How to Build an Instagram Strategy

Today I’ll show you the basic outline for building an Instagram strategy. At least enough to get you started.

Today I'll show you the basic outline for building an instagram strategy. At least enough to get you started. And yes, this is a how-to!

Do you want the ebook that goes along with this training? It’s a free download in my resource library. Pop your email in the form below and I’ll send you the password.

Once you’re in the library navigate to the social media section and look for “How to Create an Instagram Strategy ebook.”

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How to build an Instagram strategy

Everyone’s saying you need to build an Instagram strategy but it seem like no one is saying how, right?

I get it. The thing is, it’s hard as well as personal.

There isn’t a one-size-fits-all photo-creating money-making Instagram strategy you can copy and paste into your marketing plan.

I mean, people may tell you that and may even try and sell you that but I’m telling you, it’s something you have to build and customize to your specific brand.

BTW marketing plans, social media strategies and branding are whole other discussions.

But before the Instagram strategy: WHY should you use Instagram?

At this moment one third of Internet users have an Instagram account so there’s an excellent chance your target audience is here.

This is an opportunity to showcase and promote your services and brand to people who may not yet know about you and all you have to offer.

Instagram is an ideal tool to build a visual identity, telling your brand story through beautiful images, intriguing captions, and appropriate hashtags.

When executed well, Instagram can help you develop a deeper connection with your audience.

How to build an instagram strategy ebook - free download.

Do you want the ebook that goes along with this training? It’s a free download in my resource library. Pop your email in the form below and I’ll send you the password.

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General Posting Strategy

As a brand (and yes, if you sell something, you’re a brand), it’s important to follow a posting strategy to help your audience know how to think about you.

  • Why should they follow you?
  • How will you engage, inspire or motivate them?
  • What are some ways you can deepen your relationship with your audience through the images you post?

Think about these questions and jot down some answers.

The best way to create a strategy is by focusing on one area of your brand; choosing a niche.

When choosing a niche ask these types of questions:

  • What can you do better than your competitors?
  • How about what will your audience find interesting, inspiring or motivational?
  • What is important for your audience to know?

Find these answers and you’ll have your niche.

Once you’ve brainstormed a few ideas try writing a paragraph about your brand.

Here’s my (current) write up as an example

I’m a professional writer with blogging, marketing and tourism experience. I also have a bachelor of journalism and diplomas in media and communications and biblical studies.

Unlike most business writers, I spent a decade working as an in-house writer, marketing manager, and audio producer at an international non-profit. Aside from working in a variety of roles, and with a range of personalities, this experience taught me how creating authentic marketing messages can build meaningful relationships and make emotional links with constituents.


I recommend thinking this through before asking a social media marketing strategist to help you create an Instagram strategy.

You know your brand and goals best and by getting clear on your goals and who you serve ahead of time, your chances of creating a laser-focused strategy are that much more likely.

If you want to learn more about this process check out my article on positioning.


Create an Instagram strategy

Once you have your paragraph, think about what your Instagram posts should feature to showcase who you are and what you do.

In my example, I aim to promote things I’m working on (freelance or personal), things I love (new discoveries, funny stories, interesting ideas, books I’m reading) and exclusive tips (for the freelance writer).

When thinking about what types of photos you’ll post keep in mind every post should drive people to your business. Also remember that your Instagram content is a reflection of your brand and core beliefs. Your feed tells a larger story of who you are and what you stand for.

Jot down a few photo ideas before moving on. Don’t worry, these are still brainstorms for now.

Still stuck? Here are a few questions to help you

  • What drives your business?
  • What are your biggest takeaways?
  • How will what you share enrich your followers’ lives?

HOW should your posts look, sound, and feel?

At all times your Instagram posts should speak to your audience, appealing to their interests. Your posts should engage them using thoughtful language intended to interest, inspire, or motivate them to take the next step with you.

If you are promoting an event or contest take care to craft your caption in a way your audience will respond best—focus on the benefits instead of the promotion.

WHERE should you focus?

Your Instagram posts should focus on what your users will find interesting, inspiring, and motivational.

  • What makes you or your business/services special and unique?
  • What is there to discover?
  • And what would your audience be interested in seeing?

WHEN should you post?

Posting consistency is more important than how often you post.

However, Monday and Thursday are higher use days for Instagram in general so these are good days to aim for.

Once you have your strategy in place use a free tool like Iconosquare or Websta to analyze your followers and learn what days and times they’re more likely to use Instagram and adjust your posting schedule as necessary.

Extra reading: Schedule Social Media with These Free Apps and Services

WHAT should your posts consist of?

All posts should contain a photo, a caption, and hashtags.

  • Your photos must be high quality, with good framing, and interesting content. Photos should be planned and edited with third-party apps
  • Captions should tell your audience a story. At every step, take the opportunity to draw your audience in and point back to your strategy.
  • A good practice is to create a list of 10-20 hashtag relating to your business, brand and products and reference several from the list each time you post

Using hashtags is a critical part of your posting strategy.

By finding and using the most relevant hashtags for your updates, your posts will be exposed to users in your target audience who don’t yet follow you.

You should mix brand-specific hashtags with more general hashtags. Instagram uses hashtags to organize and categorize content so by not using or misusing hashtags your posts could go unnoticed.

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Follower strategy

The best way to gain followers on Instagram is by having a great profile. Here are the elements.

  1. Description. Your profile description should reflect your niche and give the user enough information to be motivated to follow you
  2. Portfolio. When a new user visits your Instagram account s/he will often view your photo portfolio before choosing to follow you. You want to make sure your portfolio is not only filled with beautiful images but reflect your niche. If the user visits your portfolio and your portfolio is off topic or contains weak/poor images, it could prevent new followers
  3. Photos. Your photos should reflect your brand’s online voice and emotion related to it

Before taking a photo ask the question, “what do I do better than anyone else?” Find or take photos supporting your answer.

Before posting a photo ask the following questions:

  • Does this photo showcase my talent?
  • Is this photo interesting?
  • Is this photo on-brand?
  • And is this photo beautiful?

If the answer is yes, post away! If you’re not sure, don’t post the photo.

Posting quality images is more important than posting often. Beautiful images increase your brand value in the user’s eye while weak/poor images decrease your brand’s value in the user’s eye.

Follower tactics | How to build an Instagram strategy

Once you’re clear on your target audience, and have your profile description, portfolio, and photos in line then you can begin following other users.

Follow

Search Instagram and find as many people in your target audience using keywords. Aim to follow 100 or 200 people to begin. Many will follow back out of courtesy but even if users don’t follow back you have gathered a pool of users to draw photo ideas from. Try to find new people to follow every time you log on to Instagram.

Like and Comment

Another way to gain followers is by liking and commenting on photos. A good strategy is to like and/or comment on three to five photos every time you log on to Instagram. Try to be encouraging, positive, and upbeat.

Also remember to respond to your followers comments on your photos. A quick “thanks” goes a long way. Remember to @ tag the follower you’re posting to.

Repost

Reposting other users’ images is a great way to showcase your brand without having to come up with all your own content (or your own social media manager!).

Not only do you highlight and support Instagrammers but you add beautiful images to your portfolio extending your brand.

You can use repost apps, take screenshots and repost yourself, or save the image on your computer and manually add it to your mobile device before posting. Just be sure to give credit to the user you’re reposting (@ tagging) and add relevant hashtags.

Hashtags As part of an instagram strategy

Adding popular hashtags to every post will expand your reach. Also? It will expose your images and profile to new users.

Adding brand-specific hashtags to every post and encouraging followers to use it in their posts. It also helps you create community and cultivate loyalty.

When your followers use your hashtag it exposes your brand to their audience, with the added bonus of the user’s advocacy.

Cross Posting

Cross promoting your Instagram posts on your other social media profiles like Facebook or Twitter exposes your followers there to your Instagram feed.

You can also use your Instagram feed to encourage users to find you on your other profiles. This is provided you are using beautiful images with an interesting caption to relay the message.

Conclusion for how to build an Instagram strategy

There is a learning curve to Instagram, but by following a posting and follower strategy will get you a long way.

As well, learning a few basics about photography, utilizing third-party apps and filters and reposting will help you create an engaging portfolio as long as you stick to your niche and showcase the best of your brand.

How to Build an Instagram Strategy ebook. Everyone's saying you need one but no one's saying how, right?

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Today I'll show you the basic outline for building an Instagram strategy. At least enough to get you started. And yes, this is a how-to!
Today I'll show you the basic outline for building an Instagram strategy. At least enough to get you started. And yes, this is a how-to!
Today I'll show you the basic outline for building an Instagram strategy. At least enough to get you started. And yes, this is a how-to!

Five Tips for Optimizing your Social Media Profiles

Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Optimizing Your Social Media Profiles

These tips are available as a free download in my resource library. plug in your email address below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

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Optimizing Your Social Media Profiles

When you’re a hungry freelance writer or getting started in the industry it’s difficult to know where to look for work.

Things like job boards, Craigslist, and cold emailing queries are what people trend towards but these are (in general) low paying, competitive and an exhausting hustle. Your chances of landing solid clients are low so your pitch rate has to be high.

If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals.

Even if you’re just starting out these options are available to you too, the trick is letting people know you’re available so they think of you when an opportunity comes up.

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The best way to let people know you’re available is by saying you’re available.

It’s easy to look at your social media profiles as places where friends and family connect with you, so there’s no reason to talk about your business (don’t they already know what you do?) but what better place to find referrals than your friends and family list?

One More THing…

And don’t assume they’re aware of what you do or even understand it.

Do you know the details of your entire network? I don’t. Take assumption out of the picture and optimize your social profiles for your freelance writing business.

Lay it out for them so it’s easy for them to think of you when they hear about someone looking for a writer.

Another reason to optimize your social media profiles is because your reach is wide on social.

A potential client is more likely to run across you on Twitter or LinkedIn before ever seeing your website. You want to ensure you tell any potential clients who you are, what you do, and why they should hire you.


Optimizing your Social Media Profiles ebook

These tips are available as a free download in my resource library. Plug in your email address below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

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Five tips for optimizing your social media profiles

1. Choose a professional/standout profile picture and cover photo

Your profile photo should be high quality, square, reflect your brand, stand out in news feeds, and be a picture of you.

Your cover photo (on applicable platforms) should be high quality and represent the core values of your brand.

The more consistent your images are across platforms, the better.

2. Make it easy for people to know who you are/what you do

If you want to capture leads from your social profiles then use your full name or business name.

Nothing cute here.

A great social media bio explains who you are and what you do, shares your personality, and targets your niche audience with keywords. Think of it as an amped-up elevator pitch.

Five Tips for Optimizing your Social Media Profiles

3. Link to your website

Some gurus teach linking to your professional Facebook page and if that’s where you prefer doing business I won’t stop you. But don’t leave the URL section blank.

Think about it this way, where do you want your prospective clients to go? Send them there.

I want them to go to my website so I can showcase the best of my work on a property I own and control.

4. Include keywords about your services

If someone is searching on Twitter for someone like you, what will they search for?

Make sure those words show up in your profile in a non-spammy way. Avoid buzz words, use terms your ideal client would use, be concise, and mention the benefits of what you do.

And my favourite tip for Optimizing your Social Media Profiles

5. Be clear on your location/contact info

If you work from home you may not want your address listed for the world to see, but how about your city or region? Adding your location helps potential clients discover you. And what about your contact details?

Make it easy for people to get in touch, but only share what you’re comfortable with. Adding a phone number may be too much, but what about your work email address? If you want people to contact you with work, tell them how to reach you.

Conclusion

When you’re a freelance writer, figuring out how to be present and active on social media can seem like a waste of precious resources. However, social media can be a wonderful discovery tool. And if you optimize your profiles well, they will stand out and attract your ideal clients.

So give it some thought and see if you can’t optimize your social media profiles a bit.

Get out there and be social!


Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

The best way to let people know you’re available is by saying you’re available.

It’s easy to look at your social media profiles as places where friends and family connect with you, so there’s no reason to talk about your business (don’t they already know what you do?) but what better place to find referrals than your friends and family list?

By the way, these tips are available as a free download in my resource library. Plug in your email address below and I’ll send you the access code.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

Get Access to My Free Resource Library

* indicates required

Other Marketing Posts

Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

The best way to let people know you’re available is by saying you’re available.

It’s easy to look at your social media profiles as places where friends and family connect with you, so there’s no reason to talk about your business (don’t they already know what you do?) but what better place to find referrals than your friends and family list?
Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.
Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Steal this Simple 3 Step Evergreen Content Ideas Strategy for Writers

One of the hardest things about being a working freelance writer is coming up with content. Which is why you need an evergreen content strategy.

Trust me on this, it will change your life.

Evergreen Content Ideas for Bloggers

Writers who want to build an online platform know they should be producing content. Maybe a blog or something similar.

And in theory it makes sense.

A blog is an excellent way to showcase your skills as a writer and advertise your services. In reality things are a bit trickier.

  • What do you write about?
  • How do you balance writing for yourself/your site with writing for clients?
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This is where an evergreen content strategy comes in

Evergreen content can be described as the foundation of your blog—and this surprises many people for a couple reasons.

First, because it’s hard to comprehend how timeless articles can stay relevant over time.

Second because hardly anyone has heard of it.

How can evergreen content be a foundation when I’ve never heard of it before!?

I know! But I’ll explain everything and you’ll never wonder what to write about on your website again.

Brainstorm Ideas for Writing Worksheet

Do you find brainstorming ideas a total nightmare? I have a process for that! Check out the worksheet and free training in my my resource library.

This is a free training but you’ll need the password—just pop your email address into the form below and I’ll send you it to you. Once you’re there, navigate to the writing section and download the “How to Brainstorm Ideas for Writing Worksheet.”

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*Back to the training*

First I’ll talk about what evergreen content is, then I’ll explain how to come up with ideas in a way you can balance with your freelance writing workload.

What is evergreen content?

“Evergreen” is jargon but the word makes sense—think of evergreen trees, they keep their needles year-round and the needles maintain their green colouring thus, ever-green.

Evergreen content works the same way, it stays relevant year-round and answers questions people are asking years after it was written.

Why you should employ an evergreen content marketing strategy is because this timeless, relevant information will deliver a consistent stream of leads to your website month over month.

It takes a bit of time and effort to set up but once you have the wheels in motion this approach will allow you to spend your mental energy on your freelance clients while your website works in the background.

evergreen content ideas

How to come up with ideas

The best way to come up with ideas is to know your audience. In a freelance writer’s case, your audience is your ideal client.

Think about who you serve and what problems they’re trying to solve. Your website or blog content should solve those problems and answer common questions. The more questions you answer the stronger your foundation.

Here’s what you need to do when coming up with evergreen content ideas:

  • Get clear on who you’re talking to (your ideal reader) and what you offer (what’s your goal? What are you trying to achieve?)
  • Decide what your topics are
  • Put everything into a calendar template.

To systemize these ideas (and actually get them written) you’ll need to take your ideas and build a content calendar with them.

Of course we could go a lot deeper when talking about creating evergreen content—there’s SEO, keyword research and virality to consider.

But for today we’ll stick with the concept of evergreen content and building a strong online foundation as the base of your freelance writing business. When done well it’s a beautiful thing.

Bonus: here’s a helpful post on what type of posts work best for evergreen content from Thirteen Thoughts.

One of the hardest thing about being a freelance writer is coming up with content for your website, which is why you need an evergreen content strategy.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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One of the hardest thing about being a freelance writer is coming up with content for your website, which is why you need an evergreen content strategy.
One of the hardest thing about being a working freelance writer is coming up with content for your personal website and digital platforms, which is why you need an evergreen content strategy. Trust me on this, it will change your life.

5 Important Twitter Tips for Freelance Writers

I’m writing Twitter tips for writers. I know, I thought all the writers would have got the memo by now too.

twitter tips for writers

5 important Twitter tips for freelance writers

Just kidding. I know you’re not on Twitter because you’ve heard it’s dead and you don’t understand it and you don’t know what you’d do with 10,000 followers anyway (all real things writers have said to me, by the way).

And that’s OK.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
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But I think you should be on Twitter because that’s where the writing people are.

Like, all of them.

  • Agents
  • Editors
  • Publishers
  • Publications
  • Authors
  • Freelance Writers
  • All the writing people

Because everyone’s there, and you are a writer, I’d like to take this opportunity to prompt you to reconsider being there. Or if you haven’t visited in a while, to log back in.

Pull up a chair and get ready to take some notes, because these are the five most important things to pay attention to on Twitter if you want to connect with any of the types of people listed above.

5 Important Twitter Tips for Freelance Writers

Twitter tips for writers

Use the @mention tool as much as possible

One of Twitter’s strengths is giving you direct access to people you don’t know, but want to.

And when you @mention someone (this means tagging the Twitter user in a tweet) it grabs their attention and helps them notice you in a not-creepy way.

Even though the landscape has changed over the years, Twitter is still all about connecting. When you compose tweets, you should be thinking about who you can mention in it.

For example

  • If you’re sharing a great article you read, @mention the person who wrote it and the publication that published it
  • If you’re tweeting about having a great writing session at the local coffee shop, @mention who you were with and where
  • Or if you’re at a writing conference or event @mention the speaker you’re watching and the conference you’re attending

By integrating @mentions into your tweeting strategy it helps keeps your content focused, relays valuable information to your followers, and helps you make connections.

Use hashtags; use the right hashtags

Because Twitter is all about connecting, people use hashtags to find and follow information or people. They’re so important on Twitter.

Maybe I’m preaching the the choir here, and you already understand hashtag best practices but I’ll mention it again just in case. Hashtags are meant to help people find you and connect with you. So using hashtags and using the right hashtags is pretty important.

If you’re wondering how to find hashtags, I have a little guide here and some hashtags for writers to get you started.

125 Writing Hashtags PDF Download

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Using the examples above, here are a few hashtags you could try.

Remember, we’re using hashtags to connect with people so we’re not making up our own or trying to be clever. Those are throwaways.

  • If you’re sharing a great article you read and want other writers to check it out, try #bookrecommendations #amreading or #writingtip
  • If you’re tweeting about having a great writing session why not try #writerslife #writersgroup or #critiquegroup
  • Or if you’re at a writing conference or event make sure to use the event hashtag along with whatever the topic is about (e.g. #writingprompts or #writingcommunity etc.)

Use lists

As far as Twitter tips go, this is the one that’s made the most difference to my Twitter experience. Lists keep things streamlined, which—if you’ve followed me for any amount of time—you know I’m a big fan of.

Lists are curated groups of Twitter users, making it possible to spend less time on Twitter and yet take strategic connecting to the next level. Your lists can be public or private and I recommend a mix of both. Here are a few lists you can create, just to get the creative juices flowing.

  • Agents you want to connect with
  • Writers you admire
  • People you want to work for or collaborate with
  • Local people you want to keep track of
  • People you meet at writing events

Once you create these types of lists, you then start adding Twitter users to them. If your list is public the user is notified when you add them to the list.

If your list is private then no one knows about it and no one can see or follow your list.

I have a few lists of people I’d like to connect with or work with and I keep those private, but some of my lists are curated based on types of writing and I keep those public so others can benefit from them if they want to follow my lists.

Twitter tip within a Twitter tip: If you don’t know much about Twitter lists but want to try them, here’s a step-by-step guide to setting up a list.


Ready to create a strategy? I’ve got you covered: Get Noticed by Influencers on Twitter by using Lists


Complete and optimize your bio

Your Twitter bio HAS to be complete AND optimized. You can’t be vague or clever or witty here, not if you want to make strategic connections.

And the best way to make these connections is by ensuring your profile makes people want to connect with and follow you.

Here are five quick tips for optimizing your Twitter profile

  • Choose a professional/standout profile picture and cover photo
  • Make it easy for people to know who you are and what you do
  • Link to your website
  • Include keywords about your services
  • Be clear on your location/contact info

These are kind of basic tips but there are so many profiles out there missing one or more of these key elements.

Let’s back up for a second and remember why we’re doing Twitter tips in the first place: We’re freelance writers looking to make connections with writing industry people.

In order to make a good first impression and grab their attention, we want our Twitter profiles to be complete and optimized.


5 Tips for Optimizing Your Social Media Profiles Ebook

If you want these tips in more detail and download form I have a free printable for you in my resource library. Pop your email address into the form below and I’ll send you the password. Then, when you’re in the social media section download the “Social Media Optimization Ebook.”

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Understand Twitter best practices

As far as Twitter tips go, this is one of those “duh” ones. If you want to succeed on Twitter, you have to understand how to use it properly and abide by its best practices.

So while you want to create a strategy where you’re not on the platform 24/7, you also want to understand it enough to use it properly.

What does this mean? Well, here are a few things that come to mind.

  • It means you don’t just set up your tweets to send out and never engage with others
  • It means you don’t spam people with self-promotion, you send valuable and on-brand content to your followers
  • Also, it means you don’t stalk people! You follow them, you retweet them when appropriate, and you watch for opportunities to make genuine connections
  • It means you’re not just there for what you can get out the platform but you’re also there to be generous and add value
  • It means you join the conversation when you can, in real time.

Twitter, like all of social media, thrives on generosity

When you provide relevant information and entertainment and build genuine relationships you become a part of a vibrant community that you contribute to and also benefit from. By following best practices it ensures you aren’t seen as a spammer or someone just out for themselves. Also, it keeps you from getting kicked off Twitter. Which happens.

I hope these five Twitter tips help clarify a few things for what you should do on Twitter and why.

There’s lots more we can cover like what to tweet, how to make connections, and how to curate all this valuable content you’re supposed to share. If you want to go deeper on any of these topics get in touch. I do offer social media coaching and training, customized to your unique needs.

More Twitter tips

I'm writing Twitter tips for writers. I know you're not there because you heard it's dead. But that's where the writing people are. So consider it. OK?

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create (like that social media printable I mentioned earlier). I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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I'm writing Twitter tips for writers. I know you're not there because you heard it's dead. But that's where the writing people are. So consider it. OK?
I'm writing Twitter tips for writers. I know you're not there because you've heard it's dead and you don't understand it and you don't know what you'd do with 10,000 followers anyway. And that's OK. But I think you should be on Twitter because that's where the writing people are.

How to Promote Your Writing on Social Media

When you’re a freelance writer it might seem a bit strange to promote your writing to others on social media but it’s an important step in marketing your work and showcasing your skills.

How to promote your writing on social media

How to promote your writing on social media

Your first thought might be that you can’t share your freelance writing either because it won’t make sense to your social media followers, you’re ghostwriting and it’s not exactly OK to take credit for ghostwriting or you’re under a confidentiality clause.

All very possible and very important reasons why you should not be sharing your stuff!

But that doesn’t get you off the hook. Maybe you can’t share your freelance work but you can promote your writing on social media.

By the way, optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Download your free ebook from my resource library! All you have to do is pop your email address into the form below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

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Ready to promote your writing on social media? Here are a few ideas

Promote your writing idea 1. You can write a blog and share individual articles on social media as they publish.

1. You can write a blog and share individual articles on social media as they publish

Write and publish articles on your website or on a platform like Medium.

Whatever it is, you can share articles on LinkedIn, tweet links to them on Twitter, post about them on Facebook, talk about them on Instagram…you’re creating content, putting your work out there and engaging your followers all at the same time.

Blogs are brilliant.

Promote your writing idea 2.  What's your area of expertise? Create tips and tricks to help your followers improve in that area and post about them on social media.

2. What’s your area of expertise? Create tips and tricks to help your followers improve in that area and post about them on social media

Maybe you offer a tip per week on Instagram or perhaps it’s a Facebook Live video each month…whatever it is you’re showcasing your skills on social media and helping potential clients get to know, like and trust you.

Promote your writing idea 3. Have you written a book? Then why not talk about that on social media.

3. Have you written a book? Then why not talk about that on social media

Develop a content calendar and rotate through different ways to talk about your book—talk about who it’s for, what the benefit is to the reader, publish excerpts, put it on sale, etc.

Promote your writing idea 4. Post about what you learn.

4. Post about what you learn

Maybe you can’t post about the exact freelance work you’re doing but maybe you can post about ways you’ve learned to make it easier, more efficient, etc.

Have you learned about a new place to get great gigs? Why not share about that?

How about a new hack to get your brainstorms down in a quarter of the time? I’m sure people would love learning about that!

When you share about things you learn you become a resource for your followers—someone they want to hear more from.

Idea 5. If you can post your freelance work—do it! Share them all over social media.

5. If you can post your freelance work—do it! Share them all over social media

When you share your latest article or post try and talk about it in a way that is interesting rather than “Here’s an article I wrote, check it out!” While that works every now and then if you become someone who drops links and just expects your followers to read it because you wrote it.

Try and engage them by describing what’s in it for them if they take the time to click the link.

Extra credit: Build your freelance business with these five easy social media tweaks

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For more ideas about promoting your writing check out these articles

When you're a freelance writer it might seem strange to promote your writing to others on social media but it's an important step in marketing yourself.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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When you're a freelance writer it might seem strange to promote your writing to others on social media but it's an important step in marketing yourself.
When you're a freelance writer it might seem a bit strange to promote your writing to others on social media but it's an important step in marketing your work and showcasing your skills.