Make Stronger Connections with Your Ideal Clients

Wondering how to make stronger connections online with your clients or prospects?

It all comes down to understanding your ideal readers/clients/customers, answering their questions and delighting them with your generosity.

Make Stronger Connections with Your Ideal Clients

How to make stronger connections with your ideal clients

In order to get more engagement with people online, there are a few areas worth considering. One of the most important is content. Yes, writing!

Part of a strong digital presence is what you write, on your website or blog and on social media. This comes from a strong foundation based on your unique, individual brand.

Here are a few tips for making stronger connections in the digital space.

Get to know your ideal client

It’s important to know your customers, clients, prospects, followers, readers, etc. Critical even! We’ve all heard when you try and appeal to everyone you appeal to no one. Getting laser focused on your target customer will help you make authentic connections and build relationships.

As a busy freelance writer, you don’t have time to craft posts that don’t do anything for your business. Try writing for your ideal client when you’re posting online, not just when you’re doing paid work. Write for and to them. See what happens.

Extra credit: Want to discover your ideal reader? Here’s an exercise I hope you’ll enjoy!

Create high-quality content

Everything you do online is marketing your business. So when posting, no matter if it’s a four-word meme or a 2,000 word blog post, make sure it’s quality.

People sometimes get swept up in thinking they need to post frequently in order be noticed. To stand out. To stay top of mind. And yes, posting on your chosen platforms consistently IS criticial. However, think quality over quantity. Post as much as you can at a rate you can sustain. Keep the quality up. You’re doing this for your people.

Strengthen your lede

“Lede” is a journalism term meaning the first sentence/introduction of a news story. This is the most important piece! The lede should tell the reader what to expect and compel them to go deeper.

In the noisy digital world, you have micro seconds to grab attention. If your lede doesn’t entice people to keep reading? They’ll keep scrolling.

Build stronger connections

When thinking about blogging and SEO, getting noticed online means standing out. And that starts with the title. Get creative and think about what your ideal clients want to read. Answer the questions they’re asking. Be generous with your advice.

But most of all, hook them so they’ll stick around.

Want to make stronger connections? Engage!

While creating content that connects is important, showing up online and interacting with your ideal clients is where the magic happens.

It does take some extra time so it’s easy to tell yourself you don’t have time to be social. But might I push you to reconsider? Just a bit? A few minutes per day?

If you want to build relationships online it comes down to spending time with people. Yes, it’s work. And yes, it’s difficult to attach ROI (but not impossible!). But it’s, in my opinion, time well spent with your tribe.

Wondering how to make stronger connections online with your clients or prospects? It comes down to understanding your ideal readers/clients/customers.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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Cold Pitching To Get Clients Fast

Cold pitching is not magic and it takes hard work but it’s also not as scary or intimidating as it seems once you get going. Here are a few tips for geting this strategy up and running.

Cold Pitching To Get Clients Fast

In case you’re not familiar with this term, in the freelance world, “cold pitching” is what happens when you email or call strangers hoping to get work. This can be overwhelming at first and requires a different strategy than reaching out to warm leads (people with whome you have existing relationships). But if you want to grow your freelance business, it is a necessary step.

Cold pitching to get clients fast

I see a lot of freelancer posts in networking groups talking about how they’re tired of searching job boards for a decent opp paying a reasonable rate or sick of pitching magazine and newspaper stories that don’t pay well.

They’re feeling frustrated and stuck but they don’t know where to look for those niche clients who pay well.

The fastest way I know how to make money as a freelance writer is to pitch companies with marketing budgets. Yes, you can also pitch publications but the turnaround time is longer. And you can also sit back and hope your website will earn you passive ad income or affiliate sales or whatever else, and that’s fine too. But it’s a long game. And if you need money now, it’s not a great short-term strategy.

Bonus tip: For freelance writers searching for stable corporate clients, LinkedIn may be their shining beacon of hope.

Cold pitching companies is also a better, quicker strategy than responding to posts on job boards or prospecting on a freelancer bidding site. For starters, in these places the competition is fierce and often, because of the large pool of willing writers, the pay is low.

Here’s a quick three-step strategy to get you going

If you’re ready to make this a part of your regular prospecting, schedule one to two hours per day for cold pitching. Some of this time will be research and some will be emailing. Trust me, you’ll need all of the time.

  1. Research. Search for and make a list of marketing and advertising agencies. You can use Google, LinkedIn, local directories, etc.
  2. Find a specific email address. Look for someone like a marketing manager or communications director, someone who would be an actual contact and do your best to find their real email address (rather than “info” or “contact”)
  3. Send a cold pitch. Also known as a query or letter of inquiry (LOI), send a short email asking if the company works with freelance writers

If you get a “yes, we do work with freelance writers,” then you can continue the conversation by letting them know who you are and how you can help them (this is where an elevator pitch comes in handy).

Two extra tips. They may ask for samples or portfolio links, have them ready to send (another option is having your LinkedIn profile optimized and sending that link, totally acceptable!). It’s possible they’d like references—have a couple ready to go, previous clients who can vouch for your work and character.

Like I said before, this will all seem scary and intimidating until you get the hang of it. Cold pitching can be terrifying if you overthink it. And yes, you’ll experience rejections, although many won’t respond at all, and that’s OK. It’s all part of the process.

Here are a few more ways to increase your odds of getting to “yes” from cold pitching

  • Warm up the connection as much as possible. Find common ground wherever possible, like a mutual connection or membership in the same organization
  • Send cold pitches to companies that look like they’ll need your services. Rather than shooting a buck shot, try targetting your pitches to places where it makes sense and your skills match
  • Narrow your search by thinking local rather than global. You’re trying to get quick pickups here, so look for places that likely aren’t getting as much pitching
  • Keep your email short and to the point. In your first outreach your goal is to get a response to begin a conversation. That’s it.

Once you get into this prospecting strategy, you’ll realize you need a tracking system and a follow-up system. In fact, following up is one of the most important pieces. How many times have you intended to respond to an email and just let it get away from you? A short, polite follow up is sometimes all it takes to prompt that positive response.

If you’re ready for it, here’s a great three-step follow-up system from Jennifer Goforth Gregory.

Other articles you may enjoy

Cold pitching is not magic and it takes hard work but it's also not as scary or intimidating as it seems once you get going.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Get Your Freelance Business Noticed

Getting your freelance business noticed is more important than ever, whether you’re new to freelancing or a wisened vetran.

Get Your Freelance Business Noticed

Get your freelance business noticed

Are you struggling to to stand out in a sea of multi-talented freelancers? Here are four ways to get your ideal clients to notice your freelance business.

Identify your target market

When you first start out it’s easy to become a generalist freelancer. You’re so desperate for work you take any client or gig that comes your way. This type of scattered approach may work for a while. However, it prevents you from developing streamlined processes because you spend so much time switching gears from one job to the next. It’s important to take a strategic, targeted approach if you want people to notice your freelance businsess.

Think about who your ideal clients are and how you can best reach them. What social media platforms do they use? Which forms of advertising would best reach them? For your target market to notice you, you need to be able to appeal to them and make them want to find out more about your business and how you can help them.

Bonus tip: Here are three questions to ask to discover your ideal reader

Know your niche

Operating a small business in today’s gig economy means niching down and finding ways to specialize is more important than ever. Is your industry already saturated with similar-sounding buslinesses? If so, it may be time to get specific.

Try to identify how your business differs from your competitors, figure out what your unique selling proposition (USP) is. What can you do better than anyone else? Why do your current clients choose to work with you instead of someone else? Narrowing your services and pointing out your differentiators is one of the best ways to stand out from the crowd.

Bonus tip: If you’re ready to work on your freelance business branding, here’s more about choosing a niche

Optimize your website

Having a website is a business requirement. To get your business noticed, your website needs to rank on search engine results pages so potential customers can discover you. Website optimization can be tricky and overwhelming, which is why many people choose to work with agencies such as Let’s Get Optimized.

Bonus tip: Here are seven essential freelance writer website elements

Engage with your ideal clients

A big piece of getting noticed online is by actually interacting with people. When used correctly, social media can be a powerful tool for freelance business owners, enabling them to engage with their followers and potential customers.

Bonus tip: Here are five tips for optimizing your social media profiles

Whether you're new to freelancing or a vetran ready to streamline your client base, getting your freelance business noticed is more important than ever.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Get Noticed by Influencers on Twitter Using Lists

Using lists on Twitter is one of the best ways to get noticed by influencers (or anyone really). Serious! Here is a quick overview and tutorial plus best practices.

Get Noticed by Influencers on Twitter Using Lists

Get noticed by influencers on Twitter using lists

I know some users are freaked out by lists (why is someone adding me to a list? I don’t know them!). And I know others have had negative experiences with lists (they can be used for evil as well as for good). Howver, when used properly, Twitter lists are a wonderful resource and can help you grow your platform.

This isn’t the first time I’ve talked about the reasons freelancers, writers and freelance writers should use Twitter or lists so I won’t get into the sales pitch. Today I want to review a specific technique for getting on the radar of people you would like to meet.

I love this technique mostsly because it’s not creepy. It’s intentional, definitely, but not creepy.

The technique

I first learned this technique, and about Twitter lists, from Alexis Grant. She suggests creating a private “Notice-Me List” on Twitter and adding people who you want to notice you. Simple, right? I’m still using lists like this today and find them QUITE helpful.

Here’s the jist: create a private list on Twitter, figure out whose radar you want to get on to or who you want to meet and add their handles to the list. Make sure to pay attention to this list, and the tweets, and interact with tweets/people as it makes sense.

Wondering how to interact with tweets? Here are a few ideas.

  • Retweet tweets your followers would be interested in
  • Jump in on a conversation if you have something valuable to add
  • Are they asking for help? Can you help? Be helpful!
  • Be a literary citizen as much as possible (or in this case, a good Twitter citizen)

What not to do

  • Don’t be desperate. No begging for attention, no DMing and no trying too hard (be cool!)
  • Avoid asking for things. Don’t ask people to check out your website or if they hire freelancers (or asking for favours in general—you’re doing the favours here)
  • Don’t overdo it. Yes pay attention to the people on your list but try not to retweet every tweet or tag them too much. You want to get their attention in a positive way, a way that makes them want to check out your profile and perhaps follow you. If you overdo it you’ll just annoy them and end up blocked

Pretty simple, right? Figure out who you want to connect with on Twitter, then pay attention to their tweets, then be helpful/useful/fun/valuable. They may notice you, they may not. It may take a while, be patient. They may never @reply to you, that’s OK. But at some point, someone will start a conversation with you. They’ll be curious about who you are and what you’re about. Be ready.

And that’s how to get noticed on Twitter! Straightforward, right? While it may sound too simple to work I’ve practiced this technique for the past five years and I’m living proof that it works.

Using lists on Twitter is one of the best ways to get noticed by influencers (or anyone really). Here is a quick overview and tutorial + best practices.

One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Want to Know How to Price Your Work So You Actually Make Money?

One of the toughest parts of freelancing is figuring out how to price your work. For me at least. When I first started out I prayed the clients would just tell me what they’d pay so I didn’t have to send a quote or try and figure out what I needed to charge for projects or articles.

If I’m describing your freelance life right now, or if you’re struggling to figure out how to price your work for clients/customers then boy oh boy do I have a treat for you! My new course How to Price Your Work has just launched and is on special this week!

Read on my friends, read on.

price your work

Is your art your passion? Do you have a creative side hustle you wish would be your full-time gig? Are you looking for a way out from your day job?

If so, you’re not alone.

I first realized this a couple years back when my business bestie and I pitched, created and led a four-part workshop called How to Monetize Your Art. We met with a group of talented creatives who wanted to make a living from their passion, their art. We got such a buzz from this experience we got to work on making a digital version of the workshop and I’m pleased to announce the first one is ready!

Called How to Price Your Work, this is (in my humble opinion) one of the TOUGHEST parts of being an artist entrepreneur.

Actually charging money. And dealing with money. And talking about money.

But if you do it right, it will change everything.

If you want to know more about the course check out the link above and if it sounds like something you’ll benefit from make sure to enroll right away and start pricing your work properly.

I want nothing more than to see you succeed in your life and business and if pricing your art so you’ll actually make money is that for you, then don’t hesitate to join us in the course. If you’re on the fence or have questions, don’t hesitate to reach out. I’m happy to go into more detail about the course and trust me, I only want you in it if it’s a good fit.

And if that wasn’t enough, in the course I also reveal That Time I Thought I Should Become a Professional Knitter, which went about as well as you’d expect. Hah. Makes for a great story though!

One of the toughest parts of freelancing is figuring out how to price your work. For me at least. When I first started out I prayed the clients would just tell me what they'd pay so I didn't have to send a quote or try and figure out what I needed to charge for projects or articles.

Posts about freelancing

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required