While it’s important to choose tactics that work for you and your personality in your freelance writing business, social media marketing can do a lot for discoverability and shouldn’t be overlooked.
Social media marketing for business
No matter if you’re a solopreneur or an established freelancer, businesses need to reach people (preferably their ideal people) if they’re going to survive.
The whole idea is to become known in your industry, building full and healthy business relationships with your prospects.
Honestly, the relationship-building aspect of marketing cannot be overstated. Everything in business points back to one-to-one relationships built on a foundation of trust and likability.
There are so many different ways to market and while it’s important to choose tactics that work for you and your personality, social media can do a lot for discoverability and shouldn’t be overlooked.
Since social media can take over your life I also wanted to add a disclaimer. This is a great tool for discoverability, to reach new audiences and build relationships. However, it shouldn’t be your entire business marketing strategy.
To demonstrate where I think social media marketing belongs I’ve created a little infographic for you
Here are a few reasons why you should consider adding social media into your marketing plan.
Most likely you’re already on at least one social media platform and you understand how it works. Start there and figure out natural ways to talk about your business.
This could be by
- Optimizing your social media profiles
- Promoting your writing on social media
- Spreading the love on social media
The most important thing is to find something that works for you and to stick with it. Just be careful not to fall into the trap of spending hours and hours worrying about your content or looking for the perfect hashtags. Set a time limit and stick to your boundaries.
Posting on social media is free so why wouldn’t you do it?
Yes, many platforms are pay-to-play meaning if you want to increase your reach you have to put money behind it but even still, it’s a great opportunity to test your posts and see how your prospects and readers engage with it.
Just remember this is one spoke in the bicycle wheel that is your marketing strategy. Keep it simple, keep it in perspective.
Extra reading: How to Avoid Social Media Overwhelm
It’s not as simple as random posts though!
Yes you can post anything and use social media as a thowing-spaghetti-at-the-wall type of expirament.
However, social media always is most effective when there’s a strategy behind it and a larger goal at play.
Take the way agencies work, for example.
- They plan out all kinds of campaigns and strategies
- They time their posts, thinking about people’s habits and interests
- There are even social media marketing firms, like R6Digital, that focus on boosting a company’s brand through social media
Extra reading: Setting Social Media Goals: How to Do It and What to Track
Billions of opportunities to be discovered
There are so many people surfing social media platforms at any given time, so if you post the right content on the right platform in the right way, you may reach your ideal client.
Of course, going viral is never something you can plan for or count on but it’s nice when it happens. And it won’t if you never post anything.
Need help posting? Try Seasonal Ideas and Prompts for Social Media
Social media is here to stay
Maybe you hate it and feel like there’s no point in figuring out social media because it will be gone soon. I’m sorry to say that’s probably not gonna happen.
While individual platforms may flex and flux the global connectivity phenomenon is something you’re just going to have to deal with.
I mean, unless you figure out a different way to be discovered. It’s definitely possible, yes. But I don’t know how.
Hate social media? Maybe you also hate marketing. Read this post → Marketing Ideas for People Who Hate Marketing
One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.