How to Plan a Podcast in 9 Steps

First things first, this is not a technical how-to create and produce a podcast guide. This is the step you take before that. Yes. I’m saying think about your podcast ahead of time and develop a strategy. AKA this is a training on how to plan a podcast.

How to plan a podcast in 9 steps

How to plan a podcast: from personal experience

I’ve lived these nine steps while creating and launching podcasts so I’m not pulling these out of thin air. Planning a podcast is exhilarating, exciting, and exhausting. At so many points on this journey I said “this is the hardest part, once we’re past this we’re good.” I’m glad I knew the steps or I may have lost heart through the process. I share them with you today so you will also be empowered the next time you wonder if you should start a podcast. You’ll know what the steps are and how to plan a podcast. You’ll also know how much work you have ahead of you so you’re mentally prepared for the roller coaster you’re about to get on. Podcasting is an amazing, amazing media and, when done right, a game changer.

First I’ll overview the steps, then break them down a bit.

How to plan a podcast in nine steps

  • Brainstorm a concept and decide what your show is about
  • Determine your “why”
  • Set goals for your podcast
  • Figure out who you’re serving
  • Plot your content strategy
  • Develop your show and assets
  • Write, record, and produce your first three episodes
  • Develop your marketing strategy
  • Pre-launch baby!

And once your podcast is planned, in the process of being developed, and you’re running pre-launch…now you can finish setting everything up and launch your podcast.

But I’m getting ahead of myself. Back to step one.

How to plan a podcast step one: Brainstorm a concept and decide what your show is about

If you’re thinking about doing a podcast there’s a good chance you’ve thought about this to some extent. So, write it down. What’s the big idea? What’s your show about? I encourage you to get to a core topic, one you stick to throughout your show. A strong topic will make things easier down the road, plus it will be easy for listeners to understand what your show’s about without too much thought. You want your show to stick in listener’s minds and be something they can become fanatic about—sharing on social media, recommending to friends, and becoming raving fans. So come up with a good one, alright?

How to plan a podcast step two: Determine your “why”

Attracting listeners who become raving fans starts with your reason for podcasting. Think about it for a sec, why should anyone listen to your podcast? Why should people choose yours over all the other podcasts out there? Why? It’s so easy to jump past the planning and straight into podcast production but I encourage you to slow down and do the hard work first. Plan a podcast, plan a great podcast.

How to plan a podcast step three: Set goals for your podcast

(Can you believe she’s talking about goal setting AGAIN!?)

Believe it!

But it’s step three, so by this point you already know what you want to do and why—so shouldn’t setting goals be easy? Podcasts are powerful for building an audience and increasing your platform and can even help you reach your business goals. So, what is your goal for this podcast? And if it’s to make money…you’re going to need a plan to do that. Putting up a podcast doesn’t equal cash money. Not that in itself at any rate. So wipe the dollar signs out of your eyes and set some realistic goals. Making money can be one of your goals, but you’re going to need a revenue plan. Think it through, set S.M.A.R.T. goals, and then move on to step four.

How to plan a podcast step four: Figure out who you’re serving

You should kind of sort of know this already. Who do you hope listens to your podcast? Who do you want to become raving fans? I know, you want everyone to love it…but please break it down a little. Who do you want listening and what transformation do you want them to experience as a result of listening to your podcast? How will you help listeners reach their goals? Because, like everything, they need to understand what’s in it for them before they’ll decide to stick around. If you map this desired transformation out, it will also guide you RIGHT into step five. So give it a shot, kay?

How to plan a podcast step five: Plot your content strategy

Now this is fun stuff. If you figured out the transformation you want listeners to experience and brainstormed a step-by-step guide for them to get there…you can break those steps down into individual episodes! Right!? Yes!!! OK maybe I’m nerding out but you want a strategy because this will keep you laser focused on providing the RIGHT content to the RIGHT people for the RIGHT reasons. Strategy is just RIGHT OK!? Here you figure out your core content, your sub topics (sidenote, this is similar/the same as creating a content strategy for your blog), your show format, and individual show objectives (goals within goals—you know the big goal of the entire podcast but what do you want listeners to do in each one? Leave a review, go to your website, download an email opt-in, share on social media, follow you on Instagram, etc. And please pick one per episode). If you’re stuck for ideas you can do keyword research (see what’s popular and develop episode ideas from there). Try and come up with at least 10 solid episode topics before moving on.

How to plan a podcast step six: Develop your show and assets

By this point you should be getting pretty excited about your show. And step six is where all your dreaming turns into your core content and branding. And yes, this will be hard work and may involve blood, sweat, and tears (if you’re anything like me). You don’t have to script your episodes word-for-word (unless you work best like that/want to)—outlines and notes are fine—but you do need to work out your show sequence and figure out who you want on your show if you’re taking guests/doing interviews. At this point you should also be working on things like finalizing your show name, designing your logo, figuring out website design, deciding on your branding, grabbing all your social media handles, and purchasing your URL. I know many people will do this first and other guides may even advise doing this second/third. Why I’m saying wait till step six is because by this point you KNOW you’re sticking with it. You have a firm grasp on where you’re going and how you’re getting there. And if you’re hiring someone to help with any of your asset development, showing him/her your target audience, listener transformation, and content strategy will help him/her come up a great concept reflecting you to a T.

How to plan a podcast step seven: Write, record, and produce your first three episodes

OK, I won’t sugar coat it. This is going to be a lot of work. But you are READY for this! Draft your episodes, record them, and get them ready. You’re not publishing anything yet, but you’re working out the bugs. You need to figure out what you’re saying, practice saying it, and get all the technological pieces in order. Going through this will also highlight how much help you need recording, editing, producing, etc. (If you need technical help check out Pat Flynn’s How to Start a Podcast tutorial or Kirsten Oliphant’s Should You Start a Podcast course. If you need an audio editor or show producer, my rates are here.) This process should show you how close you are to launching your podcast. You may need more time than you thought at the outset, but that’s OK. You’re in it for the long haul, so it’s worth doing right.

How to plan a podcast step eight: Develop your marketing strategy

You have your content plan, your branding, website, and social channels are taking shape, and you have a general idea of when you can launch. Now it’s time to think about marketing. You’re going to need a pre-launch, a launch, and an ongoing strategy. Three strategies. I know it’s a lot of work (ugh, Robyn, why is EVERYTHING so much work!?) but you will be so super glad you made the plan ahead of time when you’re in the thick of it. I have a few general tips on how to rock your marketing, which are a good place to start if you’re new to marketing strategy. If you want an intense, 90-day pre-launch strategy that will blow your mind, check out this podcast episode from Amy Porterfield. Whatever you decide, I recommend getting the plan on paper and calendaring as much as possible. This is where you figure out the details of your pre-launch, launch, and ongoing marketing, when your podcast episodes will publish and how often, what you’re posting on social media and how often, and how you’re going to promote your podcast to the world.

How to plan a podcast step nine: Pre-launch baby!

When you have your launch date settled and all your marketing ducks in a row, you can graduate to pre-launch. This is going to be intense, but this step is critical to a successful launch so you don’t want to skip it. In step eight you created the plan and in step nine you WORK the plan. That’s right, you’re creating content, you’re connecting with your target audience, and you’re ramping up to your launch. In pre-launch you’re putting yourself and your podcast out into the world in a way that people notice. You do this by creating amazing and shareable content, promoting your amazing and shareable content to your existing audience, with your social networks, with online communities, with relevant influencers, and wherever else your target audience hangs out.

Whew.

I know we’ve been through a lot getting to this point. But it’s not over yet. Once your pre-launch gets in gear you are racing towards your launch day—now that’s exciting stuff. Good thing you know what you’re doing, where you’re going, and who you’re talking to. I can’t WAIT to hear how it goes. Have a great launch!

First things first, this is not a technical how-to create and produce a podcast guide. This is the step you take <em>before</em> that. Yes. I'm saying think about your podcast ahead of time and develop a strategy. AKA this is a training on how to plan a podcast.

Creative Collaborations by Kirsten Oliphant [book review]

Collaboration (or “collab” as the cool kids call it) is something of a buzz word in the digital world. And I’ve heard it so often I didn’t question it when I saw Kirsten Oliphant’s new book Creative Collaborations. I just said, “collaborations, yes please.”

Creative Collaborations

But now I have questions. As I read through Oliphant’s creative collaborations suggestions (for example affiliate partnerships, Twitter chats, and in-person events) I began wondering what on earth a collaboration is. What do I think it is?

Maybe I don’t know. I see the word everywhere on social media. Influencers work it into their Instagram bios (“DM me for collabs” or “Collaborations? Email me”) and it makes me want to collab too. But now I wonder…what does collab mean? And what are creative collaborations?

The Internet says collaboration is the action of working with someone to produce or create something. OK, that makes sense. And Oliphant says it’s like roller derby. I had to think about this for a bit because I don’t know anything about roller derby but I think I get it: you stop being a lone wolf and instead become a teammate. You work with others to achieve a common goal.

That sounds nice in theory, but isn’t setting up creative collaborations with your competitors risky?

Yes, it could be. Oliphant says the secret to successful collaboration is trust.

“Your team is only ever as good as the trust you have for one another. Rogue players, even great players, playing singularly hurt the team as a whole. They don’t just break apart strong defensive walls; they break trust.”

The risks: you could get burned, you could have your work stolen, you could be let down. All of this could happen when you work with others. However, there are also potential benefits: you could grow strategic partnerships that bring you further than you could go on your own, you could make new friends, you could join a tribe where you feel encouraged, strengthened, and inspired to keep moving forward.

So now you must decide, are creative collaborations worth the risk? Are you willing to work with others towards common goals to be the rising tides, lifting all boats?

Throughout Creative Collaborations, Oliphant overviews different types of collaborations, builds an argument for why we need creative collaborations, teaches the difference between good and bad collaborations, cautions about legal implications when collaborating, and gives tips for creating life-changing collaborations. If you’re wondering how collaborations can change your business (and maybe your life), you will love this book.


Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy synopsis

Is your career as a creative solopreneur going nowhere fast? Harness the power of collaboration to supercharge your audience and income.

Has fear of rejection kept you from reaching out to influencers? Are you worried about making a bad first impression? Author, blogger, and podcaster Kirsten Oliphant has landed career-changing speaking gigs and industry leading guests with her simple outreach methods. And now she’s here to help you do the same.

Creative Collaborations: How to Form Lasting and Lucrative Partnerships without Being Smarmy is a game-changing resource for finding potential collaborators. With Kirsten’s guidance, you’ll explore the many advantages of collaboration and the common pitfalls to avoid. Inside, you’ll learn how to craft the perfect pitch and maintain long-lasting, mutually beneficial partnerships.

In Creative Collaborations, you’ll discover:

  • Why you need to start collaborating and which kinds of partnerships you can start pursuing right away
  • Which commonly taught outreach methods will only waste your time and what you should focus on instead
  • The framework for an attention-grabbing pitch that will get you results
  • Insights and best practices from successful authors and social media experts
  • How to protect yourself from collaborations gone awry, and much, much more!

The book also comes with a free companion course that contains videos, resources, and other guides to help you take the next step in your collaborative solopreneurial career. Creative Collaborations is your step-by-step guidebook for expanding your network the right way. If you like expert advice, extra motivation, and practical actions you can take immediately, then you’ll love Kirsten Oliphant’s inspirational resource.

Buy Creative Collaborations by Kirsten Oliphant to open up new worlds of opportunity today!

Collaboration (or "collab" as the cool kids call it) is something of a buzz word in the digital world. And I've heard it so often I didn't question it when I saw Kirsten Oliphant's new book Creative Collaborations. I just said, "collaborations, yes please." But now I have questions. As I read through Oliphant's creative collaborations suggestions (for example affiliate partnerships, Twitter chats, and in-person events) I began wondering what on earth a collaboration is. What do I think it is?

175 Best Multifunction Electric Pressure Cooker Recipes [book review]

175 Best Multifunction Electric Pressure Cooker Recipes Header

Even though I have, like, two hours between getting home and going to bed on weeknights, I’m still trying to cook well-balanced meals. My issue? I’m not a fast cook! So you can see why I’m interested in the idea of pressure cooking, and why 175 Best Multifunction Electric Pressure Cooker Recipes caught my eye. I LOVE my slow cooker but the everyone’s into Instant Pot’s now. What on earth is that!?

OK, so I learned it’s a pressure cooker. And you already knew that. But here’s the thing. Everyone’s saying it has changed their lives. That’s bold. And I want in on that.

Except for one thing…

I’m afraid of pressure cookers

Did you hear me? I’m afraid of pressure cookers.

They’re intimidating!

But…well everyone else says they’ll change my life, so I thought I had better at least give it a try.

Reading through 175 Best Multifunction Electric Pressure Cooker Recipes helped calm my pressure-cooker concerns. Author Marilyn Haugen spends the first 15 or so pages going over pressure cooker basics, walking newbies like me through best practices, what to expect, and the different types of cooking you can do in your pressure cooker. Hmm…it does seem quite liberating…keep reading….

The recipes are divided into obvious sections: breakfasts, soups, stews and chilis, main courses, side dishes, paleo dishes, vegetarian and vegan dishes, desserts, and stocks and sauces. Each recipe has between two and seven simple steps and offer tips and alterations on the recipe page. After reading through a few I felt ready to attempt my first pressure cooker recipe.

I grabbed my inherited 1970s pressure cooker from the pots and pans cupboard, set out my ingredients, and placed my 175 Best Multifunction Electric Pressure Cooker Recipes book on the counter for reference. And then…I panicked.

What if this pressure cooker’s too old and it explodes!?

I decided to watch a few YouTube videos before starting. Watching other people use the same pressure cooker would help my confidence right?

Well I’m happy to report it worked. Wow, there’s nothing to it. This was going to be SO easy. And then I remembered what the book said and got downright excited to get cooking.

“It’s perfect for busy people who want to get a nutritious meal on the table with little effort and minimal cleanup.”

OK, I’m convinced. Pressure cooking is for me!

For my first recipe I thought I’d start simple: Easy Weekday Creamy Steel-Cut Oatmeal. Yum. Something I eat already and can make in FIVE MINUTES. Wow. This is life-changing stuff. So I set to work, and it went AWESOME! I thought the steam from the pressure cooking was going to be crazy but it wasn’t and it also wasn’t scary. I just followed the directions.

Except for one thing.

At some point I must have flipped the recipe page, I don’t know, maybe I was flipping through looking for what I would make next or something, because I noticed I was no longer making Easy Weekday Creamy Steel-Cut Oatmeal but was instead attempting Steel-Cut Oats and Farro with Dates and Coconut. Whoops. Comparing the two recipes I realized I didn’t mess anything up, I just took it all to the next level. Jumped straight to Intermediate.

What a wonderful accident. Tasty too.

Next up? Country Sausage Scotch Eggs.

Whoa.


175 Best Multifunction Electric Pressure Cooker Recipes synopsis

Delicious meals in a fraction of the time that stovetop or roasting methods take.

With their many function features (some have as many as 7), electric pressure cookers help make delicious and healthy foods that are not only easy and quick to prepare, but use much less energy. Clean up is minimal, too.

Bestselling small appliance cookbook author Marilyn Haugen uses her expertise to create rewarding recipes for this ingenious small appliance. There are recipes for every meal of the day. In a hurry? Done. Low and slow? Got it. The perfect stew or roast? No problem. Entertaining? How about Coq au Vin with Creamy Mashed Potatoes?

Haugen has created super time-friendly recipes for those frantic mornings like Sausage, Hash Browns and Pepper Casserole or Quinoa, Millet and Almond Bowls. And even on the busiest of work weeks, Beef Barbacoa Tacos with Chiles can be on the table in no time flat. Butternut Squash, Quinoa and Pomegranate Casserole made the night before can just be reheated.

These inviting recipes are sure to become family favorites that will be requested time and time again. The home chef can impress family and friends with the wide variety of satisfying dishes effortlessly created in an electric pressure cooker.

Even though I have, like, two hours between getting home and going to bed on weeknights, I'm still trying to cook well-balanced meals. My issue? I'm not a fast cook! So you can see why I'm interested in the idea of pressure cooking, and why 175 Best Multifunction Electric Pressure Cooker Recipes caught my eye. I LOVE my slow cooker but the everyone's into Instant Pot's now. What on earth is that!?

Best Gifts for Writers | Gift Guide

Note: I’ll be adding to this gift guide in coming days/weeks. There are so many great gifts for writers out there! If you have suggestions or items on your wish list please send them over and I’ll add them to the guide.

Best Gifts for Writers

What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE?

Yes, yes there is.

Best Gifts for Writers


Writer-themed coffee mugs

Have a writer on your list? Start here! These are the best gifts for writers, starting with writer-themed mugs!

Writing mugs need no introduction. They’re silly, they’re funny (to writers), and they hold coffee. AKA the perfect gift.

  1. I am a writer. That means I live in a crazy fantasy world with unrealistic expectations. Thank you for understanding mug. It’s accurate, it’s pretty, it’s practical. It’s perfect.
  2. Stay up late and write mug. I love the typewriter. And the meta writing about writing.
  3. There Their They’re mug. Don’t worry, your writer will get it.
  4. Please do not annoy the writer, she may put you in a book and kill you mug. I think the two-tone mug takes the edge off the murdery stuff.
  5. Novel in progress mug. Short and to the point. It gives a real “leave me alone, I’m writing” vibe.
  6. Writer’s Block is a Figment of Your…Uh…mug. I can’t think of anything to say about this mug.

  7. Writer-themed pendants

    Writers don't just love craft-related items, they love writing-related jewelry too! What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE? Why yes, yes there is.

    Writers aren’t all about writing. They appreciate writing-themed jewelry too!

  8. Outlander Sassenach pendant necklace. In October I attended a writing conference and it was all Outlander all the time. So I know this one’s a winner.
  9. Keep Calm and Write On pendant necklace. A cliche, a mantra, a push to keep going.
  10. Why is a raven like a writing desk? Alice in Wonderland necklace. I’m watching Through the Looking Glass as I write this…there may have been some influence.
  11. Book pendant necklace. So many books, so little time.

  12. Writing notebooks

    Yes, this is super practical. But I’ve pulled some of the cooler writing notebooks from the Internet. Although everyone uses computers, many writers prefer pen and paper for staying organized. I even know writers who write their novels by hand!

    Writing notebooks are such great gifts for writers. Yes, this is super practical. But I've pulled some of the cooler writing notebooks from the Internet. Although everyone uses computers, many writers prefer pen and paper for staying organized. I even know writers who write their novels by hand!

  13. Field Notes Kraft Ruled 3-Pack. These 48-page mini logs are masterpieces.
  14. Prettysweeeet Planner. Text reads “It always seems impossible until it’s done.” Pretty sweeeeet huh?
  15. Wanderings Pocket Leather notebook. It’s pretty, it’s refillable, and it’s perfect for writing in.
  16. Productivity Planner. Get focused, beat procrastination, write things in a pretty notebook. Win win win.

  17. E-readers

    Writers love real life books but they also are realists. Where do they put all those books they read? Which is why you should get the writer on your list an e-reader. What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE? Yes, yes there is.

    Writers love real life books but they’re also realists. Where do they put all those books they read? Which is why you should get the writer on your list an e-reader. Here are a few options!

  18. Kindle Paperwhite E-reader
  19. Fire 7 Tablet with Alexa
  20. Fintie NOOK GlowLight Plus Case
  21. Sony PRS-600 Touch Edition Digital E-Book Reader

  22. Craft books

    Books on the craft of writing. These are perfect gifts for writers! What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE? Yes, yes there is.

    Books on the craft of writing are great gifts for writers! These are a few of my favourites.

  23. Writer’s Market Deluxe Edition 2018: The Most Trusted Guide to Getting Published. This is the standard gift for writers!
  24. On Writing: 10th Anniversary Edition: A Memoir of the Craft. This book is incredible. The advice and writing tips took my writing to the next level. It also banished adverbs. Yay.
  25. Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents 2017: Who They Are, What They Want, How to Win Them Over. This is similar to the Writer’s Market but can there be too much of a good thing? When it comes to writing books, I say no!
  26. The Weekend Book Proposal: How to Write a Winning Proposal in 48 Hours and Sell Your Book. I’m building my book proposal right now so you can see where my head’s at. Book! Book! Write your book!

  27. Writing T-Shirts

    Writing T-shirts. These are perfect gifts for writers! What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE? Yes, yes there is.

    Every writer needs a writing T-shirt. And these ones are funny. Trust me on this.

  28. Write on. T-shirt. Funny, right?
  29. To Quote Hamlet T-shirt. This is quite silly, but I like it! (And I think your writer will too.)
  30. I put the lit in literature T-shirt. I’m not 100 per cent sure what “lit” means in today’s slang but my gut says it’s pretty cool. So this saying is probably cool too.
  31. This Is My Writing Shirt. Pretty. To the point. Accurate.
  32. Grammar Police T-shirt. This is for those special writers or editors in your life who are proud of their grammar grasp and want the world to know they’re paying attention to misplaced modifiers and pronoun usage.
  33. This weekend is going to be LITerary T-shirt. Another “lit” joke! But I like to think of it as a nod to How I Met Your Mother, “It’s going to be legend…wait for it…dairy!”

  34. Looking for writing prompts and writing journals? This is your official one-stop shop! What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE? Yes, yes there is.

  35. 1200 Creative Writing Prompts (Adventures in Writing). If you’re looking for writing ideas, you’ve come to the right place.
  36. 1,000 Awesome Writing Prompts. Prompt sections include beginners writing prompts, constrained writing, flash fiction, ripper prompts, and general writing prompts.
  37. A Year of Creative Writing Prompts. Kick your imagination into gear with this collection of hand-picked, hand-crafted, explosively creative writing prompts!
  38. 365 Journal Writing Ideas: A year of daily journal writing prompts, questions and actions to fill your journal with memories, self-reflection, creativity and direction. Follow the undated daily journal writing prompts and weekly actions to fill your journal to the point of bursting.

What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE FOR WRITERS? Yes, yes there is.

Stay tuned, more to come. I’ve got ideas for writing prompts, writing-themed jewelry, writing BOOKS, writing inspiration, and writing clothing (obviously) in the queue. And whatever else I can dig up!

Setting Social Media Goals: How to Do it and What to Track

Here’s the thing. We need social media goals because we need to know our time is worth spending on social media. How can you figure this out? By reaching goals that move your business ahead. How do you reach those goals? First you need to set them. Today we’re talking about social media goal setting—how to set social media goals and what to pay attention to.

Setting Social Media Goals

The first step: When setting social media goals, you need to be realistic

Goal setting. You’re going to need goals. Let’s agree they’re integral to this process. However, while it’s fun dreaming and thinking big, the work of it is figuring out how to reach your goals. The best way to set goals you’ll actually work to achieve is following the S.M.A.R.T. goal-setting model. It’s quick, straightforward, and keeps you focused on action. If you’ve taken my free five-day marketing challenge you’ve gone through this process with me and I hope you’re still working towards them! Start with setting S.M.A.R.T. social media goals—specific, measurable, achievable, relevant, and time-sensitive.

The second step: Audit your current social media efforts

This is important to make sure your goals are based in reality and to ensure your profiles are on brand. You can audit your social media presence in any number of ways but I recommend creating a spreadsheet and collecting the following information.

  • Platform name
  • Whether or not your profile is on brand (Yes or No)
  • Whether or not your password is saved in a central place (like a password safe; Yes or No)
  • How many friends/followers your profile has
  • What your target/ideal number of friends/followers is

This is a simple document but it helps you stay organized. I also recommend looking at your follower number versus your follower goals and measuring them against the S.M.A.R.T. goals system. Are they achievable and relevant? Will they help you reach your social media goals? If not, adjust them as necessary. Need more? Here are five tips for optimizing your social media profiles.

As part of your audit also look through your posts from the past couple weeks. Ask if your posts are on brand, interesting to your ideal customer/reader, and personable. If not, there are a few more social media goals to add to your list.

The third step: Create a social media strategy

You knew I’d go there

You know what you want, you know where you’re going, now you need to figure out how you’re getting there. That’s all a strategy is. It’s a plan to get you from where you are to where you want to be. Don’t freak out! It’s not hard and it’s not restrictive. Having a strategy breaks down these huge, intimidating goals and makes them reachable. Go for it!

And don’t worry if you’re lost, I’ve done the heavy lifting—here’s how to create a social media strategy in five steps. You’re welcome.

The fourth step: Measure your impact by paying attention to the right metrics

When you’re setting social media goals it is easy to become obsessed with metrics and check them five times a day (or more). But this is not good for your mental health. You can’t ignore metrics but you also don’t need to focus on them every day. Check your metrics every week, month, quarter, or whenever makes sense to you and pay attention to the ones that will move the needle towards your social media goals. I can’t tell you the exact metrics you should watch but I will caution against vanity metrics that make you feel good but don’t mean anything. Once you start measuring you’ll understand what I mean.

Here are some suggestions of metrics to watch (also known as key performance indicators).

  • Follower growth
  • Frequency (how much are you posting?)
  • Content type (what are you posting?)
  • Engagement/Reach
  • Link clicks
  • Social media referrals (on your website)
  • Email signups

Setting social media goals helps you control how much time you spend on social media and keeps you focused on why you’re there. It can help you get to know your audience better, determine the type of content you produce, and see what’s working. By setting S.M.A.R.T. goals, doing a social media audit, creating a social media strategy, and measuring your platform growth you will find building your brand on social media not only makes sense but is fun and worth your valuable time.

Here's the thing. We need social media goals because we need to know our time is worth spending on social media. How can you figure this out? By reaching goals that move your business ahead. How do you reach those goals? First you need to set them. Today we're talking about social media goal setting—how to set social media goals and what to pay attention to.

Do you have more tips for setting social media goals? Please share!