How to Create Better Blog Post Images with Canva

In the writing world words are the thing. So when people tell us writers we need (nay, require) better blog post images we recoil in shock. What now!? But I’m a writer! I cannot! Even!

How to create better blog post images with Canva

And a few years ago I would have commiserated with you. Because there was a learning curve if you weren’t a professional photographer—you have to learn design and of course then you had to figure out Photoshop (and pay for it). If you gave up on taking photos yourself then you entered the world of stock photography and, a few years ago, the cost was high and the competition was low.

But the story is tres different today. There are so many tools available to non-designers and non-photographers it’s time to accept your need for better blog post images and hop on the bus.

For creating better blog post images I recommend Canva to anyone who asks. It’s a free design tool for non-designers—and it’s so easy to use. It’s in the cloud so you don’t have to download anything and you can use it from anywhere, including your mobile. You can design your own graphics if you’re inclined, or you can take suggestion from their huge template library.

The first thing you should do is figure out a few image templates you’ll use over and over in your blogs. This cuts down on decision fatigue and helps keep your blog brand consistent. Don’t freak out! This is all a part of creating better blog images. Templates are your friend. And remember what I said earlier? Canva has a massive template library! You’re going to be fine!

When building your templates you may get tripped up on fonts, images and colours. Since we’re not design trained I suggest we don’t trust our instincts. At least, that’s what I suggest to myself. Here’s what I do instead.

Create Better Blog Post Images with Canva

Fonts

First, you need to choose a font, which is no easy feat. There are bajillions of fonts to choose from. In the link I dropped I’ve offered a few ways to narrow it down but here are the main points: choose something readable and stick with it. Now, when you’re creating images you may want to use a couple different fonts—risky stuff! If you want to spice things up font-wise, use Canva’s free font combinations thingy. Select your main font and let Canva show you what will pair well with it. Done.

Images

While you can create graphics without photos there is still a decision to make here—will you be an exclusive image-only blog? Or just graphics? Or a mix of both? Figure out how you want your site to look and go from there. If you’re going with photos, Canva has a large stock photo library—some of which are free to use. There are many, many options online for stock photography these days so you have options if you want to use photos but can’t/don’t want to use your own. Even if you’re not planning on using many photos I still recommend finding a photo style you resonate with (be it nature, lifestyle, flat lay, etc.) as it will help you in your ongoing branding and in colour selection.

Colours

If you’ve chosen your website or blog branding colours then this isn’t a decision you have to make—stick with your branding. However, if you haven’t done this yet it’s time to pick a palette. And, since we’re not designers, how does one know what colours go together? I use Canva’s colour palette generator every time I need one. And I don’t just use it for my blog images—it’s how I chose my living room colours and how I decide the palettes for my knitting projects!

When you find your inspiration image, one that you feel represents the essence of your blog and/or brand, upload it to the colour palette generator and watch it do its magic. Because it’s magical.

In the writing world words are the thing. So when people tell us writers we need (nay, <em>require</em> better blog post images we recoil in shock. What now!? But I'm a writer! I cannot! Even!

As a writer, the subject of website images can be overwhelming. The goal of today’s post is to help simplify it—yes you should have images on your blog and yes, I think you can create better blog post images. Here are the highlights.

  • Use a program like Canva
  • Remember, templates are your friend
  • Build a visual brand using fonts, images and colours
  • Stay on brand!

I’ve Self-Published a Book…Now What?

You’ve worked hard for a while writing your book and then you worked hard and self-published your book. Wow! Well done! That’s a lot of work. So…now what do you do?

Self-published now what

In an ideal world you, the author, would have worked out your marketing plan before you wrote and self-published your book but from what I see and hear from the authors I know and work with…it doesn’t happen that way. The drive to write and publish becomes a hyper-focal point and no “you should plan your marketing!” bird chirping in the background will make any difference.

And if the entire goal is to get the book done and self-published then this is an awesome accomplishment. However, if selling the book is the goal then there are a few more steps to take. Well, maybe a lot more.

Once you’ve self-published your book the next step is to market it to your ideal readers

In essence this is simple—put your book in front of the people who will love it. Except finding those people is not always easy. You have to dissect your book and figure out what type of reader would be interested in your writing style and subject matter. And then you need to find them…what stores do they shop in? Where do they hang out? What is their favourite social media platform? What are their biggest fears? What do they care most about? What type of marketing will they best respond to?

There are a lot of ways you can find your ideal reader (or book buyer, however you want to see it) so it’s important not just to parrot what you see others doing online but to find something that works for you and feels natural.


If you are stuck for ideas here are a few you can consider to help market your self-published book.

  • If you’re looking to find new readers make the e-version of your book free and find a way to add them to your email list. This way you can nurture them and (hopefully) sell them your next book
  • Need sales fast? Run ads on platforms where your ideal readers are—consider Facebook, Amazon, BookBub, KDP Countdown, etc.
    If you want to dive deeper into ads here’s a helpful post from David Gaughran
  • Set up local readings or offer to speak free at local events in order to promote your book
  • Go on an online book tour (wondering how to set it up? Here’s a guide from Book Marketing Tools

You've worked hard for a while writing your book and then you worked hard and self-published your book. Wow! Well done! That's a lot of work. So...now what do you do? #writing #selfpublish

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How to Write a Case Study

If you know how to tell a story you can write a case study. However, if you’ve never done it before you might be wondering how to write a case study. So here we go. By the way, a case study is a success story told about a client you’ve helped. Simple, right?

How to Write a Case Study

Maybe before I get into how to write a case study I’ll talk about what makes something a case study. In essence, it’s a study analysis where you overview a business problem, outline options for solving the problem and what happened in the end. The fact that you’re telling your client’s story from beginning to end, and including twists and turns along the way, makes this different than an advertisement or a sales page because you’re keeping the twists and turns in the story. The fact that it’s not just “I decided to do this thing and then it worked and now I’m successful yayyyyy,” makes it a case to study. Case study. Right!?

Something to keep in mind is although this isn’t a traditional sales page, a case study is a tool in your sales and marketing arsenal. It’s something you want prospective clients to read and become convinced to hire you—so make sure it’s targeted to people who are on the fence about working with you and tell client success stories that will help them see how you’ll help them reach their goals.

How to write a case study

Here are a few sections to include:

Introduction

In one or two sentences present your reader with the problem or issue and a quick summary of the outcome.

Background

Think of this section like setting the scene. You don’t want to spend too much time here but your reader should learn what has brought your client to this point in his or her business.

Alternatives

I know this might seem like overkill but you want to list ideas you or your clients entertained/tried in order to build your narrative arc. Overview what alternative solutions you considered and explain why they wouldn’t/couldn’t work or were not possible.

Proposed Solution

This is your moment! Highlight your one and only amazing solution to your client’s problem or issue. Make sure it’s relevant, specific and realistic, explain why you chose it and support your solution with evidence. Your evidence can contain either research or anecdotes or both.

Recommendations

Here you’ll overview the steps you took to accomplish your proposed solution. This should be specific, strategic and relevant (are you sensing a theme?).

When writing a case study make sure you tell it from beginning to end, following this outline as much as possible. Use as much data as you need to frame your point but keep your reading in mind—too much data = dry and boring. Don’t be dry and boring.

A case study doesn’t have to feel like a case study—your reader doesn’t even have to realize they’re reading one. If you share a client’s success story from start to finish in a compelling way and help potential clients decide to do business with you…then you’re case study has done its job.

The question of how to write a case study is a great one. But maybe you're wondering what a case study is and why you should care about it. I get that.

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