Tips for Spreading the Love on Social Media

Spreading the love on social media. We could all use more love, couldn’t we?

spread the love on social media

This year, I’m resolving to do less of the mindless scroll and more adding goodness to the social landscape. Care to join me? Here are eight ideas for spreading the love on social media. They’re not invasive, they’re not difficult, and they’re not rocket science. But sometimes they’re tough to remember.

If we let it, social media can make us feel horrible. We all know it but still allow people’s picture-perfect feeds to get us down. It’s why we’re so focused (borderline obsessed?) on authenticity and honesty—we understand what we see on social media feeds isn’t reality, but it’s difficult to stop comparing.

I wrote about four ways to overcome social media comparison over on Faith Strong Today if you’re interested in changing your self-talk but need a bit of a push.

Want to save this love-filled social media strategy for future reference?

Do it, it’s easy!

  • To download: Right-click on an image to save it on your desktop
  • To pin: If you want to save it to your Pinterest board direct from this page, the Tailwind app will help you out!

8 Tips for Spreading the Love on Social Media

spreading the love on social media be generous with your likes

1. Be generous with your likes

This is something I’m trying to do more of. What does it cost me to “like” someone’s status or post? Not much. But what can it add to someone else’s day? Maybe a lot. I don’t go through and “like” everything I see, but if something makes me pause, think, or smile, I make sure to (at least) like it.

spreading the love on social media leave kind genuine comments

2. Leave kind, genuine comments

One of the communities I’m in started practicing this and I realized how encouraging it is to receive comments on social media posts. So much more than I thought. Now that I’m aware I make sure to leave comments as often as I can, and as nice as I can.

spreading the love on social media tell someone something nice

3. Tell someone something nice

This launches from my last point. Doesn’t it feel good when someone notices something you’re working hard on and compliments you? Or tells you you’re doing a great job? I have decided to be more intentional about doing this for others. When I notice something awesome, mention it. And now that I’m trying to notice what others are doing I’m seeing a lot more to mention! I love how it helps me keep my eyes on others rather than on myself.

spreading the love on social media try to make someone laugh

Here’s a great tip.

4. Try to make someone laugh

Yes I do mean post hilarious memes, GIFs, and videos. Why not? Maybe even post an epic Throwback Thursday photo and make someone smile. Who says we need to be serious all the time? Life is serious enough.

spreading the love on social media post something beautiful

5. Post something beautiful

Along the lines of posting something fun, what about posting something beautiful? An amazing landscape, a cute animal, or a stunning piece of art…think about what would bring joy or awe to someone else’s day and add it to your feed.

spreading the love on social media post something encouraging

6. Post something encouraging

In my new and improved approach to social media I’ve started asking what would be helpful and uplifting to the people who I’m connected with on social media. When I approach my posting strategy from this viewpoint I find I have a lot to say—and I find in trying to be encouraging it’s filling me up as well. How cool!

spreading the love on social media highlight someone you look up to

7. Highlight someone you look up to

If someone is doing a great job why not give them a shout out? A friend of mine is doing this on her Instagram feed and I’m finding it so awesome. If someone has helped you out in you life or career why WOULDN’T you honour them in this way? Love this so much.

spreading the love on social media follow people who inspire you

8. Follow people who inspire you

One of the best ways I’ve found to stay positive on social media is by following people with the same agenda—following those already spreading the love on social media and inspiring me to do the same. Why not fill your feed with the change you want to see?


These are my top tips for spreading the love on social media but I’ve love to hear your ideas. Let me know in the comments…or on social media.

Want more about social media?

This year, I'm resolving to do less mindless scrolling and more spreading the love on social media. Care to join me? Here are eight ideas.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
Spreading the love on social media. We could all use more love, couldn't we? This year, I'm resolving to do less of the mindless scroll and more of the adding goodness to the social landscape. Care to join me? Here are eight ideas for spreading the love on social media. They're not invasive, they're not difficult, and they're not rocket science. But sometimes they're tough to remember.
This year, I'm resolving to do less mindless scrolling and more spreading the love on social media. Care to join me? Here are eight ideas.

How to Become a Social Media Influencer

Even if your dream isn’t to be a social media influencer you may wish your online following was stronger.

How to Become a Social Media Influencer

But does stronger mean bigger? Not always.

If you have the right followers numbers aren’t as important.

Influencer vs influence

Last summer I had a string of clients who hired me to launch and maintain their Instagram profiles.

These small businesses wanted to add social media marketing but didn’t know much about it. Since I love both social media and marketing this is pretty much a dream project. I worked hard to create a strategy that reflected the brand and would attract their ideal customer. I chose or created images, wrote captions, and scheduled posts based on best practices.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

And then we launched

After two or three months of social media posts my clients complained that they weren’t happy with the amount of followers they had, wasn’t that the point of the work I was doing?

The first time this came up I was surprised. We had talked about the long game, how gaining authentic followers doesn’t happen overnight. I thought we were on the same page. So why were we so far off base?

Expectations

  • These clients were new to social media
  • Their businesses were also new
  • They had little to no online presence and had heard from a few people that if they went on social media they’d find success

So imagine their disappointment when they realized building an authentic brand on social media doesn’t happen overnight and also is a lot of work.

It was a tough lesson for both of us. I learned I needed to be a lot more blunt about how much time and energy needs to be devoted to building a legitimate social media presence.

Now when I begin working with a client I put in writing what is within my control (posting frequency, content) and what is not (sales, growing followers).

And I believe these clients also learned that becoming and influencer on social media isn’t something you can automate and expect return from.

It involves relationship-building, listening, and connecting with your ideal customer.

How to build an instagram strategy ebook

Wondering how to put together a solid Instagram strategy? Download my free ebook!

This 18-page ebook is part of my resource library, but you’ll need the password to acces it. Pop your email into the form below and I’ll send it to you.

Once you’re in the library, navigate to the social media section and look for “How to Create an Instagram Strategy Ebook.”

Get Access to My Free Resource Library

* indicates required

What you can and can’t buy

The influencer role is somewhat new so it makes sense that people don’t quite understand what an influencer is.

In general, an influencer is someone who has an engaged following of people who pay close attention to their thoughts and opinions.

A true influencer can post about a great new product they’ve discovered and they have built so much trust with their audience that they rush out to also purchase the same product.

I don’t know anyone who wouldn’t love this kind of influence. I mean, duh! It’s amazing!

But where people get confused is they see an influencer and they equate the number of followers they have with influence.

But numbers don’t equal influence. You can purchase social media followers and engagement. You cannot purchase influence.

How to become an influencer on social media

There is no silver bullet when it comes to becoming an influencer.

If you can build a community of people who want to hear what you have to say and trust your judgment then you’re an influencer.

And your message is amplified the more followers you have.

If you Google “how to become an influencer” you’ll see many, many articles dedicated to giving you the answer.

But no matter what you won’t find a secret tip to getting away from putting the time and work into building your platform, branding yourself, and showing up with authenticity and something to say.

If you want to be a social media influencer and work with brands then you do need at least some sort of a following.

To improve, choose one platform to focus on and become an expert at it. Learn the rules and how people engage. Figure out how you fit into the picture and then create a strategy based on finding your ideal followers and connecting with them.

It will take time and energy. It will not happen overnight.

But if you can make authentic connections and continue offering value to your followers, you will become an influencer.

5 Tips for Optimizing Your Social Media Profiles ebook

By the way, optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Download your free ebook from my resource library! All you have to do is pop your email address into the form below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

Get Access to My Free Resource Library

* indicates required

For more, here are the three things brands look for when hiring influencers from the Spark Society.

Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.
Even if your dream isn't to be a social media influencer you may wish your online following was stronger. But does stronger mean bigger? Not always. If you have the right followers numbers aren't as important.

Setting Social Media Goals: How to Do it and What to Track

Today we’re talking about social media goal setting—how to set social media goals and what to pay attention to.

Setting Social Media Goals

Setting social media goals: How to do it and what to track

Here’s the thing. We need social media goals because we need to know our time is worth spending on social media.

How can you figure this out?

By reaching goals that move your business ahead. How do you reach those goals? First you need to set them.

5 Tips for Optimizing Your Social Media Profiles Ebook

By the way, optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Download your free ebook from my resource library! All you have to do is pop your email address into the form below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

Get Access to My Free Resource Library

* indicates required

The first step: When setting social media goals, you need to be realistic

Goal setting. You’re going to need goals. Let’s agree they’re integral to this process.

However, while it’s fun dreaming and thinking big, the work of it is figuring out how to reach your goals.

The best way to set goals you’ll actually work to achieve is following the S.M.A.R.T. goal-setting model. It’s quick, straightforward, and keeps you focused on action. If you’ve taken my free five-day marketing challenge you’ve gone through this process with me and I hope you’re still working towards them!

Start with setting S.M.A.R.T. social media goals—specific, measurable, achievable, relevant, and time-sensitive.

The second step: Audit your current efforts

This is important to make sure your goals are based in reality and to ensure your profiles are on brand.

You can audit your social media presence in any number of ways but I recommend creating a spreadsheet and collecting the following information.

  • Platform name
  • Whether or not your profile is on brand (Yes or No)
  • Whether or not your password is saved in a central place (like a password safe; Yes or No)
  • How many friends/followers your profile has
  • What your target/ideal number of friends/followers is

This is a simple document but it helps you stay organized.

I also recommend looking at your follower number versus your follower goals and measuring them against the S.M.A.R.T. goals system.

Are they achievable and relevant? Will they help you reach your social media goals? If not, adjust them as necessary.

Need more? Here are five tips for optimizing your social media profiles.

As part of your audit also look through your posts from the past couple weeks. Ask if your posts are on brand, interesting to your ideal customer/reader, and personable.

If not, there are a few more social media goals to add to your list.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

The third step: Create a social media strategy

You knew I’d go there.

You know what you want, you know where you’re going, now you need to figure out how you’re getting there.

That’s all a strategy is.

It’s a plan to get you from where you are to where you want to be.

Don’t freak out!

It’s not hard and it’s not restrictive. Having a strategy breaks down these huge, intimidating goals and makes them reachable.

Go for it!

And don’t worry if you’re lost, I’ve done the heavy lifting—here’s how to create a social media strategy in five steps. You’re welcome.

The fourth step: Measure your impact by paying attention to the right metrics

When you’re setting social media goals it is easy to become obsessed with metrics and check them five times a day (or more).

But this is not good for your mental health. You can’t ignore metrics but you also don’t need to focus on them every day.

Check your metrics every week, month, quarter, or whenever makes sense to you and pay attention to the ones that will move the needle towards your social media goals.

I can’t tell you the exact metrics you should watch but I will caution against vanity metrics that make you feel good but don’t mean anything.

Once you start measuring you’ll understand what I mean.

Here are some suggestions of metrics to watch (also known as key performance indicators)

  • Follower growth
  • Frequency (how much are you posting?)
  • Content type (what are you posting?)
  • Engagement/Reach
  • Link clicks
  • Social media referrals (on your website)
  • Email signups

Setting social media goals helps you control how much time you spend on social media and keeps you focused on why you’re there.

It can help you get to know your audience better, determine the type of content you produce, and see what’s working.

By setting S.M.A.R.T. goals, doing a social media audit, creating a social media strategy, and measuring your platform growth you will find building your brand on social media not only makes sense but is fun and worth your valuable time.

Do you have more tips for setting social media goals? Please share!

Extra Credit: 9 Social Media Goals You Can Set for Your Business (and How to Track Them). A helpful article from Buffer


We need social media goals because we need to know our time is worth spending on social media. How can you figure this out? By reaching goals that move your business ahead. How do you reach those goals? First you need to set them.

One more thing. If you’ve got these tasks down you may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
We need social media goals because we need to know our time is worth spending on social media. How can you figure this out? By reaching goals that move your business ahead. How do you reach those goals? First you need to set them.

Simple 5 Step Social Media Strategy for Writers

Here’s your five step social media strategy, aka what to focus on when you don’t have time to be social. Stop being overwhelmed and start marketing!

Five Step Social Media Strategy for Writers

Use this social media strategy for writers

Let’s face it. Social media marketing can be overwhelming. The more experts and gurus you listen to, the more steps there seems to be to reach the social media success train.

But it doesn’t have to be this way. I’ve put together a quick and easy five step social media strategy for those times you don’t have time for marketing.

Because you’re busy and looking for help NOW we’re going to dive right in. Take what you need and do it NOW.

Pro Tip: Don’t do this all at once. Choose one thing you can do now and work on it first. Then come back and pick another to work on. Then another. Look at it like building blocks—do what you can, master it, then move on to the next step.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Here’s your five step social media strategy

Step one: decide on your objectives

Your options are endless here, but the key is choosing a goal.

What are your social media goals? Why are you posting?

You need something to keep you focused on the big picture so you keep moving towards your writing/business targets.

Here are a few objectives ideas:

  • Build your online profile
  • Build brand visibility
  • Networking
  • Reach new clients/readers
  • Stay connected with current clients/readers
  • Launch products/books/services

Remember, choose one and work on that first. Once you feel like you’ve mastered that objective move on to another, then another.

Step two: choose your social networks

I know you know. You don’t have to be everywhere.

However.

You do need to be online. It’s the modern marketplace.

Since you can’t do it all, you must choose where to spend your social time/energy. There is a lot of advice out there for which networks have the biggest payoff but you will need to decide for yourself what works.

A couple questions to consider when choosing your social networks:

  • Where are you most comfortable online?
  • Where are your clients/readers most comfortable online?

My two cents. If you’re a writer and trying to build your platform as a writer, I recommend Twitter, Facebook and Instagram as your networks of concentration.

Twitter

Yes people are saying Twitter is on its way out and yes it’s not the same as it was a few years ago.

However. This is where you meet other writers.

You know who else you meet on Twitter? People looking for writers.

How you manage Twitter is an art in itself but once you have it set up, you will understand why I won’t let Twitter go.

Twitter is for quick interactions. It’s great for sharing helpful links, meeting new people, and getting ideas. But it’s not a place to sell. You build relationships on Twitter, 280 characters at a time.

Feeling overwhelmed by social media marketing? Here's your five step social media strategy, for when you don't have time to be social.

Facebook

This is where the largest concentration of people who are on social media are. Facebook. Join the conversation.

If you think of Facebook as a place to host/advertise events, join writers groups and share your blog posts and article clippings, it may start to make more sense.

However, this is not a place to vent your personal feelings about in-the-moment happenings.

Yes you see people doing that all the time, but they’re not trying to build a professional brand and they’re using their personal profile to do that.

If you think about your professional goals and aligning what you post on Facebook with them, you’ll know what you need to do.

Instagram

This is where your future fans and readers are. Trust me on this. It’s time to figure Instagram out.

Instagram is a wonderful place to connect with people as you build your brand. How? Consistency and engagement. That means YOU are consistent and YOU are engaging with others.

You can share your writing, post prompts or inspiration, and behind-the-scene peeks at your writer’s life.

Images have a way of connecting people with you that words alone don’t. But this is not a place to post your entire vacation photo album—not when you’re building your professional brand.

This is also a place where you do need to engage and be active. If you don’t post and interact with other posts, you don’t grow.

Wondering how on earth to do this?

Read my post on how to build an Instagram strategy. This is one of my favourite social media services and I’ve seen this strategy work time and time again.

Remember: choose one social network and work on that first. Once you feel like you’ve mastered that social network move on to another, then another.

Step three: complete your social media profiles

Smack in the middle of your five step social media strategy is optimizing your profiles.

This comes after you choose your social media platforms because I don’t just want you to complete your profiles but optimize them.

How? I’m glad you asked! Read my post with five tips for optimizing your social media profiles.

But maybe you don’t have time to read another blog post. Here are the main points.

  • Choose a professional/standout profile picture and cover photo
  • Make it easy for people to know who you are/what you do
  • Link to your website
  • Include keywords about your services
  • Be clear on your location/contact info
5 Tips for Optimizing Your Social Media Profiles Ebook

Want this as an ebook? This seven-page ebook is a free download in my resource library. Sign up below and I’ll send you the access password.

Get Access to My Free Resource Library

* indicates required

My biggest tip for optimizing your social profiles is consistency across platforms.

Each network has its own rules for how long your bio can be, what sort of profile image works and where your website link goes, but if you can keep more or less consistent then you’re on the right track.

Step four: interact with your audience

We talked about this a bit in Step Two of the five step social media strategy but it needs repeating. The point of social media is to be social.

I know, you don’t have time to be social. But do you have 15 minutes?

Spend 15 minutes a day checking into your two or three chosen social networks and leave comments, reply to comments and lend your expertise whenever convenient.

Trust me, this will expedite your brand building like nothing else will.

If you get nothing else from this five step social media strategy remember this: You’re not on social media to sell. You’re there to be social. Offer value, compliments and help. Sales will follow.

Step five: build your promotion strategy

All along we’ve been talking about how you DON’T sell on social media. But you do need promotion. There is a difference.

In most cases, clients/readers need to know, like and trust you before they’ll hire you/buy your book/work with you. In a virtual world, how do you make this happen? You need a strategy for converting warm leads into clients and retaining existing clients.

If you can stay in touch in a consistent, helpful, positive way, people who visit your website or connect with you on social will get to know you and will develop trust in you and your brand.

I know it as a “keep in touch strategy.”

I first heard about it when I read Michael Port’s Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling.

He suggests building an automated strategy using customer relationship management (CRM) software. While that’s something you can build up to, there’s lots you can do before investing in a CRM.

You’ll need to figure out a few things you can do to make people feel special, noticed, and important. Here are some ideas.

Book Yourself Solid

Passive ways to stay in touch

  • Posting regular blog/website content
  • Posting regular social content
  • Share real-life tips and tricks from behind the scenes of your business
  • Commenting on/liking/sharing others’ posts on social media

Active ways to stay in touch

  • Build an engaged email list and connect consistently
  • Send handwritten notes or cards
  • Live streaming—doesn’t get much more personal than that!
  • Initiate communication
  • Send an article you think your contact would appreciate (personal touch)
  • Become a connector—in helping your connections cross-promote or develop business otherwise (even if it’s without you) you will build so much good will
  • Share gratitude and compliments—recognize others, say thank you, give sincere, public displays of affection

Remember, this is a five step social media strategy but work on one step at a time. Once you feel like you’ve mastered that strategy move on to another, then another.

There, of course, is more. But you don’t have to do it all today.

If you’re feeling like you don’t have time to be on social media or you’re overwhelmed with where to start, then please implement this five step social media strategy. It WILL help you!

And if you are just plain stuck then I can help. All you have to do is get in touch.

Here's your five step social media strategy, aka what to focus on when you don't have time to be social. Stop being overwhelmed and start marketing!

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
Here's your five step social media strategy, aka what to focus on when you don't have time to be social. Stop being overwhelmed and start marketing!
Feeling overwhelmed by social media marketing? Here's your five step social media strategy, aka what to focus on when you don't have time to be social.

How to Write Powerful Instagram Captions | Free Prompts

Yes we’re getting into Instagram captions today. Because people are SUPER stressed out about them!

I understand, I do. And I’m here to offer some reprive.

How to Write Powerful Instagram Captions | Free Prompts

Writer folks, I’m gonna say it straight: You’re spending too much time on your IG captions!

You just are!

There are a few simple ways to craft engaging content on social media and while you do want to put your best foot forward, it shouldn’t take all day.

I got into this a bit in Content Ideas When You Don’t Know What to Post and if you haven’t read it yet, I encourage you to do so.

Because there will be times where you’re stuck for ideas and this little brainstorm method gets me out of jams all. the. time.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Alright, so why are Instagram captions so tricky?

My hunch is because it’s a visual platform and many/most of us are words people so may find it difficult to find that balance between capturing attention through visuals and then compelling action through emotional writing.

Why is this hard? Because it’s hard! You have to marry skills which may or may not be equally developed. And you have to think about your posts in a few ways.

  • The post at hand (image + caption)
  • What you posted before and what you’ll post after
  • The grid (this post within the context of your IG grid, a nine-photo display of your most recent posts someone will see when they check out your profile)

There’s a lot to keep track of.

Here’s a quick look at my personal IG grid—this is literally my latest nine posts from whenever it is you’re looking at this training. No pressure, right? My goal is to keep it looking awesome for whenever someone stumbles upon it.

Instagram captions: free prompts

If you want these Instagram caption prompts as a handy PDF download, I’ve got that ready for you! Just sign up for my free resource library by putting your email address into the form below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and look for “Instagram Caption Prompts.”

Get Access to My Free Resource Library

* indicates required

One month of Instagram caption prompts! 

Compelling Instagram captions are an important part in increasing engagement. When you have high engagement your visibility improves, which is key for getting discovered. However, coming up with great captions day after day can be tricky. These prompts will help!

Compelling Instagram captions are an important part in increasing engagement. When you have high engagement your visibility improves, which is key for getting discovered. However, coming up with great captions day after day can be tricky.

These prompts will help!

  1. But first…
  2. I left the house for this
  3. I can’t work without ____________
  4. My morning ritual
  5. Namast’ay in bed
  6. Current status
  7. This book changed my life
  8. My day ends like this
  9. Spotted on my walk
  10. Win for the week
  11. Inspiration for today
  12. Guess where I am
  13. Left or right?
  14. Mistakes are proof that you tried
  15. Question of the day
  16. *insert witty Instagram caption here*
  17. Can you tag an account I need to follow? I’m looking for _________
  18. Quote of the day (motivation, inspiration, poem, book, song lyric)
  19. Describe your current status using only emojis
  20. Typical me
  21. Me doing me
  22. I woke up like this
  23. When dream becomes reality
  24. Awkward…
  25. The journey is always the best part
  26. Mirror: you look amazing today. Camera: nope, you don’t
  27. I got 99 problems but _________ ain’t one
  28. Be right back
  29. Just gonna cross this off the bucket list…
  30. Just like my eyeliner, I always wing it
  31. Yes, another food pic

A few writing tips to keep in mind

Finding a caption “style” and sticking with it will not only help you come up with content but it contributes to your branding. Maintaining a consistent style also helps your followers know what to expect and keeps them interested.

It’s more important to be yourself than it is to nail your caption. Don’t forget the likes and comments come from real people and focus on them more than the stats. Be yourself and people will be drawn to you.

Don’t stress out about captions—stay authentic. If you feel like your captions are forced your followers will too. Keep having fun and being social in mind as you put your captions together. The more you do the easier it gets. And many times short and fun captions do much better than lengthy ones. So if you are stuck for ideas keep it simple and to the point.

(Easier said than done, I know)

Writing captions is easier when you think of them as a story. And planning your captions gets even easier when you think of your entire Instagram grid as one long story—a serial if you will. Think about how your posts can build upon each other to tell a larger brand story and there will be less pressure for each individual caption.

If you tend to write longer captions consider breaking up the text with emojis. They can enhance your words and encourage your followers to keep reading.

Compelling Instagram captions are an important part in increasing engagement. When you have high engagement your visibility improves, which is key for getting discovered. However, coming up with great captions day after day can be tricky. These prompts will help!
Compelling Instagram captions are an important part in increasing engagement. When you have high engagement your visibility improves, which is key for getting discovered. However, coming up with great captions day after day can be tricky. These prompts will help!

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required