Make Stronger Connections with Your Ideal Clients

Wondering how to make stronger connections online with your clients or prospects?

It all comes down to understanding your ideal readers/clients/customers, answering their questions and delighting them with your generosity.

Make Stronger Connections with Your Ideal Clients

How to make stronger connections with your ideal clients

In order to get more engagement with people online, there are a few areas worth considering. One of the most important is content. Yes, writing!

Part of a strong digital presence is what you write, on your website or blog and on social media. This comes from a strong foundation based on your unique, individual brand.

Here are a few tips for making stronger connections in the digital space.

Get to know your ideal client

It’s important to know your customers, clients, prospects, followers, readers, etc. Critical even! We’ve all heard when you try and appeal to everyone you appeal to no one. Getting laser focused on your target customer will help you make authentic connections and build relationships.

As a busy freelance writer, you don’t have time to craft posts that don’t do anything for your business. Try writing for your ideal client when you’re posting online, not just when you’re doing paid work. Write for and to them. See what happens.

Extra credit: Want to discover your ideal reader? Here’s an exercise I hope you’ll enjoy!

Create high-quality content

Everything you do online is marketing your business. So when posting, no matter if it’s a four-word meme or a 2,000 word blog post, make sure it’s quality.

People sometimes get swept up in thinking they need to post frequently in order be noticed. To stand out. To stay top of mind. And yes, posting on your chosen platforms consistently IS criticial. However, think quality over quantity. Post as much as you can at a rate you can sustain. Keep the quality up. You’re doing this for your people.

Strengthen your lede

“Lede” is a journalism term meaning the first sentence/introduction of a news story. This is the most important piece! The lede should tell the reader what to expect and compel them to go deeper.

In the noisy digital world, you have micro seconds to grab attention. If your lede doesn’t entice people to keep reading? They’ll keep scrolling.

Build stronger connections

When thinking about blogging and SEO, getting noticed online means standing out. And that starts with the title. Get creative and think about what your ideal clients want to read. Answer the questions they’re asking. Be generous with your advice.

But most of all, hook them so they’ll stick around.

Want to make stronger connections? Engage!

While creating content that connects is important, showing up online and interacting with your ideal clients is where the magic happens.

It does take some extra time so it’s easy to tell yourself you don’t have time to be social. But might I push you to reconsider? Just a bit? A few minutes per day?

If you want to build relationships online it comes down to spending time with people. Yes, it’s work. And yes, it’s difficult to attach ROI (but not impossible!). But it’s, in my opinion, time well spent with your tribe.

Wondering how to make stronger connections online with your clients or prospects? It comes down to understanding your ideal readers/clients/customers.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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What’s an ISBN? Do I Need One?

What’s an ISBN? This is a great question! It’s an industry acronym, short for International Standard Book Number. I know, jargon. You’re not supposed to use industry jargon. But we’ll let this one pass—just know that ISBN is a number your book gets when you publish it.

ISBN Explained

Oh wait, so all books get them?

It depends. If you’re publishing your book and selling it on your own, then you don’t have to get one. However, if you want things like distribution and placement in bookstores, then you do need to have one.

Don’t worry if you already published your book without getting an ISBN—you can still get one post-publishing. It’s fine. As long as you have the number you can add it as a sticker to your book or give the number to the distributor. Really, it’s fine.

What if I wrote a book but someone else is publishing it?

Whoever publishes the book obtains the ISBN. Think of it this way. Whoever is taking the financial risk on the book is the person, business, or organization who applies for the ISBN.

Does one ISBN cover an ebook, a paperback and an audio book of the same book?

No. You will need three separate ISBN’s. Also, if you publish an updated edition you’ll also need a new ISBN for that. Oh, and also a hardcover and in 17 different languages? Yes, all different ISBNs.

Where do I get one?

Every country has its own way of doing it. In Canada, you apply for an ISBN through the Library and Archives Canada at no cost. In other countries there may be a fee or service charge.

Is an ISBN the same as a bar code?

No. A bar code is a graphic with vertical lines that gets scanned at a retail outlet. The ISBN is a 13-digit number. That said, you can have your ISBN translated into a bar code.

Still more questions? No problem, just let me know. But I hope this has at least unravelled part of the mystery to the question what’s an ISBN. Crazy-boring, hey?

Other resources

What's an ISBN? It's an industry acronym, short for International Standard Book Number. Just know that ISBN is a number your book gets when you publish it.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Do I need an ISBN? Do I want an ISBN? Do I have to have an ISBN? What's an ISBN? Does someone else take care of the ISBN? What's my responsibility anyway?

What If My Book Idea Isn’t a Book?

Do you have a book idea? If you’re like most people, you do. I don’t know what it is, but so many of us want to write a book one day.

What if your book idea isn't a book? Alternatives

What if my book idea isn’t a book?

There are a few reasons your idea may not be a good fit for a book. For starters, books (in general) should be evergreen. “Evergreen” is a jargon term meaning “always relevant.” I guess “timeless” is another fitting definition. The point is, your topic needs to have some shelf life if it’s going to be a book.

Another point of measurement is you’re not qualified to write the book you have the idea for. Is it a specialized non-fiction topic you’re not trained in? It’s probably not a good fit for you.

And sometimes the idea we have isn’t big enough for a book. Like, you literally don’t have enough words to fill a book on this subject. It’s best to understand this before diving in and saving yourself some blood, sweat and tears.

Wondering if your idea is big enough for a book? Check out this post on average book lengths organized into genres.

So what do you do if you discover your book idea isn’t a book? Rather than letting the idea go full stop, here are a few suggestions for repurposing the idea so it still gets out there into the world.

Alternatives for your big ideas

While on the surface it may seem devastating that your idea isn’t a book I say don’t lose heart. There may still be a place for it. Consider these outlets.

  • Blog post
  • Article
  • Teaching series
  • Webinar/podcast episode/video
  • Booklet/novella
  • Screenplay

If you have your own website, then writing and publishing blog posts is an easy way to share your ideas and foster conversation.

Alternatively, you can take a freelancer approach and pitch articles to magazines, websites and other outlets.

A teaching series could involve a series of articles or blog posts and could address a different topic or takeaway in each piece.

Producing your idea as an audio or video piece could allow you to explore new areas of your business and reach a different audience.

And even if your idea isn’t a book-length one, it could still be a short booklet, novella. And who’s to say it can’t be developed into a screenplay?

See what I mean? Just because your idea doesn’t turn out to be a book it doesn’t mean you should give up on it. Just apply a little creativity.

Other articles about publishing

Do you have a book idea? If you're like most people, you do. I don't know what it is, but so many of us want to write a book one day.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Thinking Like a Boss by Kate Crocco

If I learned anything from Thinking Like a Boss author Kate Crocco it’s this: the lies we tell ourselves hold us back more than anything else. This applies to our businesses, our relationships and spills into our entire lives.

Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success

Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success

When mindset coach and now author Kate Crocco first popped up in my radar I didn’t think much of it. While I believe things like setting healthy boundaries and managing decision making is important, I had trouble relating it to my business.

It’s funny, in a way, because now it’s all I see. My mindset directly impacts my emotions, my attitude and my work ethic. My mindset affects the way I go after what I want in life. Heck, my mindset either propells me towards thinking big or locks me into a negative victim mentality.

In her new book, Crocco addresses 12 common lies we tell ourselves and offers tips and strategies for overcoming them. She also shares personal anecdotes and lessons from her own life and business. Reading through I noticed I resonated with some lies more than others, which I think is normal. I used this as a signal for areas I should pay attention to and spend some time on.

Which lies? Making Money Is Greedy (Lie 5), I Need My Friends’ and Family’s Understanding in Order to Succeed (Lie 8) and I Am My Business (Lie 11) stick out in particular.

If you run your own business, or even if you’re thinking about starting your own or trying freelancing out one day, Thinking Like a Boss will allow you to move past your limiting beliefs and find the success you’re dreaming of. No guilt or shame allowed.

Today is the day! Thinking Like a Boss releases February 18, 2020 on Kindle, audiobook and hardcover.

We all want to be seen, heard, and understood by those around us. But when it comes right down to it, no one in your life will truly understand what your business requires except for you, and that’s okay.

Thinking Like a Boss, Lie #8

Thinking Like a Boss: Uncover and Overcome the Lies Holding You Back from Success synopsis

With over 11 million female-owned businesses in the US today, more women than ever are taking the reins to create their own success. Maybe you feel the pull to start a business but deep down you’re afraid that you don’t have what it takes. Maybe you have a great idea but wonder if you’re actually qualified to make it happen. Or maybe you want to expand your business, but you’re worried about how it will affect your family. If that’s you, it’s time to start thinking like a boss.

In this practical and encouraging book, Kate Crocco exposes the 12 limiting beliefs that are holding you back from your true potential, such as

  • I should have it all together and I don’t
  • I’m not ready or qualified to start
  • I don’t have enough time
  • It’s already been done before
  • and more

With plenty of inspiring true stories and actionable steps you can take—starting now—Thinking Like a Boss will help you turn your limiting beliefs into limitless opportunity.

Other Book Reviews

If I've learned anything from Thinking Like a Boss author Kate Crocco it's this: the lies we tell ourselves hold us back more than anything else. This applies to our businesses, our relationships and spills into our entire lives.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Cold Pitching To Get Clients Fast

Cold pitching is not magic and it takes hard work but it’s also not as scary or intimidating as it seems once you get going. Here are a few tips for geting this strategy up and running.

Cold Pitching To Get Clients Fast

In case you’re not familiar with this term, in the freelance world, “cold pitching” is what happens when you email or call strangers hoping to get work. This can be overwhelming at first and requires a different strategy than reaching out to warm leads (people with whome you have existing relationships). But if you want to grow your freelance business, it is a necessary step.

Cold pitching to get clients fast

I see a lot of freelancer posts in networking groups talking about how they’re tired of searching job boards for a decent opp paying a reasonable rate or sick of pitching magazine and newspaper stories that don’t pay well.

They’re feeling frustrated and stuck but they don’t know where to look for those niche clients who pay well.

The fastest way I know how to make money as a freelance writer is to pitch companies with marketing budgets. Yes, you can also pitch publications but the turnaround time is longer. And you can also sit back and hope your website will earn you passive ad income or affiliate sales or whatever else, and that’s fine too. But it’s a long game. And if you need money now, it’s not a great short-term strategy.

Bonus tip: For freelance writers searching for stable corporate clients, LinkedIn may be their shining beacon of hope.

Cold pitching companies is also a better, quicker strategy than responding to posts on job boards or prospecting on a freelancer bidding site. For starters, in these places the competition is fierce and often, because of the large pool of willing writers, the pay is low.

Here’s a quick three-step strategy to get you going

If you’re ready to make this a part of your regular prospecting, schedule one to two hours per day for cold pitching. Some of this time will be research and some will be emailing. Trust me, you’ll need all of the time.

  1. Research. Search for and make a list of marketing and advertising agencies. You can use Google, LinkedIn, local directories, etc.
  2. Find a specific email address. Look for someone like a marketing manager or communications director, someone who would be an actual contact and do your best to find their real email address (rather than “info” or “contact”)
  3. Send a cold pitch. Also known as a query or letter of inquiry (LOI), send a short email asking if the company works with freelance writers

If you get a “yes, we do work with freelance writers,” then you can continue the conversation by letting them know who you are and how you can help them (this is where an elevator pitch comes in handy).

Two extra tips. They may ask for samples or portfolio links, have them ready to send (another option is having your LinkedIn profile optimized and sending that link, totally acceptable!). It’s possible they’d like references—have a couple ready to go, previous clients who can vouch for your work and character.

Like I said before, this will all seem scary and intimidating until you get the hang of it. Cold pitching can be terrifying if you overthink it. And yes, you’ll experience rejections, although many won’t respond at all, and that’s OK. It’s all part of the process.

Here are a few more ways to increase your odds of getting to “yes” from cold pitching

  • Warm up the connection as much as possible. Find common ground wherever possible, like a mutual connection or membership in the same organization
  • Send cold pitches to companies that look like they’ll need your services. Rather than shooting a buck shot, try targetting your pitches to places where it makes sense and your skills match
  • Narrow your search by thinking local rather than global. You’re trying to get quick pickups here, so look for places that likely aren’t getting as much pitching
  • Keep your email short and to the point. In your first outreach your goal is to get a response to begin a conversation. That’s it.

Once you get into this prospecting strategy, you’ll realize you need a tracking system and a follow-up system. In fact, following up is one of the most important pieces. How many times have you intended to respond to an email and just let it get away from you? A short, polite follow up is sometimes all it takes to prompt that positive response.

If you’re ready for it, here’s a great three-step follow-up system from Jennifer Goforth Gregory.

Other articles you may enjoy

Cold pitching is not magic and it takes hard work but it's also not as scary or intimidating as it seems once you get going.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required