Essential Freelance Writer Website Elements

If you’re a freelance writer, do you even need a website? What are the essential freelance writer website elements anyway?

Seven essential freelance writer website elements

Around the Internet I see a lot of advice and tips for author websites but I don’t see much out there to help freelance writers. Why oh why are we left out? Don’t worry. I’m here to help. Here are seven essential freelance writer website elements. Oh, and three things.

First things first, you need it. Every freelance writer needs a website. Don’t let anyone tell you otherwise. A website is the most critical tool in your freelance writing marketing arsenal. It’s available on-demand, year-round and is the one place you have complete control over what the message is. You want and need a website. (Which is why we’re going after the freelance writer website elements today.)

Next. There’s a common idea that social networks can replace a website—that’s where your readers and clients are anyway. But here’s the thing. You don’t own the platform and you can’t control the message. You can add to the conversation, yes. And I think you should be social networking. However, you don’t want all your eggs in the social media basket. It could go away at any time, and then what?

One more thing

Set goals for your website. Yes, I’m talking about S.M.A.R.T. Goals and yes, you need to set some. What’s the primary goal of your website? What do you want people to do when they land on your site? Who do you want to see your writing website? When you know what your goal is, you will know how to build it to help you achieve your freelance-writing goals.

Let’s get into it. What are the essential freelance writer website elements?

Less is more here

  1. Clear name. Look at your website. Is your name visible? Anywhere? Make it visible. If you write under a business name you can use that one, but make sure it’s easy to spot and read
  2. About page. This could be called something similar (bio, the company, meet your expert, experience, who I am, my story, profile, ETC.) and it should be on its own web page on your site
  3. Information about your products, services, or portfolio. Or all three. I have lots to say about portfolios (they drive me crazy…they’re out of date so fast in the freelance fast lane!) but I’ll refrain till further notice. Include as many links as you can to recent work and/or merchandise
  4. Social media icons. Do you have a few favourites? (I know I do.) Link to them and give your avid fans a chance to connect with you
  5. Contact page. Yup. You need to let people know how to get in touch with you. How do you want them to contact you? List that information in a clear and visible manner
  6. Email newsletter signup. Even if you don’t have anything to send, start an email list. Do it. You want to keep in touch with people who want to stay in touch with you
  7. Blog. I mean, I think you should have a blog. But I’ll leave it at the bottom so you know it’s not the first thing you do. Nothing allows your sparkling personality to come through like a blog. I don’t know what it is about the medium, but it WORKS! It serves as your pre-portfolio and helps you improve your writing. Oh, but you do need to keep it updated
  8. Around the Internet I see a lot of advice and tips for author websites but I don't see much out there to help freelance writers. Why oh why are we left out? Don't worry. I'm here to help. Here are seven essential freelance writer website elements. Oh, and three things

    Do you have freelance writer website elements to add? I’d love to hear about them!

Dang it, Web Guy!

Well my website (not this one, this one) seems to have up and broke itself. And my very attentive Web Guy seems to have stepped out for the day! Dang it Web Guy!

But I’m not stressed. I’ve got bigger problems.

So instead of worrying about something I can’t control I sent one email, did one Google search, and only sent out one tweet about the whole thing. Composed. Together. Don’t worry guys, I still have my blog.

Logo etc.

After days (maybe weeks) of discussion and brainstorming with my sister I’ve finally sucked it up and made a logo for my website.

It’s not a perfect logo; Even now I can see errors. However, it will do for now.

On my website.

My website, which is online finally.

It’s not perfect but the content is there. Just so we’re all on the same page.

My. Page.

Of course I’d love feedback. Just keep in mind it’s a work in progress and will continue to be built as I feel inspired.

She works hard for no money

I’ve been working really hard this week. Really, really hard.

Except I haven’t been getting paid.

…no money

First, I’ve been learning this new stitch from a great pattern free on Ravelry.

I’ve been struggling like mad to use FIVE double pointed needles at once. It’s getting a little easier now that there is some shape but honestly. HOW is there not a better way to make a circular square with a pretty X in the middle and some lacy bits?

The reason I’m bothering with the hectic-ness of this pattern is it’s a really cool bag that stretches out to whatever size/shape you need it to be. I already have one, bought from a thrift store or something years ago, and I love it. Except the strap is too long and the colour is ugly. So why not just make a newer, better one?

My logic exactly.

Secondly, I’ve been dismantling my office and turning it back into a bedroom. Unfortunately. The office was sheer genius and I am more than a little nostalgic about my week of glory.

There is still tons of junk (I mean, special and precious memories) to go through before the room is really livable, but at least I can fit a bed into it now.

But seriously, what am I supposed to do with 20 years worth of letters, photographs and essays? What do normal/most people do? I really can’t figure it out.

Is nothing savable? Is there a way to de-clutter without getting rid of all the memories?

And, before you say anything, I am NOT just scanning everything and storing it on my hard drive. Yes it will de-clutter everything paper-wise, but I know 100 per cent I will never, ever look at the files and therefore, I should just throw it away and save myself the time/energy.


Then lastly, I’ve been working on my WEBSITE!

It’s SO close to ready I’m dying to show everyone. However, I will put a few more finishing touches on it before I do. Mustn’t rush things too quickly.

I’m just working on a logo and a couple more pages before I’ll make it available for public viewing.

But man, I’m so excited and proud. I feel so brilliant and techy it’s scary.

Also I’m also planning a trip across Canada in two weeks. But more about that later.