Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients. For my freelance business, branding has both brought in more paying work and the kind of writing I love to do.
If you want to read my personal branding story check out Branding Yourself: Choosing a Niche.
From this experience I’ve learned a lot about how branding yourself on your website or blog is good for search engine optimization as well as for attracting your ideal clients. But more than that, branding yourself is important for growing your business in the direction you want it to go.Branding Yourself: Choosing a Niche
Building your brand as a freelancer
Here are a few ways you can start building your brand as a freelancer right now.
Establish Yourself As An Expert
Positioning yourself as an expert isn’t as intimidating or difficult as it first sounds. You do this by sharing helpful information with your audience. Figure out the questions they’re asking and the problems they’re trying to solve and then provide the answers/solutions. This is a fabulous opportunity to help people take the next step on their journey as well as share your unique knowledge and expertise. Don’t worry too much about sharing free information. You build trust with your audience by helping people and establishing yourself as an expert doesn’t hurt either. People hire people they trust.
Focus On Your Digital Footprint
Whether you’re building a website or setting up your social media profiles for business, make sure your digital presence is easy to discover and communicates clearly. Here’s what a solid digital footprint includes: strong branding, unique personality and clear services. This is also a good time to invest in professional headshots (and don’t feel like you have to stick to stuff corporate—consider lifestyle photos!) and graphics. Think of your various bios and about pages as an opportunity to let your ideal client know how you can help them and why you’re the right choice. Don’t underestimate the power of a great about page!
Create an On-Brand Marketing Strategy
I don’t care if you’re too busy or you just plain hate it, building your brand includes marketing. Unless you love the feast-and-famine cycle of freelancing, that is. Solid content marketing strategies can keep your prospect funnel full all year long. When creating your marketing strategy make sure to build something sustainable otherwise you’ll quit before you start.
Bonus tip: Check out How To Write For Print Media from Ultimate Banners.
Show Off Your Personality
A big part about building your brand is growing your platform. Figure out what makes you stand out in your market and find ways to weave it into your business. Your personality is part of your brand, so be sure to highlight it. The first step is to find your unique voice and which aspects of your personality and experiences are best to convey. Focus on the positive, exciting and engaging aspects of your brand personality.
Building Your Brand? Invest in Relationships
Referrals are a gold mine, which is why networking with other freelancers is so important. Word of mouth is also extremely powerful, so make a point to invest in your relationships. You never know which clients might suggest you to a new anchor client or introduce you an amazing career opportunity. Take time to go the extra mile, giving excellent service and ensuring both your colleagues and clients are taken care of.
One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.