Thinking Like a Boss by Kate Crocco

If I learned anything from Thinking Like a Boss author Kate Crocco it’s this: the lies we tell ourselves hold us back more than anything else. This applies to our businesses, our relationships and spills into our entire lives.

Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success

Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success

When mindset coach and now author Kate Crocco first popped up in my radar I didn’t think much of it. While I believe things like setting healthy boundaries and managing decision making is important, I had trouble relating it to my business.

It’s funny, in a way, because now it’s all I see. My mindset directly impacts my emotions, my attitude and my work ethic. My mindset affects the way I go after what I want in life. Heck, my mindset either propells me towards thinking big or locks me into a negative victim mentality.

In her new book, Crocco addresses 12 common lies we tell ourselves and offers tips and strategies for overcoming them. She also shares personal anecdotes and lessons from her own life and business. Reading through I noticed I resonated with some lies more than others, which I think is normal. I used this as a signal for areas I should pay attention to and spend some time on.

Which lies? Making Money Is Greedy (Lie 5), I Need My Friends’ and Family’s Understanding in Order to Succeed (Lie 8) and I Am My Business (Lie 11) stick out in particular.

If you run your own business, or even if you’re thinking about starting your own or trying freelancing out one day, Thinking Like a Boss will allow you to move past your limiting beliefs and find the success you’re dreaming of. No guilt or shame allowed.

Today is the day! Thinking Like a Boss releases February 18, 2020 on Kindle, audiobook and hardcover.

We all want to be seen, heard, and understood by those around us. But when it comes right down to it, no one in your life will truly understand what your business requires except for you, and that’s okay.

Thinking Like a Boss, Lie #8

Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success synopsis

With over 11 million female-owned businesses in the US today, more women than ever are taking the reins to create their own success. Maybe you feel the pull to start a business but deep down you’re afraid that you don’t have what it takes. Maybe you have a great idea but wonder if you’re actually qualified to make it happen. Or maybe you want to expand your business, but you’re worried about how it will affect your family. If that’s you, it’s time to start thinking like a boss.

In this practical and encouraging book, Kate Crocco exposes the 12 limiting beliefs that are holding you back from your true potential, such as

  • I should have it all together and I don’t
  • I’m not ready or qualified to start
  • I don’t have enough time
  • It’s already been done before
  • and more

With plenty of inspiring true stories and actionable steps you can take—starting now—Thinking Like a Boss will help you turn your limiting beliefs into limitless opportunity.

Other Book Reviews

If I've learned anything from Thinking Like a Boss author Kate Crocco it's this: the lies we tell ourselves hold us back more than anything else. This applies to our businesses, our relationships and spills into our entire lives.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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Cold Pitching To Get Clients Fast

Cold pitching is not magic and it takes hard work but it’s also not as scary or intimidating as it seems once you get going. Here are a few tips for geting this strategy up and running.

Cold Pitching To Get Clients Fast

In case you’re not familiar with this term, in the freelance world, “cold pitching” is what happens when you email or call strangers hoping to get work. This can be overwhelming at first and requires a different strategy than reaching out to warm leads (people with whome you have existing relationships). But if you want to grow your freelance business, it is a necessary step.

Cold pitching to get clients fast

I see a lot of freelancer posts in networking groups talking about how they’re tired of searching job boards for a decent opp paying a reasonable rate or sick of pitching magazine and newspaper stories that don’t pay well.

They’re feeling frustrated and stuck but they don’t know where to look for those niche clients who pay well.

The fastest way I know how to make money as a freelance writer is to pitch companies with marketing budgets. Yes, you can also pitch publications but the turnaround time is longer. And you can also sit back and hope your website will earn you passive ad income or affiliate sales or whatever else, and that’s fine too. But it’s a long game. And if you need money now, it’s not a great short-term strategy.

Bonus tip: For freelance writers searching for stable corporate clients, LinkedIn may be their shining beacon of hope.

Cold pitching companies is also a better, quicker strategy than responding to posts on job boards or prospecting on a freelancer bidding site. For starters, in these places the competition is fierce and often, because of the large pool of willing writers, the pay is low.

Here’s a quick three-step strategy to get you going

If you’re ready to make this a part of your regular prospecting, schedule one to two hours per day for cold pitching. Some of this time will be research and some will be emailing. Trust me, you’ll need all of the time.

  1. Research. Search for and make a list of marketing and advertising agencies. You can use Google, LinkedIn, local directories, etc.
  2. Find a specific email address. Look for someone like a marketing manager or communications director, someone who would be an actual contact and do your best to find their real email address (rather than “info” or “contact”)
  3. Send a cold pitch. Also known as a query or letter of inquiry (LOI), send a short email asking if the company works with freelance writers

If you get a “yes, we do work with freelance writers,” then you can continue the conversation by letting them know who you are and how you can help them (this is where an elevator pitch comes in handy).

Two extra tips. They may ask for samples or portfolio links, have them ready to send (another option is having your LinkedIn profile optimized and sending that link, totally acceptable!). It’s possible they’d like references—have a couple ready to go, previous clients who can vouch for your work and character.

Like I said before, this will all seem scary and intimidating until you get the hang of it. Cold pitching can be terrifying if you overthink it. And yes, you’ll experience rejections, although many won’t respond at all, and that’s OK. It’s all part of the process.

Here are a few more ways to increase your odds of getting to “yes” from cold pitching

  • Warm up the connection as much as possible. Find common ground wherever possible, like a mutual connection or membership in the same organization
  • Send cold pitches to companies that look like they’ll need your services. Rather than shooting a buck shot, try targetting your pitches to places where it makes sense and your skills match
  • Narrow your search by thinking local rather than global. You’re trying to get quick pickups here, so look for places that likely aren’t getting as much pitching
  • Keep your email short and to the point. In your first outreach your goal is to get a response to begin a conversation. That’s it.

Once you get into this prospecting strategy, you’ll realize you need a tracking system and a follow-up system. In fact, following up is one of the most important pieces. How many times have you intended to respond to an email and just let it get away from you? A short, polite follow up is sometimes all it takes to prompt that positive response.

If you’re ready for it, here’s a great three-step follow-up system from Jennifer Goforth Gregory.

Other articles you may enjoy

Cold pitching is not magic and it takes hard work but it's also not as scary or intimidating as it seems once you get going.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Get Your Freelance Business Noticed

Getting your freelance business noticed is more important than ever, whether you’re new to freelancing or a wisened vetran.

Get Your Freelance Business Noticed

Get your freelance business noticed

Are you struggling to to stand out in a sea of multi-talented freelancers? Here are four ways to get your ideal clients to notice your freelance business.

Identify your target market

When you first start out it’s easy to become a generalist freelancer. You’re so desperate for work you take any client or gig that comes your way. This type of scattered approach may work for a while. However, it prevents you from developing streamlined processes because you spend so much time switching gears from one job to the next. It’s important to take a strategic, targeted approach if you want people to notice your freelance businsess.

Think about who your ideal clients are and how you can best reach them. What social media platforms do they use? Which forms of advertising would best reach them? For your target market to notice you, you need to be able to appeal to them and make them want to find out more about your business and how you can help them.

Bonus tip: Here are three questions to ask to discover your ideal reader

Know your niche

Operating a small business in today’s gig economy means niching down and finding ways to specialize is more important than ever. Is your industry already saturated with similar-sounding buslinesses? If so, it may be time to get specific.

Try to identify how your business differs from your competitors, figure out what your unique selling proposition (USP) is. What can you do better than anyone else? Why do your current clients choose to work with you instead of someone else? Narrowing your services and pointing out your differentiators is one of the best ways to stand out from the crowd.

Bonus tip: If you’re ready to work on your freelance business branding, here’s more about choosing a niche

Optimize your website

Having a website is a business requirement. To get your business noticed, your website needs to rank on search engine results pages so potential customers can discover you. Website optimization can be tricky and overwhelming, which is why many people choose to work with agencies such as Let’s Get Optimized.

Bonus tip: Here are seven essential freelance writer website elements

Engage with your ideal clients

A big piece of getting noticed online is by actually interacting with people. When used correctly, social media can be a powerful tool for freelance business owners, enabling them to engage with their followers and potential customers.

Bonus tip: Here are five tips for optimizing your social media profiles

Whether you're new to freelancing or a vetran ready to streamline your client base, getting your freelance business noticed is more important than ever.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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8 Literary Podcasts for Book Lovers

Book lovers everywhere, rejoice! There are so many wonderful, literary, bookish podcasts to binge, consume and otherwise indulge that it could become overwhelming. Here are eight of the best book podcasts to try in 2020, everything from author interviews and coversation to book recommendations, reviews and more.

Podcasts for Book Lovers

8 literary podcasts for book lovers

The Literary Salon

Damian Barr’s Literary Salon tempts the world’s best writers to read exclusively from their latest greatest works and share their own personal stories. Star guests have included Bret Easton Ellis, Jojo Moyes, John Waters, Helen Fielding, Diana Athill and Louis de Bernières—all in front of a live audience at leading glamourous locations. Suave salonnière Damian Barr is your host. Don’t worry it’s not a book club—there’s no homework. Salon Selective!

Just the Right Book!

Just the Right Book is a podcast hosted by Roxanne Coady, owner of famous independent bookstore R.J. Julia Booksellers in Madison, CT, that will help you discover new and note-worthy books in all genres, give you unique insights into your favorite authors, and bring you up to date with what’s happening in the literary world.

Between the Covers

Author interviews with today’s best writers—established & up-and-coming—in fiction, nonfiction and poetry. Hosted by David Naimon, Tin House & KBOO 90.7 FM, Portland, Oregon. —The Guardian’s 10 Best Book Podcasts —Book Riot’s 15 Outstanding Podcasts for Book Lovers —the most intense and awesome podcast I’ve ever been a part of—Gary Shteyngart.

Nerdette

Nerdette is a safe space for nerding out about all the things you’re watching, reading, and encountering IRL. Interviews with your favorite (or soon-to-be favorite) authors, artists, astronauts, and more.

What Should I Read Next?

What Should I Read Next? is the show for every reader who has ever finished a book and faced the problem of not knowing what to read next. Each week, Anne Bogel, of the blog Modern Mrs Darcy, interviews a reader about the books they love, the books they hate, and the books they’re reading now. Then, she makes recommendations about what to read next. The real purpose of the show is to help YOU find your next read.

Literary Friction

A monthly conversation about books and ideas on NTS Radio hosted by friends Carrie Plitt, a literary agent, and Octavia Bright, a writer and academic. Each show features an author interview, book recommendations, lively discussion and a little music too, all built around a related theme—anything from the novella to race to masculinity. Listen live on NTS Radio.

Fully Booked

Get the ultimate insider’s scoop on the best new books. The editors at Kirkus Reviews interview your favorite authors, tell you whether or not the books on the bestseller list are worth the read, give you behind-the-scenes insights, and introduce you to great books you may otherwise never find.

Book Club for Masochists

A Readers’ Advisory Podcast about becoming better library staff by reading books we hate! Every month we read books from a new, randomly picked genre; then on the podcast we discuss our reading choices, experiences, opinions, appeal factors, and other related topics as friends and library workers. (Warning: Language)

Other Podcast Related Posts for Writers and readers

Book lovers everywhere, rejoice! There are so many wonderful, literary, bookish podcasts to binge, consume and otherwise indulge that it could become overwhelming. Here are eight of the best book podcasts to try in 2020, everything from author interviews and coversation to book recommendations, reviews and more.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Get Noticed by Influencers on Twitter Using Lists

Using lists on Twitter is one of the best ways to get noticed by influencers (or anyone really). Serious! Here is a quick overview and tutorial plus best practices.

Get Noticed by Influencers on Twitter Using Lists

Get noticed by influencers on Twitter using lists

I know some users are freaked out by lists (why is someone adding me to a list? I don’t know them!). And I know others have had negative experiences with lists (they can be used for evil as well as for good). Howver, when used properly, Twitter lists are a wonderful resource and can help you grow your platform.

This isn’t the first time I’ve talked about the reasons freelancers, writers and freelance writers should use Twitter or lists so I won’t get into the sales pitch. Today I want to review a specific technique for getting on the radar of people you would like to meet.

I love this technique mostsly because it’s not creepy. It’s intentional, definitely, but not creepy.

The technique

I first learned this technique, and about Twitter lists, from Alexis Grant. She suggests creating a private “Notice-Me List” on Twitter and adding people who you want to notice you. Simple, right? I’m still using lists like this today and find them QUITE helpful.

Here’s the jist: create a private list on Twitter, figure out whose radar you want to get on to or who you want to meet and add their handles to the list. Make sure to pay attention to this list, and the tweets, and interact with tweets/people as it makes sense.

Wondering how to interact with tweets? Here are a few ideas.

  • Retweet tweets your followers would be interested in
  • Jump in on a conversation if you have something valuable to add
  • Are they asking for help? Can you help? Be helpful!
  • Be a literary citizen as much as possible (or in this case, a good Twitter citizen)

What not to do

  • Don’t be desperate. No begging for attention, no DMing and no trying too hard (be cool!)
  • Avoid asking for things. Don’t ask people to check out your website or if they hire freelancers (or asking for favours in general—you’re doing the favours here)
  • Don’t overdo it. Yes pay attention to the people on your list but try not to retweet every tweet or tag them too much. You want to get their attention in a positive way, a way that makes them want to check out your profile and perhaps follow you. If you overdo it you’ll just annoy them and end up blocked

Pretty simple, right? Figure out who you want to connect with on Twitter, then pay attention to their tweets, then be helpful/useful/fun/valuable. They may notice you, they may not. It may take a while, be patient. They may never @reply to you, that’s OK. But at some point, someone will start a conversation with you. They’ll be curious about who you are and what you’re about. Be ready.

And that’s how to get noticed on Twitter! Straightforward, right? While it may sound too simple to work I’ve practiced this technique for the past five years and I’m living proof that it works.

Using lists on Twitter is one of the best ways to get noticed by influencers (or anyone really). Here is a quick overview and tutorial + best practices.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required