How to Avoid Social Media Overwhelm

Overload. Burnout. Addiction. Whatever you call it, social media overwhelm is real and reduces our capacity to connect…ironically.

How to Avoid Social Media Overwhelm

I heard a stat the other day saying we look at our phones an average of 150 times per day. I don’t know if it’s true but when I’m deep-down honest with myself I wonder how many times I look at my phone. A lot. And why? Much of the time I’m not doing anything. Opening apps, refreshing feeds, seeing if that was my phone that buzzed.

And that’s just checking what other people are posting. What about posting itself? How much time do I spend thinking about social media? If I’m deep-down honest…more than 150 times per day. Thinking about strategy, researching tactics, and testing tools can be a full-time job if you let it.

So what can be done about social media overwhelm?

Oh, lots. First of all, you can take the extreme approach by avoiding it, banning it from your life, removing apps from your phone, or doing a social media detox. All those things are fine—but extreme. If you’re trying to grow your platform going off social media, although good for your mental health, doesn’t help you grow. What if there was a way to have the best of both worlds? Limit the time you spend on social media/in the digital world but be present when you’re there?

Yes, I’m trying to paint a picture of you being intentionally social rather than mindlessly scrolling. Not a crazy thing! I think you can do it!

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Here are my top five tips for avoiding social media overwhelm

  1. Create a strategy
  2. I do this for a living so of course I’ll recommend building a social media marketing strategy. This isn’t hard but you do need to spend some time thinking about what you want to get out of social media. Why are you there? What are your goals? Who do you want to connect with? Figure these things out and everything gets easier from here. (Want some help? Here’s my Five Step Social Media Strategy for Writers.)

  3. Create a posting schedule
  4. Your posting schedule (also known as a content calendar or social focus) is a lifesaver. Instead of showing up going “I need to post today but I don’t know what to dooooooo,” you say “OK, so my focus today is encouragement so what do I have that’s encouraging? On one of the accounts I manage I created a basic posting schedule to help me come up with content but to also remain consistent. Mondays: Contests or opportunities, Tuesdays: General knowledge, Wednesdays: Ask a question, Thursdays: Contests or opportunities, Fridays: Article share. See? There’s a posting schedule, just like that. (If you want to go deeper, here’s my article on how to create a content calendar.)

  5. Choose your focus (ahead of time)
  6. You can’t be everywhere. So which network will you focus on? There is a lot of advice out there for which networks have the biggest payoff but you will need to decide for yourself what works. A couple questions to consider when choosing your social networks: Where are you most comfortable online? Where are your clients/readers most comfortable online? (You can go deeper on choosing your social networks here.)

  7. Get help
  8. Whoa. But we writers are solitary creatures! Yes, but we also tend to get in our heads and spiral. When you’re feeling social media overwhelm creep up, get help. This could be by speaking with a mentor or colleague, taking a course/learning a new skill, or hiring someone. The point is, get help. (Here’s a great story about a time I was asked for help and we ended up re-launching JenniMarie’s photography business.)

  9. Use scheduling tools
  10. Use them like they’re going out of style. USE TOOLS! They not only help you organize your social life, but if set up right, they allow you to focus on what you need to and filter out the rest. The right scheduling tools will keep social media overwhelm at bay and help you reach your social and business goals. (Here are my 15 best apps for freelance writers, including my favourite social media scheduling tools.)

    OK! That wasn’t so hard was it? Now get out there and be social!

    I heard a stat the other day saying we look at our phones an average of 150 times per day. I don't know if it's true but when I'm deep-down honest with myself I wonder how many times I look at my phone. A lot. And why? Much of the time I'm not doing anything. Opening apps, refreshing feeds, seeing if that was my phone that buzzed. And that's just checking what other people are posting. What about posting itself? How much time do I spend thinking about social media? If I'm deep-down honest...more than 150 times per day. Thinking about strategy, researching tactics, and testing tools can be a full-time job if you let it. So what can be done about social media overwhelm? Here are my top five tips for avoiding social media overwhelm.

Deep Thoughts About Travel Mugs and Social Pressure

So I’ve worked in an office for just over three years now. Well, three years in a row. I have worked in office’s before.

Anyway, something you non-office types maybe don’t know is to stay productive in an office environment you pretty much need to be fuelled by coffee. There is coffee provided at my office but I got into the habit of bringing two travel mugs with me to work each day as I preferred my coffee.

But this proved to be a bit problematic. Because people in my building constantly looked at me like I was weird.

And would let me know.

“Wow! It’s a two-coffee kind of day huh?”

“Haha it’s going to be one of those days huh?”

Huh?

No, I just don’t like my office coffee.

After a while I grew weary of neighbours commenting on my coffee habits on my morning elevator ride.

I went down to one travel mug but found I wasn’t happy.

And then I remembered a little Thermos I kept in my camping gear—would that solve all my first-world problems?

Yes. Yes it would.

Apparently the people in my building find it perfectly normal to carry a travel mug and a Thermos into the elevator each day, but not two travel mugs.

Seriously! THEY HOLD THE SAME AMOUNT OF COFFEE!