Improve Your Blog Writing Skills

You know you need to improve your blog writing skills but you don’t know what to do next. I’m right, aren’t I.

Because you know content marketing is important for platform building, for visibility and for generating business.

So now what?

Improve Your Blog Writing Skills

Why you should write a blog

If you’re just starting out in freelance writing, your blog can be an excellent source of writing samples until you build your own portfolio. It can also give you a ton of useful resources to share on social media to help build your platform.

Extra reading: 10 Reasons to Start a Blog

If you’re running a business, a blog is a great way of adding new content to your site, stuff for search engines to index and present to Internet browsers. You know, stuff that gets people to your website who will then hopefully hire you or purchase something from you.

Extra reading: SEO Tips and Tricks for Freelance Writers

Blogging is also an excellent way of connecting with your ideal reader or target client. Writing regular updates or producing trainings on your website helps you build relationships.

Content, when used correctly, can help businesses to improve their reputation, to position themselves as thought leaders, to attract new customers and to improve their customer retention, making it something worth investing in.

Extra reading: Make Stronger Connections with Your Ideal Clients

Here are four tips to improve your blog writing skills. 

blog writing tips

4 ways to improve your blog writing skills

Pay attention to your craft

Maybe you weren’t trained as a writer but it’s a skill anyone can learn. Remember, the content displayed on your website is a reflection of you.

It’s your digital business card, your storefront and your first impression.

If you want to improve your blog writing here’s some free advice from Jericho, a website dedicated to helping aspiring content creators.

Find your voice

In the writing world, the most important discovery you can make is finding your writing voice. This is the style a writer uses to relay information and tell stories. If done right, your writing voice will be like your fingerprint. Unique, compelling and recognizeable.

Voice is a huge piece of a strong brand, which is critical to a successful online presence.

Extra reading: Brand Your Blog A Step-by-Step Guide

Plan your content

While it’s fun to be spontaneous, platform building and business growth responds better to consistency. This is why planning ahead is so key.

Creating and maintaining an editorial calendar not only allows you to publish on a set schedule but keeps you focused and on message. Easy in theory, tough when life gets busy.

Extra reading: How to Create a Blog Content Calendar

Make your site mobile-friendly

There’s no way around it, your blog needs to be responsive. This means your site is optimized for mobile.

While this isn’t a writing tip, investing in a mobile-first template will both bring people to your site (Google won’t even show your site in results if it’s not responsive) and keep them there.


These are just four tips out of many, many more opportunities to improve your blog writing. If you need more help then consider contacting a freelance writer (a freelance writer like me!) who will be able to help you with your content strategy.

You know you need to improve your blog writing skills but you don't know what to do next. I'm right, right? Here are four tips for upgrading your content.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

Freebies related to this post you’ll find helpful: how to write an outline, create a writing schedule and elements of a brand.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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How to Choose Fonts for Your Website

Can we just agree fonts are important and move on to figuring out how to choose fonts when you know they matter but you can’t tell what works and what doesn’t?

How to Choose Fonts for Your Website When You're Not a Designer

How to choose fonts for your website when you’re not a designer

Why are fonts such a big deal? I know they are but I don’t “get” it. But I understand, at least, that it does matter. So I’m here to tell you fonts matter and I could try and tell you why but I’d only be plagiarizing because I don’t understand it.

OK so let’s just do this. When choosing fonts for your website choose it for readability over anything else.

Ugh, no fun right?

But think of it this way: website visitors are fickle. If they drop in and have to squint to read your words, they won’t bother. So choose function over form in this case.

But don’t think that means you can’t do something funky—it just needs to be legible.

There are four basic types to consider when you choose fonts.

Serif

These fonts have “feet” at the ends of their letters. These are known as more traditional fonts and it’s argued they’re easier to read in print.

These fonts have "feet" at the ends of their letters. These are known as more traditional fonts and it's argued they're easier to read in print.

Sans-Serif

These fonts don’t have “feet” at the ends of their letters and it’s argued they’re easier to read on pixel-based screens.

With no "feet" at the ends of their letters, it's argued they're easier to read on pixel-based screens.

Script

These fonts are easy to recognize: cursive. These are interesting but can be difficult to read on a screen.

These fonts are easy to recognize: cursive. These are interesting but can be difficult to read on a screen.

Decorative

These fonts are meant to grab attention and are not practical.

These fonts are meant to grab attention and are not practical.

What I recommend when you choose fonts

When choosing fonts for your website try and stay with serif or sans-serif. Wondering what your options are? Check out Google Fonts. There are tons of options and they’re all web friendly. Pick out something you like in the safe zone and then, if you want, let’s move to the next step.

IF you want a secondary font, then you need to do something called font pairing. I find this part mind boggling, but others seem to understand it. If you know what you’re doing then go for it! But if you’re like me, wondering how to choose fonts for your website when you’re not a designer, stick to the basics. Serifs with other serifs. Sans-serifs with other sans-serifs.

There is an argument for having more than one font—it adds contrast.

Kind of interesting, right?

I have looked all over the Internet for helpful articles on pairing fonts for non-designers. One is for the visual learner—The Art of Combining Fonts, and the other is for ones who want a more scientific approach—Four Techniques for Combining Fonts.

People who are passionate about fonts will tell you they make you feel something and help form your brand personality. So let’s circle back to my original point: fonts are important. They are, trust me. Well, take my word for it. Well, just go with it.

Want to go deeper on branding? Check out Brand Your Blog A Step-by-Step Guide.

Can we just agree fonts are important and move on to figuring out how to choose fonts when you know they matter but you can't tell what works and what doesn't?

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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I'm here to tell you fonts matter and give you some quick tips on how to choose fonts for your website when you're not a designer.

Four Decisions Every Writer Needs to Make

There are four decisions every writer needs to make before they get started marketing themselves online. They’re foundational to your writing life.

Four Decisions Every Writer Needs to Make

Want the worksheet for this training? Download the Four Decisions Every Writer Needs to Make worksheets from my resource library.

Pop your email address in the form below, confirm your subscription to my email list and I’ll send you the password to my free resource library. Once you’re in look for the worksheet titled “Four Decisions Every Writer Needs to Make.”

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Four decisions every writer needs to make

In the writing life, it’s easy to get swept up in tactics and strategies other people recommend. When you’re just getting started it makes sense! You don’t know what to do so why not try something that seems like it’s working?

Making decisions about who you are as a writer may seem overwhelming and restrictive, I get it. But in thinking this through, it will provide you with an important foundation. These decisions will help keep you focused when the writing gets hard and the rejections pile up.

The four questions

Consider these four questions and try and come up with answers that reflect your personal writing goals. What you come up with will help you stay focused in the wild west of online marketing. And yes, you can change your answers over time. Definitely!

Who is your target reader?

  • Try and form a mental picture of your ideal reader, your biggest fan
  • Where does this person spend time online?
  • What does this person care about?
  • Why does this person love reading your work?

For more on discovering your ideal reader, here’s a longer walkthrough.

Why do you want an online following?

  • This may feel like a selfish/self-serving question but it’s important to know what your goal is and why you want followers
  • There are no wrong answers so be honest with yourself!
  • It’s important to know your end goal so you don’t get swept up in every trend and fad
  • Understanding why you want an online following will help you hang in there when you don’t feel like being online or you encounter bad Internet people

Writers who want to be traditionally published should be working towards growing a platform. For more on author platforms, here’s a definition and an explanation.

What is your focus/niche?

  • What do you write about?
  • In a perfect world, what would you be known for?
  • What type of writing do you do?
  • While you may have diverse interests and write in several genres, decide on a primary topic or focus

Often, writers are resistant to choosing a narrow focus or niche. I’ve written about my journey and expand on why branding yourself is so important in the online world.

What problem do you solve for your readers?

  • What is something you offer your ideal readers that they both need and want?
  • Be as specific as possible
  • Think about what your reader is hoping you’ll help them with
  • The problems and solutions you offer can be big or small

Understanding why what you write is important to your readers is a fabulous opportunity to help people take the next step on their journey. It also helps you build your brand, which I expand on in this article.

Why do you write?

Bonus question: Why do you write?

No matter the reason, you should know why you write. If you can get clear about your why it will act as a beacon when your path isn’t clear. You know, when things like self-doubt and insecurity knock at your door. Or when success doesn’t come in the timeline you daydreamed about.

Your why will help you see past the discouragement of the day and keep moving ahead. Because you have a larger purpose! Your why is bigger than a momentary setback.

Ready to create your writer’s statement? Download the worksheet from my free resource library.

Enter your email address in the form below, confirm your subscription to my email list and then I’ll send you the password to my free resource library. Once you’re in look for the worksheet titled “Writer’s Statement Worksheet.”

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And for the sake of an example and accountability, here is my recently-updated writer’s statement.

I write stories and articles to help others create vulnerable connections—with others, with themselves, with the world—so they can move towards the person they’re meant to be.

My goal in sharing is to help someone else discover they’re not alone and give them hope for the future.

Writer’s Statement, Robyn Roste (February 2020)

By the way, I worked through this at Laura Munson’s Haven 1 Writing Retreat earlier this year. Ask me about that incredible experience!

There are four decisions every writer needs to make before they get started marketing themselves online. They're foundational to your writing life.

This is an excerpt from my workshop Blogging and Social Media for Writers.

You’ve heard that, as a writer, you need to build an online platform, but what does that mean? While building a presence through blogging and social media is both a science and an art, there are consistent elements writers need to think about and commit to. This workshop reviews the top elements to consider and the four decisions every writer needs to know before they get started.

There are four decisions every writer needs to make before they get started marketing themselves online. They're foundational to your writing life.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Make Stronger Connections with Your Ideal Clients

Wondering how to make stronger connections online with your clients or prospects?

It all comes down to understanding your ideal readers/clients/customers, answering their questions and delighting them with your generosity.

Make Stronger Connections with Your Ideal Clients

How to make stronger connections with your ideal clients

In order to get more engagement with people online, there are a few areas worth considering. One of the most important is content. Yes, writing!

Part of a strong digital presence is what you write, on your website or blog and on social media. This comes from a strong foundation based on your unique, individual brand.

Here are a few tips for making stronger connections in the digital space.

Get to know your ideal client

It’s important to know your customers, clients, prospects, followers, readers, etc. Critical even! We’ve all heard when you try and appeal to everyone you appeal to no one. Getting laser focused on your target customer will help you make authentic connections and build relationships.

As a busy freelance writer, you don’t have time to craft posts that don’t do anything for your business. Try writing for your ideal client when you’re posting online, not just when you’re doing paid work. Write for and to them. See what happens.

Extra credit: Want to discover your ideal reader? Here’s an exercise I hope you’ll enjoy!

Create high-quality content

Everything you do online is marketing your business. So when posting, no matter if it’s a four-word meme or a 2,000 word blog post, make sure it’s quality.

People sometimes get swept up in thinking they need to post frequently in order be noticed. To stand out. To stay top of mind. And yes, posting on your chosen platforms consistently IS criticial. However, think quality over quantity. Post as much as you can at a rate you can sustain. Keep the quality up. You’re doing this for your people.

Strengthen your lede

“Lede” is a journalism term meaning the first sentence/introduction of a news story. This is the most important piece! The lede should tell the reader what to expect and compel them to go deeper.

In the noisy digital world, you have micro seconds to grab attention. If your lede doesn’t entice people to keep reading? They’ll keep scrolling.

Build stronger connections

When thinking about blogging and SEO, getting noticed online means standing out. And that starts with the title. Get creative and think about what your ideal clients want to read. Answer the questions they’re asking. Be generous with your advice.

But most of all, hook them so they’ll stick around.

Want to make stronger connections? Engage!

While creating content that connects is important, showing up online and interacting with your ideal clients is where the magic happens.

It does take some extra time so it’s easy to tell yourself you don’t have time to be social. But might I push you to reconsider? Just a bit? A few minutes per day?

If you want to build relationships online it comes down to spending time with people. Yes, it’s work. And yes, it’s difficult to attach ROI (but not impossible!). But it’s, in my opinion, time well spent with your tribe.

Wondering how to make stronger connections online with your clients or prospects? It comes down to understanding your ideal readers/clients/customers.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Brand Your Blog A Step-by-Step Guide

Want to brand your blog? Here are the things you’ll need to think about, decide upon, and commit to if you want your branding to be solid. They’re not hard, but you do need to make some choices, which will affect your future. No pressure.

Brand Your Blog A Step-By-Step Guide

Do you want the worksheet that goes with this training?

I’ve created a worksheet to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below. Then once you’re in the library look for the worksheet called “Brand Elements.”

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Brand Your Blog: A Step-By-Step Guide

I have blogged for a long time. I don’t know if any of you have followed for the entire journey (like…more than a decade) but if you have you may be aware of a few domain changes, a blog merge, a big old switch from Blogger to WordPress, and then a rebrand. This is where we are today. Post rebrand.

OK, so there are loads of reasons why I’ve made these decisions along the way. Some strategic, some necessary, some whims but the rebrand was the most important move I made. The reason? I needed to. I was a casual lifestyle blogger from start and I wanted to transition into a professional writer. My blog brand (or lack thereof) was holding me back. Was I doing anything wrong? No. But I needed to make a change.

Elements of a Brand

Branding is an interesting science mixed with art but there are consistent elements when you’re looking to brand your blog. These are all things you’ll need to think about, decide upon, and commit to if you want your branding to be solid.

  • Memorable name (not clever)
  • An easy-to-remember (and spell) URL
  • Tagline (what you do and who you serve)
  • Colour palette
  • Branded graphics (like a logo)
  • Consistent fonts and image use
  • Writing voice
  • Blog topics and keywords
  • Publishing schedule

Do you want the worksheet that goes with this training?

I’ve created a worksheet to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below. Then once you’re in the library look for the worksheet called “Brand Elements.”

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When I knew I needed a rebrand I put it off for a while. I was overwhelmed. There were so many decisions to make and I didn’t know what the right choices were. Or even if there were right choices. I hummed and hawed over all the details and then I reached a decision: I needed help. So I got help. I hired a graphic designer who could help me bring my ideas to life. It was a huge relief to have some of the load off my shoulders and once that decision was made, the rebrand happened in a couple months.

Here’s what I outsourced: colour pallet, logo design, font choices, and template design. This allowed me to focus on the foundation of my brand and while I was still part of the process, the load wasn’t so heavy.

This may not be the right decision for you but it was the right one for me.

Why do you want to brand your blog?

A brand lets people know who you are and what you do. Readers new to your site will only stay if you make it easy. If they have to think then they’ll leave. If they’re confused they’ll leave. By having a clear brand, readers will know what to expect. If they like what you do, they’ll stick around. They may even subscribe to your email list.

You might not want to brand your blog. You might not have to—it depends what your blogging goals are. Do you have goals? Why are you blogging?

If you need help setting goals, here’s a good place to start.

And here are a few goal ideas.

  • Gain more website traffic
  • Gain more email subscribers
  • Meet and network with other bloggers/influencers
  • Earn revenue
  • Increase personal expertise
  • Increase platform

If it helps, here are a few of my goals.

  • First, I want people to think of me as a professional writer
  • I want my website to look and feel professional at a glance
  • By keeping a blog I will demonstrate my writing skills
  • I want my website and blog to get me freelance work.
  • Long-term goals include growing my platform, getting an agent and publishing a book with a traditional publisher

No pressure, right?

What you need to know

Before you brand your blog there are some other things you need to know, unrelated to branding. However, if you don’t know these things then your branding efforts may be in vain.

  • Your target audience
  • What problem are you solving for your target audience?
  • Your blog’s focus (also called a niche…what do you write about?)
  • Your email opt-in (yes you need one)

I know this seems a bit out of order but I know people love jumping into the “fun” stuff first. You know, the logo and colour palette. So I covered them first. But I hope you understand making these larger, cornerstone decisions are what will allow your brand to communicate to your target audience in the way you intend.

How it has gone for me

Since my blog rebrand I have grown into the design. It didn’t fit me right away. I felt like it was too flashy and self-important. It took some getting used to it.

I also had to retrain myself to write about my five chosen topics. This was a huge restriction compared to my previous anything goes approach. So I went slow. And I stalled while battling self-doubt and insecurity.

And then I went for it. I made a plan, I set goals (and spoke them aloud) and I grew into my brand. Is it working? Well, I’m on the way. I’m sticking to the plan and I’m seeing some results. Do I have a book deal? Still working on it.

Ready to brand your blog? Let me know if you have any questions, I’m happy to help.

Want to brand your blog? Here are the nine things you'll need to think about, decide upon, and commit to if you want your branding to be solid.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
Want to brand your blog? Here are the things you'll need to think about, decide upon, and commit to if you want your branding to be solid.