When you’re a freelance writer it might seem a bit strange to promote your writing to others on social media but it’s an important step in marketing your work and showcasing your skills.
Your first thought might be that you can’t share your freelance writing either because it won’t make sense to your social media followers, you’re ghost writing and it’s not exactly OK to take credit for ghost writing or you’re under a confidentiality clause. All very possible and very important reasons why you should not be sharing your stuff! But that doesn’t get you off the hook. Maybe you can’t share your freelance work but you can promote your writing on social media.
What writing you ask? Here are a few ideas.
How to promote your writing on social media
- You can write a blog and share individual articles on social media as they publish
Write and publish articles on your website or on a platform like Medium. Whatever it is, you can share articles on LinkedIn, tweet links to them on Twitter, post about them on Facebook, talk about them on Instagram…you’re creating content, putting your work out there and engaging your followers all at the same time. Blogs are brilliant.
- What’s your area of expertise? Create tips and tricks to help your followers improve in that area and post about them on social media
Maybe you offer a tip per week on Instagram or perhaps it’s a Facebook Live video each month…whatever it is you’re showcasing your skills on social media and helping potential clients get to know, like and trust you.
- Have you written a book? Then why not talk about that on social media
Develop a content calendar and rotate through different ways to talk about your book—talk about who it’s for, what the benefit is to the reader, publish excerpts, put it on sale, etc.
- Post about what you learn
Maybe you can’t post about the exact freelance work you’re doing but maybe you can post about ways you’ve learned to make it easier, more efficient, etc. Have you learned about a new place to get great gigs? Why not share about that? How about a new hack to get your brainstorms down in a quarter of the time? I’m sure people would love learning about that! When you share about things you learn you become a resource for your followers—someone they want to hear more from.
- If you can post your freelance work—do it! Share them all over social media
When you share your latest article or post try and talk about it in a way that is interesting rather than “Here’s an article I wrote, check it out!” While that works every now and then if you become someone who drops links and just expects your followers to read it because you wrote it. Try and engage them by describing what’s in it for them if they take the time to click the link.