How to Start a Successful Online Business During a Pandemic

During the pandemic it may have crossed your mind that it’s time to start an online business. Or podcast. Or YouTube channel. Etc.

How to Start a Successful Online Business During a Pandemic

But you didn’t know where to start.

Or you did start, but it didn’t stick.

If you’re wondering how to start a successful online business and make the most of your extra at-home time during this pandemic, I hope these tips will help.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

How to start a successful online business during a pandemic

By the way, if you are running a business online you will need some sort of online presence. You can definitely get started without having a website but eventually you will want an owned asset that you control.

If this is where you’re at, there are many ways to create affordable websites by hiring designers or even finding an out-of-the-box solution.

Extra credit: 7 Essential Freelance Writer Website Elements

If you made your plans to start an online business before the pandemic, you may have to take another look at your business model again before you launch.

Because things have changed.

Take a look at the state of the online world and let it serve as a guide for how you proceed. Regardless of what you hear about the economy, businesses are making money (just not all of them).

When starting a new business, watch your metrics and adjust as needed. That’s the beauty of online business (and the curse): instant feedback.

What will your business offer?

While you do need to make money if you’re running a business, you also need to have a strong handle on your product or service.

Whatever you’re offering, it needs to solve a fundamental problem for your customer.

And while OF COURSE you can jump on a trend and make a fast buck, it will go as fast as it comes. If you want to start an online business that lasts, you need to understand the solutions customers want.

Hot tip: keep in mind their needs may have changed since the pandemic.

Extra credit: Discover Your Ideal Reader

Wondering what an ideal customer or reader is? Download this free worksheet!

This is a fictional persona to whom your writing will most appeal. While this is not a scientific process, creating a profile helps you write with purpose and enables you to craft elements into your writing that surprises and delights this person.

Your ideal reader represents who you are writing to. It’s one person, not many people. This is a specific process and if you do it right, your ideal reader will come alive in your mind.

What this means is you need to figure out who your ideal reader is, what his or her interests are, and why your ideal reader reads. Your most important question is why will your ideal reader be interested in your book? Whatever the why, all readers have one and it’s your job to discover it for your ideal reader.

This is a free resource but I do require a password to access the library itself. You can get access by signing up here, or by filling in the form below.

Get Access to My Free Resource Library

* indicates required

Here’s one suggestion for figuring out how to adjust your business strategy.

Analyze flourishing industries and look at how they’ve pivoted or adjusted during the pandemic. Pay attention to what they offer and how they position their products and services.

Next, think about your services or products and find innovative ways to deliver those solutions.

Some industries that have thrived this year include delivery services, personal grooming, pharmaceuticals, pet products and gardening.

Your business plan and model should delineate your target audience and clearly identify their needs. If it doesn’t, keep working on it.

By the way, if you’re not sure how to research ideas for your online business plan I recommend SEO and keyword research. This will help you figure out what people are already searching for, if anyone’s interested in your idea and how competitive your niche is.

Extra credit: SEO Tips and Tricks for Freelance Writers

Focus on marketing online

YES you have to do marketing. It’s basically the most important thing you can do after coming up with a product or service that meets an actual need your ideal customer has.

Employ innovative marketing strategies and techniques that will best promote your products and services, bringing the customer closer to you. It is all about creating a sense of belonging, a community of individuals with similar needs.

Smart marketers focus on creating relationships with their customers, and you should do the same. You can build relationships through blog posts, responding to comments on social media, having live Q&A sessions, publishing short videos and holdling customer participation events.

It is important to stay in touch with marketing trends. Not to the point of having shiny object syndrome of course, but you definitely want to pay attention to what’s working in the online business arena.

Extra credit: Content Marketing Ideas to Keep Your Prospect Funnel Full

Online businesses need streamlined payments

This might not seem important at first glance but think about when you’re making a purchase online. If the payment process is complex or glitchy, do you complete the payment? Do you stick with it? Probably not.

So if you’re selling a product online, make sure you have a secure, streamlined processor. And if you’re making payments online, or invoicing clients, this is worth thinking about too!

There are many online payment services that can give you options that’s both flexible and secure.

Starting an online business: final thoughts

Make sure your product or service is as advertised. It’s too important to skip this step! Your online business will live and die from reviews and you need those happy customers to back up your business to help you grow.

To conclude, if you decide to start an online business during this pandemic, be ready to adapt. You can succeed following these tips and fine-tuning them to best suit your business. The most important thing is to provide value for your customers through products and services that serve them and meet their needs.

During the pandemic it may have crossed your mind that it's time to start an online business. Or podcast. Or YouTube channel. Etc.

If you're wondering how to start a successful online business and make the most of your extra at-home time during this pandemic, I hope these tips will help.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required

6 Creative Places to Look for the Best New Clients

There are a lot of places to find clients but the well-known places are competitive.

Since I like avoiding hustle whenever possible (unless, you know, I need clients YESTERDAY) I like looking in less-obvious places for freelance work.

creative places to find clients

Do you want the worksheet that goes with this training?

I’ve created worksheets to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Once you’re in the library, navigate to the freelancing section and look for “Creative Places to Find Clients Worksheet.”

Get Access to My Free Resource Library

* indicates required

Creative places to find clients

Part of me wants to keep these creative places a secret so I’ll be the only one who knows about them.

But a bigger part of me wants to help other freelancers find work so here we go. Maybe there’s a new idea or two in here for you today.

Idea #1: From your day job

While this is an awesome place to find clients you do need to pay attention to your company’s privacy policy and it’s better if you keep your boss in the loop with any outside-of-work relationships you have with work affiliates.

Assuming everything is above board and your freelance work happens outside of your day job, doing some side gig stuff with people you interact with every day makes a lot of sense.

On a professional level they know, like, and trust you as you do them. And you already know you can work well together.

You just need to keep the boundaries intact so you don’t overstep in either direction.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Idea #2: From your family and friends

I’ve mentioned this before (the best way to let people know you’re available for freelance work is by telling them you’re available for freelance work) but it’s one of those sort of awkward things so I want to mention it again.

What you don’t want is to bug your friends and family and have them throw pity work at you.

You also don’t want them to assume since they’re your friends and family you’ll work for a massive discount (or for free).

So how do you create an environment where your friends and family know you’re available for freelance work and are happy to pay you for it?

Now, that is the finesse of it. Everyone will find her own balance so the takeaway here is to put yourself out there and let people know you’re available.

Idea #3: From places you’re a client

This is another time where you’ll need to tread with care and be sensitive to appropriate timing but there’s nothing wrong with mentioning you’re a freelancer while engaging in small talk and allowing the conversation to go where it may.

I’ve had many experiences where I’m asked to leave my card behind or picked up the odd client from a place where I’m a client. I love it!

Of course you’re not becoming a client in order to find clients…that’s not a hustle I’d recommend, but if it happens organically…awesome!

Free downloadable worksheet

Do you want the worksheet that goes with this training?

I’ve created worksheets to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Once you’re in the library, navigate to the freelancing section and look for “Creative Places to Find Clients Worksheet.”

Get Access to My Free Resource Library

* indicates required

Idea #4: From guest blogging

Guest blogging, guest writing (whatever), is an interesting beast.

If you look around the Internet for long enough you’ll see a wide variety of opinions and teachings on why you should do guest blogging, why you shouldn’t do guest blogging, why you should never write for free, why you should write for free sometimes, etc.

I’m not here to talk about any of that. I think you should figure out what is going to move the needle forward and then do it with abandon.

Anyway, got a little off topic there.

If you get into guest blogging and are choosing good partners, this could turn into a writer-client relationship.

Honest! I’ve seen it happen! So keep building into your relationships!

Idea #5: From partnerships

This idea launches from the last one—build relationships with others and form mutually-beneficial relationships.

This could be an agency, a freelancer with complimentary skills, or a local business. The big idea is you share clients.

No you don’t get 100 per cent of the pay but you also don’t have to do 100 per cent of the work and in some cases this is an awesome arrangement.

Unique ideas for finding clients

Idea #6: From local events/workshops

Something I’ve noticed about freelancers is they’re out in the community a lot.

Working freelance has them attending events, observing meetings, and talking to a lot of different people.

So what about throwing a little extra networking in while you’re already out? Do what you’re there to do but also mention you’re a freelance writer and if it makes sense, mention you’re available for hire or pass out a business card or two.

This last point is extra exciting to me these days because I’m in the midst of building a workshop for freelancers, which developed from a pre-existing relationship, turned into a collective and is now a collaboration.

Wow.

When we began building these relationships this workshop was not even a dream. And yet, here we are.

Places to find clients: In conclusion

I hope I’ve given you a few new ideas to try here. Remember, marketing is a long game and it’s something you sprinkle into every day—while you’re busy doing other things.

If you want some more tips and tricks you’ll enjoy my article on learning how to rock your marketing even when you don’t have time for marketing.

There are a lot of places to find clients but the well-known places are competitive. Maybe there's a new idea or two in here for you today.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
There are a lot of places to find clients but the well-known places are competitive. Maybe there's a new idea or two in here for you today.
There are a lot of places to find clients but the well-known places are competitive. Since I like avoiding hustle whenever possible (unless, you know, I need clients YESTERDAY) I like looking in less-obvious places for freelance work. Part of me wants to keep these creative places a secret so I'll be the only one who knows about them but a bigger part of me wants to help other freelancers find work so here we go. Maybe there's a new idea or two in here for you today.

See These 3 Easy Unexpected Tips for Dealing with Insecurity

Whether it’s inferiority complex or a lack of confidence, dealing with insecurity as a freelance writer is no joke.

Dealing with Insecurity as a Freelance Writer

If you’re battling insecurity right now the good news is this is normal. It’s a part of the writing life.

Here are a few strategies I’ve learned for combating the internal turmoil and moving ahead in my career.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Dealing with insecurity as a freelance writer

I trained as a print journalist and even after I had my bachelor’s degree I hesitated to call myself a writer.

While I don’t know the exact reasons why I was so insecure I do know there was a few things at play.

  • My class had some fabulous journalists/writers and I often compared myself to them
  • I didn’t get a journalism job right out of university and felt like I needed to
  • Other writers and journalists I knew seemed to know what they wanted from their life and careers and I felt directionless and confused

It took the better part of two years after I finished university to admit (to myself) that I wanted to be a professional writer. I had been laid off from my most recent job (in the geology field, obviously) and was mind mapping what I wanted to do with my life.

In the most shocking of ways I realized I wanted to write for a living.

But I felt so afraid. What if I put myself out there again and nobody hired me? What if I wasn’t really a good writer?

Dealing with insecurity is important because you won’t move forward if you don’t

Before I could even apply for writing jobs I had to admit to myself this is what I wanted, deep down.

I also promised myself I would stop applying for jobs that weren’t a good fit.

Yes, I knew at some point in the unemployment stretch I may have to take something, anything, but I didn’t have to start there. I had a runway. So try.

This was a huge moment in my life and career because it was the day I stopped letting my feelings of insecurity and inferiority stop holding me back from going after what I wanted to accomplish.

It wasn’t the actual achieving of my hopes and dreams—it was admitting what I wanted. Yes, I still dealt with mind-numbing fear of failure and risk aversion.

And of course I made mistakes and fell down along the way. But I figured out what I wanted and then put on my brave-pants and started trying rather than phoning it in.

Freelancer Positioning Worksheet

By the way, if you’re wondering how to position your freelance business I’ve created a worksheet with some key questions to ask yourself. Just pop your email address into the form below and I’ll send you the password for my resource library.

When you’re there, navigate to the freelancing section and download the “Freelancer Positioning Worksheet.”

Get Access to My Free Resource Library

* indicates required

Here are three ways to overcoming a lack of confidence

Don’t compare yourself to others

Something I’ve learned in my years as a professional writer is everyone is on their own journey.

Yes, when I speak with a SUPER successful writer I feel intimidated and less than. For sure. But I don’t stay there.

The more writers I meet the more I realize they’re all insecure. Our battles may be about different things but we all have them.

The quickest path to self-defeat is looking at other writers and comparing yourself to them. Don’t. Stop comparing. No two careers look the same and we can’t allow ourselves to get derailed every time we see someone else having success.

Put yourself out there even when you don’t feel ready

If we stick to our comfort zone then we won’t grow. If you have goals for your writing or freelance career then you have to keep punching above your weight.

That’s the saying, right? What I mean is you have to keep putting yourself out there and going after those big, dream contracts/clients/gigs/stories even if you think you’re not 100 per cent the most qualified, best writer out there. At least try.

Something to keep in mind when you’re pushing past your comfort zone is you may (and probably will) face rejection.

It’s a part of the freelance life.

Embrace rejection as a normal thing and don’t take it personally. You may also get negative feedback or even criticism. Again, it happens. Find ways to move past it and even learn from it.

Dealing with Insecurity

And third

Join a positive, encouraging writing group

The best thing I ever did for my career was join a writing group. And before you ask, yes I was nervous about being outed as an imposter.

But my desire to find other freelance writers was bigger than my insecurity and I started networking with other writers.

At first I held back from sharing my true fears and struggles but as I got to know the writers I also began trusting them with my problems.

I asked questions, even if I thought they might be stupid.

I asked for advice when I didn’t know what to do.

And I started bringing client situations up in group discussions to see if they had a better approach I could use.

When dealing with insecurity and inferiority complex it’s easy to view other writers as competition or as a threat.

But that’s looking at the freelance writing world with a scarcity mindset. The truth is, there’s enough work for everyone.

Every writer has his or her own unique strengths and niche. In all likelihood, you won’t even be interested in the same type of writing work or clients.

Be open to connecting with other writers and freelancers and when you find good people you can trust, hold on to them.

Conclusion

One of the biggest comparison traps we find ourselves in is on social media. This is not something to be afraid of but definitely something to be aware of.

It can be so easy to see someone’s social feed and end up feeling horrible about yourself and your accomplishments. When you notice yourself going down this road hit the pause button and find a way to reset.

Remember this about social media: it’s a highlight reel curated to present an intentional brand or persona.

If you find yourself feeling insecure by a certain feed then for your own mental health’s sake unfollow that person.

Don’t think of it as a personal slight, just accept that at this point in time it’s better if you don’t see their feed while you work on your own self-confidence.

Is it time to find some new clients? I’ve created a worksheet outlining six creative ways to find good clients. Just pop your email address into the form below and I’ll send you the password for my resource library.

When you’re there, navigate to the freelancing section and download the “Creative Places to Find Clients Worksheet.”

Get Access to My Free Resource Library

* indicates required

Bonus tip

A writing friend has a folder where she saves any positive feedback she receives.

Any time she is dealing with insecurity or battling inferiority she goes back to the “praise folder” and re-reads the nice things people have said about her.

It helps her put things into perspective and often can redirect her negative feelings. It’s an excellent strategy.

Whether it's inferiority complex or a lack of confidence, dealing with insecurity as a freelance writer is no joke. Also: you're normal.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
Whether it's inferiority complex or a lack of confidence, dealing with insecurity as a freelance writer is no joke. Also: you're normal.
Whether it's inferiority complex or a lack of confidence, dealing with insecurity as a freelance writer is no joke. Also: you're normal.

3 Reasons Why Firing a Client Has to Happen

If you’ve freelanced for any amount of time you may have considered firing a client at some point.

Firing a Client | Freelance Writing Tips

It sounds harsh and scary, I mean…you’ve worked so hard to land these clients! And now you’re thinking about firing them? Isn’t that a bit ungrateful?

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Firing a client

Truth is, sometimes it’s not a good fit.

Here is a story to put this type of situation in context. A few weeks ago a fellow freelancer contacted me. She said, “Have you ever quit a client? I am seriously considering it and I am having trouble finding wisdom!”

Of course, I was happy to talk it out. This isn’t an easy decision to make. Because you want it to work! Or you feel guilty because you thought it was a good fit but now that you’re a few months in you can tell it’s not. It’s OK, this happens.

My friend said the work just wasn’t what she thought it was. The way her clients assigned, reviewed and approved work felt to her like someone was always watching over her shoulder and tweaking her work over and over until it no longer resembled something she would have created. This didn’t work for her.

She knew she couldn’t continue like this, no amount of sucking it up was going to fix it. So she wondered if she should fire her client and make a clean break or if she should offer feedback and see if they were willing to change their processes.

How much did she want to keep this client?

No matter what she decided, she knew she had to make a change. When a freelancing situation goes a bit sour it can make you feel inept and underpaid. It’s frustrating and tricky and when this happens it’s definitely time to consider firing a client or two.

If you are in a place where you feel like your client isn’t a good fit it doesn’t mean you’re being a diva. It may just mean you’re becoming clear on what kind of freelancer you want to be.

Sometimes the right decision is a polite yet clear discussion about the situation and finding a workable solution. And sometimes the right decision is referring the client to a different freelancer and moving on.

Is it time to find some new clients? I’ve created a worksheet outlining six creative ways to find good clients. Just pop your email address into the form below and I’ll send you the password for my resource library.

When you’re there, navigate to the freelancing section and download the “Creative Places to Find Clients Worksheet.”

Get Access to My Free Resource Library

* indicates required

Blogger turned copywriter

Sometimes you outgrow the relationship or go different directions.

One of my first regular clients was my DREAM COME TRUE. I was tasked with tackling DIY projects with a bent towards upcycling and then writing a blog post about it. I loved DIY and upcycling and I couldn’t have asked for a better freelance writing job.

Things went well for quite a while and I enjoyed the different projects I got to work on. But as my writing improved and my career progressed, I found myself less and less engaged.

The projects were time intensive and the pay was low. While I was fine with this when I was first getting started after a few years it didn’t make sense anymore.

Plus my other freelance writing clients were not in the DIY/crafting space so my portfolio was moving further and further away from this niche.

The big sign that it was time to move on was the sense of dread I felt whenever a deadline loomed. I no longer scoured Pinterest looking for new and exciting projects to try. Now I looked for projects I could do in an hour or less composed of materials I already had on hand.

When I took an honest look at the writing projects I had on my plate and how they made me feel, I realized I had outgrown this client, my heart was no longer in it and it was time to move on.

Firing a Client | Freelance Writing Tips

Freelance writing opportunities

Sometimes your current clients are holding you back from your ideal clients.

Even if your client is a decent fit and you enjoy the work there may still be a case for firing a client. I learned this when I worked with business writing coach Ed Gandia.

The problem he was helping me solve was increasing my freelance writing revenue without taking on additional clients.

Because I work a day job and have limited time available for freelancing, I had no other option but to raise my rates!

Ed challenged me to go for better-paying clients and as I landed them to let go of my bottom 20 per cent of clients.

This was a big move for me and definitely brought my insecurity to the forefront. In order to charge more you have to believe you’re worth higher fees. And you have to figure out strategies to state your fees with confidence and not buckle when prospects tell you you’re too expensive.

Terrifying!

How did I finally get on board?

I started valuing my time better. I only have a few hours a week I can spend on freelancing so the work I do and the projects I take on have to be worth it. Working on my freelance business means time not doing other things, for example hanging out with my husband.

So I needed to come to terms with a rate that I can feel confident about my choices/priorities.

And part of that coming to terms included identifying which clients were in my bottom 20 per cent and learning how to let them go as I landed better-paying ones.

If you've freelanced for any amount of time you may have considered firing a client at some point. But you've worked hard to land these clients! What gives?

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
If you've freelanced for any amount of time you may have considered firing a client at some point. But you've worked hard to land these clients! What gives?
If you've freelanced for any amount of time you may have considered firing a client at some point. But you've worked hard to land these clients! What gives?

4 Simple Ways to Boost Your Confidence


Could you use a confidence boost? In my talks with other freelancers and entreprenurs, it’s clear the strain of the past couple years is taking its toll. We’re burnt out, stressed out, and unsure what our best next steps are.

4 Simple Ways to Boost Your Confidence

It’s no secret that navigating a freelance career is tough on all fronts. In addition to what’s going on in the world and with your family, every day you’re battling imposter syndrome while trying to find amazing clients and do work that matters, not to mention get paid well for what you do.

In my experience, it’s easier to stay (more) positive about where you’re going when you’re clear on what you’re trying to achieve. If you have a Big Goal you’ve broken down and are working towards in small, achievable steps, it can help you overcome the negative thought patterns when they rise up.

Want to go deeper? Check out 3 Ways to Maintain a Positive Mindset as a Freelancer

4 simple ways to boost your confidence 

If you’re feeling overwhelmed and don’t know where to start, here are some simple tips for giving yourself a confidence boost.

Explore your emotions and find the root issue

If you live in the Western world then you know we love avoiding negative emotions and yet, understanding them and confronting them are important for moving beyond them.

Feelings of inferiority or insecurity are NORMAL and instead of feeling like a failure in these moments, why not take them as a sign that you’re stretching out of your comfort zone and explore what that could mean?

Maybe you’re triggered because of an unresolved situation. Acknowledge the painful feelings. Look for ways you can close that loop and work towards resolution. Give yourself room to feel the feelings so you can keep moving forward.

Maybe you’re feeling out of your depth and overwhelmed. That’s OK! Find ways to be grateful for the opportunity to learn something new, and then get ready to take big, messy action. Remember, failure doesn’t mean what you think it means. Your business isn’t a flop because you didn’t do everything perfectly. In fact, failure is necessary for growth.

Would you like free writing tips? Sign up for my weekly tips & tricks, from one writer to another at robynroste.com/writing-tips.
Click the image for more information, or pop your email address in the form below

Measure and celebrate your progress

Building unshakable confidence takes time, and I’m not even sure it’s completely achievable. But what I do know, is we’re so much more likely to fixate on what’s NOT working rather than what IS. Measure your progress, however you can.

One of the best ways to set yourself up for success is to have a clear picture of what you want your end goal to be. Think about why you’re freelancing, or why you’re trying to publish a book, or whatever it is you’re trying to achieve. Why are you compelled to do this? What will your life look like once you reach this point? What becomes possible if you meet your goal?

Working towards something, something that matters, will keep you motivated and if you can find ways to measure your progress towards this goal then you’ll keep discouragement at bay.

But a word of caution. Keep in mind that this will not be easy! Progress and reaching these big, huge goals almost always takes way more time than we estimate and there will be a million reasons to quit along the way. Prepare yourself for this inevitable journey.

Mindset is everything

The longer I run my business the more I know this is true. Our mindset impacts our confidence like nothing else.

We all have expectations of how we think things should be, and daydreams of what our lives *should* look like. Most of the time, this isn’t realistic or even possible. And if we’re not careful, we’ll take the daydream…compare it to our reality…and beat ourselves up for not being more like the made-up version.

The way you talk to yourself matters, and it makes a huge difference to your confidence. Repeat something enough, and you start to believe it. So if you tell yourself repeatedly that you’re not achieving enough, you’re not good enough, you’re not smart enough…what do you think is going to happen? It’s a self-fulfilling prophecy.

Choosing to use positive self-talk does not make you a proud or arrogant person. You’re deciding to be the best version of yourself. Maybe you aren’t in a place where you can look in the mirror and say, “Wow, you look amazing!” But maybe you can find one thing to praise.

Here are a few thoughts you could try:

  • That colour really suits me
  • I have a nice smile
  • Those shoes look great!

Start small, and build from there. And when you’re at your desk feeling those negative thoughts slipping through your brain, try combatting those with some positive self-talk as well.

I’m so grateful I can serve my clients by writing every day!

Wow, it’s so cool they trust me enough to learn about this topic.

These edits are such a great opportunity to learn what my client expects. I’m so glad they took the time to let me know how I can serve them better!

Not easy, but necessary. Find ways to see that silver lining. There is one.

Take big, messy action

I was speaking with a small business owner who was sharing her story of deciding to sell her business and move onto a new project. She told me about how unsure she was throughout the process, and how hard it was to let go.

But you know what? Once she made the decision to sell, everything fell into place. She was able to let go and her mindset instantly began to look forward to what was next, rather than what she was giving up.

Much of the time, we don’t feel confident in our decisions until we’re actually taking action. And I know that’s so hard to hear (and something I need to continually remind myself of). What if I make the wrong decision? What if I end up going down the wrong path? Wouldn’t I just be better off by keeping things the same?

Action doesn’t have to mean literally selling your business and changing industries. It can be small. Tiny even. But motion is still motion. As you move, you’ll have chances to confirm if the direction aligns with your goals and expectations. And this won’t happen if you stay in one spot wallowing in self-pity.

Over time these small steps (and even missteps…don’t be afraid for things to get messy!) allow you to build momentum and before you know it, you will discover that ellusive confidence. Small steps can feel too small, or even pointless at first, but they will pay off. 

This could look like buying the jumpers you have your eye on to wear to a networking even, or pitching a dream pub with an article idea in order to build a relationship with that editor and maybe even get published. Whatever your goals are, start with small actions until you have the confidence to take that big, messy action where you know it won’t be perfect, but it will move you closer to where you’re going. 

Building confidence is a difficult, ongoing task but it’s possible, and you can do it.

Could you use a confidence boost? In my talks with other freelancers and entreprenurs, it's clear the strain of the past couple years is taking its toll. We're burnt out, stressed out, and unsure what our best next steps are.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required