One of the hardest thing about being a working freelance writer is coming up with content for your personal website and digital platforms, which is why you need an evergreen content strategy. Trust me on this, it will change your life.
Writers who want to build an online platform know they should be producing content online, maybe a blog or something similar. And in theory it makes sense—a blog is an excellent way to showcase your skills as a writer and advertise your services. In reality things are a bit trickier. What do you write about? And how do you balance writing for yourself/your site with writing for clients?
This is where an evergreen content strategy comes in
Evergreen content can be described as the foundation of your blog—and this surprises many people for a couple reasons. First, because it’s hard to comprehend how timeless articles can stay relevant over time and second because hardly anyone has heard of evergreen content.
How can evergreen content be a foundation when I’ve never heard of it before!?
I know! But I’ll explain everything and you’ll never wonder what to write about on your website again.
First I’ll talk about what evergreen content is, then I’ll explain how to come up with evergreen content ideas in a way you can balance with your freelance writing workload.
What is evergreen content?
“Evergreen” is jargon but the word makes sense—think of evergreen trees, they keep their needles year-round and the needles maintain their green colouring thus, ever-green. Evergreen content works the same way, it stays relevant year-round and answers questions people are asking years after it was written.
Why you should employ an evergreen content marketing strategy is because this timeless, relevant information will deliver a consistent stream of leads to your website month over month. It takes a bit of time and effort to set up but once you have the wheels in motion this approach will allow you to spend your mental energy on your freelance clients while your website works in the background.
How to come up with evergreen content ideas
The best way to come up with ideas is to know your audience. In a freelance writer’s case, your audience is your ideal client. Think about who you serve and what problems they’re trying to solve. Your website or blog content should solve those problems and answer common questions. The more questions you answer the stronger your foundation.
Here’s what you need to do when coming up with evergreen content ideas: get clear on who you’re talking to (your ideal reader) and what you offer (what’s your goal? What are you trying to achieve?), decide what your topics are, and put everything into a calendar template.
To systemize these ideas (and actually get them written) you’ll need to take your ideas and build a content calendar with them.
Of course we could go a lot deeper when talking about creating evergreen content—there’s SEO, keyword research and virality to consider. But for today we’ll stick with the concept of evergreen content and building a strong online foundation as the base of your freelance writing business. When done well it’s a beautiful thing.
Bonus: here’s a helpful post on what type of posts work best for evergreen content from Thirteen Thoughts.