How to Write an Elevator Pitch

The phrase “elevator pitch” in a freelancing or writing context comes from the idea of communicating what you do, who you serve and what makes you different in the time it takes to ride from floor to floor in an elevator.

An elevator pitch is a short, compelling sales pitch.

How to Write an Elevator Pitch

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I’ve added the two elevator pitch templates from this post as a free download to my resource library. This is a freebie you’ll need a password to access the library itself. You can get the password by popping your email address into the form below.

Once you’re in the library, navigate to the “freelancing” section and look for “Elevator Pitch Templates.”

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How to write an elevator pitch

We know how our writing can help others but our potential clients don’t. If they did they probably wouldn’t need a writer. It’s a classic conundrum.

We can get so wrapped up in our writing world we forget that those not in our world have no idea what we do or why it matters. It’s our job to educate them.

This is where the elevator pitch comes in.

  • I know, how can you explain all the facets of your writing business in a way that both makes sense and persuades someone to hire you?
  • How can you craft a pitch that not only positions you as an expert but convinces the listener you’re the right person to deliver the solution he or she wants?
  • (Yes, this is the hard part.)

Telling people “I’m a writer,” is great but it’s vague. What do you write? How do you make money? Who reads what you write?

See what I mean?

  • Think about what you do and then expand your definition to include someone who has no clue about your industry
  • Think of your grandmother or someone in an unrelated field
  • How would you describe the service you provide to them?
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Break it down

Before we write the pitch let’s answer these questions:

  • Who do you help (in an ideal world)
  • What problem are you solving
  • What is your solution?

Who do you help?

When I first went through this process I realized I couldn’t be a generalist and “help everyone with their writing stuff.”

I needed to zero in on an audience/group. It took some soul searching, but I recognized I had a passion for helping new/emerging writers learn how to make money from their writing and helping established writers market themselves.

Yeah, I know. Specific. Scary stuff, right?

Except it’s not scary. It doesn’t mean I can’t help non-writers with writing (I do it all the time), it just means I have an ideal client who I focus on the most.

In the end I found the easiest way to write an elevator pitch was by filling in the blank. Here are two formulas I found helpful.

networking tips for introverted writers

Free elevator pitch templates

I’ve added the two elevator pitch templates from this post as a free download to my resource library. This is a freebie you’ll need a password to access the library itself. You can get the password by popping your email address into the form below.

Once you’re in the library, navigate to the “freelancing” section and download “Elevator Pitch Templates.”

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How to write an elevator pitch example ONE

The biggest problem my audience has is _________________ and I can solve this problem by (showing them, giving them, etc.) ___________________, which will allow them to ________________ and that really speaks to their desire to ________________.

I found this over on Zach Spuckler’s site in a freebie called Your First Course Playbook. I have no idea if it’s still kicking around but I thought it was a good exercise.

How to write an elevator pitch example TWO

I help _________________ (target population) with/gain/develop _________________ (problem) by delivering _________________ (your solution).

This is from a six-week coaching program I did last summer called Simplify Your Social Media and Spark Your Sales. It isn’t offered anymore but if it ever is again I will let you know.

I LOVED every second of it and ran through it a few times after the initial course. I like how simple this sentence is. It helped me narrow my gaze enough to commit to an elevator pitch.


networking tips for introverted writers

Do you want the worksheets that go with this training?

I’ve added the two elevator pitch templates from this post as a free download to my resource library. This is a freebie you’ll need a password to access the library itself. You can get the password by popping your email address into the form below.

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Other Helpful Articles

The phrase "elevator pitch" came from explaining what you do, who you serve and what makes you different in the time it would take to ride an elevator.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

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The phrase "elevator pitch" came from explaining what you do, who you serve and what makes you different in the time it would take to ride an elevator.
Elevator speech. Elevator statement. Elevator pitch. Why are we on an elevator all the time? The phrase came from the idea you need to figure out a way to explain what you do, who you serve, and what makes you different in the time it would take to ride an elevator. It's a short, compelling sales pitch. So, how do you write an elevator pitch?

How to Effectively Market Your Services to Boost Freelance Success

A common complaint I hear from freelancers is they’re so busy working in their business they struggle to find time to work in their business. Maybe you’re in this position now, you’re busy working and you’re wondering how to market your services to take things to the next level.

A common complaint I hear from freelancers is they're so busy working in their business they struggle to find time to work in their business. Maybe you're in this position now, you're busy working and you're wondering how to market your services to take things to the next level.

Let me paint a picture. You’ve been running your business for a while, getting paid for your services and you’ve also built a portfolio you’re proud of.

And while you like the work, you’d like to explore what steps you can take to push your success further. And make more profit.

When you reach this point (or rather, plateau), you may feel like taking things to the next level is some sort of mystery only the REALLY good freelancers solve. But once you understand the steps you need to take to grow your business, you realize it’s simpler than it seems. 

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How to market your services to boost your freelance business

When it comes to marketing your freelance business, there are a lot of simple routes that you can take to find success.

Believe it or not, marketing your business isn’t rocket science. It’s simply a case of knowing what steps you need to take to see results. That, of course, is unique to you and your business so it may take some trial and error. But rest assured, you’ll find your secret sauce.

No really! You will! 

Bearing that in mind, here are three quick ways you can market your services to make growing your freelance business a little easier.

Use social media Effectively 

When used properly, social media marketing can be an effective way to grow your brand and your business.

If you’re keen to use social media, then optimizing your platforms and using them consistently with on-brand messages is a great place to start. Figure out your content marketing mix and you’re on your way!

Like I always say, one of the best ways to find work when you’re looking for work is to tell people. Get the word out about your services. 

Extra credit: Simpe 5 Step Social Media Strategy for Writers

Consult an expert

If you’re feeling unsure of what strategic steps you should take to boost your biz, then hiring a coach is an excellent step. Find someone who has experience in your specific niche or area, and also make sure you connect with them and their teaching style.

Coaching isn’t cheap but if you find the right person then you will get that money back quickly with all you learn and apply.

Freelancers can fall into the trap of thinking they have to do everything themselves. But the truth is, no one is an island. Ask for help from those who have gone before you, or are at least a few steps ahead.

You might be surprised by the type of marketing tactics that are recommended to you to try, such as Allvision Billboards for example. Experts are able to see a path that is still hidden from your view.

Utilise testimonials to market your services

There are so many solopreneurs and side hustlers these days. And often, prospects want some assurance that the small business or freelancer they’re considering is reliable, trustworthy and skilled. That’s where testimonials come in.

One of the best ways to give potential clients assurance that you are, in fact, a good bet, having testimonials from previous clients can be important and useful in snagging that business. 

Of course these are just three simple suggestions to market your services to showcase just how easy marketing can be. So the next time you find yourself saying you’re too busy to market, give your head a shake and go put up another client testimony on your website.

A common complaint I hear from freelancers is they're so busy working in their business they struggle to find time to work in their business. Maybe you're in this position now, you're busy working and you're wondering how to market your services to take things to the next level.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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5 Valuable Tactics to Actually Improve Your Business ROI

If you’re a freelancer you’re a business owner. And as such, any time you can improve your business by streamlining or adding processes, the better you’ll do.

5 Valuable Tactics to Actually Improve Your Business ROI

Freelance writers and entrepreneurs have to play all the roles in a business. But if we’re not careful, we can get bogged down in the day to day and neglect the business building part of things.

Systems and processes are the secret to scaling but they take time and planning. And when you’re in the midst of just trying to keep up with your workload, these business improvement practices can easily fall by the wayside.

But if you want to improve your business, you must find time for this important groundwork.

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5 strategies to improve your business performance

Business building is a daunting task, especially when you’re also responsible for every other aspect of your company. Over time you’ll figure out which tactics and practices serve you and contribute to growth and which ones only distract.

There is definitely some trial and error for finding strategies that work for you. Here are five suggestions for places to start to improve the performance of your business. 

Identify bottlenecks

One of the quickest ways to increase your profitability and productivity is to identify and resolve bottlenecks. It’s difficult to notice these chokepoints when you’re zoomed into the details of your business and day-to-day work so take time to back up and look at the big picture.

To find where you can improve processes look at these areas.

Time

If you aren’t tracking your time, start. This feels like extra work, I know, but knowing how long it takes you to complete work is the only real way to understand where your bottlenecks are.

Look at how long projects take to complete and compare them to one another. Pay attention to the ones that are taking longer than they should.

Hourly rate

When you look at your prices versus how long it takes you to complete a project, does your hourly rate make sense?

If you’re unsure, here’s more about how to price your work properly.

Type of work

Look at your current clients and the type of work you’re doing. Is this the work you want to be doing? Are these the clients you want to have?

Here’s more about identifying your ideal reader or client.

Once you have identified the areas that need improvement you can develop strategies to address these areas. 

Automate processes

Technology is rapidly transforming the business landscape through processes like automation.

And these advancements are available for freelancers too!

Look at what’s available. Talk to your network and ask what other entrepreneurs are doing to automate their processes. Consider implementing the tools that make sense.

This may feel like it will take more time to set up and optimize than simply doing things the way you’ve always done them but automating and systemizing will allow you to scale down the road. The value cannot be overstated.

Here’s a real life example to help drive this point home. Stakeholders in the food and beverage industry can utilize text message marketing for restaurants to communicate with customers and staff. This also helps minimize errors, improve efficiency and reduce staff workload. There was a learning curve and initial setup costs but look at what they’ve gained as a result. 

Want to improve your business? Ask for feedback

It’s easy to see your business through rose-coloured glasses. Or to only see issues from your point of view. Ask your existing customers for feedback. Ask trusted colleagues for honest advice. The truth may be scary to face but this is one of the fastest ways to learn where your weak points are.

Of course you may not choose to address every point that comes back to you, but there will be some feedback that you can and should act upon. There’s always something you can improve.

Keep marketing

Marketing improves brand awareness, increases client acquisition and adds to your overall authority within your industry. You will never regret doing more marketing, just make sure it’s the right kind of marketing for you and your business. 

Setting aside time each quarter to plan your marketing will allow you to focus your energy on achieving your goals and improving your business. And don’t take your foot off the gas if you’re full for clients. Your business will still benefit from marketing, even if your main focus shifts from acquisition to another area for a while. Keep marketing.

Prioritize training

How much time do you set aside for continuing education? Whether you’re a solo business owner or you have contractors or staff, equipping your employees with the right skills will only benefit your business. Look at your skillls. Where could you use some training? Consider your employee’s skills and identify gaps. Invest in education and you’ll not only keep up with the changing business landscape but you’ll see improvements in other areas too.

If you’ve been in business for any amount of time then you know the landscape is constantly changing. You can count on that! But if you pay attention to areas where you can continue improving then you’re positioning your business for continued relevance and profitability. 

If you're a freelancer you're a business owner. And as such, any time you can improve your business by streamlining or adding processes, the better you'll do.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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What’s a Social Media Manager and Why Should I Care?

I heard of the social media manager title years ago, but never considered I would or could be one.

What's a Social Media Manager?

I figured it was for someone else, someone who went to school for new media or social media management (things that didn’t exist when I did my bachelor of journalism).

But then my LinkedIn job suggestions started getting…obvious.

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But I’m a writer! Who cares about what a social media manager is!

Here’s a splash of what I see whenever I check LinkedIn Jobs to see what’s new and who’s hiring.

  • Social Media Coordinator
  • Copywriter
  • Office Administrator
  • An Open Letter to _______’s Future Marketer
  • Client Success Coach
  • Marketing Specialist
  • Social Media Manager
  • PR Consultant
  • Marketing and Events Coordinator
  • Brand Publishing Specialist

Keep in mind these are the jobs posted in the past seven days in my area, which LinkedIn thought I’d be a good match for.

If you’re a writer but have collected different skills, experience, connections, etc. you may have a different snapshot. But do you see what I’m talking about?

Two reactions come to mind I must choose between

  1. Wow, this social network doesn’t know me at all
  2. When did I become a social media manager?

So I begin wondering, what’s a social media manager and is it different from what I’m doing now?

Well I’ll cut to the chase, all 10 of these postings are about the same.

The type of work, the skills involved, the experience required, everything. No matter if it’s administrator level, coordinator level or management level. Now that’s confusing!

This tells me something

I need to understand all the ways people think of the skills I have—calling myself a writer without attaching any of the other keywords strips out nine of these jobs. Wow. Yet all require the exact same skills. OK…

What now?

Fluent in social media but wondering how to create a sustainable, effective Instagram strategy? I’ve written an ebook on exactly this topic!

This is a free resource but it’s a part of my resource library and to access it you’ll need a password. Pop your email address into the form and I’ll send it to you.

Once you’re in the library navigate to the social media section and look for “How to Create an Instagram Strategy ebook.”

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Here’s what’s in the modern-day social media manager’s toolkit

  • Fluent in social—all social (paying attention to social trends, dos and don’ts, what’s hot and what’s not)
  • Strong writing skills (with a specialization in content marketing/copy writing)
  • A people-first approach to everything (a service mindset, which not only has you listening to your customers and industry chatter but being engaged in your community)
  • Graphically inclined (not a pro, but you need the basics of design and video production)
  • Comfortable with social selling (and understanding how this is done)
  • Competent at SEO and analytics (yes you will have to run campaigns and reports)
  • Confident public speaker (yes you will have to use Instastories and Facebook Live—you may even have to speak on a panelin person)
  • An understanding of human behaviour (you don’t have to have a psych degree but you do need to understand what works and what doesn’t, what people want and what they don’t)
  • Reasonable budgeting skills (show me the money! Er…show your clients how you’re spending their money!)
  • Adaptable (this industry is like a river—moving fast and constant, you have to keep up with the changes and adapt as necessary)
  • Curious and savvy (in order to succeed as a social media manager, you need to know what works—but if you’re ahead of the curve you’ll be able to move your clients’ business strategies forward faster and won’t be distracted by fleeting trends or vanity metrics)
  • Strong grasp of marketing (specifically strategy and digital, email, and funnel marketing)

If this seems like three jobs in one, you’re right.

And if it seems like a lot of different skill sets wrapped up into one, you’re right again.

But this seems to be where the industry is at these days and if you want to compete, you need at least a cursory knowledge of these tools.

Keep in mind the typical day-to-day tasks a social media manager executes each day are a little less overwhelming: writing and scheduling posts, running ads, replying to fans and creating graphics.

See? Not so bad. However, the only way this works is with a strong foundation—a strong social marketing strategy.

This is where the real value of a social media manager comes in. If you have good instincts and can build a strong strategy for your client, you are going to see great results.

So stay at it and invest in yourself!

5 Tips for Optimizing Your Social Media Profiles Free Ebook

By the way, if your social media presence needs a little work check out this free ebook in my resource library. You’ll need a password to access the library so pop your email into the form below and I’ll send it to you.

Once you’re in the library navigate to the social media section and look for “Social Media Profile Optimization Ebook.”

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Are you looking to level-up your business on social? Need a social media manager? Let’s chat!

Let me know what problems you’re looking to solve and I’ll be happy to send you a quote.

I heard of the social media manager title years ago, but never considered I would or could be one. I figured it was for someone else, someone who went to school for new media or social media management (things that didn't exist when I did my bachelor of journalism). But then my LinkedIn job suggestions started getting…obvious.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
I heard of the social media manager title years ago, but never considered I would or could be one. I figured it was for someone else, someone who went to school for new media or social media management (things that didn't exist when I did my bachelor of journalism). But then my LinkedIn job suggestions started getting…obvious.
I never considered I would or could be a social media manager. It was for someone else, someone who went to school for new media or social media management.

Valuable Advice for Freelancers | 4 Marketing Mistakes to Avoid

Marketing yourself is a huge part of running a freelance business and yet these four marketing mistakes are made all the time. All the time!

Marketing yourself is a huge part of running a freelance business and yet these four marketing mistakes are made all the time. All the time!

Marketing mistakes for freelancers to avoid

There are all sorts of stats flying around about how Millenials all have side hustles and make something like $250 extra per month from them.

So everyone’s a freelancer now, right?

But the thing is, freelancing doesn’t have to be some sort of little odd jobs racket. But how do you turn things around and make real money from freelancing?

Marketing.

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Good marketing.

No marketing generally means no one hears about you or knows what you do.

Good marketing keeps your prospect funnel full and attracts your ideal customers to you.

Bad marketing means you enter the dreaded feast or famine cycle. Or worse.

The consequences of poor marketing is like taking random shots in the dark. Regardless of how great your product or service is, people can’t get a handle on what you do or who you serve.

Bad marketing means your message is muddled, inconsistent or muted.

Here are four marketing mistakes to avoid

Not having a marketing plan

Honestly, you won’t go wrong by investing the time in a solid marketing strategy.

It will take time or money, or both, to put it together but once you have it mapped out it’s a road map to follow. One that shows you where to pour your marketing efforts and helps you ignore all the shiny objects and other trends that only serve to distract you.

Trying to run a viable business without marketing plan is almost an impossible task.

Although you may find clients or grab bylines, your success will be scattered rather than strategic.

Every business needs a well-thought-through marketing plan that will help them target the right customers effectively without wasting a lot of money.

Another thing to note about marketing plans is you don’t have to create or implement these on your own. It’s not for everyone!

Fortunately, you can rely on specialists, agencies or other experts to help you. For example, managed marketing experts like Rsmconnect.com can help you implement your marketing plan by giving you an expert marketing team.

Only marketing when sales are low

Ugh.

If I hear a fellow freelancer bail out of marketing because they’re busy or have a full client load ONE MORE TIME….

Here’s the thing. You should always be marketing. Now, the intensity level may wax and wane as you have capacity, but the marketing machine should always be running.

So many business owners think they only need marketing when they’re trying to rustle up work. That, my friend, is how you get stuck in the feast and famine cycle.

It takes time for prospects to get to know you, like you and trust you. Not everyone is ready to hire the moment they hear about your service.

Keep up good marketing habits.

Considering marketing as a huge business cost

Do you think about marketing as a cost or an investment?

If you’re thinking of marketing as a horrible chore, then you’re doing it wrong.

Marketing should be an investment into your future business, and your marketing plan will ensure your messaging and positioning are allowing you to run the type of freelance business you want.

Figure out a way to reframe your view of marketing and stop making these marketing mistakes. If it feels icky then take a look at the tactics you’re using. They shouldn’t feel icky.

Change your tactics, don’t bail on marketing.

Retargeting bounced visitors

Remember before when I said not everyone who runs into you online is ready to hire you or buy something from you? It’s true.

And guess what else? Not everyone who visits your website or online store is ready to purchase from you either.

Retargetting shoppers or website visitors is a no-brainer to keep your warm leads warm so when they are ready to buy, they’ll think of you. Hopefully.

According to some experts, about 58% of online shoppers in the US alone do not push through their online transactions simply because they’re ready to buy.

Think about it. How many times have you added something to your cart only to change your mind, or get distracted and not finish the transaction? You may still want the item but the timing was wrong.

A retargetting ad can remind you to finalize that purchase, or to sign up for that course, or whatever. If you’re running an online business but aren’t investing in retargetting ads, you’re leaving money on the table and this is honestly one of the biggest marketing mistakes you can make.

Marketing yourself is a huge part of running a freelance business and yet these four marketing mistakes are made all the time. All the time! Here are four marketing mistakes to avoid.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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