How to Add Captions to Facebook Videos

Subtitles. Words. Closed captions. How do people add captions to Facebook videos?

How to add captions to Facebook videos

I wondered the same thing, is adding captions to Facebook videos some sort of magic I wasn’t privy to, or perhaps a paid feature for rich people? Well, it turns out there’s one easy way to add captions and I’m here to blow your mind. Maybe.

Do I need to make an argument for adding captions? You scroll through Facebook with your phone/computer on silent like I do, right? So even though “everything’s all about video” people still need a hook to draw them in. I believe the hook is captions. Tell people what they’re watching. Don’t make them work too hard.

How to add captions to Facebook videos

  1. If you’re on a page, click in the “write something” box and then on the camera icon like you’re going to add a new post (because you are). If you’re on a personal profile click on the Photo/Video link in the “what’s on your mind?” box. You’ll find this at the top of your timeline or news feed
  2. Upload your video, add your description and screenshot and then click post
  3. Once the video is ready to view, hover over the video and click the three dots in the top right-hand corner, then click on Edit Post
  4. Your default view is on the first tab, Basic. Navigate to the second tab, Captions
  5. Here you’ll see two choices: Upload SRT File or Generate. Let’s choose Generate
  6. Here’s where things get magical. You’ll see Facebook auto-populate your captions and now all you need to do is tweak them (their voice recognition is good, but it’s fallible)
  7. Once you’re happy with the captions, click Save to Video and you’re done! You have just added captions to Facebook videos you genius you!

If you’re wondering about the SRT File option, this is a SubRip file you have to set up ahead of time in Notepad or TextEdit. You’ll need to understand the formatting and know your caption time spans so if you aren’t following this sentence just stick with the Facebook-generated captions, alright?

Top tip: I schedule video posts for my clients and was dismayed when this didn’t work. When your post is scheduled you can’t generate captions to Facebook videos but you can still upload a SRT file. So don’t worry if you can’t generate captions—just create a reminder to add them once your video posts/publishes on Facebook.

Subtitles. Words. Closed captions. How do people add captions to Facebook videos? I wondered the same thing, is adding captions to Facebook videos some sort of magic I wasn't privy to, or perhaps a paid feature for rich people? Well, it turns out there's one easy way to add captions and I'm here to blow your mind. Maybe.

Going Viral: Creating Contagious Content

Have you ever wondering what makes something go viral? Is there a secret? What do viral-video makers know that you don’t? Learn the what and how of going viral and a few tips for what you can do to make your content more contagious.

Going Viral: The What and How of Creating Contagious Content

It was my niece’s first birthday and her mother threw a party, inviting the whole family to join in on the celebration. Everyone was excited to share in the festivities but the morning before the party, people began cancelling saying they weren’t feeling well.

But this was my niece’s first birthday! A big O-N-E!

With much pressure on, the family came together to save the party. Those who were feeling sort of better were encouraged to show up anyway and give my niece the party she deserved.

So they came.

And it was a lovely time. Good food, good conversations, good feelings all around.

Later that evening…

I haven’t vomited from being ill since I was a child. But vomit I did, from midnight till 8 a.m. the next morning. Who was the culprit? No real idea, since there were a few people at the party who weren’t feeling 100 per cent and we spent the day switching children, changing seats, and grabbing snacks from the same bowls.

And I learned I wasn’t the only one—most of the other non-sick party-goers spent the next day beside the toilet.

It all happened so fast. One moment we were minding our own business, living life like normal, and the next we were swept up into a wave of vomit-filled illness by no fault of our own except for attending the party and enjoying ourselves.

What happened? Our party went viral.

What does “going viral” mean?

Sans vomiting, going viral in Internet terms is seen as a good thing. It’s what happens when a piece of content (article, photo, video, etc.) is shared, copied, and otherwise spread across social platforms like Facebook, Twitter, and YouTube.

How many shares does it take before something is considered viral?

I’m sorry to say, there isn’t an exact number. Viral status is achieved when the proportion of people seeing the content and then sharing it increases over what’s usual.

I know, could it be more vague?

Think of viral sharing like a secret. If you share a secret with someone, and that person shares it with someone else and then another, and another, then pretty soon everyone knows your secret. But if the person keeps your secret, that’s where the sharing ends. It’s safe, and no one knows about it.

The simple math of virality

Viral content is relative. When you share a piece of content on social media, how many shares is normal? If you see your shares go up from normal on a couple posts, you can consider those viral. However, if your shares go up and stay up—then it’s the new normal. Not viral anymore.

The more complicated math of true viral content

Of course, a few extra shares here and there doesn’t make a big impact. We want to know about the life-changing kind of viral content like Chewbacca Mom’s laughing video or Mandy Harey’s deaf singing audition for America’s Got Talent. How do you get those?

The next level of viral content

When you level up on going viral this is where stuff happens. On day one a piece of content is shared and you receive your regular likes, shares, and website visits, plus a few extras. This (according to ShareProgress) is called “first generation.” From there, a few of these first generation people share your content on their social channels and some of their friends check it out. They’re called “second generation.” By the second generation there should be more likes, shares, and website visits. Now it’s on the second generation of visitors to share your content. If a few more than the first round do this, then the third generation of visitors should be seeing your content. If this continues then you’ll see exponential likes, shares, and website visits. This is where things get crazy.

In the simple viral example, you’ll have a bump of activity and then things will go back to normal. In the next level of going viral, the momentum grows and keeps growing and, if you’re prepared for it, sends your life in a new direction.

How do I make something go viral?

Yeah, sorry. I don’t know how. Actually, I don’t think anyone does. No matter how many terms I Google, all I come up with is “there’s no formula, there’s no secret.”

But here are a few things you can do to help your content be ready for going viral.

People are more likely to share something if…

  • they have a strong reaction to it
  • they have a positive emotional response to it
  • they feel inspired by it
  • they are surprised by it
  • they find it practical and useful
  • they think it will help someone

Where to go from here

Before you write an article don’t think about what will or won’t make it go viral, instead think about what will help and inspire your audience. Think about what they’d like to read/watch/hear and then create it. Be genuine, be real, and be positive.

Here’s how Derek Halpern says it.

Positive uplifting content always gets shared. Remember, there’s a lot of unhappy people in the world, and while there are different reasons for being unhappy, content that is uplifting and inspirational helps people get out of their rut…even if it’s only for a few seconds.

I don’t know about you, but I’d sure like to help someone out of their rut today.

Going Viral: The What and How of Creating Contagious Content. Have you ever wondering what makes something go viral? Is there a secret? What do viral-video makers know that you don't? Learn the what and how of viral content and a few tips for what you can do to make your content more contagious.

If you need help coming up with content ideas or don’t know who you’re audience is, that’s where I come in. Drop me a line and let’s start a conversation. I’m here to help!

A Tip of the Hat, Hairy Anglers, and Last Day of Voting

If I was like most people, I would’ve watched Planet Earth and Blue Planet years ago. But me being me (AKA slightly behind every trend ever) I watched Blue Planet last year and am currently mid-way through Planet Earth.

Anyway, I didn’t want to let Stupid Animal Battles end without tipping my hat to some of the most amazing animal battles and behaviours I’ve ever seen.

Here are my top three moments from The Blue Planet

  • Learning just how mean and nasty killer whales are (sorry Vancouverites, I can’t be nice about Orcas, they’re MEAN to baby whales and especially to seals)
  • Getting a front row seat for intense feeding frenzy’s. I think my favourite was marlin zipping around rounding up tuna bait balls
  • Seeing real images of the amazingly terrifying anglerfish, made famous by Finding Nemo (well actually Finding Nemo came out after The Blue Planet so I don’t know who made what famous)

Of all the episodes I was especially mesmerized by The Deep. It featured so many amazing creatures (and monsters) I’ve never even imagined let alone knew existed. The battles happening in the deep oceans are unlike anything else. If you haven’t seen this episode, you should make it a point to.

In the pitch black nothing of the deepest parts of the ocean species use every trick in the book to find, fool, lure, and eat enough to survive another day. It’s unlike anything I can imagine, even though I’ve seen the film. It doesn’t make any sense! Why are these animals down there? Don’t they know there’s much better feeding elsewhere? Why stick to the dangerous depths where there is no law and chaos threatens to take over each and every second?

Gives me shivers.

The Hairy Angler was actually discovered while the BBC was filming this series. They found her when filming The Deep and know nearly nothing about it.

Five things we know about the Hairy Angler fish

  • Lives in the Dark Zone 1,000 metres below the sea’s surface
  • Has red skin but in the Dark Zone this skin makes the hairy angler invisible
  • The female is about the size of a football while the male is about the size of a ping pong ball
  • It’s covered in sensitive antennae, which can sense prey’s vibrations
  • Has an expanding stomach. This means it can eat fish larger than it (comes in handy when you don’t know when your next meal will be)

I do hope you’ve enjoyed this month of Stupid Animal Battles. I tried really hard. And now we’re done. Stay tuned for tomorrow’s new blog topic!

learn to Draw 200 Animals