How to Get Your Email List Started (and What to Send)

If you’ve been a freelance writer for any length of time I’m betting someone has told you it’s time to get your email list started. I’m right, aren’t I?

How to Get Your Email List Started

And I know you’re thinking about getting your email list started and you would but…what on earth do you send? Right!? Am I reading your mind right now?

Maybe you’re wondering if you should wait till you have a certain number of subscribers before getting your email list started? Well, there is no reason to wait. I mean, even if you have one subscriber it’s worth diving in. First of all, they don’t know how many people are on your email list and second of all, by getting started you will get into the habit of emailing your list and will be an old pro by the time you build it to whatever number you had in your head.

Three ideas for getting your email list started and what to send to your subscribers

  1. Share your latest article, video, podcast, etc.

    Tell the story of whatever it is you’ve published this week and add a link so your subscribers can jump over and see it for themselves. It’s an easy way to let people know what’s going on without putting on too much pressure.

  2. Write an exclusive article or essay about a topic the people on your list want to learn more about

    This may seem like a lot to take on but it’s an excellent way to create value and connect with your audience. If you don’t know what they want why not ask?

  3. Curate a list of articles based on your audiences’ interests

    Again, you need to know what your audience is interested in if you want to provide a list of valuable articles and resources from around the web but if you nail the topic your email subscribers will love you! And since you do tons of research for your freelance writing anyway, collecting links of great articles should be second nature.

These are a few quick ideas to get you started with emailing your list. But maybe you’re still not convinced you need an email list. I get it! You’re a freelance writer, what do you need with email subscribers? Well I have a few reasons why getting an email list started is in your best interest. I published my article over on Story Board in an article called Why Freelancers in Marketing and Communications Should Have an Email List but here’s the quick version. Check out the post for the explanations:

  • An email list nurtures potential clients who aren’t ready to hire you…yet
  • An email list helps people who are on the fence about hiring you
  • An email list is a great way to stay in touch with previous clients
  • An email list helps you build authority in your niche
  • An email list helps you avoid the freelancer feast or famine cycle
  • You own your email list

If you've been a freelance writer for any length of time I'm betting someone has told you it's time to get your email list started. I'm right, aren't I?

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