Freelance writers are business owners, busy business owners. And many of us lack the time to work on our business because we’re always working in it for our clients. Blogs, social media posts, and marketing in general fall by the wayside in favour of the now money. But what about later? Do you go back to hustling when the gigs dry up? Do you stockpile your rainy day fund in case there’s no work for a while? What if you could rock your marketing while you’re busy so you stop having dry spells? (Spoiler: You can, and I’ll tell you how.)
But first a story.
I’m part of a bi-monthly marketing challenge in one of my professional networking groups and the most interesting parts of the challenge is how many people “sit this one out” citing they have a full client load so they don’t need marketing.
What? You’re too busy for marketing!?
This is difficult to hear. Because this tells me you’re not thinking about the long game, you’re focusing on the here and now. And you should, don’t get me wrong, but it can’t be all you focus on.
Here’s what no marketing plan gets you
- Scattered, inconsistent presentation in front of potential clients
- Random posts and self-promotions on social media
- Irregular networking (in person, virtual networking groups, bi-monthly marketing challenges…)
- Unfamiliarity with competitors’ strategies
Oh, and no new clients. Unless you’re so busy month after month that you’re turning away new clients, you need marketing. Even when you’re too busy for marketing.
So, how do I rock my marketing even if I’m too busy for marketing?
I’m glad you asked. Since we’re at the beginning stages of this conversation I’m not going to ask you to do new things…yet. Right now let’s focus on what you’re already doing and sprinkle in some focused marketing. Getting it going is the first step.
Rock your marketing with these three tips
First, think about the content you put out on social media right now
Be honest. When you post something on social media, what is it about? Personal? Photos of your weekend? Political memes? Food? Is anything you post related to your business or how you serve your clients?
If you’re going to rock your marketing, I challenge you to consider your social media platforms places where you can attract new clients and brand yourself rather than something separate. Who is your ideal client? How can you help him/her today? How can what you post be useful in moving him/her ahead? How can you inspire someone? (Need help? Here’s your five-step social media strategy for freelance writers.)
Second, carve out time to connect with your ideal clients or colleagues
And no, this does not mean sending out cold pitches by email. CONNECT!
Remember, I’m not asking you to do anything new…yet. So who are the people you speak to every day? Do you pass them on the street? In a store? In a restaurant? Look them in the eye and make a connection. Start with hi, hello, how are you. One or all of those will do. Next? Have a conversation. It doesn’t need to be deep or time-consuming, but make sure you mention something about how what you’re working on lights you up and you love your job. Make a connection, then continue on with what you were doing.
But what if you don’t go out because you’re chained to your computer desk all day? How about a nice email to a contact? A check in, a hey how’s your business going? Is there anything I can help you with today? Or how about an old client, why not send a nice note and see if there’s a project you can help out with. If not, no biggie. But you tried. You reached out. You connected.
Third, you don’t need to post new content every day
Hear me: you need to post content, but it doesn’t have to be new. Whoa.
This was a huge mental shift for me. When I let go of the idea that every blog post was a slam dunk and lived on in my readers’ minds I was free to re-use them as appropriate. (By the way, I wrote about my favourite tools to re-share content here.) I combed through my archives and pulled the articles I thought my idea clients would enjoy. Then I plugged them into a content library, created a schedule, and let them go. I’m still amazed at the freedom I feel setting up this small automation. Because I can accept that not everyone will see my LIFE-CHANGING articles and freelance writing tips the moment I write them I’m free to keep sharing them on various platforms. All it takes is this careful balance of humility and pride.
See? That wasn’t so bad. Don’t you feel ready to rock your marketing? These three itty bitty marketing tweaks can help you ROCK your marketing! Visualize how stress-free your freelance marketing game could be. Dream big, my friend.
Now, a word of caution. You can go down the marketing rabbit trail and end up overwhelmed and not sure which shiny object to focus on. Because there is always more you can do. All we’re talking about today is not doing nothing. Don’t do nothing. Keep putting yourself out there, even if you’re busy and have a full client roster. Keep networking, keep posting relevant, helpful content on social media, and keep putting your work out there even if you haven’t created anything new in a while. Keep going!
One more thing. If you’ve got these three daily tasks down you may be interested in my free five-day marketing challenge for freelance writers. It walks you through putting a few simple systems in place to help you with goal setting, reaching out, keeping in touch, and even a bit of branding. Why not check it out? I made it for you!