It’s not like I haven’t written about marketing ideas or argued why writers need to pay attention to marketing before but it just seems to keep coming up.
So here we are again.
By the way, I talk about marketing and give out marketing ideas all the time because I believe in its power to transform people’s careers and businesses.
But what if you’re the type of writer who just wants to write and have people read it? You don’t want to bother with the muss and fuss of marketing. Or maybe you’re the type of writer who thinks marketing means selling out. Are you someone who thinks marketing makes you one of those pushy sales people who alienates friends and family?
Let’s get something straight: marketing doesn’t have to be like that. So when I hear excuses like I’m too busy to do marketing or I don’t need to do marketing or I don’t have the money to invest in marketing I think…you don’t get it. None of those things are valid.
If you’re saying any of these things here’s what you mean: you don’t want to do marketing. Marketing doesn’t have to take a lot of time and it doesn’t have to cost a lot of money. And it’s fine if you don’t want to do marketing. But don’t expect people to find you. “If you write it they will come” isn’t a thing. It doesn’t work like that.
End of tough love part. Beginning of marketing ideas part.
I wanted to give writers who hate marketing (or are afraid of it) a few easy marketing ideas for easing in. I do hope these help.
- Learn how to incorporate your writing into casual conversation. There is a way to talk about who you are and what you do without coming across as promotional or insincere. Figure this out and you won’t even realize you’re marketing
- Focus on the benefits your writing offers others. This is one of those amazing marketing things I love teaching people. Stop talking about YOU and YOUR work. Flip it around and talk about its impact. People don’t care about what you do, they care about the benefit they’ll get from working with you or reading your work
- Talk about your writing on social media. Consider your social media platforms as places where you can attract new readers. Talk about your writing in a natural way, like you do with your friends, and see who you can inspire
Just a reminder, these days if you’re a writer hoping to become an author, you need to do your own marketing. And you need to do it long before your book comes out. No matter if you’re self-publishing or traditional publishing, you are the driver of the marketing vehicle. If you want to sell books/get an agent/get a book deal/people to read your writing you have to accept marketing as a part of your life.