it, did it, and stuck with it. I prioritized morning writing time and it got done. Simple as that.

Blogging Year in Review: Goal 3—Grow email list to 1,000 subscribers

I’m putting this here even though I’ve already explained a goal like this is not a good goal because it’s not in my control. It was something I thought I had to do after going through Jeff Goins’ The Writer’s Roadmap: 12 Steps to Making a Living Writing and I spent a lot of time stressing over it when it wasn’t happening. So I’ll admit it here because I’m thinking some of you also have this type of goal in your mind and are disappointed when you don’t hit your numbers. I can relate.

Here’s how I’m re-framing this goal for 2018

  1. Produce high quality content that will help my target readers
  2. Offer valuable opt-ins to encourage my target readers to sign up for my email list
  3. Write high-quality emails to my readers to make it worth being on my email list
  4. Get my content in front of my target readers as often as possible
  5. Listen to feedback and tweak as necessary

What this looks like is still wanting 1,000 people on my email list, but doing more to earn those email addresses rather than just hoping and wishing they’ll find me and sign up for my list. It means working a bit harder on creating the right offers, making more connections with people who already speak to my ideal readers, and putting myself out there even more. Gah.

Blogging Year in Review: Goal 4—Get an agent

This is by far the scariest goal to admit. Because saying you want to get an agent and then that you have these bigger goals of writing books and, you know, publishing them, when it’s not a sure thing or even an achievable thing means you might not reach your goals. And then everyone will know you failed.

But here I am, telling you the truth. This is what I’m reaching for and what all my work is moving towards. I have my idea, I have my direction, and I’m going to give it my best shot. And if I don’t make it? Well, I guess we’ll see how I feel. Maybe I’ll keep trying, maybe I’ll regroup and make a new plan…it’s difficult to say without knowing where I’ll be at.

How did it go?

I gave myself a goal of coming up with three book ideas by October 2017. This was a strategic date because I also purchased a weekend pass to the Surrey International Writers’ Conference (which was way outside my price comfort zone so I knew it would push me to make the most out of the weekend) and had the chance to pitch my book idea to an agent. And you know what, I did it. I came up with ideas, put together my pitch, and pitched. And I didn’t just pitch to one agent, I pitched to three. And it was hard and scary and amazing. I got a hard no, I got a not right now, and I got a request for a book proposal. So there you go. You can see where my 2018 goal is going, right? Finish that book proposal and get it IN!


Blogging Year in Review—Top 5 Posts of 2017

In case you missed it, in case you’re interested, in case you want to know what other people paid attention to this year

  1. Why I Got Up At 4:30 a.m. for 21 Damn Early Days
  2. I love that this is my top post from 2017 because it was what made all of this work. It was my biggest challenge, my biggest success, and thing thing I’m still most proud of from this year. I prioritized my writing by getting up at a ridiculous hour and have seen the fruit of my efforts. I’m filled to the brim with gratitude for this experience and hope others can have this experience as well.

  3. Exquisitely Imperfect: Choosing Life Unfiltered [new book]
  4. Second on the list is a book I contributed to, which was published in February 2017. I wrote about the publishing experience and hope it gives people some perspective on just how little control you have over the process when it’s not your book but also how exciting and fulfilling it is to see your hard work in print. Such a rush.

  5. Best Gifts for Writers | Gift Guide
  6. I put this together in October to try something I’ve heard a lot of Mom Bloggers do—gift guides. I asked a few writers in my circle what they would like for Christmas and built a list of 32 pretty cool writer-related gift ideas. I thought they were good hints but I will say I didn’t receive a single item on the list from my family for Christmas. So perhaps it hasn’t permeated quite that far yet.

  7. How a Marketing Tweak Re-launched JenniMarie’s Business
  8. This is a case study I wrote after working with photographer JenniMarie on a launch strategy for her last-ditch effort to get her wedding photography business up and running before giving up on the business once and for all. It’s an incredible story and one I think you should read if you doubt the importance (or power) of marketing. You just need the right strategy.

  9. Water Bottle Trends
  10. I LOVE that this is in my top five because I treated it like a throwaway post. It’s a review of a trendy water bottle my husband bought me, which I put on the blog because I found it interesting on a personal level. What I didn’t know was other people would think so too. It went viral on Facebook and I’ve heard from MORE than a few friends that they’ve purchased a similar bottle because of that post. It wasn’t sponsored or connected to an affiliate commission at all so this was all for free. And I’m happy about that, I was trying to connect and am pleased it did just that.

This last year I approached blogging in a new way, even though this blog is not new. So I wanted to do a little blogging year in review in order to capture my progress as well as set public goals for 2018.

So there we go. I hope this blogging year in review demonstrates what a little planning and goal-setting does for your blog. Maybe you’re one step closer to reworking your blog? Or getting it up and running again? Are you up for the challenge?

How to Choose Fonts for Your Website When You’re Not a Designer

Why are fonts such a big deal? I know they are but I don’t “get” it. But I understand, at least, that it does matter. So I’m here to tell you fonts matter and I could try and tell you why but I’d only be plagiarizing because I don’t understand it. Can we just agree they are important and move on to figuring out how to choose fonts when you know they matter but you can’t tell what works and what doesn’t? This is also known as how to choose fonts for your website when you’re not a designer.

How to Choose Fonts for Your Website When You're Not a Designer

OK so let’s just do this. When choosing fonts for your website choose it for readability over anything else. Ugh, no fun right? But think of it this way: website visitors are fickle. If they drop in and have to squint to read your words, they won’t bother. So choose function over form in this case.

But don’t think that means you can’t do something funky—it just needs to be legible.

There are four basic types of fonts.

Serif

These fonts have “feet” at the ends of their letters. These are known as more traditional fonts and it’s argued they’re easier to read in print.

Sans-Serif

These fonts don’t have “feet” at the ends of their letters and it’s argued they’r easier to read on pixel-based screens.

Script

These fonts are easy to recognize: cursive. These are interesting but can be difficult to read on a screen.

Decorative

These fonts are meant to grab attention and are not practical.

When choosing fonts for your website try and stay with serif or sans-serif. Wondering what your options are? Check out Google Fonts. There are tons of options and they’re all web friendly. Pick out something you like in the safe zone and then, if you want, let’s move to the next step.

IF you want a secondary font, then you need to do something called font pairing. I find this part mind boggling, but others seem to understand it. If you know what you’re doing then go for it! But if you’re like me, wondering how to choose fonts for your website when you’re not a designer, stick to the basics. Serifs with other serifs. Sans-serifs with other sans-serifs.

There is an argument for having more than one font—it adds contrast.

Kind of interesting, right?

I have looked all over the Internet for helpful articles on pairing fonts for non-designers. One is for the visual learner—The Art of Combining Fonts, and the other is for ones who want a more scientific approach—Four Techniques for Combining Fonts.

People who are passionate about fonts will tell you they make you feel something and help form your brand personality. So let’s circle back to my original point: fonts are important. They are, trust me. Well, take my word for it. Well, just go with it.

Want to go deeper on branding? Check out Brand Your Blog A Step-by-Step Guide.

Why are fonts such a big deal? I know they are but I don't "get" it. But I understand, at least, that it <em>does</em> matter. So I'm here to tell you fonts matter and I could try and tell you why but I'd only be plagiarizing because I don't understand it. Can we just agree they are important and move on to figuring out how to choose fonts when you know they matter but you can't tell what works and what doesn't. Also known as how to choose fonts for your website when you're not a designer.

Brand Your Blog A Step-by-Step Guide

Brand Your Blog: A Step-By-Step Guide

Want to brand your blog? Here are the things you'll need to think about, decide upon, and commit to if you want your branding to be solid. They’re not hard, but you do need to make some choices, which will affect your future. No pressure.

Brand Your Blog A Step-By-Step Guide

I have blogged for a long time. I don’t know if any of you have followed for the entire journey (like…more than a decade) but if you have you may be aware of a few domain changes, a blog merge, a big old switch from Blogger to WordPress, and then a rebrand. This is where we are today. Post rebrand.

OK, so there are loads of reasons why I’ve made these decisions along the way. Some strategic, some necessary, some whims but the rebrand was the most important move I made. The reason? I needed to. I was a casual lifestyle blogger from start and I wanted to transition into a professional writer. My blog brand (or lack thereof) was holding me back. Was I doing anything wrong? No. But I needed to make a change.

Elements of a Brand

Branding is an interesting science mixed with art but there are consistent elements when you’re looking to brand your blog. These are all things you’ll need to think about, decide upon, and commit to if you want your branding to be solid.

  • Memorable name (not clever)
  • An easy-to-remember (and spell) URL
  • Tagline (what you do and who you serve)
  • Colour palette
  • Branded graphics (like a logo)
  • Consistent fonts and image use
  • Writing voice
  • Blog topics and keywords
  • Publishing schedule

When I knew I needed a rebrand I put it off for a while. I was overwhelmed. There were so many decisions to make and I didn’t know what the right choices were. Or even if there were right choices. I hummed and hawed over all the details and then I reached a decision: I needed help. So I got help. I hired a graphic designer who could help me bring my ideas to life. It was a huge relief to have some of the load off my shoulders and once that decision was made, the rebrand happened in a couple months.

Here’s what I passed off: colour pallet, logo design, font choices, and template design. This allowed me to focus on the foundation of my brand and while I was still part of the process, the load wasn’t so heavy.

This may not be the right decision for you but it was the right one for me.

Why do you want to brand your blog?

A brand lets people know who you are and what you do. Readers new to your site will only stay if you make it easy. If they have to think then they’ll leave. If they’re confused they’ll leave. By having a clear brand, readers will know what to expect. If they like what you do, they’ll stick around. They may even subscribe to your email list.

You might not want to brand your blog. You might not have to—it depends what your blogging goals are. Do you have goals? Why are you blogging?

If you need help setting goals, here’s a good place to start.

And here are a few goal ideas.

  • Gain more website traffic
  • Gain more email subscribers
  • Meet and network with other bloggers/influencers
  • Earn revenue
  • Increase personal expertise
  • Increase platform

If it helps, here are a few of my goals. First, I want people to think of me as a professional writer. I need my website to look and feel professional at a glance. I need my articles to demonstrate my writing skills. I need my blog to get me freelance work.

Long term goals include building my platform, getting an agent, and publishing a book with a traditional publisher.

No pressure, right?

What you need to know

Before you brand your blog there are some other things you need to know, unrelated to branding. However, if you don’t know these things then your branding efforts may be in vain.

  • Your target audience
  • What problem are you solving for your target audience?
  • Your blog’s focus (also called a niche…what do you write about?)
  • Your email opt-in (yes you need one)

I know this seems a bit out of order but I know people love jumping into the “fun” stuff first. You know, the logo and colour palette. So I covered them first. But I hope you understand making these larger, cornerstone decisions are what will allow your brand to communicate to your target audience in the way you intend.

Branding is an interesting science mixed with art but there are consistent elements when you're looking to brand your blog. These are all things you'll need to think about, decide upon, and commit to if you want your branding to be solid.

Since my blog rebrand I have grown into the design. It didn’t fit me right away. I felt like it was too flashy, too out there, too self-important. I had to get used to it. I also had to retrain myself to write about my five chosen topics. This was a huge restriction compared to my previous anything goes approach. So I went slow. And I stalled. And I battled self-doubt and insecurity.

And then I went for it. I made a plan, I set goals (and spoke them aloud), and I grew into my brand. Is it working? Well, I’m on the way. I’m sticking to the plan and I’m seeing some results. Do I have a book deal? Still working on it.

Ready to brand your blog? Let me know if you have any questions, I’m happy to help.


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How to Create a Blog Content Calendar

A content calendar helps you out!

  • It take the guesswork out of what to write
  • It keeps your blog on track with relevant content
  • It sets you on a strategic plan that moves you forward
  • It helps you avoid burning out
  • It aligns your blog with your core goals

How to Create and Stick to a Blogging Content Calendar

I’ve been a professional writer for a long time, but up until this year I didn’t put together a blogging content calendar.

Why?

A few reasons I suppose. First, because I create content calendars for everyone else so my blog was the last thing I touched in an average freelance day. Second, because I was a bit paralyzed in overwhelm. So many ideas. Too many things to write about. You know, the usual blogging problems.

#bloggerproblems

But I knew the value of a good plan—there’s nothing like a calendar to tell you what to write and keep you on track.

Long story short, I told myself to quit stalling and created a sweet content calendar. I built it last fall, I implemented it last January, and I’m keeping to it today. Here’s what I did and how you can do it too.


How to create a blogging content calendar

(Also known as an editorial calendar.)

  1. Get clear on who you’re talking to (your ideal reader) and what you offer (what’s your goal? what are you trying to achieve?)
  2. I spent a few months figuring this out. Here’s what I came up with: My ideal readers are creative freelancers. I help busy people do marketing.

    To get clear on my blogging goals I took tips from people I trust but I found the most practical help from Denise Duffield-Thomas’ Planning Process. In this post she outlines her step-by-step planning process and links to her simple business plan. I filled it out and used the plan I came up with as the foundation for my content calendar.

  3. Decide what your topics are
  4. Once you know what you offer, it’s time to brainstorm what topics you want to cover. For example, my ideal reader struggles with time management, marketing/digital strategy, organization, and overwhelm. Look at that, I have four main topics.

    I used these topics as headings, then brainstormed blog post ideas for each one. From a short session I had 17 ideas. If I decided to blog once per week I all of a sudden had 17 weeks of posts lined up. Wow. OK maybe I could do this.

  5. Put everything into a calendar template
  6. There are a lot of options when it comes to editorial/content calendars, everything from paper planners to cloud-based task systems. You need to use what works for you. After some trial and error I found Trello works for me. If you haven’t heard of it before I’ll give you a little overview of how it works and how I used it.

    Trello is a cloud-based visual project management tool. It took me a while I understand how to use it but after a few video tutorials (I watched how other people used Trello) I figured out a system.

    First, I started different boards: Content Calendar, Goals, Article Ideas, Articles in Progress, Blog Post Planner, Newsletter, etc.

    Next, I populated the boards with lists. In my Content Calendar board I started with my four main themes and put them on a list of their own. I have found this keeps me focused on my big ideas when I’m brainstorming individual blog posts. In my Article Ideas board I created 12 lists for the 12 months and put 10-20 ideas/prompts under each list. For example, my August prompts are back to school, Labour Day recipes, beach crafts, scheduling, planning, gardening, canning, autumn, etc. These aren’t topics I’ll write about per se, but it’s a place to start.

    I have different lists in each of my boards. Some are tasks with due dates and some are just lists of ideas, links to articles I want to come back to, or goals for this year.

    This is what is working for me. Having a visual plan laid out holds overwhelm back. In fact I haven’t sat down and wondered what to write in months. Months! I also like my content calendar because it keeps my blog ideas separate from my freelance work or anything else I’m working on. Oh yeah, and it never gets lost on my desk.

Here’s how I plan each month of blog content using a content calendar

I try and plan at least three months of content at a time. When I say “plan” it’s not like I have draft posts written up, but I have a blog topic and maybe a few notes of the direction I want to go with it. I also have coloured labels for my different types of content and I label it right away.

All the blog topics go in a list I’ve called Articles in Progress. Then when I go to plan a new month I create a new list with the month name and pull the different brainstorms from Articles in Progress to the month blog lineup. From there I look to see each theme is covered (easy to tell when they’re colour-coded!) and assign dates.

Of course, none of this is set in stone so if a sponsored post comes up, I’m able to swap my calendar around to make room. Oh, and how awesome is it to actually know when you can post something when speaking with a client? I mean, how pro!

Once a month is over I archive the list and set up the next month of content, so I always have a rolling three-month plan. And when I have a new idea? I add it to the Articles in Progress list. A sponsored post comes up? I figure out when is the best time to post and move my calendar around. It was a lot of initial set up but now that it’s rolling I don’t know how I blogged before this. Not only am I keeping on track but it is an enjoyable experience. No more stress!

If my story isn’t enough to convince you to build and keep to an editorial calendar, I don’t know what will. You can’t be strategic without a good plan.


To create a content calendar you’ll need:

  • Some sort of calendar template
  • Themes
  • Monthly topics
  • Blog post ideas

There is so much value in a good plan—there’s nothing like a calendar to tell you what to write and keep you on track. I built my blogging content calendar last fall, I implemented it last January, and I’m keeping to it today. Here’s what I did and how you can do it too.

One last thing.

Before I could plan what to write I decided how often I would write. I decided I’d post each Tuesday at minimum. I want to write more, but deep down I knew once per week was even asking a lot. My blog hadn’t been priority for a long time and I needed to get back in the habit of posting with consistency before I could do anything grander.

I also made posting on Tuesdays the priority over posting on topic.

Weird, I know. I spent all that time coming up with what and who and why and how and all that. But here’s the thing, all the topics I came up with were things I’m also struggling with. Some of them needed to simmer on the back burner while I figured out what I have to say about it. Some ideas needed testing. Like this topic for example. Can a blogging content calendar help a busy writer who doesn’t have time for a personal blog? Six months ago I wasn’t sure. Now I know.

So sometimes my posts aren’t 100 per cent on topic. And I’m good with that. Because I am still posting every Tuesday.

Need help cutting through the paralysis of analysis in order to get focused on what you want your blog to do for you? Let’s chat!

Going Viral: Creating Contagious Content

Have you ever wondering what makes something go viral? Is there a secret? What do viral-video makers know that you don’t? Learn the what and how of going viral and a few tips for what you can do to make your content more contagious.

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Going Viral: The What and How of Creating Contagious Content

It was my niece’s first birthday and her mother threw a party, inviting the whole family to join in on the celebration. Everyone was excited to share in the festivities but the morning before the party, people began cancelling saying they weren’t feeling well.

But this was my niece’s first birthday! A big O-N-E!

With much pressure on, the family came together to save the party. Those who were feeling sort of better were encouraged to show up anyway and give my niece the party she deserved.

So they came.

And it was a lovely time. Good food, good conversations, good feelings all around.

Later that evening…

I haven’t vomited from being ill since I was a child. But vomit I did, from midnight till 8 a.m. the next morning. Who was the culprit? No real idea, since there were a few people at the party who weren’t feeling 100 per cent and we spent the day switching children, changing seats, and grabbing snacks from the same bowls.

And I learned I wasn’t the only one—most of the other non-sick party-goers spent the next day beside the toilet.

It all happened so fast. One moment we were minding our own business, living life like normal, and the next we were swept up into a wave of vomit-filled illness by no fault of our own except for attending the party and enjoying ourselves.

What happened? Our party went viral.


What does “going viral” mean?

Sans vomiting, going viral in Internet terms is seen as a good thing. It’s what happens when a piece of content (article, photo, video, etc.) is shared, copied, and otherwise spread across social platforms like Facebook, Twitter, and YouTube.

How many shares does it take before something is considered viral?

I’m sorry to say, there isn’t an exact number. Viral status is achieved when the proportion of people seeing the content and then sharing it increases over what’s usual.

I know, could it be more vague?

Think of viral sharing like a secret. If you share a secret with someone, and that person shares it with someone else and then another, and another, then pretty soon everyone knows your secret. But if the person keeps your secret, that’s where the sharing ends. It’s safe, and no one knows about it.

The simple math of virality

Viral content is relative. When you share a piece of content on social media, how many shares is normal? If you see your shares go up from normal on a couple posts, you can consider those viral. However, if your shares go up and stay up—then it’s the new normal. Not viral anymore.

The more complicated math of true viral content

Of course, a few extra shares here and there doesn’t make a big impact. We want to know about the life-changing kind of viral content like Chewbacca Mom’s laughing video or Mandy Harey’s deaf singing audition for America’s Got Talent. How do you get those?

The next level of viral content

When you level up on going viral this is where stuff happens. On day one a piece of content is shared and you receive your regular likes, shares, and website visits, plus a few extras. This (according to ShareProgress) is called “first generation.” From there, a few of these first generation people share your content on their social channels and some of their friends check it out. They’re called “second generation.” By the second generation there should be more likes, shares, and website visits. Now it’s on the second generation of visitors to share your content. If a few more than the first round do this, then the third generation of visitors should be seeing your content. If this continues then you’ll see exponential likes, shares, and website visits. This is where things get crazy.

In the simple viral example, you’ll have a bump of activity and then things will go back to normal. In the next level of going viral, the momentum grows and keeps growing and, if you’re prepared for it, sends your life in a new direction.


How do I make something go viral?

Yeah, sorry. I don’t know how. Actually, I don’t think anyone does. No matter how many terms I Google, all I come up with is “there’s no formula, there’s no secret.”

But here are a few things you can do to help your content be ready for going viral.

People are more likely to share something if…

  • they have a strong reaction to it
  • they have a positive emotional response to it
  • they feel inspired by it
  • they are surprised by it
  • they find it practical and useful
  • they think it will help someone

Where to go from here

Before you write an article don’t think about what will or won’t make it go viral, instead think about what will help and inspire your audience. Think about what they’d like to read/watch/hear and then create it. Be genuine, be real, and be positive.

Here’s how Derek Halpern says it.

Positive uplifting content always gets shared. Remember, there’s a lot of unhappy people in the world, and while there are different reasons for being unhappy, content that is uplifting and inspirational helps people get out of their rut…even if it’s only for a few seconds.

I don’t know about you, but I’d sure like to help someone out of their rut today.

Going Viral: The What and How of Creating Contagious Content. Have you ever wondering what makes something go viral? Is there a secret? What do viral-video makers know that you don't? Learn the what and how of viral content and a few tips for what you can do to make your content more contagious.

If you need help coming up with content ideas or don’t know who you’re audience is, that’s where I come in. Drop me a line and let’s start a conversation. I’m here to help!