There are a lot of places to find clients but the well-known places are competitive. Since I like avoiding hustle whenever possible (unless, you know, I need clients YESTERDAY) I like looking in less-obvious places for freelance work. Part of me wants to keep these creative places a secret so I’ll be the only one who knows about them but a bigger part of me wants to help other freelancers find work so here we go. Maybe there’s a new idea or two in here for you today.
Creative places to find clients
Places to find clients idea #1: From your day job
Places to find clients idea #2: From your family and friends
I’ve mentioned this before (the best way to let people know you’re available for freelance work is by telling them you’re available for freelance work) but it’s one of those sort of awkward things so I want to mention it again. What you don’t want is to bug your friends and family and have them throw pity work at you. You also don’t want them to assume since they’re your friends and family you’ll work for a massive discount (or for free). So how do you create an environment where your friends and family know you’re available for freelance work and are happy to pay you for it? Now, that is the finesse of it. Everyone will find her own balance so the takeaway here is to put yourself out there and let people know you’re available.
Places to find clients idea #3: From places you’re a client
This is another time where you’ll need to tread with care and be sensitive to appropriate timing but there’s nothing wrong with mentioning you’re a freelancer while engaging in small talk and allowing the conversation to go where it may. I’ve had many experiences where I’m asked to leave my card behind or picked up the odd client from a place where I’m a client. I love it! Of course you’re not becoming a client in order to find clients…that’s not a hustle I’d recommend, but if it happens organically…awesome!
Places to find clients idea #4: From guest blogging
Guest blogging, guest writing (whatever), is an interesting beast. If you look around the Internet for long enough you’ll see a wide variety of opinions and teachings on why you should do guest blogging, why you shouldn’t do guest blogging, why you should never write for free, why you should write for free sometimes, etc. etc. etc. I’m not here to talk about any of that. I think you should figure out what is going to move the needle forward and then do it with abandon. Anyway, got a little off topic there. If you get into guest blogging and are choosing good partners, this could turn into a writer-client relationship. Honest! I’ve seen it happen! So keep building into your relationships!
Places to find clients idea #5: From partnerships
This idea launches from the last one—build relationships with others and form mutually-beneficial relationships. This could be an agency, a freelancer with complimentary skills, or a local business. The big idea is you share clients. No you don’t get 100 per cent of the pay but you also don’t have to do 100 per cent of the work and in some cases this is an awesome arrangement.
Places to find clients idea #6: From local events/workshops
Something I’ve noticed about freelancers is they’re out in the community a lot. Working freelance has them attending events, observing meetings, and talking to a lot of different people. So what about throwing a little extra networking in while you’re already out? Do what you’re there to do but also mention you’re a freelance writer and if it makes sense, mention you’re available for hire or pass out a business card or two.
This last point is extra exciting to me these days because I’m in the midst of building a workshop for freelancers, which developed from a pre-existing relationship, turned into a partnership and is now a collaboration. Wow. When we began building these relationships this workshop was not even a dream. And yet, here we are.
I hope I’ve given you a few new ideas to try here. Remember, marketing is a long game and it’s something you sprinkle into every day—while you’re busy doing other things. If you want some more tips and tricks you’ll enjoy my article on learning how to rock your marketing even when you don’t have time for marketing.