Book Coming Soon — 2024

I know because I’ve heard it from these writers at every conference and event I’ve attended. I also know it because I battle these emotions every day of my freelance writing journey.

Marketing for Freelance Writers is a non-fiction work outlining how to set up systems for communicating the benefits of working with a service-based proprietor. Focusing on marketing, branding, platform building, social media and networking, it builds a case for why freelance writers need strategic systems and suggests simple ways to market their business in a meaningful way. Aiming to be the mentor I never had, this book is approximately 50,000 words. Marketing for Freelance Writers will benefit both working freelancers who need a stronger marketing plan and people who dream of making money from freelance writing one day.

While this book does touch upon the basics of freelancing, it is primarily focused on ways freelance writers can market their skills and business rather than how they can sell a piece or pitch an editor. This guide focuses on concerns most relevant to writers of non-fiction (articles, B2B, journalism, blogs) and copywriting rather than writers of fiction, book-length work or other non-fiction works, such as narrative non-fiction, poetry, essays or short stories. This guide does not teach writing or business skills, it is focused on ways writers can market their freelance services to their target client.

Many writers spout an aversion to marketing and promotion, using excuses based in fear, insecurity and inferiority. Other writers believe marketing is someone else’s job or their work is so good they’ll be discovered by patrons so they don’t need it. The truth is, in today’s competitive freelance environment, it takes more than being a great writer to be successful—freelance writers need to stand out in their niche; they need to be remarkable. In order to resonate with potential clients, freelance writers have to find ways for prospects to notice, like and trust them so they will want to pay them for their expertise. When freelance writers take control of their marketing they escape the feast-and-famine cycle so many freelancers are trapped in. A marketing plan helps writers find qualified clients who pay well so they can stop going to freelancer bidding sites for piecemeal work or waiting for clients to approach them. A marketing plan puts writers in control of their business and their life.

Marketing for Freelance Writers helps writers understand why they are the best person to market their services and why taking control of their message will help their freelance business thrive. While everyone will find different marketing strategies that work best for their business, in order for it to work, writers need to believe marketing their freelance business is important and something they can and should do. Freelance writers will gain confidence to put themselves out into the marketplace, they will be empowered to charge appropriate rates and they will know how to build their own marketing strategy to grow their business.