Simple Powerful Ways to Keep in Touch with Clients

As a freelancer, one of the most powerful ways you can keep work coming in is from a basic keep in touch strategy.

This simple yet effective tactic is so often overlooked. I guess because new clients and leads are a lot shinier. More exciting. Undiscovered.

But I’m more interested in paying gigs. So I stay in touch with existing warm leads and previous clients.

Overhead shot of a notepad, pen and cup of coffee on a white table with the phrase "keep in touch" overlaid on the image

Around the Internet I see a lot of freelancers giving advice for pitching new outlets.

And that’s a good thing!

However, exploring new leads should be balanced with other marketing tactics.

Use these simple, powerful tactics to keep in touch with clients

Staying in touch with people doesn’t get a lot of air time. Probably because it’s not sexy. In fact, it may even be boring!

  • Keeping in touch with clients involves following them on social media and engaging with their posts
  • It means sending emails when you see something interesting they might like
  • And it means checking in from time-to-time to see how they’re doing, or if they could use your help

Simple. Maybe a bit boring. But effective.

Takeaway: While new leads are exciting, you’re running a business. It’s easier to maintain existing relationship than begin new ones.

When the pandemic hit in early 2020 I used this strategy and filled up my client queue within a week. I was interviewed about it for the article, 7 ways freelancers and gig workers can survive a downturn.

Brainstorm Ideas for Writing Worksheet

It can seem overwhelming to come up with creative (and authentic) ways to stay in touch with people. I can help!

I’ve created a free worksheet outlining a little exercise I picked up over the years. Since making it work for me I have never sat down wondering what to write.

This is available as a PDF download in my Resource Library. Just fill in the form below and I’ll send you the password! Then once you’re in, navigate to the writing section and look for “How to Brainstorm Ideas for Writing.”

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The KEEP IN TOUCH STRATEGY.

I learned about this strategy when I read Michael Port’s Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.

He suggests creating an automated strategy using customer relationship management (CRM) software.

While that’s something you can build up to, there’s lots you can do before investing in a CRM.

How to use this effective strategy with warm leads

In most cases, potential clients need to know, like and trust you before they’ll hire you//work with you.

In a virtual world, how do you make this happen?

My advice: You need a strategy for converting warm leads into clients.

If you can stay in touch in a consistent, helpful, positive way, people who visit your website or connect with you on social will get to know you and will develop trust in you and your brand.

Your task: Find ways to make people feel special, noticed and important.

Here are some suggestions.

Ideas for executing a “keep in touch strategy” as a freelancer

Ideas for executing a "keep in touch" strategy with clients or warm leads (tips for freelancers)

Follow your clients and prospects on social media

Social media is such a powerful networking tool. This is a great way to get to know people better, and interact with them in a casual way.

I’ve noticed I hear from people quickly on Twitter or Instagram, while getting an email back usually takes…longer. It’s just how things go!

Social media seems quick. Email seems laborious.

Extra credit: Social media is a great way to warm up new prospects. If you can find a way to be your beautiful self online (with a good mix of authentic self-promotion so people can see the great work you do) this will allow people to get to know you, like you and trust you without you having to do anything different.

Pay attention to life events and mention them

If you’re connected on social media (especially LinkedIn) this is a bit easier. Watch for announcements of birthdays, anniversaries, job changes, etc.

And when you notice? Comment on it. Say, “Congrats!” Or more! Pay attention and communicate on a friendly, human level.

This doesn’t have to be complicated so don’t overthink it. A quick “all the best, thinking of you” is enough.

Bonus tip: Set up Google Alerts for people you want to stay in touch with, then messaging whenever something interesting comes up. This is especially awesome when you notice they’ve been featured in an article or have won an award!

Email them an interesting article

I mentioned this earlier and it’s a solid strategy! You’re reading articles anyway, right? For research, and because you love information.

If you see something you think will be interesting to a client or lead, pass it along!

All it takes is a quick email or DM: Hey, did you see this article? I thought of you when I read it.

Take it to the next level: I also use this as a networking tactic. When I see a job opportunity I think a fellow freelancer would love or is perfect for, I send it along.

Of course this only make sense if you view other freelance writers as colleagues and not competition. Colleagues is way better.

One caveat: When you send people articles or leads make sure you’re not doing it so they give you work in return. Keep it at a genuine, hey I thought you’d like this, level.

Send a note when your details change

Even if you’re not currently working with a client, letting them know thinkgs like your email address or phone number has changed is a nice excuse to reach out and make a connection.

And sending a personal note rather than making a public Facebook post about it is just better.

Do you have the capacity to take on work? Mention it

This works really well when you have an existing relationship with someone, but you haven’t worked together for a while.

Reach out with something simple like, “Hello! I hope you’re well, just wanted to let you know I’m in a position to take on new assignments so let me know if you’re looking for any content to be written.”

Another way you could phrase this is if you’ve added a new service to your freelancer product line. “Hi! I wanted to let you know I’m now offering social media management in addition to my other regular services. Let me know if you have a need in this area!” 

Meet in person

Yeah this is a bit harder these days, and lots of people work with clients who aren’t nearby but meeting in person can make a huge difference in your client retention!

And yes, you can talk business or whatever but also talk on a personal level. Be a human. Be professional, yes, but also be fun.

This may seem obvious but it’s something i have to remind myself of all the time. So. Let your hair down a bit. Not too much. A bit. Build a real relationship.

And if you can’t meet in person-in person, meet in virual person.

Here are a few ways I’m staying in touch with prospects, leads, clients, etc. in this pandemic time.

These work for me and my personality so don’t follow my playbook, just use these as inspiration for finding your own tactics.

  • Notice a cool person asking on Instagram if anyone wants to join a co-working group? JOIN THE GROUP
  • See a call to join a book club from someone you admire? SIGN UP FOR BOOK CLUB
  • See someone you would like to work with putting out a call for penpals on Twitter? BECOME A PENPAL
  • Reach out to local friends/colleagues/clients to check in and see how they’re coping. When appropriate, suggest meeting up for outdoor patio catchups

Of course, some keep in touch strategies take more energy and effort than others, so it’s important to balance these tactics and keep them balanced with your other marketing.

I dare you to make staying in touch a part of your day-to-day freelancing.

Try it for a few months and if it doesn’t make a remarkable difference, then I give you permission to quit.

But I think it’s going to work.

Other articles you may enjoy

As a freelancer, one of the most powerful ways you can keep work coming in is from a basic keep in touch strategy.  This simple yet effective tactic is so often overlooked. I guess because new clients and leads are a lot shinier. More exciting. Undiscovered. But I'm more interested in paying gigs. So I stay in touch with existing warm leads and previous clients.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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3 Easy Ways for Freelancers to Defeat Creative Slumps

Are you battling against the dreaded creative slumps? No judgment if you are, it happens! With all the challenges we face every day it’s bound rear its ugly head at one point or another.

Thing is, as a freelancer you have to find ways through these times where inspiration seems scarce.

Because you’re not writing (or whatever) for fun. This is your business. Or side hustle. Whatever, it’s the thing you’re doing for money so unless you’ve built in “writer’s block” days then I don’t know what to tell you.

Styled white table with a tan and white coffee mug sitting on it and a green leafy houseplant behind it. The text "Defeat creative slump" is overlaid on the image.

Here are three easy ways for defeating the dreaded creative slumps

And by the way, you may be experiencing a slump in general. These tips will translate! With the ebb and flow that is the freelance writer’s workflow experience, there can be work slumps, productivity slumps, emotional blocks and what have you.

Shake up your services

Sometimes you can find yourself in a rut because your work is repetitive. Maybe you’re bored. In that case, it might be time to shake up your workload!

Think about the type of work you’re doing, and the type of work you’d like to do. Compare those lists—do they overlap?

If not, see what you can do about moving some of the work you’d like to do into your work you are doing list and see if that doesn’t fire you up.

Look at your pricing

I know this seems counterintuitive or, like, not related but hear me out. You may be losing interest in your projects because you’re not charging enough.

Think about it.

Think about the work you’re doing, and the prices you’re charging. Are you excited? You should be.

When pricing your freelance services, it’s important for you to have a complete understanding of what you bring to the table, what your income needs are and what you want to spend your time working on.

If you’re feeling a bit “ugh” about your work lately…take a look at your prices. It might be time for a raise.

How to Price Your Work Course promotion. Two women are in the photo in front of a grey background. The women on the left (Robyn Roste) is looking at a blue notepad with pursed lips. The woman on the right (Jennifer Pinkerton) is holding a DSLR camera up to her face and pointing her camera at the camera taking the actual photo.

By the way, if you want to learn how to price your work properly, I have a course for you! Called How to Price Your Work, you’ll learn how to take the guesswork out of pricing and how to value yourself—and your work—properly.

Banish creative slumps through interesting promotions

Sometimes snapping out of a creative slump is as simple as doing something fun and flashy. Why not a fun social media promotion?

Yeah, it’s wild, right? But people love free things and it can be super fun to run a giveaway that people are excited about. You’ll feel the love from followers and you may even stretch some muscles you haven’t used in a while by putting together giveaway copy for your various platforms.

Running a giveaway for a small gift or even an ebook is a great way to encourage people to engage with you and your brand.

When deciding on what you should give away, think about who your clients are and what kind of things that they would benefit from or be interested in.

Another approach is to offer your clients a special promotion or limited-time package deal like three case studies for the price of two, or the fifth article is free when you book in advance or some such.

Have a bit of fun, see if you can light that spark again.

Reach out to your network 

The freelance life can feel lonely, and even more isolating nowadays but here’s the truth: you are not an island. You need other people.

Learning how to network can feel intimidating but it’s so important to your freelance business! (Yes, even if you’re an introvert!)

Having a strong, supportive freelance network offers a so many benefits.

A few of which include commiseration, referrals, moral support, mentorship and advice!

Don’t underestimate the value of a network. Not only can colleagues who understand what you’re going through help you break free from creative slumps, it will likely expand your client base and help you earn more money!

Are you battling against the dreaded creative slumps? No judgment if you are, it happens! With all the challenges we face every day it's bound rear its ugly head at one point or another. Thing is, as a freelancer you have to find ways through these times where inspiration seems scarce. Because you're not writing (or whatever) for fun. This is your business. Or side hustle. Whatever, it's the thing you're doing for money so unless you've built in "writer's block" days then I don't know what to tell you.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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What is a Ghostwriter? How to Make Good Money Writing

“What is a ghostwriter?” At a recent writer’s breakfast workshop on book writing and publishing, a writer asked me this.

The topic came up as I was giving examples of alternative publishing options to.

What is a Ghostwriter

My example, in this case: ghostwriting.

“What is a ghostwriter?” The workshop attendee asked. “Is it when you change names in your memoir to avoid disclosing someone’s identity?”

This was a new concept to the workshop attendees. As I thought about the term I realized how weird it is. I mean, it kind of sounds like some sort of niche mystery writer. The answer is much less sexy, sorry.


Wondering if ghostwriting is right for you? There are four decisions every writer needs to make before they get started marketing themselves and their services online. They’re foundational to your writing life.

To help you figure this out, I’ve created a free worksheet and you can grab it inside of my resource library!

Pop your email address in the form below, confirm your subscription to my email list and I’ll send you the password to my free resource library. Once you’re in, navigate to the writing section and look for the worksheet titled “Four Decisions Every Writer Needs to Make.”

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What is a ghostwriter?

When people outside the industry think of writing I think they imagine a standard person-writes-book-and-puts-name-on-it.

But when you enter the wonderful world of professional writing you realize there are SO MANY MORE OPTIONS.

Sure, writing a book and putting your name on it is a thing. A big thing.

And the easiest way to explain ghostwriting to someone who things of the writing life as limited to authoring a book is this: a ghostwriter is someone who writes a book for someone else.

They provide the service of writing a book and then release the rights to that book to the person who hired them to do it.

What does this mean?

When you write a book for someone else it means you get paid once and they sell the book as their own. They put their name on it. They take all the credit. And they get all future money for it.

And it’s totally above board, don’t worry. Sure there are other arrangements ghostwriters make with their clients.

Sometimes the book will say “so and so with so and so,” which indicates the it’s the first person’s story but the second person put it together and did the writing.

And sometimes the writer does receive royalties.

Quite often these are collaborations with an editor and done for people who are celebrities, politicians or CEOs.

Other Types of Ghostwriting

I look at ghostwriting as any writing you aren’t credited for. And there are so many times where this makes sense.

Some examples:

  • Website copy
  • Product descriptions
  • Social media posts
  • Podcast show notes

It doesn’t really make sense to have a byline on things like this. And you maybe you don’t think about this type of writing as professional writing but it is.

The label for this type of ghostwriting is something like business-to-business writing or even professional writing. In essence, you’re hired to write for a company and once your contract is completed they own the copy and you get paid.

Makes sense, right? Do you still wonder what is a ghostwriter?

Another type of ghostwriting is taking one form of media and transcribing it into written form. You aren’t coming up with the ideas or doing the research, you’re just repurposing it.

It doesn’t make sense to have author credit because, well, you didn’t write it. Not really.

I could keep going but I think you get the idea.

The great news about ghostwriting is often it is better paying than writing for credit because people understand what you’re giving up and compensate you for it.

Other helpful articles

"What is a ghostwriter?" The easiest way to explain ghostwriting to someone who things of the writing life as limited to authoring a book is this: a ghostwriter is someone who writes a book for someone else. They provide the service of writing a book and then release the rights to that book to the person who hired them to do it.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
"What is a ghostwriter?" At a recent writer's breakfast workshop on book writing and publishing, a writer asked me this. The topic came up as I was giving examples of alternative publishing options to.
A writer asked me what is a ghostwriter. It came up because I suggested it as an alternative to traditional publishing and it was a new idea for attendees.

Best Gifts for Writers | Gift Guide

There are so many great gifts for writers out there! If you have suggestions or items on your wish list please send them over and I’ll add them to the guide.

Best Gifts for Writers | Gift Guide

What do you get the writer who has everything?

Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help!

What are the best gifts for writers anyway? Is there a GIFT GUIDE?

Yes, yes there is.

Best gifts for writers

With a bunch of sections to go through, I thought a table of contents would be handy.

Click on the links below to jump to the gift category you’re most interested in.


Esty finds

OK, there is SO much amazing handmade or vintage gifts for writers on Etsy. It’s overwhelming really. The last time I checked there were 18,254 results.

But don’t worry, I’ve dug up a few of my personal favourites to cut your shopping down from eons to mere minutes. You’re welcome.

Best Gifts for Writers | Etsy Finds
  • Typewriter Bangle—a personalized typewriter charm? Um…yes. Please
  • Writer’s Block…Block—I have no words, this is gift perfection
  • Handmade Wood Pen—I can just imagine holding this wooden, ballpoint twist pen in my hand and allowing the creative thoughts to flow freely!
  • Quotation Mark Earrings—aren’t these adorable? Punctuation as jewelry is always a good gift, in my humble opinion. The only thing better would be an interrobang‽
  • This is What a Badass Journalist Looks Like—you can get this phrase printed on a ceramic mug, on a T-shirt or on a coaster
  • The Writing Manifesto Print—this isn’t pictured but imagine a busy (yet calming!) inspirational poster with phrases like “You are a writer,” “caffeine and headphones,” “embrase the muse,” etc.
  • Luxury Notebook—WOW. The black faux leather is embossed with a bronze feather and “Creative Ideas.” It would make a most excellent gift for a writer

Writer-themed coffee mugs

Writing mugs need no introduction. They’re silly, they’re funny (to writers), and they hold coffee. AKA the perfect gift.

1. I Am A Writer That Means I Live In a Crazy Fantasy World With Unrealistic Expectations Thank You For Understanding Ceramic Mug

It’s accurate, it’s pretty, it’s practical. It’s perfect.

2. There Their They’re Coffee Cup

Don’t worry, your writer will get it.

3. Please Do Not Annoy The Writer Mug

I think the multiple fonts takes the edge off the murdery stuff.

4. Novel In Progress Keep Writing Mug

Short and to the point. It gives a real “leave me alone, I’m writing” vibe.

5. Stay Up Late Writers Mug

I love the typewriter. And the meta writing about writing.

6. Writer’s Block is a Figment of Your…Uh… Mug

I can’t think of anything to say about this mug.

Best gifts for writers. Writing mugs need no introduction. They're silly, they're funny (to writers), and they hold coffee. AKA the perfect gift.

Writer-themed pendants

Writers aren’t all about writing. They appreciate writing-themed jewelry too!

1. Outlander Sassenach Pendant Necklace

A couple years ago I attended a writing conference and it was all Outlander all the time. So I know this one’s a winner.

2. Keep Calm and Write On Pendant Necklace

A cliche, a mantra, a push to keep going.

3. Why is a raven like a writing desk? Alice in Wonderland Necklace, Lewis Carroll Quote Pendant, Alice’s Adventures in Wonderland Jewelry

I’m watching Through the Looking Glass as I write this…there may have been some influence.

4. Library Book Necklace, Book Pendant

So many books, so little time.

Gifts for writers. Writers don't just love craft-related items, they love writing-related jewelry too! What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE? Why yes, yes there is.

Writing notebooks | Gifts for writers

Yes, this is super practical. But I’ve pulled some of the cooler writing notebooks from the Internet.

Although everyone uses computers, many writers prefer pen and paper for staying organized. I even know writers who write their novels by hand!

1. Field Notes Kraft Ruled 3-Pack

These 48-page mini logs are masterpieces.

2. Passion Planner

I have several friends who swear by this planner.

3. Refillable Travel Journal

It’s pretty, it’s refillable, and it’s perfect for writing in.

4. Productivity Planner

Get focused, beat procrastination, write things in a pretty notebook. Win win win.


E-readers

Writers love real life books but they’re also realists. Where do they put all those books they read? Which is why you should get the writer on your list an e-reader.

Here are a few options!

1. Kindle Paperwhite

2. Fire 7 Tablet with Alexa

3. Nook HD

4. Kobo Forma

Gifts for writers. Writers love real life books but they're also realists. Where do they put all those books they read? Which is why you should get the writer on your list an e-reader. Here are a few options!

Craft books

Books on the craft of writing are great gifts for writers! These are a few of my favourites.

1. Writer’s Market 2020: The Most Trusted Guide to Getting Published. This is the standard gift for writers!

2. On Writing: A Memoir of the Craft

This book is incredible. The advice and writing tips took my writing to the next level. It also banished adverbs. Yay.

3. Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, 28th edition: Who They Are, What They Want, How to Win Them Over

This is similar to the Writer’s Market but can there be too much of a good thing? When it comes to writing books, I say no!

4. The Weekend Book Proposal: How to Write a Winning Proposal in 48 Hours and Sell Your Book

I spent the past year writing my book proposal and pitching it so you can see where my head’s at. Book! Book! Write your book! (Actually, PLAN your non-fiction book!)


Writing T-shirts | Gifts for writers

Every writer needs a writing T-shirt. And these ones are funny. Trust me on this.

1. To Quote Hamlet

This is quite silly, but I like it! (And I think your writer will too.)

2. I Put The Lit In Literature T-Shirt

I’m not 100 per cent sure what “lit” means in today’s slang but my gut says it’s pretty cool. So this saying is probably cool too.

3. This is My Writing Shirt

A bit on the nose but accurate nonetheless.

4. Grammar Police T-Shirt

This is for those special writers or editors in your life who are proud of their grammar grasp and want the world to know they’re paying attention to misplaced modifiers and pronoun usage.


Writing prompts

Looking for writing prompts and writing journals? This is your official one-stop shop!

1. 1200 Creative Writing Prompts (Adventures in Writing)

If you’re looking for writing ideas, you’ve come to the right place.

2. 1,000 Awesome Writing Prompts

Prompt sections include beginners writing prompts, constrained writing, flash fiction, ripper prompts, and general writing prompts.

3. A Year of Creative Writing Prompts (Write On!)

Kick your imagination into gear with this collection of hand-picked, hand-crafted, explosively creative writing prompts!

4. 365 Journal Writing Ideas: A year of daily journal writing prompts, questions & actions to fill your journal with memories, self-reflection, creativity & direction

Follow the undated daily journal writing prompts and weekly actions to fill your journal to the point of bursting.

Looking for writing prompts and writing journals? This is your official one-stop shop! What do you get the writer who has everything? Or, perhaps this is more accurate: Oh no! You drew THE WRITER for your secret Santa gift exchange and you have no clue what would make a good gift! Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE? Yes, yes there is.

Gifts for writers, Pin it for later!

Oh no! You drew THE WRITER for your gift exchange and you have no clue what to get. Help! What are the best gifts for writers anyway? Is there a GIFT GUIDE?

Stay tuned, more to come. I’ve got ideas for writing prompts, writing-themed jewelry, writing BOOKS, writing inspiration, and writing clothing (obviously) in the queue. And whatever else I can dig up!

Other Fun THings For Writers

Gifts for writers are fairly straightforward. Literary-themed beverage containers and office wear as well as the obvious notebooks should keep them happy.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required

3 Ways to Maintain a Positive Mindset as a Freelancer

Whether you’re an employee or self-employed, maintaining a positive mindset is critical for being productive and effective in your work.

Maintain a Positive Mindset as a Freelancer

Those who are self-employed know the massive lifestyle benefit owning your time is. Of course, with that comes the need for discipline and focus so work gets down and boundaries are maintained.

Beause if you don’t produce work, you don’t get paid.

In that sense, employees have it a bit easier because they’re often compensated for their time regardless of the work they produce (within reason of course).

Which reminds me, Abby posted this amazing tip on her Instagram page for employees who want to become self-employees. She says if you’re not ready to take the leap but you want to prepare ahead of time, shift your attitude and start treating your boss like a client.

When you do this, you’re distancing yourself from the job enough that you can tolerate the ridiculousness of the day job/boss and not let it stress you out.

This helps you stick it out till you can make the leap to self-employed.

Solid advice!

Mindset is everything!

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I’m as competitive as they come, but I learned long ago that if my clients are hiring freelancers, I’m not the only one getting called. If your client is large enough to have brand standards, you and the other freelancers will be swimming in the same pool. A client may need you to pick up art from someone else’s job, or ask you to send native files to another designer so they can use your work as a template. The last thing my clients need is to tiptoe around my ego. In the 20 years I’ve been my own boss, I’ve coordinated with many freelancers—my competitors—and have gotten to know them as colleagues. I consider us on the same team, working for our shared client. My clients appreciate my professionalism and the ease of working with me. (Tip: relationships are key to repeat business; it doesn’t matter how talented you are if you are a pain to work with) A bonus to my open attitude: I’ve gotten major projects from fellow freelancers who needed a partner. I’ve picked up design jobs from writers and writing jobs from designers. I respect their role as lead and I never poach their clients. That last part about treating your boss as a client? It’s how I got through my final year of working in a corporate job while building my freelance business on the side. I was mentally ready to jump ship but financially not there yet. I made the choice to start thinking about my boss as a client and that little shift had a major impact. It allowed me to detach just enough to tolerate what would have pulled me under, and bought me the time I needed to leave on my timetable.

A post shared by Abby Alten Schwartz (@abbys480) on

How to maintain a positive mindset as a freelancer

I used to brush mindset stuff off as woo-woo in favour of focusing on much more practical tasks like setting goals.

But now I know mindset matters. A lot.

Book recommendation: For mindset work check out Thinking Like a Boss by Kate Crocco

Here are three key ways to maintain a positive and productive mindset as a freelancer.

Become financially literate

Decision fatigue is a thing. And most freelance writers don’t have a passion for numbers. So money mindset? Ugh. Too many decisions and too much to think about.

But understanding your personal AND BUSINESS finances is super critical to your success. Take control over your finances! Do the work!

When you understand your true cost of doing business, you have the information to price your work in a responsible way. In a profitable way.

This is a skill you have to learn personally before you develop it professionally, but tackling your debts using the Debt to Success System and other tactics can help you break your bad money habits and get yourself into a healthy financial position.

Money mindset is HUGE for entrepreneurs. Get comfortable talking about money, understand your financial needs so you run your business profitably and follow best practices.

Book recommendation: The Five Money Personalities by Scott and Bethany Palmer is one of those books for couples about money. I didn’t think I was into those. Turns out it was important for my financial literacy

Nail your messaging

Unless you’re trained in journalism or copywriting, the idea of distilling an idea or message down to its core meaning might seem like an impossible task.

But it’s possible and necessary!

Whether you are crafting an elevator pitch for a potential business client or writing a pitch for a magazine editor, shorter is better.

Like, 150 words or less.


Pitch templates free download

*interjection*

Wondering how on earth you craft a pitch? I’ve put together a few templates and they’re available as a free download in my resource library.

To access the library just pop your email address into the form below and I’ll send you the password. Once you’re there navigate to the freelancing section and look for “Pitch Templates.”

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People are BUSY and they don’t know you. Even if they do know you they probably don’t have time to wade through flowerly imagery and roundabout ideas.

Be efficient with your words and get to the point.

Oh, and maybe you don’t get there on your first draft—fine! E-d-i-t your words. Pare them down. Be ruthless.

While this may not be a natural skill, it can be learned. And you will not regret learning how to nail your messaging in as few words as possible.

This will benefit you all over the place, not just pitching. This will help you come up with punchy social media captions and think on your feet during client calls.

You may even find you write faster once you get into practice!

Get comfortable with risk

While 2020 has taught us no job is a sure thing, being self-employed can still feel like you’re operating without a safety net. And to some extent this is true. Salaried employees have certain protections in place entrepreneurs don’t.

And the freelancer experience can be fraught, what with all the unknowns. Clients come and go. Payments come…and also don’t come. People ghost. And as the proprietor, you’re on the hook no matter what.

Some people have a natural tolerance for risk, which may make them better-suited to this type of career. However, even if you’re risk-averse like me, there are strategies for creating at least a semblance of security amist the chaos.

When you understand your finances, for example, you’re empowered to make better decisions about your rates and the type of work you pursue.

Magazine writing, for example, is a long game. Articles are published MONTHS after submission and payment? Upon publication in many cases.

Knowing that ahead of time will help you offset the lack of cashflow in one area by finding clients who will pay a deposit upfront (business clients, for example) or quick turnaround jobs that pay upon delivery.

In order to maintain a positive mindset as a freelancer you have to take control of your business

You make the decisions. You take control. You’re the boss.

You’ve got this.

Whether you're an employee or self-employed, maintaining a positive mindset is critical for being productive and effective in your work. Here are three key ways to maintain a positive and productive mindset as a freelancer.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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