Social Media Mastery Conference Review 2016
Held at the Centre for Digital Media in Vancouver, this year’s Social Media Mastery Conference welcomed 300 marketing managers, solopreneurs, entrepreneurs, and social media account managers. The conference promised to equip attendees with the training they needed to up their social media game.
The conference centred around five steps to social media success.
The nine-to-five conference packed in back-to-back keynotes with entertainment breaks and time to visit sponsor booths and food trucks. There was an emphasis on participation and networking, which was embraced by attendees.
Speaker, author, and global entrepreneur Shane Gibson delivered a powerful talk on creating an effective and efficient social media strategy. He shared a social selling principal he called The Exponential Influencer Strategy. It consists of five steps.
- Building a magnetic brand
- The three elements of thought leadership
- The five stages of consent
- The nine immutable laws of social selling
- Recruiting and connecting with influencers
My takeaway from this talk: social selling is creating an environment where an act of faith can take place.
Since he made his slides available, I wanted to share them here. His keynote was a highlight of the entire day and well worth the read if you have any interest in social selling and social media strategy.
Another speaker highlight was Social Media Consultant Katt Stearns who spoke about social media management. Not a sexy topic but critical to social media success.
She took the daunting task of social media organization and made it seem manageable by breaking down the elements into the most important aspects (content calendar, systems to maximize your efforts, and using the right tools).
My takeaway from this talk: Don’t try to be everywhere. Choose two to three primary accounts where you spend most of your social energy, a few secondary accounts you try on or know you need to be on, and leave it there.
Blogger, web developer, and marketer Matt Astifan spoke on conversion and gave three challenges to the audience to implement right away.
- Increase the conversion of YOU
- Increase the conversion of YOUR BRAND
- Increase the conversion of YOUR ADS
He said focus is the key to success and distractions eliminate focus (meaning email, texts, social media, etc.). To combat this he says we need to be in the active zone, focusing on completing tasks rather than multi-tasking many things at the same time.
The best way to tell if you’re focused or not is to ask yourself “Am I in the active zone or the reactive zone?”
When you’re in the active zone, you will be able to leverage social media to reach your business goals. He suggests using it to create your own reality show (selfie stories) and showing your future clients your personality.
My takeaway from this keynote: Pay close attention to what converts and do more of that while getting rid of the ads that don’t convert. By showing your audience who you are on social media you’ll attract the type of people who will want to buy from you. By using appropriate ads and targeting the right audience you’ll have a better chance of making sales.
As a blogger affiliate for Social Media Mastery Conference 2016 I was pleased the conference delivered what it promised. I left feeling better about my grasp on social media marketing and ready to take things to the next level. Thanks for the opportunity YVR Conferences!