How to Find a Digital Agency

If you work in media or run a business you will, if you haven’t already, come across a digital agency.

Digital agencies are everywhere! In fact, it’s possible you’ve worked with one in the past and didn’t even realize it.

If you work in media or run a business you will, if you haven't already, come across a digital agency.

How to find a digital agency

If you’re a freelance writer or content creator then you may be considering starting your own digital agency.

Or maybe you want to take on agencies as clients. If you’re an entrepreneur or small business owner you may be considering hiring an agency.

They can be a huge help with your digital presence, online marketing and SEO.

Deciding to work with a digital agency in any capacity is a big decision to make. There are many different types with varying specialities and capacity.

Here are a few things to consider when you’re ready to get started working with agencies.

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5 tips for getting started working with agencies

Tip 1: Do your homework

Since every agency is different it’s important to research the company. Before agreeing to work with them you want to make sure they’re a good fit for you.

Starting from scratch? Look for local marketing agencies and make a shortlist based on their skills and services.

Tip 2: Make sure your industries are aligned

While the agency doesn’t have to be an expert in your field, they should have some experience in your area. For example, if you run a bakery but the digital agency specializes in landscaping it may not be a good fit.

Alternatively, if you’re a tech writer and the agency has mostly fashion clients, you’ll be a mismatch and nothing will come easy.

If you work in media or run a business you will, if you haven't already, come across a digital agency. Five tips for working with agencies.

Tip 3: Ask for case studies

Case studies are helpful whether you’re looking to work with an agency or hire one. If you haven’t heard of these before in essence they’re a study analysis where you overview a business problem, outline options for solving the problem and what happened in the end.

It gives you a solid idea of the type of work the agency does and you’ll get a feel for how they work. For an agency example, check out Vine Digital.

Cover of free ebook, How to write a case study: Gain trust with prospects by showcasing your client's success.

Do you want to learn how to write a cast study? I’ve created a PDF download and it’s available in my resource library.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Once you’re logged in, navigate to the “Writing” section and look for “How to Write a Case Study for Marketing Ebook.”

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Tip 4: Meet in person if possible

While this isn’t required, face-to-face meetings always help build rapport and relationship. For many freelancers, the idea of meeting clients in person is terrifying. However, it’s an important part of growing your business.

By the way, in-person meetings are also a great way to test and refine your elevator pitches.

For business owners, meeting with an agency owner in person allows you to connect on a deeper level and give them a peek at the heart behind your professional exterior.

This will help them craft campaigns and strategies that better-suit your needs than if they didn’t have that added insight.

Tip 5: Compare costs

If you’ve decided you want to hire a digital agency but still have a few options, it may come down to comparing the costs. Of course you want to base your decision on other factors as well but this should definitely be one of them.

Extra credit: For more information when it comes to weighing up agency costs, you can visit this guide here.

If you’ve decided you want to work with an agency this is also an important step! Make sure your pay is adequate and the scope of your responsibilities is clear. And get it in writing.

If you work in media or run a business you will, if you haven't already, come across a digital agency. Here are five tips for working with agencies.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

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If you work in media or run a business you will, if you haven't already, come across a digital agency. Here are five tips for working with agencies.

How to Be Productive Even When You’re Unmotivated

Setting goals and dreaming big is well and good but figuring out how to be productive even when you don’t feel like it is key to a thriving freelance business.

How to be productive

How to be productive even when you’re unmotivated

When you’re the one juggling all the balls and keeping your business going, there are times when you might wonder if it’s all worth the effort.

No one said running your own business would be easy but sometimes it’s harder than you imagined. So what do you do when you have no motivation?

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Tip 1: Stop Making Excuses

If you find yourself blaming outside forces or other people for why you’re not more productive it may be time for some honest reflection.

There will always be obstacles and reasons why you can’t work on your business. Stop making excuses and figure out a solution. Keep moving forward.

Example: I can’t market my business, I’m awkward/introverted/etc. Nope. Get over it. You have to market your business. Figure it out.

By the way, here are some marketing ideas for people who hate marketing.

Tip 2: Celebrate the Victories, Big and Small

While you were analyzing your freelance business did you stop to celebrate the small wins? Take a moment now. You’ve worked hard, you’ve had some good times. Acknowledge it.

No matter how small the accomplishment, give yourself some credit. Savour it. Pat yourself on the back. Being a business owner is tough, whether you’re a plumber or freelance writer. You’ve earned this moment of celebration!

When we’re stressing about how to be productive and worrying about how far we still have to go it’s easy to miss the progress we make. Try to see it. Try to feel positive.

Once you’ve found a few victories write them down and remind yourself of your progress every time you’re feeling down. Use the small wins to spur you forward.

Tip 3: Ask for Help | How to Be Productive

Just because you’re an entrepreneur doesn’t mean you have to do everything by yourself. If you’re feeling stressed, overworked or under pressure it might be time to ask for help.

Sure, you may have a time management issue and if there are systems you can implement and changes you can make to your routine then you should do it. But it also may be time to ask for help. Outsourcing isn’t a sign of weakness, it’s a sign of growth. Finding the right strategic partners could make all the difference.

If this sounds like what you’ve been looking for, learn more here about marketing and SEO agencies.

How to Be Productive Even When You’re Unmotivated

Tip 4: Analyze and Evaluate

Rather than digging in and pushing harder, it might be time to take a step back and take stock of your situation.

Give yourself some space, evaluate where things are at compared with where you want to be.

Here are a few questions to consider.

If your business financial health is in question, it may be time to dig out last year’s reports and take stock of your actual numbers. How did things go? What’s changed?

Once you have a good idea of where things are at you can re-evaluate where you’re going. Take a look at your road map and adjust as necessary.

Setting goals and dreaming big is well and good but figuring out how to be productive even when you don't feel like is key to a thriving freelance business.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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Setting goals and dreaming big is well and good but figuring out how to be productive even when you don't feel like is key to a thriving freelance business.

How to Create a Digital Business Card

Think of your email signature as a digital business card. It’s a perfect opportunity to promote your business through everyday communication.

How to create a digital business card for your freelance writing business

What if you had a digital business card that you could pass out to all your friends and colleagues to help you get paid work?

When you’re a hungry freelance writer it’s difficult to know where to look for work.

Things like job boards, Craigslist, and cold emailing queries are what people lean towards but these are (in general) low paying, competitive, and an exhausting hustle.

Your chances of landing solid clients are low so your pitch rate has to be high.

If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals.

Even if you’re just starting out these options are available to you too. The trick is letting people know what you do and that you’re available so they think of you when an opportunity comes up.

Today we’ll focus on one of the easiest yet most overlooked way to put yourself in front of warm leads and set yourself up for referrals.

Creating a digital business card for your freelance writing business

It’s your email signature

We do almost everything by email so this is a golden opportunity to add a little bit about yourself and your business.

No, this doesn’t make you look desperate. Think of your email signature as a digital business card. It’s a perfect opportunity to promote yourself and your business through your everyday communication.

Here’s what a good email signature can accomplish.

  • Makes you look professional
  • Advertises your expertise
  • Lets people know you’re available
  • Lets people know how you want to be contacted
  • Serves as free marketing
  • Is professional and shows you’re serious about your business
  • Makes it easy for people to contact you

Convinced? Great, let’s do this.

Already have one? Wonderful! Take a few minutes to review your email signature and adjust as necessary.

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What should your digital business card include?

Best practice recommends between four and seven lines for an email signature (although I say less is more here), so pick and choose the information you will include.

Some suggestions include the list below.

  • Your name
  • Your title/type of writing you do
  • Company name (if relevant)
  • Contact information (How do you want people to contact you? Remember including your email address is redundant)
  • Website address (link here to your professional site or the site you want prospective clients to see—where they can learn more about you and your services)
  • Tagline (what sets you apart from your competitors) or marketing message
  • Social links (if relevant, and only if you want your prospective clients to see)

Avoid adding images—most people have image blockers or read email on phones these days. If you feel you need your photo, logo, or social icons then use a service that will embed it into your email signature like Wisestamp or Hubspot.

Another tip is keep your email signature brief.

There’s no need to list every social platform. Dial back your contact information to the best way people can reach you and your best website, which will give people more information about you and your services.

I’ve linked instructions for adding your signature to your email below.

  • Adding your signature in Gmail
  • Adding your signature in Outlook

And don’t forget about your smarphone!

  • Adding your signature to your iPhone
  • Adding your signature to your Android

Be brave, put yourself out there!


Other articles about marketing

Think of your email signature as a digital business card. It’s a perfect opportunity to promote your business through everyday communication.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Think of your email signature as a digital business card. It’s a perfect opportunity to promote your business through everyday communication.
If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals. Even if you’re just starting out these options are available to you too. The trick is letting people know what you do and that you're available so they think of you when an opportunity comes up. Today we'll focus on one of the easiest yet most overlooked way to put yourself in front of warm leads and set yourself up for referrals. It's your email signature. We do almost everything by email so this is a golden opportunity to add a little bit about yourself and your business.

Freelancing for Beginners | 4 Simple Ways to Make Great Money

When you research freelancing for beginners all sorts of tips and tricks pop up.

It’s a bit overwhelming, I know.

You wonder how people get started, how it works and if it’s possible to make a living writing.

Freelance Writing for Beginners

Want to work from home as a freelance writer?

I was interviewed about writing for the Publishing for Profit podcast. If you’d like an introduction to what earning a living from writing can look like make sure to check it out.


Freelancing for beginners

I landed my first freelance gig by accident. I had blogged for a while, for fun, and one day I received an email asking if I would help promote a movie by writing a preview on my blog. It paid $35.

By the way, if you’re curious what that looked like, here’s one of my first paid posts.

Because I didn’t understand, well, anything about freelance writing and didn’t know anyone who was freelancing I continued blogging for fun and taking freelance writing gigs as they came to me.

Over the years I became savvier and joined professional associations I thought would help me figure things out.

It has taken a while but the pieces are falling into place and I believe there are more opportunities than ever for people who want to get started freelance writing.

Don’t Let Technology Hold You Back

These days you can launch a blog or website in an afternoon, get YouTube famous with a couple viral hits and apply for remote gigs from your smartphone. So why not give it a shot?

Launching a successful freelance business is an entrepreneurial venture like any other, and requires a good deal of hard work, focus and discipline.

By the way, I’ve created a worksheet to help you answer some important questions about your freelance business. Just pop your email address into the form below and I’ll send you the password for my resource library.

When you’re there, navigate to the freelancing category and download the “Freelancer Positioning Worksheet.”

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Here are a few quick tips for getting started.

Four tips | Freelancing for beginners

1. Create a writing portfolio

When you don’t have experience it’s tough for potential clients to take a chance on you.

Writing samples are the freelance writing industry’s version of education and/or experience. In lieu of samples, consider writing blog posts and using those to demonstrate your skill until you build your portfolio.

Here are a few other ideas for getting writing samples for your portfolio.

  • Offer to write for local charities
  • Guest post on other websites
  • Submit letters to your local newspaper

Anything that shows that you’re a capable writer is worth displaying in your writing portfolio.

Extra credit: As you gain experience, collect testimonials from clients. This will help build trust with future prospects.

2. Market yourself as a freelancer

Even if you land a retainer client on your first at-bat, consistently marketing your freelance business is one of the best things you can do.

When you’re just getting started, your marketing will be more outbound than inbound.

Think outreach, pitches, cold calls/emails, etc.

As you build your brand and establish yourself in your niche your marketing will be more inbound than outbound.

Think books, podcasts, interviews, referrals, etc.

Extra credit: I believe in the power of marketing to transform people’s careers and businesses. Here are three marketing ideas for writers who hate marketing.

3. Set up a website and optimize it for search engines

While you can certainly get started freelancing without having a website, this is an excellent way to put yourself out there.

Having a website also sets you up for inbound marketing, which is vital if you ever want to scale your business.

Think of your website as your digital business card, you resume and your writing portfolio all in one. This is the most important resource in your toolkit and worth spending time creating.

If you take time to optimize your website for specific keywords, you’ll increase your chances of prospective clients finding you.

If you’re looking for some SEO help, here are 6 simple steps to ranking well on Google.

Although it’s not mandatory to have a website before you can land a paying client, having even a simple site with your name and contact information on it will go a long way to giving you credibility and status.

Extra credit: Wondering what goes on your website? Here are essential freelance writer website elements.

Freelancing for beginners | Final tip

4. Turn up each day, and do the work, whether you feel like it or not

As writing can be seen as a creative job, people sometimes leave their work until inspiration strikes.

However, freelance writing is a job, not a creative exercise.

It’s important to turn up each day and do the work, whether you feel like it or not. In no time you’ll be on your way.

Extra credit: Setting goals and dreaming big is well and good but figuring out how to be productive even when you don’t feel like it is key to a thriving freelance business.

When you research freelance writing for beginners all sorts of tips and tricks pop up. It's a bit overwhelming, I know. You wonder how people get started, how it works and if it's possible to make a living writing.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required
When you research freelance writing for beginners all sorts of tips and tricks pop up. You wonder how it works and if it's possible to make a living writing.

Five Tips for Optimizing your Social Media Profiles

Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

Optimizing Your Social Media Profiles

These tips are available as a free download in my resource library. plug in your email address below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

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Optimizing Your Social Media Profiles

When you’re a hungry freelance writer or getting started in the industry it’s difficult to know where to look for work.

Things like job boards, Craigslist, and cold emailing queries are what people trend towards but these are (in general) low paying, competitive and an exhausting hustle. Your chances of landing solid clients are low so your pitch rate has to be high.

If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals.

Even if you’re just starting out these options are available to you too, the trick is letting people know you’re available so they think of you when an opportunity comes up.

The best way to let people know you’re available is by saying you’re available.

It’s easy to look at your social media profiles as places where friends and family connect with you, so there’s no reason to talk about your business (don’t they already know what you do?) but what better place to find referrals than your friends and family list?

One More THing…

And don’t assume they’re aware of what you do or even understand it.

Do you know the details of your entire network? I don’t. Take assumption out of the picture and optimize your social profiles for your freelance writing business.

Lay it out for them so it’s easy for them to think of you when they hear about someone looking for a writer.

Another reason to optimize your social media profiles is because your reach is wide on social.

A potential client is more likely to run across you on Twitter or LinkedIn before ever seeing your website. You want to ensure you tell any potential clients who you are, what you do, and why they should hire you.


Optimizing your Social Media Profiles ebook

These tips are available as a free download in my resource library. Plug in your email address below and I’ll send you the password.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

Get Access to My Free Resource Library

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Five tips for optimizing your social media profiles

1. Choose a professional/standout profile picture and cover photo

Your profile photo should be high quality, square, reflect your brand, stand out in news feeds, and be a picture of you.

Your cover photo (on applicable platforms) should be high quality and represent the core values of your brand.

The more consistent your images are across platforms, the better.

2. Make it easy for people to know who you are/what you do

If you want to capture leads from your social profiles then use your full name or business name.

Nothing cute here.

A great social media bio explains who you are and what you do, shares your personality, and targets your niche audience with keywords. Think of it as an amped-up elevator pitch.

Five Tips for Optimizing your Social Media Profiles

3. Link to your website

Some gurus teach linking to your professional Facebook page and if that’s where you prefer doing business I won’t stop you. But don’t leave the URL section blank.

Think about it this way, where do you want your prospective clients to go? Send them there.

I want them to go to my website so I can showcase the best of my work on a property I own and control.

4. Include keywords about your services

If someone is searching on Twitter for someone like you, what will they search for?

Make sure those words show up in your profile in a non-spammy way. Avoid buzz words, use terms your ideal client would use, be concise, and mention the benefits of what you do.

And my favourite tip for Optimizing your Social Media Profiles

5. Be clear on your location/contact info

If you work from home you may not want your address listed for the world to see, but how about your city or region? Adding your location helps potential clients discover you. And what about your contact details?

Make it easy for people to get in touch, but only share what you’re comfortable with. Adding a phone number may be too much, but what about your work email address? If you want people to contact you with work, tell them how to reach you.

Conclusion

When you’re a freelance writer, figuring out how to be present and active on socail media can seem like a waste of precious resources. However, social media can be a wonderful discovery tool. And if you optimize your profiles well, they will stand out and attract your ideal clients.

So give it some thought and see if you can’t optimize your social media profiles a bit.

Get out there and be social!


By the way, these tips are available as a free download in my resource library. Plug in your email address below and I’ll send you the access code.

Once you’re in the library, navigate to the social media section and download the ebook called “Social Media Optimization.”

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Other Marketing Posts

Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.

The best way to let people know you’re available is by saying you’re available.

It’s easy to look at your social media profiles as places where friends and family connect with you, so there’s no reason to talk about your business (don’t they already know what you do?) but what better place to find referrals than your friends and family list?
Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.
Optimizing your social media profiles is important! You want to ensure potential clients know who you are, what you do, and why they should hire you.