Alright, so many if not most of us would like to make money from doing something online. Maybe this is literally running an online business, maybe this is using digital marketing boost exposure.
How to keep warm leads coming in (even if you hate marketing)
Do a quick search and you’ll find tons of tactics for getting word out about your products or services, and for attracting new customers My best advice is only do what feels natural to you. Keep things simple.
You’ll find that your customers will respond far better to your marketing if it’s coming from an authentic place rather than copying what others are doing. Plus you’ll end up being more innovative too! Seriously!
Let’s do a quick jargon check before getting into my tips for using digital marketing for lead generation.
For example, “lead generation.” What is it? This is the process you apply (or the strategy you execute) to bring people into your sphere of influence.
Next, “warm lead.” This refers to anyone in your circle of influence who has interacted with you or your brand in the past, and has the potential to become a customer in the future.
Alright, here are three tips for attracting new leads to your business using digital marketing strategies.
Use Social Media Effectively
Social media is one of the most powerful tools available for promoting your business. But it can also be one of the biggest time sucks. Develop a simple social media strategy and then start posting engaging content. You may find inspiration from professionals such as Dan Rascal so make sure to watch what others are doing and generate ideas from there (without copying/stealing of course).
Invest in SEO
Search engine optimization (SEO) is another handy tool for promoting your business online. Just remember this is a long game! If you want people to discover your website when searching for relevant keywords, then it’s important to ensure your site is optimized for the search engines.
This can be confusing at first, but there are plenty of free resources to help you get started. Search engines (and humans) prefer websites that are easy to navigate, provide a good user experience and contain well-written, engaging content.
Content marketing often goes hand-in-hand with SEO. Your content marketing efforts will likely be in the form of blog posts, articles, videos, or even eBooks. The goal is to provide value to your audience and build relationships with potential customers.
Pay-per-click (PPC) advertising is a form of online advertising that allows you to place ads on search engines and other websites. The good part is you only pay when someone clicks on your ad and it can be a great way to get immediate exposure for your business.
The most popular form of PPC advertising is Google AdWords. With AdWords, you can create text, image, or video ads that will be displayed on Google and its partner websites. In addition, you can target your ads to people based on their location, keywords they’ve searched for, and more.
Email marketing is my favourite way to build relationships with your ideal customers/clients. This can involve sending nurture-type emails, protomotions, and even educational-type articles to help build your credibility. These emails are sent to subscribers who have opted in to receive your emails.
One more thing. If you’ve got these tasks down you may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.