Five Tips for Optimizing your Social Media Profiles

Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Optimizing Your Social Media Profiles

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Optimizing Your Social Media Profiles

When you’re a hungry freelance writer or getting started in the industry it’s difficult to know where to look for work. Things like job boards, Craigslist, and cold emailing queries are what people trend towards but these are (in general) low paying, competitive and an exhausting hustle. Your chances of landing solid clients are low so your pitch rate has to be high.

If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals. Even if you’re just starting out these options are available to you too, the trick is letting people know you’re available so they think of you when an opportunity comes up.

The best way to let people know you’re available is by saying you’re available. It’s easy to look at your social media profiles as places where friends and family connect with you, so there’s no reason to talk about your business (don’t they already know what you do?) but what better place to find referrals than your friends and family list?

One More THing…

And don’t assume they’re aware of what you do or even understand it. Do you know the details of your entire network? I don’t. Take assumption out of the picture and optimize your social profiles for your freelance writing business. Lay it out for them so it’s easy for them to think of you when they hear about someone looking for a writer.

Another reason to optimize your social media profiles is because your reach is wide on social. A potential client is more likely to run across you on Twitter or LinkedIn before ever seeing your website. You want to ensure you tell any potential clients who you are, what you do, and why they should hire you.


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Five Tips for Optimizing your Social Media Profiles

  1. Choose a professional/standout profile picture and cover photo
  2. Your profile photo should be high quality, square, reflect your brand, stand out in news feeds, and be a picture of you.

    Your cover photo (on applicable platforms) should be high quality and represent the core values of your brand.

    The more consistent your images are across platforms, the better.

  3. Make it easy for people to know who you are/what you do
  4. If you want to capture leads from your social profiles then use your full name or business name. Nothing cute here. A great social media bio explains who you are and what you do, shares your personality, and targets your niche audience with keywords. Think of it as an amped-up elevator pitch.

  5. Link to your website
  6. Some gurus teach linking to your professional Facebook page and if that’s where you prefer doing business I won’t stop you. But don’t leave the URL section blank. Think about it this way, where do you want your prospective clients to go? Send them there. I want them to go to my website so I can showcase the best of my work on a property I own and control.

  7. Include keywords about your services
  8. If someone is searching on Twitter for someone like you, what will they search for? Make sure those words show up in your profile in a non-spammy way. Avoid buzz words, use terms your ideal client would use, be concise, and mention the benefits of what you do.

    And my favourite tip for Optimizing your Social Media Profiles

  9. Be clear on your location/contact info

Conclusion

If you work from home you may not want your address listed for the world to see, but how about your city or region? Adding your location helps potential clients discover you. And what about your contact details? Make it easy for people to get in touch, but only share what you’re comfortable with. Adding a phone number may be too much, but what about your work email address? If you want people to contact you with work, tell them how to reach you.

Now get out there and be social!


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Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

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What is a Ghostwriter?

“What is a ghostwriter?” At a recent writer’s breakfast workshop on book writing and publishing, a writer asked me this. The topic came up as I was giving examples of alternative publishing options to.

What is a Ghostwriter

My example, in this case: ghostwriting.

“What is a ghostwriter?” The workshop attendee asked. “Is it when you change names in your memoir to avoid disclosing someone’s identity?”

This was a new concept to the workshop attendees. As I thought about the term I realized how weird it is. I mean, it kind of sounds like some sort of niche mystery writer. The answer is much less sexy, sorry.

What is a Ghostwriter?

When people outside the industry think of writing I think they imagine a standard person-writes-book-and-puts-name-on-it. But when you enter the wonderful world of professional writing you realize there are SO MANY MORE OPTIONS.

Sure, writing a book and putting your name on it is a thing. A big thing. And the easiest way to explain ghostwriting to someone who things of the writing life as limited to authoring a book is this: a ghostwriter is someone who writes a book for someone else. They provide the service of writing a book and then release the rights to that book to the person who hired them to do it.

What does this mean?

When you write a book for someone else it means you get paid once and they sell the book as their own. They put their name on it. They take all the credit. And they get all future money for it.

And it’s totally above board, don’t worry. Sure there are other arrangements ghostwriters make with their clients. Sometimes the book will say “so and so with so and so,” which indicates the it’s the first person’s story but the second person put it together and did the writing. And sometimes the writer does receive royalties. Quite often these are collaborations with an editor and done for people who are celebrities, politicians or CEOs.

Other Types of Ghostwriting

I look at ghostwriting as any writing you aren’t credited for. And there are so many times where this makes sense. Some examples: website copy, product descriptions, social media posts, podcast show notes. It doesn’t really make sense to have a byline on things like this. And you maybe you don’t think about this type of writing as professional writing but it is.

The label for this type of ghostwriting is something like business-to-business writing or even professional writing. In essence, you’re hired to write for a company and once your contract is completed they own the copy and you get paid.

Makes sense, right? Do you still wonder what is a ghostwriter?

Another type of ghostwriting is taking one form of media and transcribing it into written form. You aren’t coming up with the ideas or doing the research, you’re just repurposing it. It doesn’t make sense to have author credit because, well, you didn’t write it. Not really.

I could keep going but I think you get the idea. The great news about ghostwriting is often it is better paying than writing for credit because people understand what you’re giving up and compensate you for it.

A writer asked me what is a ghostwriter. It came up because I suggested it as an alternative to traditional publishing and it was a new idea for attendees.

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Creating S.M.A.R.T. Goals for Your Freelance Writing Business

You may or may not have heard of creating S.M.A.R.T. goals before. It takes some planning and brainstorming but it works!

Creating S.M.A.R.T. Goals

Creating S.M.A.R.T. Goals for Your Freelance Writing Business

If you’re a writer, you probably have something you want to accomplish. You know, a big, hairy, audacious goal (BHAG). Write a book. Make 100 per cent of your income from freelance writing. Secure year-round contract work.

So, what’s your goal?

And how long have you not been reaching it?

I don’t mean any offence, I just know from experience how those BHAGs can paralyse, overwhelm, and otherwise sabotage productivity. That is, until the BHAG is broken down into smaller, less hairy, S.M.A.R.T. goals. You know, the ones that will spark your creativity and propel you towards your dreams.

No pressure

Creating S.M.A.R.T. Goals

For years I’ve said I want to write a book. In an offhanded, joking sort of way. And yet for all my wanting I have 1,600 terrible words accomplished. Why? Don’t I want to write a book? Then why am I not writing it?

Because I’ve never broken down the goal into manageable steps. Daily word counts. Specific time set aside for book writing. Book plotting. Why haven’t I? I’m not sure. Maybe it’s overwhelm. Maybe insecurity. Or maybe I’m waiting for someone to not only beg me to write a book but also pay me to do it.

Enough! time to get going on Creating S.M.A.R.T. Goals

It’s time to get real, set the goal, state it, and break it down into steps that will get me there.


Creating S.M.A.R.T. Goals for Your Freelance Writing Business

Everyone agrees goal-setting is important. However, while it’s fun dreaming and thinking big, the work of it is figuring out how to achieve your goals. The best way to set goals you’ll actually work to achieve is following the creating S.M.A.R.T. goals system. It’s quick, straightforward, and keeps you focused on action.

Once I have my BHAG (in this example, write a book) I break down the goal into smaller, less impossible steps. You know, I make them smart. Here’s how I define S.M.A.R.T. (because there are many ways to do it). I keep things straight by applying who, what, when, why, how to the matter. If I can’t answer those questions, my goal might still be too big.

Creating S.M.A.R.T. Goals Broken Down

Specific—what will you do?

Here’s where you force yourself to get clear and focus in on your objective. What do you even want to do?

If my goal is write a 50,000 page book I’m going to have to figure out how to make it happen. I need to break this huge goal into smaller tasks. Maybe it’s write 750 words a day. Maybe it’s a weekly word goal. Oh, or maybe I need an outline and table of contents first. Maybe I need my topic before I get get into writing. By breaking it down into one or several specific goals, the huge task of writing 50,000 words is all of a sudden not such a crazy idea.

Measurable—how will you know you’ve done it?

The problem (for me at least, maybe you’re totally great at writing 50,000 words or achieving any and every huge goal you have by sheer will power and determination) with huge goals is you only know you’ve achieved it once you hit your word count or whatever it is you have as your finish line. But since it’s such a massive goal you need checkpoints along the way to keep you motivated and not paralysed in overwhelm. Break your goals into smaller pieces, all building towards that huuuuuuuuge goal and you’ll see your anticipation and excitement for the task at hand grow.

When I set myself a daily or weekly word count goal I know exactly what I need to do. Once I reach the goal? I feel pretty good. In fact, I feel great. I celebrate the small wins and feel confident I’m one more step closer to reaching my huge goal. Amazing how that works.

Achievable—who will do it?

Of course, goal-setting only works when it’s actually possible to accomplish it. So when creating S.M.A.R.T. goals you do need to ask if you can achieve it. Can you? How? You might have to look deep and get real with yourself at this point. Do you have the skills you need to reach this goal? Do you have the time? How about the resources? Do you have the money?

For me time is always the issue. So I have to ask myself, is this what I want? For reals? Or is it a nice idea. OK then, how will I make this happen? Because “I didn’t do it because I was busy” is a nice excuse, but if I’m going to use it then I should probably give up on my BHAG because it’s not going to happen.

Relevant—why are you doing it?

At this point in the process, you need to make sure you care about the goal and that it fits with your other goals. How does this goal fit in with your other, larger, dreams? Does it drive you forward in the right direction? Does it breathe life into you?

I ask myself if the goal I’m setting is worthwhile, the right time, and a good fit with whatever else is going on in my life. Sometimes I have to set my goals aside for a time while I finish up other tasks. Sometimes I have to shelve them because I realise while it’s a nice idea and fun and stuff, it doesn’t align with my other goals. This is hard but, when done right, honest.

Time-Sensitive—when will you do it?

What’s a goal without a deadline? If your goal is open-ended it stays vague—more like a wish than something you’ll actually accomplish. And because you’ve worked so hard to make your goal specific and realistic, you should be able to commit to a deadline you’ll be able to meet without too much stress. Another bonus when setting deadlines is to keep you focused on your BHAGs and not allow the everyday, urgent, busy stuff distract you.

Once I set a target for my BHAG I find it easier to set individual deadlines when creating S.M.A.R.T. goals. When I have the big number then I deconstruct it into smaller amounts until I have something I can work with, be it a daily, weekly, or monthly goal.

With my goals set I move on to breaking them into tasks, but that’s a story for another day.

The best way to set goals you’ll actually work to achieve is by creating S.M.A.R.T. goals for your freelance writing business.

Other freelance writing tips


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Jeff Herman’s Guide To Book Publishers, Editors and Literary Agents

If you want a lighthearted yet no-nonsense guide to traditional publishing, look no further than Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents.

No, really.

Jeff Herman's Guide To Book Publishers

Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, 28th edition: Who They Are, What They Want, How to Win Them Over

I love writers and publishers guides. They’re on my Christmas list every year. But this is the first one I’ve read cover to cover and come back for more. And that’s saying something.

Laid out like any other writers guide, there are essays and articles on writing advice, publishing information, and an introduction to planet literary agent before getting to the good stuff. The listings. Who’s buying, who’s selling, who’s looking for what and when. It’s all good stuff, and I can’t get enough.

Jeff Herman has a wonderful sense of humour, which helps make typical writing and publishing advice come alive and keeps the reader engaged. The listings follow an interesting format, with the agency or agent answering a series of questions. It gives you a good sense of who they are and what they do and each get equal space in the book.

Agent Questions

  • Describe the kinds of works you want to represent
  • Describe what you definitely don’t want to represent
  • How do you want writers to pitch to you?
  • Describe your education and professional history
  • How did you become an agent?
  • Knowing what you do now, would you do it again? If not, what might you do instead?
  • Do you charge fees? If yes, please explain
  • When and where were you born, and where have you lived?
  • What do you like to do when you’re not working?
  • List some of the titles you have recently placed with publishers
  • Describe your personality
  • What do you like reading/watching/listening to on your own time?
  • Do you think the business has changed a lot over the past few years? If yes, please explain
  • What do the “Big 5” mean to you?
  • How do you feel about independent/small presses?
  • What are your feelings about self-publishing?
  • Do you think Amazon is good or bad—or both—for the book business?
  • What do you like and dislike about your job?
  • What are ways prospective clients can impress you, and what are ways they can turn you off?
  • How would you describe the “writer from hell”?
  • Describe a book you would like to write
  • Do you believe in a higher and/or lower “power”?

Thorough, right?

There’s also a section dedicated to Canadian publishers, which I heart.

Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, 28th edition: Who They Are, What They Want, How to Win Them Over is available now from Amazon, Chapters, jeffherman.com and anywhere else you buy books.


Jeff Herman’s Guide To Book Publishers, Editors and Literary Agents synopsis

The Writer’s Best Friend and Bible!

Writers, agents, and editors all agree that Jeff Herman’s Guide is the must have, go-to reference for everyone who writes. This book will get you past the slush piles and into the hands of the people who have the power to publish.

Description

With Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents you will learn the names and contact information for hundreds of agents and editors, and will be given the “code” for how to win them over. More comprehensive than ever, this 21st edition will give you all the insider information you need to get published, including how to write knockout pitch letters and proposals, as well as an expanded Canadian section.

If you want a lighthearted yet no-nonsense guide to publishing, look no further than Jeff Herman's Guide to Book Publishers, Editors and Literary Agents.

Other Book Reviews

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Meeting Your Ideal Client in Person | Getting It Right

Many freelance writers know their ideal client and are great at communicating online. But what if you’re meeting in person?

Ideal Client

Meeting Your Ideal Client…In Person

The introvert in me thinks maybe I can get by without having to meet clients or prospects in person or speak on the phone. Because I’m pretty good at ruining things in person with my awkwardness and inability to conquer small talk.

However, the business owner in me knows I can’t always hide behind a screen. Getting out there and spending time with clients and other freelancers is an important part of growing my business.

And if I can’t meet for coffee, how will I ever gain the confidence to attend a trade show or event or speak at a large conference?

Here are a few tips for getting public engagement right the first time.

Make Your Presence Stand Out

No matter the event, investing in some branding is a worthwhile expense. If it’s a booth at a trade show, a branded area will help you stand out, plus you can use it again and again. Some popular items include custom printed marquees, pop-up stands and table banners.

When Meeting Your Ideal Client, Have Something to Say

I find small talk difficult. I feel awkward and unsure of myself. But then I figured out a secret trick: work out anecdotes ahead of time. And when someone asks me about what I do and who I serve? Well, I also have my elevator pitch memorized.

Consider Offering Freebies

They work on your website so why wouldn’t the work in person? One of my freelancing friends has branded pens that she hands out to colleagues and clients. I love it! There are many reasons to invest in promotional products for your business, and the right promotional products will both be useful and will create a lasting impression. But don’t go overboard with the swag. Stick to a budget you can afford and regularly evaluate their impact.

Show confidence

Confidence is key when it comes to meeting with members of the public. Help your team to develop confidence when making sales or providing services to help make the right impression on your customers. Providing training, creating scenarios, etc. can all help your employees improve their confidence when meeting the public to give the best impression of your company from that first interaction.

Making a meaningful connection with your ideal client and networking with other freelancers can help you grow your business. As a classic form of marketing, you shouldn’t underestimate the value of going out there and meeting people face to face. What’s next on your list of ways to improve your business?

Many freelance writers know their ideal client and are great at communicating online. But what if you're meeting in person?

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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