How to Create a Blog Content Calendar

A content calendar helps you out!

  • It take the guesswork out of what to write
  • It keeps your blog on track with relevant content
  • It sets you on a strategic plan that moves you forward
  • It helps you avoid burning out
  • It aligns your blog with your core goals

How to Create and Stick to a Blogging Content Calendar

I’ve been a professional writer for a long time, but up until this year I didn’t put together a blogging content calendar.

Why?

A few reasons I suppose. First, because I create content calendars for everyone else so my blog was the last thing I touched in an average freelance day. Second, because I was a bit paralyzed in overwhelm. So many ideas. Too many things to write about. You know, the usual blogging problems.

#bloggerproblems

But I knew the value of a good plan—there’s nothing like a calendar to tell you what to write and keep you on track.

Long story short, I told myself to quit stalling and created a sweet content calendar. I built it last fall, I implemented it last January, and I’m keeping to it today. Here’s what I did and how you can do it too.


How to create a blogging content calendar

(Also known as an editorial calendar.)

  1. Get clear on who you’re talking to (your ideal reader) and what you offer (what’s your goal? what are you trying to achieve?)
  2. I spent a few months figuring this out. Here’s what I came up with: My ideal readers are creative freelancers. I help busy people do marketing.

    To get clear on my blogging goals I took tips from people I trust but I found the most practical help from Denise Duffield-Thomas’ Planning Process. In this post she outlines her step-by-step planning process and links to her simple business plan. I filled it out and used the plan I came up with as the foundation for my content calendar.

  3. Decide what your topics are
  4. Once you know what you offer, it’s time to brainstorm what topics you want to cover. For example, my ideal reader struggles with time management, marketing/digital strategy, organization, and overwhelm. Look at that, I have four main topics.

    I used these topics as headings, then brainstormed blog post ideas for each one. From a short session I had 17 ideas. If I decided to blog once per week I all of a sudden had 17 weeks of posts lined up. Wow. OK maybe I could do this.

  5. Put everything into a calendar template
  6. There are a lot of options when it comes to editorial/content calendars, everything from paper planners to cloud-based task systems. You need to use what works for you. After some trial and error I found Trello works for me. If you haven’t heard of it before I’ll give you a little overview of how it works and how I used it.

    Trello is a cloud-based visual project management tool. It took me a while I understand how to use it but after a few video tutorials (I watched how other people used Trello) I figured out a system.

    First, I started different boards: Content Calendar, Goals, Article Ideas, Articles in Progress, Blog Post Planner, Newsletter, etc.

    Next, I populated the boards with lists. In my Content Calendar board I started with my four main themes and put them on a list of their own. I have found this keeps me focused on my big ideas when I’m brainstorming individual blog posts. In my Article Ideas board I created 12 lists for the 12 months and put 10-20 ideas/prompts under each list. For example, my August prompts are back to school, Labour Day recipes, beach crafts, scheduling, planning, gardening, canning, autumn, etc. These aren’t topics I’ll write about per se, but it’s a place to start.

    I have different lists in each of my boards. Some are tasks with due dates and some are just lists of ideas, links to articles I want to come back to, or goals for this year.

    This is what is working for me. Having a visual plan laid out holds overwhelm back. In fact I haven’t sat down and wondered what to write in months. Months! I also like my content calendar because it keeps my blog ideas separate from my freelance work or anything else I’m working on. Oh yeah, and it never gets lost on my desk.

Here’s how I plan each month of blog content using a content calendar

I try and plan at least three months of content at a time. When I say “plan” it’s not like I have draft posts written up, but I have a blog topic and maybe a few notes of the direction I want to go with it. I also have coloured labels for my different types of content and I label it right away.

All the blog topics go in a list I’ve called Articles in Progress. Then when I go to plan a new month I create a new list with the month name and pull the different brainstorms from Articles in Progress to the month blog lineup. From there I look to see each theme is covered (easy to tell when they’re colour-coded!) and assign dates.

Of course, none of this is set in stone so if a sponsored post comes up, I’m able to swap my calendar around to make room. Oh, and how awesome is it to actually know when you can post something when speaking with a client? I mean, how pro!

Once a month is over I archive the list and set up the next month of content, so I always have a rolling three-month plan. And when I have a new idea? I add it to the Articles in Progress list. A sponsored post comes up? I figure out when is the best time to post and move my calendar around. It was a lot of initial set up but now that it’s rolling I don’t know how I blogged before this. Not only am I keeping on track but it is an enjoyable experience. No more stress!

If my story isn’t enough to convince you to build and keep to an editorial calendar, I don’t know what will. You can’t be strategic without a good plan.


To create a content calendar you’ll need:

  • Some sort of calendar template
  • Themes
  • Monthly topics
  • Blog post ideas

There is so much value in a good plan—there’s nothing like a calendar to tell you what to write and keep you on track. I built my blogging content calendar last fall, I implemented it last January, and I’m keeping to it today. Here’s what I did and how you can do it too.

One last thing.

Before I could plan what to write I decided how often I would write. I decided I’d post each Tuesday at minimum. I want to write more, but deep down I knew once per week was even asking a lot. My blog hadn’t been priority for a long time and I needed to get back in the habit of posting with consistency before I could do anything grander.

I also made posting on Tuesdays the priority over posting on topic.

Weird, I know. I spent all that time coming up with what and who and why and how and all that. But here’s the thing, all the topics I came up with were things I’m also struggling with. Some of them needed to simmer on the back burner while I figured out what I have to say about it. Some ideas needed testing. Like this topic for example. Can a blogging content calendar help a busy writer who doesn’t have time for a personal blog? Six months ago I wasn’t sure. Now I know.

So sometimes my posts aren’t 100 per cent on topic. And I’m good with that. Because I am still posting every Tuesday.

Need help cutting through the paralysis of analysis in order to get focused on what you want your blog to do for you? Let’s chat!

What’s a Social Media Manager and Why Should I Care?

But I’m a writer! Who cares about what a social media manager is!

What's a Social Media Manager?

I heard of the social media manager title years ago, but never considered I would or could be one. I figured it was for someone else, someone who went to school for new media or social media management (things that didn’t exist when I did my bachelor of journalism). But then my LinkedIn job suggestions started getting…obvious. Here’s a splash of what I see whenever I check in to see what’s new and who’s hiring.

  • Social Media Coordinator
  • Copywriter
  • Office Administrator
  • An Open Letter to _______’s Future Marketer
  • Client Success Coach
  • Marketing Specialist
  • Social Media Manager
  • PR Consultant
  • Marketing and Events Coordinator
  • Brand Publishing Specialist

Keep in mind these are the jobs posted in the past seven days in my area, which LinkedIn thought I’d be a good match for. If you’re a writer but have collected different skills, experience, connections, etc. you may have a different snapshot. But do you see what I’m talking about?

Two reactions come to mind I must choose between.

  1. Wow, this social network doesn’t know me at all
  2. When did I become a social media manager?

So I begin wondering, what’s a social media manager and is it different from what I’m doing now?

Well I’ll cut to the chase, all 10 of these postings are about the same. The type of work, the skills involved, the experience required, everything. No matter if it’s administrator level, coordinator level, or management level. Now that’s confusing!

This tells me a few things. First, I need to understand all the ways people think of the skills I have—calling myself a writer without attaching any of the other keywords strips out nine of these jobs. Wow. Yet all require the exact same skills. OK…

What now?


Wondering what a social media manager is? Want to be one? Here’s what’s in the social media manager’s toolkit.

  • Fluent in social—all social (paying attention to social trends, dos and don’ts, what’s hot and what’s not)
  • Strong writing skills (with a specialization in content marketing/copy writing)
  • A people-first approach to everything (a service mindset, which not only has you listening to your customers and industry chatter but being engaged in your community)
  • Graphically inclined (not a pro, but you need the basics of design and video production)
  • Comfortable with social selling (and understanding how this is done)
  • Competent at SEO and analytics (yes you will have to run campaigns and reports)
  • Confident public speaker (yes you will have to use Instastories and Facebook Live—you may even have to speak on a panelin person)
  • An understanding of human behaviour (you don’t have to have a psych degree but you do need to understand what works and what doesn’t, what people want and what they don’t)
  • Reasonable budgeting skills (show me the money! Er…show your clients how you’re spending their money!)
  • Adaptable (this industry is like a river—moving fast and constant, you have to keep up with the changes and adapt as necessary)
  • Curious and savvy (in order to succeed as a social media manager, you need to know what works—but if you’re ahead of the curve you’ll be able to move your clients’ business strategies forward faster and won’t be distracted by fleeting trends or vanity metrics)
  • Strong grasp of marketing (specifically strategy and digital, email, and funnel marketing)

If this seems like three jobs in one, you’re right. And if it seems like a lot of different skill sets wrapped up into one, you’re right again. But this seems to be where the industry is at these days and if you want to compete, you need at least a cursory knowledge of these tools.

Keep in mind the typical day-to-day tasks a social media manager executes each day are a little less overwhelming: writing and scheduling posts, running ads, replying to fans, and creating graphics.

See? Not so bad. However, the only way this works is with a strong foundation—a strong social marketing strategy. This is where the real value of a social media manager comes in. If you have good instincts and can build a great strategy for your client, you are going to see great results. So stay at it and invest in yourself!

Wondering what skills you need to be a social media manager? Anyone can schedule social posts and respond to fans. The real value of a social media manager comes in if you have good instincts and can build a great strategy for your client.

Are you looking to level-up your business on social? Need a social media manager? Let’s chat! Respond in the form below or message me on social. Let me know what problems you’re looking to solve and I’ll be happy to send you a quote.

Are you like me? Just discovering you’re really a social media manager (and that’s why you’re so tired)? I’d love to commiserate with you!

Going Viral: Creating Contagious Content

Have you ever wondering what makes something go viral? Is there a secret? What do viral-video makers know that you don’t? Learn the what and how of going viral and a few tips for what you can do to make your content more contagious.

Going Viral: The What and How of Creating Contagious Content

It was my niece’s first birthday and her mother threw a party, inviting the whole family to join in on the celebration. Everyone was excited to share in the festivities but the morning before the party, people began cancelling saying they weren’t feeling well.

But this was my niece’s first birthday! A big O-N-E!

With much pressure on, the family came together to save the party. Those who were feeling sort of better were encouraged to show up anyway and give my niece the party she deserved.

So they came.

And it was a lovely time. Good food, good conversations, good feelings all around.

Later that evening…

I haven’t vomited from being ill since I was a child. But vomit I did, from midnight till 8 a.m. the next morning. Who was the culprit? No real idea, since there were a few people at the party who weren’t feeling 100 per cent and we spent the day switching children, changing seats, and grabbing snacks from the same bowls.

And I learned I wasn’t the only one—most of the other non-sick party-goers spent the next day beside the toilet.

It all happened so fast. One moment we were minding our own business, living life like normal, and the next we were swept up into a wave of vomit-filled illness by no fault of our own except for attending the party and enjoying ourselves.

What happened? Our party went viral.


What does “going viral” mean?

Sans vomiting, going viral in Internet terms is seen as a good thing. It’s what happens when a piece of content (article, photo, video, etc.) is shared, copied, and otherwise spread across social platforms like Facebook, Twitter, and YouTube.

How many shares does it take before something is considered viral?

I’m sorry to say, there isn’t an exact number. Viral status is achieved when the proportion of people seeing the content and then sharing it increases over what’s usual.

I know, could it be more vague?

Think of viral sharing like a secret. If you share a secret with someone, and that person shares it with someone else and then another, and another, then pretty soon everyone knows your secret. But if the person keeps your secret, that’s where the sharing ends. It’s safe, and no one knows about it.

The simple math of virality

Viral content is relative. When you share a piece of content on social media, how many shares is normal? If you see your shares go up from normal on a couple posts, you can consider those viral. However, if your shares go up and stay up—then it’s the new normal. Not viral anymore.

The more complicated math of true viral content

Of course, a few extra shares here and there doesn’t make a big impact. We want to know about the life-changing kind of viral content like Chewbacca Mom’s laughing video or Mandy Harey’s deaf singing audition for America’s Got Talent. How do you get those?

The next level of viral content

When you level up on going viral this is where stuff happens. On day one a piece of content is shared and you receive your regular likes, shares, and website visits, plus a few extras. This (according to ShareProgress) is called “first generation.” From there, a few of these first generation people share your content on their social channels and some of their friends check it out. They’re called “second generation.” By the second generation there should be more likes, shares, and website visits. Now it’s on the second generation of visitors to share your content. If a few more than the first round do this, then the third generation of visitors should be seeing your content. If this continues then you’ll see exponential likes, shares, and website visits. This is where things get crazy.

In the simple viral example, you’ll have a bump of activity and then things will go back to normal. In the next level of going viral, the momentum grows and keeps growing and, if you’re prepared for it, sends your life in a new direction.


How do I make something go viral?

Yeah, sorry. I don’t know how. Actually, I don’t think anyone does. No matter how many terms I Google, all I come up with is “there’s no formula, there’s no secret.”

But here are a few things you can do to help your content be ready for going viral.

People are more likely to share something if…

  • they have a strong reaction to it
  • they have a positive emotional response to it
  • they feel inspired by it
  • they are surprised by it
  • they find it practical and useful
  • they think it will help someone

Where to go from here

Before you write an article don’t think about what will or won’t make it go viral, instead think about what will help and inspire your audience. Think about what they’d like to read/watch/hear and then create it. Be genuine, be real, and be positive.

Here’s how Derek Halpern says it.

Positive uplifting content always gets shared. Remember, there’s a lot of unhappy people in the world, and while there are different reasons for being unhappy, content that is uplifting and inspirational helps people get out of their rut…even if it’s only for a few seconds.

I don’t know about you, but I’d sure like to help someone out of their rut today.

Going Viral: The What and How of Creating Contagious Content. Have you ever wondering what makes something go viral? Is there a secret? What do viral-video makers know that you don't? Learn the what and how of viral content and a few tips for what you can do to make your content more contagious.

If you need help coming up with content ideas or don’t know who you’re audience is, that’s where I come in. Drop me a line and let’s start a conversation. I’m here to help!

How a Marketing Tweak Re-launched JenniMarie’s Business

From quitting to becoming a successful wedding photographer, JenniMarie’s story will encourage you to keep going after your dreams, even if it seems like it will never work out. Today’s case study is how a marketing tweak re-launched JenniMarie’s business.

JenniMarie Case Study

Photos courtesy of JenniMarie Photography

Meet Jennifer

A recent-ish transplant to the Fraser Valley (British Columbia, Canada, where I live), Jennifer was stumped on how to find clients in her new city/country/life. For the better part of a decade she had worked as a successful wedding photographer and yet none of the client-finding tactics she had always used worked in this new land. What was going on?

Five months passed without booking a wedding. This was five months longer than she had ever gone between bookings. “I kept getting overlooked, I was feeling like a failure,” she said.

Feeling frustrated, insecure, and defeated, Jennifer began announcing to friends and family that she was quitting photography.

So how did we get here?

I asked Jennifer why she didn’t end up quitting. She said she realized she was at rock bottom and then thought…what can I do? It was here she began wondering about getting back on the horse; giving her business one last hail Mary.

Because she had this idea. It was an idea for a wedding-planning magazine. She hadn’t thought about it in any depth but it was something she had toyed with in her mind for a while. What if she put the remaining money in her business account towards the magazine? If it worked, wonderful! If not, then she would quit.

When Jennifer approached me about reframing her business I didn’t know any of her struggle

On the surface, Jennifer exuded confidence and direction. In fact, I was surprised she was asking for help as I never saw her as someone who needed anything. With my curiosity engaged (and my ego flattered beyond comprehension), we set up a coffee meeting and I gave her homework.

At our meeting I wanted to discuss these six points.

  1. Target audience/customer
  2. Budget (what do you need to make?)
  3. MVP—paid offer
  4. Content calendar (blog/email)
  5. Sales funnel
  6. Email blitz (freebie? Lead magnet? Coupon?)

Before our meeting she sent me a five-page brain dump. It. Was. Amazing. Sure, her ideas were scattered and pointing in 10 different directions, but I could see a thread and was excited to follow it and see where it led.

Over the next month or two we worked on building a marketing strategy. She had all the pieces for her business to thrive but it looked like what was missing was for all the pieces to point back at her as the Fraser Valley Wedding Photographer. In order to reframe her business for her new context we took a few pieces of her existing strategy and pointed them all in the same direction.

fraser-river-lodge-wedding-3

Mental Shift

I challenged Jennifer to make some important, yet difficult, changes.

  • First, I wanted her to not only brand herself as a wedding photographer (rather than a general photographer) but I wanted her to stop all non-wedding related posting, including on her website, blog, and public social channels
  • Second, I wanted her to create cornerstone content—this was a departure from her usual approach, which was more in the moment. These posts were meant to represent the core of who she is and what her business is about. Not easy!
  • Third, I wanted her to rewrite her about page. She wasn’t doing anything wrong, in fact her about page matched all the other photographer about pages I read while doing my market research. However, I noticed all these sites focused on the photographer rather than the client. What if, I challenged, we reverse the focus and see what happens?

Jennifer said these suggestions were a huge mental shift—the cornerstone content idea caused a light bulb moment for her. She found posting only about weddings was the hardest adjustment as she did so many other wonderful and interesting things, but once she began down the path she saw so much good come out of it she knew she had to keep going.

Other adjustments? She went back and stripped down her Instagram portfolio to wedding-only photos and tried to stop fixating on vanity metrics. “Instead, I focused on having the right followers and the right content,” she said.

This was a smart move because focusing on what you can control is the best way to move forward. Concentrating on how many followers you have or how many shares your content receives isn’t something you can control so it doesn’t help anything to focus on it.

Reworking the About Page

Like I said before, there was nothing “wrong” with Jennifer’s about page. But she let me rework it anyway. After I knew her ideal bride I took Jennifer’s brain dump, interviewed recently engaged women in my area, and gathered up a bunch of keywords to use. I love what we came up with.

Jennifer said she realized the things she’s proud of may not be what potential clients care about.

She saw results of this tweak right away. One of the main comments she gets from potential brides is how she knew Jennifer was the right photographer for her because she described her so perfectly on her about page.

Wow!

airbnb-wedding-1

What About the Magazine?

“It revolutionized my business.”

The big idea behind the magazine was creative collaborations. Jennifer wanted to work with local vendors and venues and produce beautiful wedding scenes brides could see themselves in.

Over the course of a few months she worked at shooting all the images for her magazine. It helped her in three main ways:

  1. Provided updated portfolio with Fraser Valley weddings on display
  2. Helped her create cornerstone content for her website (it also went in the magazine and her onboarding email series)
  3. Connected her with the wedding scene in the Fraser Valley

With the magazine now acting as an opt-in for potential clients, she is seeing the fruit of her labours. She also learned some important lessons along the way about weddings in the Fraser Valley and ways she can improve her magazine the next time around.

So What Happened?

Jennifer launched her magazine in December…to crickets. But she persevered. She kept working her launch and marketing strategy and kept her self-talk positive. January and February came and she experienced positive feedback to her magazine and inquiries coming in at record pace.

But no bookings.

Still, she kept working the plan.

March came, and summer bookings started. April came, and she started booking for 2018 weddings. June arrived now Jennifer actually believes she could go full time on wedding photography.

“I did the math and see that it’s possible,” she said.

Now that’s a transformation!

Most important takeaways

Jennifer said the biggest thing she’s learned is that everyone needs help along the way. She had wanted to do everything on her own, but was at rock bottom and so reached out to people she could trust.

She also had to embrace strategies that she figured she didn’t need, such as planning ahead, hashtag strategies, and content marketing.

Watching Jennifer’s business explode I’m overjoyed to have had the opportunity to help in this small way. I love when marketing theory becomes reality and you can see the power of a well-crafted idea take on a life of its own. I’m also thrilled to see such a talent be discovered by so many people who will benefit from working with her.

All the best Jennifer!

From quitting to becoming a successful wedding photographer. JenniMarie's story will encourage you to keep going after your dreams, even if it seems like it will never work out. Today's case study is how a marketing tweak re-launched JenniMarie's business.

Questions about your marketing strategy? Looking for a custom marketing plan? Fill in the form and let’s get a conversation started!

Creating S.M.A.R.T. Goals for Your Freelance Writing Business

Creating S.M.A.R.T. Goals for Your Freelance Writing Business

Creating S.M.A.R.T. Goals

If you’re a writer, you probably have something you want to accomplish. You know, a big, hairy, audacious goal (BHAG). Write a book. Make 100 per cent of your income from freelance writing. Secure year-round contract work.

So, what’s your goal?

And how long have you not been reaching it?

I don’t mean any offence, I just know from experience how those BHAGs can paralyse, overwhelm, and otherwise sabotage productivity. That is, until the BHAG is broken down into smaller, less hairy, S.M.A.R.T. goals. You know, the ones that will spark your creativity and propel you towards your dreams.

No pressure

For years I’ve said I want to write a book. In an offhanded, joking sort of way. And yet for all my wanting I have 1,600 terrible words accomplished. Why? Don’t I want to write a book? Then why am I not writing it?

Because I’ve never broken down the goal into manageable steps. Daily word counts. Specific time set aside for book writing. Book plotting. Why haven’t I? I’m not sure. Maybe it’s overwhelm. Maybe insecurity. Maybe I’m waiting for someone to not only beg me to write a book but also pay me to do it.

Enough!

It’s time to get real, set the goal, state it, and break it down into steps that will get me there.


Creating S.M.A.R.T. Goals for Your Freelance Writing Business

Everyone agrees goal-setting is important. However, while it’s fun dreaming and thinking big, the work of it is figuring out how to achieve your goals. The best way to set goals you’ll actually work to achieve is following the S.M.A.R.T. system goal-setting model. It’s quick, straightforward, and keeps you focused on action.

Once I have my BHAG (in this example, write a book) I break down the goal into smaller, less impossible steps. You know, I make them smart. Here’s how I define S.M.A.R.T. (because there are many ways to do it). I keep things straight by applying who, what, when, why, how to the matter. If I can’t answer those questions, my goal might still be too big.

Specific—what will you do?

Here’s where you force yourself to get clear and focus in on your objective. What do you even want to do?

If my goal is write a 50,000 page book I’m going to have to figure out how to make it happen. I need to break this huge goal into smaller tasks. Maybe it’s write 750 words a day. Maybe it’s a weekly word goal. Maybe I need an outline and table of contents first. Or maybe I need my topic before I get get into writing. By breaking it down into one or several specific goals, the huge task of writing 50,000 words is all of a sudden not such a crazy idea.

Measurable—how will you know you’ve done it?

The problem (for me at least, maybe you’re totally great at writing 50,000 words or achieving any and every huge goal you have by sheer will power and determination) with huge goals is you only know you’ve achieved it once you hit your word count or whatever it is you have as your finish line. But since it’s such a massive goal you need checkpoints along the way to keep you motivated and not paralysed in overwhelm. Break your goals into smaller pieces, all building towards that huuuuuuuuge goal and you’ll see your anticipation and excitement for the task at hand grow.

When I set myself a daily or weekly word count goal I know exactly what I need to do. Once I reach the goal? I feel pretty good. In fact, I feel great. I celebrate the small wins and feel confident I’m one more step closer to reaching my huge goal. Amazing how that works.

Achievable—who will do it?

Of course, goal-setting only works when it’s actually possible to accomplish it. So when creating S.M.A.R.T. goals you do need to ask if you can achieve it. Can you? How? You might have to look deep and get real with yourself at this point. Do you have the skills you need to reach this goal? Do you have the time? Do you have the resources? Do you have the money?

For me time is always the issue. So I have to ask myself, is this what I want? For reals? Or is it a nice idea. OK then, how will I make this happen? Because “I didn’t do it because I was busy” is a nice excuse, but if I’m going to use it then I should probably give up on my BHAG because it’s not going to happen.

Relevant—why are you doing it?

At this point in the process, you need to make sure you care about the goal and that it fits with your other goals. How does this goal fit in with your other, larger, dreams? Does it drive you forward in the right direction? Does it breathe life into you?

I ask myself if the goal I’m setting is worthwhile, the right time, and a good fit with whatever else is going on in my life. Sometimes I have to set my goals aside for a time while I finish up other tasks. Sometimes I have to shelve them because I realise while it’s a nice idea and fun and stuff, it doesn’t align with my other goals. This is hard but, when done right, honest.

Time-Sensitive—when will you do it?

What’s a goal without a deadline? If your goal is open-ended it stays vague—more like a wish than something you’ll actually accomplish. And because you’ve worked so hard to make your goal specific and realistic, you should be able to commit to a deadline you’ll be able to meet without too much stress. Another bonus when setting deadlines is to keep you focused on your BHAGs and not allow the everyday, urgent, busy stuff distract you.

Once I set a target for my BHAG I find it easier to set individual deadlines when creating S.M.A.R.T. goals. When I have the big number then I deconstruct it into smaller amounts until I have something I can work with, be it a daily, weekly, or monthly goal.

With my goals set I move on to breaking them into tasks, but that’s a story for another day.


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