I’ve Self-Published a Book…Now What?

You’ve worked hard for a while writing your book and then you worked hard and self-published your book. Wow! Well done! That’s a lot of work. So…now what do you do?

Self-published now what

In an ideal world you, the author, would have worked out your marketing plan before you wrote and self-published your book but from what I see and hear from the authors I know and work with…it doesn’t happen that way. The drive to write and publish becomes a hyper-focal point and no “you should plan your marketing!” bird chirping in the background will make any difference.

And if the entire goal is to get the book done and self-published then this is an awesome accomplishment. However, if selling the book is the goal then there are a few more steps to take. Well, maybe a lot more.

Once you’ve self-published your book the next step is to market it to your ideal readers

In essence this is simple—put your book in front of the people who will love it. Except finding those people is not always easy. You have to dissect your book and figure out what type of reader would be interested in your writing style and subject matter. And then you need to find them…what stores do they shop in? Where do they hang out? What is their favourite social media platform? What are their biggest fears? Another thing, what do they care most about? And what type of marketing will they best respond to?

There are a lot of ways you can find your ideal reader (or book buyer, however you want to see it) so it’s important not just to parrot what you see others doing online but to find something that works for you and feels natural.


If you are stuck for ideas here are a few you can consider to help market your self-published book.

  • If you’re looking to find new readers make the e-version of your book free and find a way to add them to your email list. This way you can nurture them and (hopefully) sell them your next book
  • Need sales fast? Run ads on platforms where your ideal readers are—consider Facebook, Amazon, BookBub, KDP Countdown, etc.
    If you want to dive deeper into ads here’s a helpful post from David Gaughran
  • Set up local readings or offer to speak free at local events in order to promote your book
  • Go on an online book tour (wondering how to set it up? Here’s a guide from Book Marketing Tools
You've worked hard for a while writing your book and then you worked hard and self-published your book. Wow! Well done! That's a lot of work. So...now what do you do? #writing #selfpublish

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Self-Publishing Versus Traditional Publishing, Which is Best?

Self-publishing versus traditional publishing, which is best? This question comes up all the time! It’s exciting that author (and literary agent) Rachelle Gardner took this topic on in How Do I Decide? Self-Publishing vs. Traditional Publishing (A Field Guide for Authors).

self-publishing versus traditional publishing Review Header

Self-publishing versus traditional publishing

Over the past couple of years self-publishing’s popularity has skyrocketed. It’s shocking really.

While this new-normal was taking over I remember reading post after post about how self-publishing was going to destroy the book industry. And I’m sorry to say I bought into it.

But it is becoming more and more difficult to avoid this new medium and the self-publishing versus traditional publishing debate. Self-publishing is becoming mainstream, profitable, and even—dare I say—socially acceptable.

This abrupt switch has me curious, which is one of the main reasons I wanted to review Rachelle Gardner’s new e-book How Do I Decide? Self-Publishing vs. Traditional Publishing (A Field Guide for Authors). What I found most interesting is Gardner, a reputable literary agent, self-published this book. In my mind, this qualifies her to write on this subject in a fair and balanced way.

Deciding between self-publishing versus traditional publishing

Although the title aptly summarizes the six chapters, I wanted to add it’s not just for those wondering which method of publishing to pursue. This book works to change the question from “Which one should I choose?” to “How can I utilize these tools best to support my goals?”

I loved Gardner’s straightforward approach to this complex question. She spends time analysing the pros and cons for both traditional publishing and self-publishing. As well she works to dispel common self-publishing myths and makes it crystal clear that self-publishing should not be an excuse to publish poor writing.

As someone who has been disappointed with self-published books in the past, I’m grateful for this last point

This short read is packed with material and is perfect for people who aren’t quite sure where to start with publishing, people who want to understand all the different publishing options, and people looking for credible resources to get started.

Did I mention chapter six is all about resources? In my opinion, this is where the real value of this book comes in. It lists further information on self-publishing, how to get an agent, where to look for editors, reputable book cover designers, and more.

My only criticism of the book is a section with a little quiz. It’s cute, but since it’s an e-book I’m not quite certain how to fill it out.

Overall I found this an easy and a worthwhile read. I came away from this book with a different viewpoint towards publishing and look forward to where it leads me.

Other books about writing and publishing books

Self-publishing versus traditional publishing. The question should change from “Which one?” to “How can I utilize these tools best to support my goals?”

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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