Evergreen Content Ideas for Writers

One of the hardest thing about being a working freelance writer is coming up with content. Which is why you need an evergreen content strategy.

Trust me on this, it will change your life.

Evergreen Content Ideas for Bloggers

Writers who want to build an online platform know they should be producing content. Maybe a blog or something similar.

And in theory it makes sense.

A blog is an excellent way to showcase your skills as a writer and advertise your services. In reality things are a bit trickier.

  • What do you write about?
  • How do you balance writing for yourself/your site with writing for clients?

This is where an evergreen content strategy comes in

Evergreen content can be described as the foundation of your blog—and this surprises many people for a couple reasons.

First, because it’s hard to comprehend how timeless articles can stay relevant over time.

Second because hardly anyone has heard of it.

How can evergreen content be a foundation when I’ve never heard of it before!?

I know! But I’ll explain everything and you’ll never wonder what to write about on your website again.

Brainstorm Ideas for Writing Worksheet

Do you find brainstorming ideas a total nightmare? I have a process for that! Check out the worksheet and free training in my my resource library.

This is a free training but you’ll need the password—just pop your email address into the form below and I’ll send you it to you. Once you’re there, navigate to the writing section and download the “How to Brainstorm Ideas for Writing Worksheet.”

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*Back to the training*

First I’ll talk about what evergreen content is, then I’ll explain how to come up with ideas in a way you can balance with your freelance writing workload.

What is evergreen content?

“Evergreen” is jargon but the word makes sense—think of evergreen trees, they keep their needles year-round and the needles maintain their green colouring thus, ever-green.

Evergreen content works the same way, it stays relevant year-round and answers questions people are asking years after it was written.

Why you should employ an evergreen content marketing strategy is because this timeless, relevant information will deliver a consistent stream of leads to your website month over month.

It takes a bit of time and effort to set up but once you have the wheels in motion this approach will allow you to spend your mental energy on your freelance clients while your website works in the background.

evergreen content ideas

How to come up with ideas

The best way to come up with ideas is to know your audience. In a freelance writer’s case, your audience is your ideal client.

Think about who you serve and what problems they’re trying to solve. Your website or blog content should solve those problems and answer common questions. The more questions you answer the stronger your foundation.

Here’s what you need to do when coming up with evergreen content ideas:

  • Get clear on who you’re talking to (your ideal reader) and what you offer (what’s your goal? What are you trying to achieve?)
  • Decide what your topics are
  • Put everything into a calendar template.

To systemize these ideas (and actually get them written) you’ll need to take your ideas and build a content calendar with them.

Of course we could go a lot deeper when talking about creating evergreen content—there’s SEO, keyword research and virality to consider.

But for today we’ll stick with the concept of evergreen content and building a strong online foundation as the base of your freelance writing business. When done well it’s a beautiful thing.

Bonus: here’s a helpful post on what type of posts work best for evergreen content from Thirteen Thoughts.

One of the hardest thing about being a freelance writer is coming up with content for your website, which is why you need an evergreen content strategy.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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One of the hardest thing about being a working freelance writer is coming up with content for your personal website and digital platforms, which is why you need an evergreen content strategy. Trust me on this, it will change your life.

When to Query a Book | Fiction and Non-Fiction

On this long and winding road called the publishing journey there’s the question of when to query a book. The answer isn’t too mind blowing but it comes up enough that it’s worth covering.

When to query a book

The answer of when to query a book is different for fiction and non-fiction, and there are different answers within non-fiction as well. Here are the basics.

When to query a book: fiction

If you’re querying a fiction book it both needs to be 100 per cent finished and revised/edited. In other words, your book needs to be complete.

One pub tip I read from an agent read she shouldn’t be the first person to read your book. Good advice!

When to query a book: non-fiction

This is a bit trickier to answer but I’ll try. The best advice is to check out the agent or editor you’re querying and see what their requirements are—because it seems like all non-fiction agents/editors want similar yet different things.

If you’re writing memoir or narrative non-fiction then your manuscript needs to be complete before querying (same as fiction).

However, if you’re writing prescriptive non-fiction then you do not need to have a finished manuscript before querying.

elevator pitch templates

By the way, are you stumped for how to put together a pitch about your book? I’ve created two elevator pitch templates as a free download to my resource library. They’re versatile and can work for any project.

This is a freebie you’ll need a password to access the library itself. You can get the password by popping your email address into the form below.

Once you’re in the library, navigate to the “freelancing” section and look for “Elevator Pitch Templates.”

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I’m pleased about the prescriptive non-fiction rules because it’s what I’m writing but I’ve learned you still need to have the book figured out and, like, thought through because you need an amazing book proposal should you get past the query stage.

And another hitch with prescriptive non-fiction is you need a significant platform in order to get an agent or editor. I know. But you just do.

Since learning this I can see many reasons for holding off on querying even if you’re manuscript or proposal is ready.

Because getting an agent or editor isn’t the only moving target in this adventure—there is so much more to consider.

So. We’re all excited and just want to query the heck out of our books. But I challenge you to ask yourself if you’re really ready.

Is your manuscript ready? Is your platform ready? Are you ready?

If you have considered these questions then you know when to query a book.

Extra credit: What are the best times to query a literary agent? from Writer’s Digest

More about non-fiction publishing

On this long and winding road called the publishing journey there's the question of when to query a book. The answer is changes for fiction and non-fiction.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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On this long and winding road called the publishing journey there's the question of when to query a book. The answer is changes for fiction and non-fiction.

Network with Freelancers to Grow Your Business

The best marketing you can do is network with freelancers. A bold claim, I know. But I stand behind it. Building a strong network will help you grow your freelance business.

Network with Freelancers

Why building a network with freelancers will help you grow your business

If the idea of traditional networking fills you with fear and loathing, allow me to present a different way.

Think of networking as making friends with like-minded freelancers and treating them well instead of attending awkward events with strangers and trying to pass out business cards.

Doesn’t my way sound better?

In order to network with freelancers you have to avoid thinking of other freelancers as your competition. It’s easy to slip into a scarcity mentality and view every gig as something another freelancer can steal but the truth is there’s more than enough work for everyone.

The freelance life is tough enough as it is, and isolated.

Make friends with other freelancers and see what you can do to help and support them. It will make a huge difference to your own business.

But maybe this still doesn’t make sense. I understand.

When you haven’t experienced the amazing give-and-take of a true network this approach seems counter-intuitive. I’ll give a couple examples from my last year of freelancing to help you understand.

Freelancer Positioning Worksheet

By the way, I’ve created a worksheet to help you work through why you write/freelance and it knowing these things will help you make connections while you’re networking! Just pop your email address into the form below and I’ll send you the password for my free resource library. When you’re there, navigate to the freelancing category and download the “Freelancer Positioning Worksheet.”

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Example one

I attended a webinar through one of my professional networks, Canadian Media Guild Freelance (now the Canadian Freelance Guild) on how to price your work. As part of the training, the presenter asked if the attendees would share our hourly rate with each other. She said freelancers have to stick together and talk with each other about their rates, how they charge, how they put projects together…and more.

But we’re so afraid to share.

Maybe we’re charging too much! Or maybe we’re not charging enough! Maybe we’ll reveal how much we don’t know if we say anything!

Here’s the truth: you’re stronger when you ask questions and share with one another. Imagine how empowered you’d feel about your pricing if you knew what others charged and could stand behind your quotes with confidence!

Example two

I have a friend who is just getting started in her freelance career. Earlier this year I taught a series of workshops and she came out in support, which I appreciated.

A few months later we met up and she shared a bit more about what type of work she was thinking about pursuing. So you’d better believe when a colleague asked me if I knew anyone who was looking for work in exactly what my friend had said she was looking for I referred her first.

Now, this may seem like an obvious choice but think about it. I know lots of freelancers. I could have referred any number of equally talented, qualified, available people for the gig.

So what made this friend stand out?

Well, for one she supported me at one of my events without expecting anything in return. And for another we stayed in touch and she shared what she was looking for. So when the opportunity arose, she was at the top of my mind.

Helping others helps you (aka network with freelancers, it’s good for business!)

Get it? Helping each other benefits everyone.

Share what you learn with each other and help each other out when you can. Referrals are the freelancer’s bread and butter so keep your freelance friends close. Listen to them, support them, ask them questions, and refer them when you have an opportunity. Introduce them to people you think they’d benefit from knowing and grow your network one by one.

And, hopefully, they’ll do the same for you.

Other networking tips for freelancers

The best marketing you can do is network with freelancers. Building a strong network will help you grow your freelance business. A bold claim, I know.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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The best marketing you can do is network with freelancers. Building a strong network will help you grow your freelance business. A bold claim, I know.

SEO Tips and Tricks for Freelance Writers

While we may understand the importance of search engine optimization on an intellectual level, these SEO tips and tricks will (hopefully) help freelance writers understand how to vet a keyword to give their articles the best chance of being discovered.

SEO Tips and Tricks for Freelance Writers

SEO tips and tricks for freelance writers

Finding keywords is just the first step. Next is to figure out if it’s a good keyword or a bad keyword.

But what does that mean?

Here’s how I like to think about good versus bad keywords.

  • A good keyword means if I use it my article will have a chance of being discovered on the Internet
  • A bad keyword means it’s too competitive so don’t use it.

Keyword vetting to me means this. If I write an article about the keyword I’ve selected, will it have a chance to hit the first page of Google?

How to vet a keyword

Once I’ve brainstormed my keyword ideas I take my top ones to KWFinder and do a quick check for difficulty.

Brainstorm Ideas for Writing Worksheet

By the way, I’ve created a worksheet to help you with brainstorming. Just pop your email address into the form below and I’ll send you the password for my resource library. When you’re there, navigate to the writing category and download the “How to Brainstorm Ideas for Writing Worksheet.”

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Anyway, back to the training.

KWFinder is a simple keyword research tool to use—you pop in your word or phrase into the search bar and then click “Find Keywords.” A few seconds later your results populate and you can consider your options.

I thought I’d include a couple screenshots from my research for this post. After doing my initial research I was down to two key phrases for this post: SEO tips and tricks or keyword research tools.

My results?

The keyword “SEO tips and tricks” is possible to rank for with a difficulty score of 39 out of 100. The keyword “keyword research tools” is hard to rank for with a difficulty score of 61 out of 100. You can see these results on the right-hand side of the screenshot.

KW Finder keyword research example

On the left-hand side of the screenshot you can see variations on the keyword and the difficulty associated with it.

It helps you see what people are already ranking for and helps you come up with a strong direction to go with your article.

Final thoughts about seo tips and tricks

If you want to try KWFinder out there is a free account, which gives you five keyword searches every 24 hours. It’s a commitment-free way to try out the tool and decide if it’s a good fit for your writing flow.

You can make search engine optimization as complicated as you want. And you can make keyword research as expensive as you want. There are a lot of shiny objects in this world. But until you’re ready for that level of SEO, I suggest taking a simplified approach to vetting keywords.

Do you have a process for vetting keywords? I’d love to hear about it!

These SEO tips and tricks will help freelance writers understand how to vet a keyword to give their articles the best chance of being discovered.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
SEO Tips and Tricks: At some point in your writing career you'll be asked about finding keywords or SEO (search engine optimization). To be clear, SEO is a marketing skill, which writers may or may not have. So you're off the hook there. That said, it's a good idea to become acquainted with the concept as it will make you more valuable to your clients.

Self-Published? 4 Book Promotion Tips for Authors

You’ve worked hard for a while writing your book and then you worked hard and self-published your book. Wow! Well done! That’s a lot of work. So…now what do you do?

Self-published now what

In an ideal world you, the author, would have worked out your marketing plan before you wrote and self-published your book.

But from what I see and hear from the authors I know and work with…it doesn’t happen that way.

The drive to write and publish becomes a hyper-focal point and no “you should plan your marketing!” bird chirping in the background will make any difference.

And if the entire goal is to get the book done and self-published then this is an awesome accomplishment.

However, if selling the book is the goal then there are a few more steps to take. Well, maybe a lot more.

…Or maybe you’re thinking about writing a book, but you haven’t yet

If you want to write a book but don’t know what to do next then this is the right workshop for you.

First, I’ll guide you through the four steps you need to take BEFORE you start writing. Then I’ll help you determine why you’re writing a book, decide on your theme and genre and schedule writing time.

I have a free mini-worksheet available in my resource library. Just pop your email address into the form below and I’ll email you the password. Once you’re in the library, navigate to the writing section and look for “You’ve Decided to Write a Book Worksheet.”

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Once you’ve self-published your book the next step is to market it to your ideal readers

In essence this is simple—put your book in front of the people who will love it.

Except finding those people is not always easy.

You have to dissect your book and figure out what type of reader would be interested in your writing style and subject matter.

And then you need to find them…

  • What stores do they shop in?
  • Where do they hang out?
  • What is their favourite social media platform?
  • What are their biggest fears?
  • Another thing, what do they care most about?
  • And what type of marketing will they best respond to?

There are a lot of ways you can find your ideal reader (or book buyer, however you want to see it) so it’s important not just to parrot what you see others doing online but to find something that works for you and feels natural.

Self-Published? 4 Book Promotion Tips for Authors

If you are stuck for ideas here are a few you can consider to help market your self-published book.

  • If you’re looking to find new readers make the e-version of your book free and find a way to add them to your email list. This way you can nurture them and (hopefully) sell them your next book
  • Need sales fast? Run ads on platforms where your ideal readers are—consider Facebook, Amazon, BookBub, KDP Countdown, etc.
    If you want to dive deeper into ads here’s a helpful post from David Gaughran
  • Set up local readings or offer to speak free at local events in order to promote your book
  • Go on an online book tour (wondering how to set it up? Here’s a guide from Book Marketing Tools)

Other posts authors will like

You've worked hard for a while writing your book and then you worked hard and self-published your book. Wow! Well done! But now what do you do?

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
You've worked hard for a while writing your book and then you worked hard and self-published your book. Wow! Well done! That's a lot of work. So...now what do you do? #writing #selfpublish