Evergreen Content Ideas for Writers

One of the hardest thing about being a working freelance writer is coming up with content. Which is why you need an evergreen content strategy.

Trust me on this, it will change your life.

Evergreen Content Ideas for Bloggers

Writers who want to build an online platform know they should be producing content. Maybe a blog or something similar.

And in theory it makes sense.

A blog is an excellent way to showcase your skills as a writer and advertise your services. In reality things are a bit trickier.

  • What do you write about?
  • How do you balance writing for yourself/your site with writing for clients?

This is where an evergreen content strategy comes in

Evergreen content can be described as the foundation of your blog—and this surprises many people for a couple reasons.

First, because it’s hard to comprehend how timeless articles can stay relevant over time.

Second because hardly anyone has heard of it.

How can evergreen content be a foundation when I’ve never heard of it before!?

I know! But I’ll explain everything and you’ll never wonder what to write about on your website again.

Brainstorm Ideas for Writing Worksheet

Do you find brainstorming ideas a total nightmare? I have a process for that! Check out the worksheet and free training in my my resource library.

This is a free training but you’ll need the password—just pop your email address into the form below and I’ll send you it to you. Once you’re there, navigate to the writing section and download the “How to Brainstorm Ideas for Writing Worksheet.”

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*Back to the training*

First I’ll talk about what evergreen content is, then I’ll explain how to come up with ideas in a way you can balance with your freelance writing workload.

What is evergreen content?

“Evergreen” is jargon but the word makes sense—think of evergreen trees, they keep their needles year-round and the needles maintain their green colouring thus, ever-green.

Evergreen content works the same way, it stays relevant year-round and answers questions people are asking years after it was written.

Why you should employ an evergreen content marketing strategy is because this timeless, relevant information will deliver a consistent stream of leads to your website month over month.

It takes a bit of time and effort to set up but once you have the wheels in motion this approach will allow you to spend your mental energy on your freelance clients while your website works in the background.

evergreen content ideas

How to come up with ideas

The best way to come up with ideas is to know your audience. In a freelance writer’s case, your audience is your ideal client.

Think about who you serve and what problems they’re trying to solve. Your website or blog content should solve those problems and answer common questions. The more questions you answer the stronger your foundation.

Here’s what you need to do when coming up with evergreen content ideas:

  • Get clear on who you’re talking to (your ideal reader) and what you offer (what’s your goal? What are you trying to achieve?)
  • Decide what your topics are
  • Put everything into a calendar template.

To systemize these ideas (and actually get them written) you’ll need to take your ideas and build a content calendar with them.

Of course we could go a lot deeper when talking about creating evergreen content—there’s SEO, keyword research and virality to consider.

But for today we’ll stick with the concept of evergreen content and building a strong online foundation as the base of your freelance writing business. When done well it’s a beautiful thing.

Bonus: here’s a helpful post on what type of posts work best for evergreen content from Thirteen Thoughts.

One of the hardest thing about being a freelance writer is coming up with content for your website, which is why you need an evergreen content strategy.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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One of the hardest thing about being a working freelance writer is coming up with content for your personal website and digital platforms, which is why you need an evergreen content strategy. Trust me on this, it will change your life.

SEO Tips and Tricks for Freelance Writers

While we may understand the importance of search engine optimization on an intellectual level, these SEO tips and tricks will (hopefully) help freelance writers understand how to vet a keyword to give their articles the best chance of being discovered.

SEO Tips and Tricks for Freelance Writers

SEO tips and tricks for freelance writers

Finding keywords is just the first step. Next is to figure out if it’s a good keyword or a bad keyword.

But what does that mean?

Here’s how I like to think about good versus bad keywords.

  • A good keyword means if I use it my article will have a chance of being discovered on the Internet
  • A bad keyword means it’s too competitive so don’t use it.

Keyword vetting to me means this. If I write an article about the keyword I’ve selected, will it have a chance to hit the first page of Google?

How to vet a keyword

Once I’ve brainstormed my keyword ideas I take my top ones to KWFinder and do a quick check for difficulty.

Brainstorm Ideas for Writing Worksheet

By the way, I’ve created a worksheet to help you with brainstorming. Just pop your email address into the form below and I’ll send you the password for my resource library. When you’re there, navigate to the writing category and download the “How to Brainstorm Ideas for Writing Worksheet.”

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Anyway, back to the training.

KWFinder is a simple keyword research tool to use—you pop in your word or phrase into the search bar and then click “Find Keywords.” A few seconds later your results populate and you can consider your options.

I thought I’d include a couple screenshots from my research for this post. After doing my initial research I was down to two key phrases for this post: SEO tips and tricks or keyword research tools.

My results?

The keyword “SEO tips and tricks” is possible to rank for with a difficulty score of 39 out of 100. The keyword “keyword research tools” is hard to rank for with a difficulty score of 61 out of 100. You can see these results on the right-hand side of the screenshot.

KW Finder keyword research example

On the left-hand side of the screenshot you can see variations on the keyword and the difficulty associated with it.

It helps you see what people are already ranking for and helps you come up with a strong direction to go with your article.

Final thoughts about seo tips and tricks

If you want to try KWFinder out there is a free account, which gives you five keyword searches every 24 hours. It’s a commitment-free way to try out the tool and decide if it’s a good fit for your writing flow.

You can make search engine optimization as complicated as you want. And you can make keyword research as expensive as you want. There are a lot of shiny objects in this world. But until you’re ready for that level of SEO, I suggest taking a simplified approach to vetting keywords.

Do you have a process for vetting keywords? I’d love to hear about it!

These SEO tips and tricks will help freelance writers understand how to vet a keyword to give their articles the best chance of being discovered.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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SEO Tips and Tricks: At some point in your writing career you'll be asked about finding keywords or SEO (search engine optimization). To be clear, SEO is a marketing skill, which writers may or may not have. So you're off the hook there. That said, it's a good idea to become acquainted with the concept as it will make you more valuable to your clients.

How to Create Better Blog Post Images with Canva

In the writing world words are the thing. So when people tell us writers we need (nay, require) better blog post images we recoil in shock. What now!? But I’m a writer! I cannot! Even!

How to create better blog post images with Canva

Create better blog post images with Canva

And a few years ago I would have commiserated with you. Because there was a learning curve if you weren’t a professional photographer—you have to learn design and of course then you had to figure out Photoshop (and pay for it).

If you gave up on taking photos yourself then you entered the world of stock photography and, a few years ago, the cost was high and the competition was low.

But the story is tres different today. There are so many tools available to non-designers and non-photographers it’s time to accept your need for better blog post images and hop on the bus.

Elements of a Brand Worksheet

By the way, good graphics start with a solid brand

I’ve created a worksheet to outlining the elements of a great brand, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Then once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

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For creating better blog post images I recommend Canva to anyone who asks. It’s a free design tool for non-designers—and it’s so easy to use. It’s in the cloud so you don’t have to download anything and you can use it from anywhere, including your mobile.

You can design your own graphics if you’re inclined, or you can take suggestion from their huge template library.

The first thing you should do is figure out a few image templates you’ll use over and over in your blogs. This cuts down on decision fatigue and helps keep your blog brand consistent.

Don’t freak out! This is all a part of creating better blog images. Templates are your friend. And remember what I said earlier? Canva has a massive template library! You’re going to be fine!

When building your templates you may get tripped up on fonts, images and colours. Since we’re not design trained I suggest we don’t trust our instincts.

At least, that’s what I suggest to myself. Here’s what I do instead.

How to Create Better Blog Post Images with Canva

Create better blog post images with canva

Fonts

First, you need to choose a font, which is no easy feat. There are bajillions of fonts to choose from.

In the link I dropped I’ve offered a few ways to narrow it down but here are the main points: choose something readable and stick with it.

Now, when you’re creating images you may want to use a couple different fonts—risky stuff! If you want to spice things up font-wise, use Canva’s free font combinations thingy. Select your main font and let Canva show you what will pair well with it. Done.

Images

While you can create graphics without photos there is still a decision to make here—will you be an exclusive image-only blog? Or just graphics? Or a mix of both? Figure out how you want your site to look and go from there.

If you’re going with photos, Canva has a large stock photo library—some of which are free to use. There are many, many options online for stock photography these days so you have options if you want to use photos but can’t/don’t want to use your own.

Even if you’re not planning on using many photos I still recommend finding a photo style you resonate with (be it nature, lifestyle, flat lay, etc.) as it will help you in your ongoing branding and in colour selection.

Extra credit: If you’re looking for unique, free stock photos, allow me to recommend Sage Media & Marketing.

Colours

If you’ve chosen your website or blog branding colours then this isn’t a decision you have to make—stick with your branding.

However, if you haven’t done this yet it’s time to pick a palette. And, since we’re not designers, how does one know what colours go together?

I use Canva’s colour palette generator every time I need one. And I don’t just use it for my blog images—it’s how I chose my living room colours and how I decide the palettes for my knitting projects!

When you find your inspiration image, one that you feel represents the essence of your blog and/or brand, upload it to the colour palette generator and watch it do its magic. Because it’s magical.

As a writer, the subject of website images can be overwhelming. The goal of today’s post is to help simplify it—yes you should have images on your blog and yes, I think you can create better blog post images.

Here are the highlights.

  • Use a program like Canva
  • Remember, templates are your friend
  • Build a visual brand using fonts, images and colours
  • Stay on brand!
In the writing world words are the thing. So when people tell us writers we need better blog post images we recoil in shock. What now!? But I'm a writer!

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
In the writing world words are the thing. So when people tell us writers we need better blog post images we recoil in shock. What now!? But I'm a writer!

How to Brainstorm Ideas for Writing

Before I got into the habit of writing and publishing on a schedule I couldn’t figure out how to brainstorm ideas. It was pretty hard in fact, to the point where I felt regular terror when I sat down to write.

Brainstorm ideas

The blank page would stare at me, judging. Sometimes there would be so much pressure I would crumple under it, give up and watch television instead.

And after enough time of that happening I would skip the pretending to write part altogether and go straight to television.

But this didn’t make me feel good about myself so after allowing the self-pity to continue for an awkward amount of time I pulled up my socks and learned how to brainstorm ideas for writing. And I’m pleased to say it’s something you can do too.

How to Brainstorm Ideas for Writing

This is a little exercise I picked up over the years and since making it work for me I have never sat down wondering what to write.

Writing is no longer a terrifying experience but something I look forward to and find pleasure in. I hope my brainstorm ideas and/or method helps you.

First, you need to know who your ideal reader is. This may seem like a strange step for brainstorming ideas for writing but trust me, this is a key step. Even if it’s a loose definition, think about the person (real or fictional) who would most be interested in reading your work.

Brainstorm Ideas for Writing Worksheet

By the way, I’ve created a worksheet to help you with this. Just pop your email address into the form below and I’ll send you the password for my resource library. When you’re there, navigate to the Writing category and download the “How to Brainstorm Ideas for Writing Worksheet.”

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Answer these questions

  • What does your ideal reader tend to focus on?
  • On social media, what does your ideal reader like sharing about?
  • From what you can gather, what is your ideal reader most need/want/desire?

Once you know the answers to those initial questions answer this one: what problem are you solving for your ideal reader through your writing?

Through thinking about your ideal reader you should have a few words and phrases jotted down. Take a look and add a few more words to the page.

This time, write down everything you’d like to write about one day. It can be vague or specific, long or short. Just jot down as much as you can think of in a five-minute period.

Look at the list you came up with and compare it to your first one—are you seeing any good brainstorming ideas? Are you seeing some common threads?

Find four topics that match both what you want to write about and what your ideal reader is struggling with. Once you find four, write them down.

This last step is the most fun

Decide how much you’re going to write and break down your topics into sub-categories.

For example, if I have four main topics and I decide I want to write one blog post per week, then I need 52 sub-categories. That is around 13 ideas per topic. While this seems like a lot I don’t need more than a word or short phrase at this point.

I’ll list a few of my brainstorm ideas for the next few blog posts below as an example of what I mean.

But what if you can’t think of sub-categories? Or what if you have a few ideas but can’t get to 13? Here are a few suggestions for finding topic ideas.

This is a little exercise I picked up over the years and since making it work for me I have never sat down wondering what to write.

Writing is no longer a terrifying experience but something I look forward to and find pleasure in. I hope my brainstorm ideas and/or method helps you.

Brainstorm ideas for coming up with sub-categories

  • Pay attention to questions people ask you. If you hear a question you think your ideal reader would ask, write it down
  • If you’re in any online networking groups, take a look around and see the types of questions being asked and the conversations happening. Again, if you see something your ideal reader might be interested in, write it down
  • Go through your emails and see what types of topics the people you follow are addressing. Anything interesting in there? Is there a new angle or spin you can put on the topic and to help your ideal reader in some way?
  • Pick a topic from your list of “I’d like to write about this one day” ideas. Maybe it’s not a top four topic but it might make a perfect sub-category!

If you try these ideas and are still super stuck, here’s a helpful seven-step method to come up with brainstorm ideas fast from HubSpot.

This is the main way I come up with brainstorm ideas whenever I’m working on something new. I’ll condense the steps here for a quick reminder.

Steps for finding brainstorm ideas

  1. First, I put myself in the shoes of my ideal reader and think about what s/he would like to read
  2. Second, I write a quick list of everything I’m interested in writing about one day
  3. Third, I compare the first two lists and see where they intersect. I look for four main topics from this process
  4. Fourth, I brainstorm sub-categories to fit under the four main topics by looking at what people are already asking about, by watching what other people are talking about and by writing about things I think my ideal reader will resonate with

Have you tried this method before? I’d love to compare notes!

Make sure to grab the worksheet for this training. Just pop your email address into the form below and I’ll send you the password for my resource library. When you’re there, navigate to the Writing category and download the “How to Brainstorm Ideas for Writing Worksheet.”

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Other articles on this subject

This is a little exercise I picked up over the years and since making it work for me I have never sat down wondering what to write. 

Writing is no longer a terrifying experience but something I look forward to and find pleasure in. I hope my brainstorm ideas and/or method helps you.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
Before I got into the habit of writing and publishing on a schedule I couldn't figure out how to brainstorm ideas. Sitting down to write became terrifying.
Before I got into the habit of writing and publishing on a schedule I couldn't figure out how to brainstorm ideas. Sitting down to write became terrifying.

Platform Building: Smart and Strategic Tips for Writers

What are the most important things a writer can do to be smart and strategic about platform building (instead of being overwhelmed)?

No matter what kind of writer or author you are, this question is so important to ask.

Smart and strategic platform building tips for writers

What is a platform?

First I want to address this confusing term because it’s part jargon and part new word use. The way I’m using the phrase today is defining “platform” as it pertains to a writer. In many cases this is called an author platform. However, it can also apply to other types of writers.

At it’s most basic definition, a platform is the sum total of a writer’s ability to sell their work. It combines visibility with connections through established distribution channels.

The risk when pouring energy into platform building is you’ll either spend time focusing on areas that don’t pay off or you’ll put too much effort into one area and neglect other, equally important areas.

Here is an example of a well-rounded author platform:

  • Social media followers and existing contacts/fans/readers/email subscribers—30%
  • Knowledge and expertise on your topic—25%
  • Personality and follow through—25%
  • Previous work (articles, books, etc.)—20%

Extra reading: Learn more about author platforms

Extra credit: How to Set Up a Basic Author Platform from Kirsten Oliphant

So now we come back to our original question: how can a writer be smart and strategic about platform building, instead of being overwhelmed?

Tips for platform building

As you can gather from my example, your biggest ROI from platform-building activities comes from your circle of friends and followers.

But these people can’t just click “like” on your chosen online profile. They need to be fans—active, engaged, wallets-out fans.

Here are my top four suggestions for platform building (for growing and maintaining your following) without letting it take over your life

Platform building tips

Tip 1: Get clear on why you want a following

To some writers the “why” is obvious. And perhaps it makes sense through the lens of platform building. But still, think about WHY you’re trying to attract people to you and your writing.

There are no wrong answers here, but it’s important to know what your goal is so when things get hard or you get busy, you can stay laser-focused on your objective.

Think about why you want a following and write it down. Then figure out how to get this following. Do it! It’s worth 30% of your platform!

Extra reading with worksheets: Four Decisions Every Writer Needs to Make

(Or go direct to the worksheets in my resource library)

Tip 2: Make strong, authentic connections with your followers

Making connections with other human beings may seem like a big ask for writers who are introverted or shy.

But in today’s world, “if you write it they will come” isn’t a thing. We have to figure out how to build relationships with others. We need them in our tribe just like they need our writing. It’s a symbiotic relationship but it doesn’t happen without effort or by accident.

How you do this will look different for every person because you have to work with your strengths.

For some people, making connections means you publish high-quality articles in publications your ideal followers read.

For others, this means gaining a following through speaking at events or hosting workshops and showcasing your expertise on a topic.

Another example of how a writer can build relationships is by going all-in on a social media platform and building a huge following of loyal fans by showing up and doing the work.

This could mean:

  • Following your ideal readers
  • Engaging in discussions with your ideal readers and your existing followers
  • Leaving thoughtful comments on other people’s posts
  • Joining and becoming an active member of the community (or starting one)

While the “how” varies from writer to writer, the important piece to keep in mind is it must be true to who you are.

How do you best connect with people? Lean into that. It’s the only way these relationships will be authentic and genuine.

Extra reading: Make Stronger Connections with Your Ideal Clients

Tip 3: Optimize your online channels for your audience

Whether it’s a social media profile or your personal blog, it’s important to put due care and attention into your online presence.

As a writer, you’re the brand. How you present yourself online matters.

Make sure your profiles are consistent across the web and that your “about statement” reflects who you are as a writer. When you’re in platform-building mode, this isn’t the time to be cute or vague. State who you are in a clear way and write it for your ideal follower.

The same goes for your website. Ask yourself if your site or blog is an accurate reflection of the type of writer you want to be known as. If not, fix it. Get it up to snuff or make it private. Make sure it’s attractive and loads quickly and is easy to find.

Don’t assume people are aware of what you do or even understand it. Do you know the details of your entire network? Lay everything out for your followers like it’s the first time they’ve ever stumbled across your site or profile.

Optimize your website and social media channels for your audience. It’s time to put yourself out there by making yourself discoverable.

Remember, if you don’t take control of your brand story someone else will.

Extra reading: Five Tips for Optimizing your Social Media Profiles

Extra credit: How to Avoid Social Media Overwhelm

Tip 4: Have a strategy

You want to be consistent and smart about strengthening your platform, right? OK great. So you need a strategy. Even if you’re a pantser who doesn’t plan.

I’m serious!

Without the structure of a strategy (or at least the framework of a general direction) it will be too easy to let platform building go by the wayside when urgent things crop up.

Because this is a long game, which means it’s always important but rarely urgent. Which means you have to build these activities into your schedule and make it a part of your daily life.

Here are a few things to think about when creating a platform building strategy:

  • Who do you want to connect with?
  • Where are your potential friends and followers hanging out?
  • Which channels or networks will have the biggest payoff for you?
  • Where are you the most comfortable, the most yourself?
  • You can’t be everywhere so which networks will you focus on?
  • What can you do or post consistently to build your visibility, credibility and authority?
  • How can you serve your followers and build relationship with them?
  • What scheduling tools or services can you use to help you execute your strategy and stay on track?

Extra reading: Five Step Social Media Strategy for Writers

Platform building is a lot easier if you have a road map to follow

Yes, the plan has to change sometimes so it also needs to be a bit fluid. But it’s easier to adjust something in existence than it is to sit around wondering how on earth you’ll increase your influence so you can attract that agent or get a new client.


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What are the most important things a writer can do to be smart and strategic about platform building (instead of being overwhelmed)? Great question!

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required