Dead Easy Ideas For Building a Personal Brand | Simple Tips

One of the trickiest parts about establishing yourself and building a personal brand is actually deciding what that brand will look like.

Building a Personal Brand Tips

Here are a few tips for navigating the process. It’s not comprehensive but hopefully a starting point to start building your brand.

What is a personal brand?

Branding is so, like, vague. Can a colour be a brand? Yes. What about a sound? Sure. How about a particular hat, can that be a brand? Why yes, yes it can.

So…anything can be a brand?

Also, how does this relate to building a personal brand?

Think of your personal brand as an extension of your personality

Online, a personal brand is best represented by something simple yet distinct.

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Here are a few examples:

  • The topics you talk about (stick to a core few and watch your brand explode)
  • Your hobbies (not all of them, but a few relateable nerdy things)
  • The way you do your hair (unique style maybe? Or a memorable streak?)
  • Strong opinions (yeah, drama works)
  • Interesting jewelry or accessories (bright glasses, apron, bling, etc.)

But maybe more important than the look of your persona is the way you make people feel. How do you want to be thought about? And what adjectives would you like people to describe you like?

For example:

  • Helpful
  • Relatable
  • Funny
  • Polarizing
  • Smart
  • Competent
  • Expert
  • Trustworthy
  • Influencer

When thinking through your personal brand try and stick to your actual personality.

If you’re not good with staying organized then don’t bother trying to brand yourself as an on-top-of-things entrepreneur. You’ll be found out one way or another and it will all have been for nothing.

And if you’re an outspoken extrovert maybe avoid acting like you’re demure. It just won’t ring true.

When thinking through building a personal brand remember to be yourself

It can be tempting to take cues from others who have a strong brand when you’re not sure about yours.

And that can be OK at first.

Just be careful not to copy. Being inspired to try something on (a look, an approach a style, whatever) is one thing, but stealing is another.

Aside from the ethical issues, if you are trying to pass something off as yours that isn’t true to you there will be some problems.

  • It won’t fit
  • It won’t ring true
  • People won’t know why but they will be able to tell something’s off

Extra credit: Building Your Brand as a Freelancer

Download this free worksheet on elements of a brand

Download the worksheet that goes with this training

Just pop your email address into the form below and I’ll send you the password for my resource library.

Once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

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Building a personal brand

For me, one of the most difficult things about crafting my brand has been trying to figure out which parts of me to highlight and which to leave behind.

Over the years I’ve tried things on, took cues from people I admired, threw spaghetti at the wall and generally struggled to find my laser-focused brand identity.

Part of my problem came from my resistance at narrowing my public persona. What do I cut? What do I keep? And how much do I share? Oh, and how much do I hold back?

Unfortunately, there isn’t a one-size-fits-all approach to personal branding. If I’ve learned anything in all of my trial and error it’s this.

Building a personal brand is personal and should be carefully thought through

My brand used to be all over the place because I couldn’t decide which parts of me to share with others and which to keep private.

This all changed when I did a little exercise where I listed the things I was comfortable sharing online, in public, and the things I was not comfortable sharing.

Here’s what I came up with the first time I went through the exercise:

Things I’m comfortable sharing online, on social media

  • Things I like
  • Travelling pictures
  • My gardening
  • What I’m writing

Things I’m not comfortable sharing in public or online

  • Anything about my immediate family
  • About friends who are not colleagues or in my industry
  • My personal relationships

Once I listed out my go/no-go list I immediately stopped feeling pressure to share things about my personal life on social media. Up until this point I didn’t even realize how much internal turmoil I was going through.

Because other influencers were saying this is what I needed to do to build a personal brand. I had to be vulnerable. In order to build authentic relationships I had to put my whole self out on display.

But it didn’t sit right with me. I’m not secretive but I am selective. There are very few people in my every day life who know everything about me so the idea of sharing EVERYTHING online made me sick.

It’s not who I am.

Therefore, it didn’t fit.

So, yeah, people who can share their emotional ups and downs for everyone to see do attract a lot of people to them. And that’s great for them. But I am also confident that approach wouldn’t work for me.

My next concern was worrying that I’m not interesting enough to have a personal brand.

I love blending into the background, helping others get attention and observing from a distance.

Wasn’t working to stand out and draw people to me from my irresistable brand kind of the opposite of my favourite things?

Yeah, kind of.

And I’ve had to work through it. Because I want to be known as a trustworthy source of solid, reliable information I have had to learn to put myself out there and ask for attention.

And for a while, it didn’t fit.

But I’m learning, and I’m growing into it.

Case in point: this interview

Transcript: Robyn Roste | How to Become A Freelance Writer

You can read more about my journey in Platform Building: Smart and Strategic Tips for Writers

Free downloadable tips sheet. Elements of a brand | tips for bulding a personal brand

OK, time for a few quick tips. Remember, you can download these tips from my resource library, just subscribe to my email list and I’ll send you the password.

Once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

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Elements of a brand

Branding is an interesting science mixed with art but there are consistent elements. These are all things you’ll need to think about, decide upon, and commit to if you want your branding to be solid.

  • Positioning (what you do and who you serve)
  • Colour palette (in general, like a signature colour)
  • Branded graphics or catchphrase etc.
  • Consistent fonts and image use
  • Voice (like, you need one and it should be distinct)
  • Consistent topics and keywords (whatever you decide you’re comfortable sharing, stick to the list)

Ready to go deeper into branding?

One of the trickiest parts about establishing yourself and building a personal brand is actually deciding what that brand will look like. Here are a few tips for navigating the process. It's not comprehensive but hopefully a starting point to start building your brand.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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One of the trickiest parts about establishing yourself and building a personal brand is actually deciding what that brand will look like. Here are a few tips for navigating the process. It's not comprehensive but hopefully a starting point to start building your brand.

How to Brand Your Blog A Step-by-Step Guide

Want to brand your blog? Here are the things you’ll need to think about, decide upon, and commit to if you want your branding to be solid.

They’re not hard, but you do need to make some choices, which will affect your future. No pressure.

Brand Your Blog A Step-By-Step Guide

Do you want the worksheet that goes with this training?

I’ve created a worksheet to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Then once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

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Brand your blog: a step-by-step guide

I have blogged for a long time. I don’t know if any of you have followed for the entire journey (like…more than a decade) but if you have you may be aware of a few domain changes, a blog merge, a big old switch from Blogger to WordPress, and then a rebrand.

This is where we are today. Post rebrand.

OK, so there are loads of reasons why I’ve made these decisions along the way. Some strategic, some necessary, some whims but the rebrand was the most important move I made.

The reason?

I needed to. I was a casual lifestyle blogger from start and I wanted to transition into a professional writer. My blog brand (or lack thereof) was holding me back.

Was I doing anything wrong? No. But I needed to make a change.

Elements of a brand

Branding is an interesting science mixed with art but there are consistent elements when you’re looking to brand your blog.

These are all things you’ll need to think about, decide upon, and commit to if you want your branding to be solid.

  • Memorable name (not clever)
  • An easy-to-remember (and spell) URL
  • Tagline (what you do and who you serve)
  • Colour palette
  • Branded graphics (like a logo)
  • Consistent fonts and image use
  • Writing voice
  • Blog topics and keywords
  • Publishing schedule

Elements of a brand free worksheet

Do you want the worksheet that goes with this training?

I’ve created a worksheet to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Then once you’re in the library navigate to the blogging section and look for the worksheet called “Brand Elements.”

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When I knew I needed a rebrand I put it off for a while. I was overwhelmed. There were so many decisions to make and I didn’t know what the right choices were. Or even if there were right choices. I hummed and hawed over all the details and then I reached a decision: I needed help. So I got help.

I hired a graphic designer who could help me bring my ideas to life. It was a huge relief to have some of the load off my shoulders and once that decision was made, the rebrand happened in a couple months.

Here’s what I outsourced: colour pallet, logo design, font choices, and template design. This allowed me to focus on the foundation of my brand and while I was still part of the process, the load wasn’t so heavy.

This may not be the right decision for you but it was the right one for me.

Why do you want to brand your blog?

A brand lets people know who you are and what you do.

Readers new to your site will only stay if you make it easy. If they have to think then they’ll leave. If they’re confused they’ll leave.

By having a clear brand, readers will know what to expect. If they like what you do, they’ll stick around. They may even subscribe to your email list.

You might not want to brand your blog. You might not have to—it depends what your blogging goals are. Do you have goals? Why are you blogging?

If you need help setting goals, here’s a good place to start.

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And here are a few goal ideas

  • Gain more website traffic
  • Gain more email subscribers
  • Meet and network with other bloggers/influencers
  • Earn revenue
  • Increase personal expertise
  • Increase platform

If it helps, here are a few of my goals

  • First, I want people to think of me as a professional writer
  • I want my website to look and feel professional at a glance
  • By keeping a blog I will demonstrate my writing skills
  • I want my website and blog to get me freelance work.
  • Long-term goals include growing my platform, getting an agent and publishing a book with a traditional publisher

No pressure, right?

What you need to know

Before you brand your blog there are some other things you need to know, unrelated to branding. However, if you don’t know these things then your branding efforts may be in vain.

  • Your target audience
  • What problem are you solving for your target audience?
  • Your blog’s focus (also called a niche…what do you write about?)
  • Your email opt-in (yes you need one)

I know this seems a bit out of order but I know people love jumping into the “fun” stuff first. You know, the logo and colour palette. So I covered them first.

But I hope you understand making these larger, cornerstone decisions are what will allow your brand to communicate to your target audience in the way you intend.

Brand your blog

How it has gone for me

Since my blog rebrand I have grown into the design. It didn’t fit me right away. I felt like it was too flashy and self-important. It took some getting used to it.

I also had to retrain myself to write about my five chosen topics. This was a huge restriction compared to my previous anything goes approach.

So I went slow. And I stalled while battling self-doubt and insecurity.

And then I went for it. I made a plan, I set goals (and spoke them aloud) and I grew into my brand. Is it working?

Well, I’m on the way. I’m sticking to the plan and I’m seeing some results. Do I have a book deal? Still working on it.

Ready to brand your blog? Let me know if you have any questions, I’m happy to help.

Want to brand your blog? Here are the nine things you'll need to think about, decide upon, and commit to if you want your branding to be solid.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Want to brand your blog? Here are the nine things you'll need to think about, decide upon, and commit to if you want your branding to be solid.
Want to brand your blog? Here are the nine things you'll need to think about, decide upon, and commit to if you want your branding to be solid.

5 Great Sites to Get Free Stock Photos

These days there are endless image sites to get amazing free stock photos.

There are so many sites offering royalty-free images there is no longer any reason to take any old image from the Internet and use it on your website.

5 Great Sites to Get Free Stock Photos

Hey, do you love this stock photo in my blog header image? It’s available exclusively from Sage Media & Marketing and free for your personal or commercial use.

What are royalty-free images?

There’s a difference between stock photos and royalty-free stock photos, although they can be one and the same.

At times.

A free stock image means you can use it free-of-charge. Royalty-free means you can use the image however you want but you may have to purchase it.

When you’re on a stock photo website, take a moment to review the terms and conditions. Sometimes you can download a free stock image but there are restrictions in how you can use it or you must credit the source and/or photographer.

Some sites allow you to use an image once for free and require you to purchase a license to use it again or in another way. Some free stock image photo sites are also royalty-free and allow you to use the images for commercial use.

There are some great commercial use, royalty-free free stock photo websites out there. And that’s important to us because we’re writers, not photographers.

We need the help!

While I do purchase stock images and take my own photos from time to time, I mix in a good amount of free stock photos on my website and social media.

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Image sites to get free stock photos

Sage Media & Marketing

These images are a customized mix of flat lays and lifestyle, perfect for bloggers and small business owners alike. There are 10 free stock photos available from Sage Media & Marketing with more promised in the future.

The best part about these stock images is they aren’t available on any other stock photo website so there’s a good chance you haven’t seen them around.

100 Stock Photos from Sage Media & Marketing

If you want to up your game, Sage Media & Marketing also sells packs of 100 high quality stock photos, perfect for bloggers!

Pixabay

I’ve talked about Pixabay before and I still recommend it. It’s a great place to go for general images. The free stock photography site offers more than a million images and videos including illustrations and vector graphics. It’s worth checking out.

Unsplash

Unsplash is the hipster mecca of free stock photos. These beautiful, free photos are gifted by the world’s most generous community of photographers, according to the website.

All photos are licensed under Creative Commons Zero, meaning you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.

Gratisography

These quirky, creative, always free photos are toted as the world’s quirkiest collection of free high-resolution pictures. According to the website, these free stock photos are comprised of the world’s best, most creative images and are free of copyright restrictions.

New Old Stock (this is such a cool free stock photo site)

This site curates old photos for personal and non-commercial use, at minimum. Links to the original image location are provided for users to check the licensing details for themselves.

Most or all of the images available on this site are in the public domain, which means no permission is required to use these free stock photos at all.

These are a few of my go-to image sites for free stock images and I hope you find great images from them.

5 Great Sites to Get Free Stock Photos

But if we’re taking free stock photos, how do photographers get paid?

I wanted to address this objection because this freelance lifestyle isn’t easy. And, if you’re like me, you’re friends with professional photographers and you want to support them whenever possible.

And you may be wondering if taking free stock photos is a bit hypocritical since many photographers are freelance and we work so hard to not work for free.

When you use free stock photos you’re not stealing from the photographer. Many of them are trying to make a name for themselves and are gifting their images to the community as part of their long-term strategy.

Once they gain a larger following they’re able to make money from their photography through bookings, selling images to their follows and fans, and many other income streams. They’ve decided by offering some things for free it will help them reach their career goals.

Hmm…free stock photos are much like offering free advice on blogs….

Here’s the bottom line: if you don’t feel comfortable using free stock photos then don’t. Take your own or purchase them.

There are upsides to not using free stock photos. Not only will your conscience be clear, you’re images will be unique and customized if you take them yourself. If you purchase stock photos your images will likely higher quality and less “all over the Internet.”

So there are there’s that.

Once you have great photos, here’s how to make them even better.

These days there are endless sites to get amazing free stock photos. There are so many sites there's no excuse not to have great images on your website.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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These days there are endless sites to get amazing free stock photos. There are so many sites there's no excuse not to have great images on your website.

How to Become a Social Media Influencer

Even if your dream isn’t to be a social media influencer you may wish your online following was stronger.

How to Become a Social Media Influencer

But does stronger mean bigger? Not always.

If you have the right followers numbers aren’t as important.

Influencer vs influence

Last summer I had a string of clients who hired me to launch and maintain their Instagram profiles.

These small businesses wanted to add social media marketing but didn’t know much about it. Since I love both social media and marketing this is pretty much a dream project. I worked hard to create a strategy that reflected the brand and would attract their ideal customer. I chose or created images, wrote captions, and scheduled posts based on best practices.

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And then we launched

After two or three months of social media posts my clients complained that they weren’t happy with the amount of followers they had, wasn’t that the point of the work I was doing?

The first time this came up I was surprised. We had talked about the long game, how gaining authentic followers doesn’t happen overnight. I thought we were on the same page. So why were we so far off base?

Expectations

  • These clients were new to social media
  • Their businesses were also new
  • They had little to no online presence and had heard from a few people that if they went on social media they’d find success

So imagine their disappointment when they realized building an authentic brand on social media doesn’t happen overnight and also is a lot of work.

It was a tough lesson for both of us. I learned I needed to be a lot more blunt about how much time and energy needs to be devoted to building a legitimate social media presence.

Now when I begin working with a client I put in writing what is within my control (posting frequency, content) and what is not (sales, growing followers).

And I believe these clients also learned that becoming and influencer on social media isn’t something you can automate and expect return from.

It involves relationship-building, listening, and connecting with your ideal customer.

How to build an instagram strategy ebook

Wondering how to put together a solid Instagram strategy? Download my free ebook!

This 18-page ebook is part of my resource library, but you’ll need the password to acces it. Pop your email into the form below and I’ll send it to you.

Once you’re in the library, navigate to the social media section and look for “How to Create an Instagram Strategy Ebook.”

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What you can and can’t buy

The influencer role is somewhat new so it makes sense that people don’t quite understand what an influencer is.

In general, an influencer is someone who has an engaged following of people who pay close attention to their thoughts and opinions.

A true influencer can post about a great new product they’ve discovered and they have built so much trust with their audience that they rush out to also purchase the same product.

I don’t know anyone who wouldn’t love this kind of influence. I mean, duh! It’s amazing!

But where people get confused is they see an influencer and they equate the number of followers they have with influence.

But numbers don’t equal influence. You can purchase social media followers and engagement. You cannot purchase influence.

How to become an influencer on social media

There is no silver bullet when it comes to becoming an influencer.

If you can build a community of people who want to hear what you have to say and trust your judgment then you’re an influencer.

And your message is amplified the more followers you have.

If you Google “how to become an influencer” you’ll see many, many articles dedicated to giving you the answer.

But no matter what you won’t find a secret tip to getting away from putting the time and work into building your platform, branding yourself, and showing up with authenticity and something to say.

If you want to be a social media influencer and work with brands then you do need at least some sort of a following.

To improve, choose one platform to focus on and become an expert at it. Learn the rules and how people engage. Figure out how you fit into the picture and then create a strategy based on finding your ideal followers and connecting with them.

It will take time and energy. It will not happen overnight.

But if you can make authentic connections and continue offering value to your followers, you will become an influencer.

5 Tips for Optimizing Your Social Media Profiles ebook

By the way, optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Download your free ebook from my resource library! All you have to do is pop your email address into the form below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

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For more, here are the three things brands look for when hiring influencers from the Spark Society.

Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.
Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.

5 Simple Tips for Building Your Brand as a Freelancer

Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients.

Building Your Brand as a Freelancer

For my freelance business, branding has both brought in more paying work and the kind of writing I love to do.

Do you want the worksheet that goes with this training?

I’ve created a worksheet to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

Get Access to My Free Resource Library

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Building your brand as a freelancer

Here are a few ways you can start building your brand as a freelancer right now.

Establish Yourself As An Expert

Positioning yourself as an expert isn’t as intimidating or difficult as it first sounds. You do this by sharing helpful information with your audience.

Figure out the questions they’re asking and the problems they’re trying to solve and then provide the answers/solutions.

This is a fabulous opportunity to help people take the next step on their journey as well as share your unique knowledge and expertise.

Don’t worry too much about sharing free information. You build trust with your audience by helping people and establishing yourself as an expert doesn’t hurt either. People hire people they trust.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
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Focus On Your Digital Footprint

Whether you’re building a website or setting up your social media profiles for business, make sure your digital presence is easy to discover and communicates clearly.

Here’s what a solid digital footprint includes: strong branding, unique personality and clear services. This is also a good time to invest in professional headshots (and don’t feel like you have to stick to stuff corporate—consider lifestyle photos!) and graphics.

Think of your various bios and about pages as an opportunity to let your ideal client know how you can help them and why you’re the right choice. Don’t underestimate the power of a great about page!

Create an On-Brand Marketing Strategy

I don’t care if you’re too busy or you just plain hate it, building your brand includes marketing. Unless you love the feast-and-famine cycle of freelancing, that is.

Solid content marketing strategies can keep your prospect funnel full all year long. When creating your marketing strategy make sure to build something sustainable otherwise you’ll quit before you start.

Bonus tip: Check out How To Write For Print Media from Ultimate Banners.

Make sure to grab the worksheet that goes with this training

I’ve created a worksheet to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Once you’re in the library, navigate to the blogging section and look for the worksheet called “Brand Elements.”

Get Access to My Free Resource Library

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Show Off Your Personality

A big part about building your brand is growing your platform. Figure out what makes you stand out in your market and find ways to weave it into your business.

Your personality is part of your brand, so be sure to highlight it. The first step is to find your unique voice and which aspects of your personality and experiences are best to convey.

Focus on the positive, exciting and engaging aspects of your brand personality.

Building Your Brand? Invest in Relationships

Referrals are a gold mine, which is why networking with other freelancers is so important. Word of mouth is also extremely powerful, so make a point to invest in your relationships. You never know which clients might suggest you to a new anchor client or introduce you an amazing career opportunity.

Take time to go the extra mile, giving excellent service and ensuring both your colleagues and clients are taken care of.


If you want to read my personal branding story check out Branding Yourself: Choosing a Niche.

From this experience I’ve learned a lot about how branding yourself on your website or blog is good for search engine optimization as well as for attracting your ideal clients. But more than that, branding yourself is important for growing your business in the direction you want it to go.

Branding Yourself: Choosing a Niche
Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients. Branding has revolutionized my business.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

The worksheet that complements this training is available for download as part of my resource library. You can get free access by popping your email address into the form below. Then once you’re in the library look for the worksheet called “Brand Elements.”

Get Access to My Free Resource Library

* indicates required
Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients. Branding has revolutionized my business.
Building your brand as a freelancer is key in order to both keep clients coming back and bring in new clients. For my freelance business, branding has both brought in more paying work and the kind of writing I love to do.