How to Become a Social Media Influencer

Even if your dream isn’t to be a social media influencer you may wish your online following was stronger.

How to Become a Social Media Influencer

But does stronger mean bigger? Not always.

If you have the right followers numbers aren’t as important.

Influencer vs influence

Last summer I had a string of clients who hired me to launch and maintain their Instagram profiles.

These small businesses wanted to add social media marketing but didn’t know much about it. Since I love both social media and marketing this is pretty much a dream project. I worked hard to create a strategy that reflected the brand and would attract their ideal customer. I chose or created images, wrote captions, and scheduled posts based on best practices.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

And then we launched

After two or three months of social media posts my clients complained that they weren’t happy with the amount of followers they had, wasn’t that the point of the work I was doing?

The first time this came up I was surprised. We had talked about the long game, how gaining authentic followers doesn’t happen overnight. I thought we were on the same page. So why were we so far off base?

Expectations

  • These clients were new to social media
  • Their businesses were also new
  • They had little to no online presence and had heard from a few people that if they went on social media they’d find success

So imagine their disappointment when they realized building an authentic brand on social media doesn’t happen overnight and also is a lot of work.

It was a tough lesson for both of us. I learned I needed to be a lot more blunt about how much time and energy needs to be devoted to building a legitimate social media presence.

Now when I begin working with a client I put in writing what is within my control (posting frequency, content) and what is not (sales, growing followers).

And I believe these clients also learned that becoming and influencer on social media isn’t something you can automate and expect return from.

It involves relationship-building, listening, and connecting with your ideal customer.

How to build an instagram strategy ebook

Wondering how to put together a solid Instagram strategy? Download my free ebook!

This 18-page ebook is part of my resource library, but you’ll need the password to acces it. Pop your email into the form below and I’ll send it to you.

Once you’re in the library, navigate to the social media section and look for “How to Create an Instagram Strategy Ebook.”

Get Access to My Free Resource Library

* indicates required

What you can and can’t buy

The influencer role is somewhat new so it makes sense that people don’t quite understand what an influencer is.

In general, an influencer is someone who has an engaged following of people who pay close attention to their thoughts and opinions.

A true influencer can post about a great new product they’ve discovered and they have built so much trust with their audience that they rush out to also purchase the same product.

I don’t know anyone who wouldn’t love this kind of influence. I mean, duh! It’s amazing!

But where people get confused is they see an influencer and they equate the number of followers they have with influence.

But numbers don’t equal influence. You can purchase social media followers and engagement. You cannot purchase influence.

How to become an influencer on social media

There is no silver bullet when it comes to becoming an influencer.

If you can build a community of people who want to hear what you have to say and trust your judgment then you’re an influencer.

And your message is amplified the more followers you have.

If you Google “how to become an influencer” you’ll see many, many articles dedicated to giving you the answer.

But no matter what you won’t find a secret tip to getting away from putting the time and work into building your platform, branding yourself, and showing up with authenticity and something to say.

If you want to be a social media influencer and work with brands then you do need at least some sort of a following.

To improve, choose one platform to focus on and become an expert at it. Learn the rules and how people engage. Figure out how you fit into the picture and then create a strategy based on finding your ideal followers and connecting with them.

It will take time and energy. It will not happen overnight.

But if you can make authentic connections and continue offering value to your followers, you will become an influencer.

5 Tips for Optimizing Your Social Media Profiles ebook

By the way, optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Download your free ebook from my resource library! All you have to do is pop your email address into the form below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

Get Access to My Free Resource Library

* indicates required

For more, here are the three things brands look for when hiring influencers from the Spark Society.

Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.
Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.

5 Simple Tips for Building Your Brand as a Freelancer

Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients.

Building Your Brand as a Freelancer

For my freelance business, branding has both brought in more paying work and the kind of writing I love to do.

Do you want the worksheet that goes with this training?

I’ve created a worksheet to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

Get Access to My Free Resource Library

* indicates required

Building your brand as a freelancer

Here are a few ways you can start building your brand as a freelancer right now.

Establish Yourself As An Expert

Positioning yourself as an expert isn’t as intimidating or difficult as it first sounds. You do this by sharing helpful information with your audience.

Figure out the questions they’re asking and the problems they’re trying to solve and then provide the answers/solutions.

This is a fabulous opportunity to help people take the next step on their journey as well as share your unique knowledge and expertise.

Don’t worry too much about sharing free information. You build trust with your audience by helping people and establishing yourself as an expert doesn’t hurt either. People hire people they trust.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Focus On Your Digital Footprint

Whether you’re building a website or setting up your social media profiles for business, make sure your digital presence is easy to discover and communicates clearly.

Here’s what a solid digital footprint includes: strong branding, unique personality and clear services. This is also a good time to invest in professional headshots (and don’t feel like you have to stick to stuff corporate—consider lifestyle photos!) and graphics.

Think of your various bios and about pages as an opportunity to let your ideal client know how you can help them and why you’re the right choice. Don’t underestimate the power of a great about page!

Create an On-Brand Marketing Strategy

I don’t care if you’re too busy or you just plain hate it, building your brand includes marketing. Unless you love the feast-and-famine cycle of freelancing, that is.

Solid content marketing strategies can keep your prospect funnel full all year long. When creating your marketing strategy make sure to build something sustainable otherwise you’ll quit before you start.

Make sure to grab the worksheet that goes with this training

I’ve created a worksheet to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

Get Access to My Free Resource Library

* indicates required

Show Off Your Personality

A big part about building your brand is growing your platform. Figure out what makes you stand out in your market and find ways to weave it into your business.

Your personality is part of your brand, so be sure to highlight it. The first step is to find your unique voice and which aspects of your personality and experiences are best to convey.

Focus on the positive, exciting and engaging aspects of your brand personality.

Building Your Brand? Invest in Relationships

Referrals are a gold mine, which is why networking with other freelancers is so important. Word of mouth is also extremely powerful, so make a point to invest in your relationships. You never know which clients might suggest you to a new anchor client or introduce you an amazing career opportunity.

Take time to go the extra mile, giving excellent service and ensuring both your colleagues and clients are taken care of.


If you want to read my personal branding story check out Branding Yourself: Choosing a Niche.

From this experience I’ve learned a lot about how branding yourself on your website or blog is good for search engine optimization as well as for attracting your ideal clients. But more than that, branding yourself is important for growing your business in the direction you want it to go.

Branding Yourself: Choosing a Niche
Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients. Branding has revolutionized my business.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

The worksheet that complements this training is available for download as part of my resource library. You can get free access by popping your email address into the form below. Then once you’re in the library look for the worksheet called “Brand Elements.”

Get Access to My Free Resource Library

* indicates required
Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients. Branding has revolutionized my business.
Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients. For my freelance business, branding has both brought in more paying work and the kind of writing I love to do.

Small Business Marketing Ideas for the Real World

In order to be profitable you need to make sales, so you’re always looking for new and improved small business marketing ideas.

Small Business Marketing Ideas for the Real World

Or at least you should be.

Today we’re talking about real-world strategies you can use to promote your online business.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Small business marketing ideas for the real world

Having a strong digital presence is important but don’t discount traditional tactics.

I’ll be the first to admit I’m biased because I spend most of my time working with traditional media and dealing with people who don’t have a digital-first approach. That said, there are a LOT of people who don’t live in the Internet bubble and they like buying things too.

Here are a few small business marketing ideas to consider.

In-person networking

Networking is super important in business. Even if you’re introverted. People are often shy to talk about their business because they don’t want people to think they’re bragging or pressuring them to buy something.

But trust me, there’s a way to talk about your business in a non-threatening way.

You do need to find creative ways to sprinkle it into your conversations but the point is, mention it.

If you’re hoping people discover you online so you don’t have to do the scary marketing thing I’m sorry to say this is going to be a slow venture.

Find a natural way to integrate your business into your every-day life and then when it fits, mention it. Networking is an art and there are many people who don’t do it right. If you can learn strong networking skills, it is effective. SUPER effective.

Local events

Attending or sponsoring local events doesn’t fit every type of business but make sure to go if you find one where your ideal customers will be hanging out.

If you have a physical product make sure to bring those and hand out samples or have a booth. If you sell digital products or services you can have some sort of swag that makes sense to pass out.

I’ve found great results from attending events and participating in them as a speaker or vendor. This small business marketing idea can be a great business booster if you apply a little creativity to it.

Discover your ideal reader worksheet

Do you you want a bit more guidance discovering your ideal reader?

I have create a free worksheet just for you! Pop your email address into the form below, confirm your email subscription and I’ll send you the password to my resource library.

Once you’re in look for “Discover Your Ideal Reader Worksheet” in the writing section.

Get Access to My Free Resource Library

* indicates required

Local media

Don’t discount local newspapers or radio stations. They work hard to produce relevant local content and are an excellent way to get the word out about your business.

If you don’t have an advertising budget think about other ways you can get media coverage.

  • Can you contribute a weekly column about your area of expertise?
  • Are you able to provide an interesting point of view on a subject they’re asking for community input on?

Call the outlet and see how you can help them.

Another way to get local media coverage is to join local boards and campaigns. Make yourself available for interviews to talk about the great work your volunteer group is doing when the journalists call to cover the event. It’s a win-win-win.

In order to be profitable you need to make sales, so you're always looking for new and improved small business marketing ideas. Or at least you should be. Today we're talking about real-world strategies you can use to promote your online business.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
In order to be profitable you need to make sales, so you're always looking for new and improved small business marketing ideas. Or at least you should be. Today we're talking about real-world strategies you can use to promote your online business.

Revolutionary Small Business Website Tips

You’re probably here because you heard that you need a small business website.

And you’re like, OK, great. But what does that mean?

Small Business Website Tips

Here’s a quick look at seven key pieces of information to include on your website.

Small business website tips

No matter how small your business is, a website is par for the course these days. It’s the one place where you have complete control over your message and branding.

Your website is the hub for your marketing strategy. Another amazing benefit? It’s open 24/7, allowing you to generate leads while you sleep.

In order for your website to do its job well, there are a few key elements to include on your small business website.

Elements of a brand worksheet

Wondering what branding is all about?

I’ve created a tip sheet on the nine elements of a brand, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Then once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

Get Access to My Free Resource Library

* indicates required

1. Simple website name

When it comes to your small business website URL, keep it simple. You want visitors to by able to type your domain name from memory as well as tell their network about it.

Don’t be clever and avoid made-up words, dashes and numbers. This is confusing for people and it also causes SEO problems.

And whenever possible, use the dot com domain, as this is the one people are used to typing.

2. About page

When a prospect or potential customer is browsing one of the first things they’ll do is look for your business profile in order to see what your business is about.

You want them to learn about you! Make this page accessible and the content compelling. This is another opportunity to build trust. If you’re stuck on what to write, here are some great tips for an about us page.

And if you need more evidence, here’s a case study where we tweaked the content of an about page, which resulted in transforming a small business.

This page could also be called something similar like bio, the company, meet your expert, experience, who I am, my story, profile, etc. I’ve called my about page “Why Me.”

Small Business Website Tips for Freelancers

3. Relevant contact information

No matter what type of business you run, you should include a way for people to contact you.

Think about how you want customers to get in touch with you and list those methods on your website. Make it easy. When you seem like a real person online it builds trust and community.

Want an example? Check out my contact page

4. Links to social platforms

Give your prospects and loyal customers a way to connect with you socially. You don’t need to list EVERY platform you’re on, but try and link to the ones where you’re the most active.

Social media offers a great opportunity for your business to stay top-of-mind in an organic way. Just make sure you’re posting valuable content consistently.

Want to know how to optimize your social media profiles?

I’ve created a free ebook in my resource library. While this is a complimentary download, you do need a password to access it. Pop your email address into the form below and I’ll send it to you!

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

Get Access to My Free Resource Library

* indicates required

5. High-quality articles

Nothing allows your sparkling personality to come through like a blog.

Oh wait you don’t want a blog.

OK how about thought-leadership articles? Can you post some of those?

I don’t know what it is about the medium, but it WORKS! It both drives traffic to your site plus gives people a reason to come back to your site, even after they’ve read your about page.

6. Reviews and recommendations

Reviews, recommendations and endorsements from previous clients and customers matter. I know you know this.

If you’re browsing a site and are wondering if you should hire someone/purchase from someone you check out the reviews. It’s what we do.

You can ask for reviews (on Google, Facebook, LinkedIn, whatever) from clients as part of your marketing strategy. However, if you’re feeling awkward you can also offer some sort of an incentive to get reviews.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Get Access to My Free Resource Library

* indicates required

7. Clear calls to action

One of the easiest ways to convert visitors into leads is to tell them what you want them to do.

This could be encouraging a sale, subscribing to an email list or asking for a review.

Whatever the desired action is, make it clear and your ask direct.

Some small business websites use buttons saying “Buy Now” or “Sign Up Here,” while others use pop-ups and pop-overs. Test different calls to action to see which ones work best for you.

You're probably here because you heard that you need a small business website. Here's a quick look at seven key pieces of information to include.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
You're probably here because you heard that you need a small business website. Here's a quick look at seven key pieces of information to include.
You're probably here because you heard that you need a small business website. And you're like, OK, great. But what does that mean? Here's a quick look at seven key pieces of information to include on your website.

Simple Marketing Tips to Take the Pain Out of Branding

There are a lot of options when it comes to marketing your small business but these four simple marketing tips are ones you can implement today.

Simple marketing tips for small businesses

I know I sound like a broken record, but you have to keep your marketing machine running. Even though you’re too busy and you hate marketing.

Let’s agree to choose one thing from this list and implement it today. Deal?

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Simple marketing tips for small businesses

To make the most out of digital marketing and branding opportunities, you don’t need to crack the social media algorithm.

Here are some simple marketing tips that require far less effort and deliver better results.

Do I have your attention? Read on.

Submit directory registrations

Registering your business on various directories is an easy way to improve your search results and be discovered. Google and Facebook reviews help too!

If your business is home-based you may also want to get a business mailing address to avoid putting your home address online.

Discover target keywords

Once you’re clear on who you serve and how you can help them, finding the best keywords to use online will bring more qualified traffic to your website.

Start out with SEO tools you can download for free and go from there. Understanding the terms and phrases people use in search helps you better connect with your target audience.

Automate your social media

No one has extra hours to spend on social media. You can and you should automate your social.

I’ve outlined my top six social media scheduling tools that I use every day. Trust me, you can still engage authentically even if you don’t live-post every single image on Instagram.

5 Tips for Optimizing Your Social Media Profiles Ebook

By the way, optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Download your free ebook from my resource library! All you have to do is pop your email address into the form below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

Get Access to My Free Resource Library

* indicates required

Distribute press releases

I think media releases are amazing and I think they can work to create a real buzz about your brand.

However, for this marketing tactic to work you do need to be doing something worth talking about.

Brainstorm an angle that would be considered newsworthy and pitch your story to local media outlets. Just keep in mind a business profile isn’t news, it’s advertising.

Craft a story where you’re someone doing something interesting for a compelling reason.

Marketing your brand doesn’t have to be complicated.

Get your small business online and set yourself up to be discovered on search and social.

Then do cool stuff that makes people want to talk about you and make sure they know about it. And if you want some extra help, that’s what I’m here for.

There are a lot of options when it comes to marketing your small business but these four simple marketing tips are ones you can implement today. I know I sound like a broken record, but you have to keep your marketing machine running. Even though you're too busy and you hate marketing.
Let's agree to choose one thing from this list and implement it today. Deal?

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
There are a lot of options when it comes to marketing your small business but these four simple marketing tips are ones you can implement today. I know I sound like a broken record, but you have to keep your marketing machine running. Even though you're too busy and you hate marketing.
Let's agree to choose one thing from this list and implement it today. Deal?
There are a lot of options when it comes to marketing your small business but these four simple marketing tips are ones you can implement today. I know I sound like a broken record, but you have to keep your marketing machine running, even though you're too busy and you hate marketing. Let's agree to choose one thing from this list and implement it today. Deal?