If you work in media or run a business you will, if you haven’t already, come across a digital agency. Digital agencies are everywhere! In fact, it’s possible you’ve worked with one in the past and didn’t even realize it.
How to find a digital agency
If you’re a freelance writer or content creator then you may be considering starting your own digital agency. Or maybe you want to take on agencies as clients. If you’re an entrepreneur or small business owner you may be considering hiring an agency. They can be a huge help with your digital presence, online marketing and SEO.
Deciding to work with a digital agency in any capacity is a big decision to make. There are many different types with varying specialities and capacity. Here are a few things to consider when you’re ready to get started working with agencies.
5 tips for getting started working with agencies
Tip 1: Do your homework
Since every agency is different it’s important to research the company. Before agreeing to work with them you want to make sure they’re a good fit for you. Starting from scratch? Look for local marketing agencies and make a shortlist based on their skills and services.
Tip 2: Make sure your industries are aligned
While the agency doesn’t have to be an expert in your field, they should have some experience in your area. For example, if you run a bakery but the digital agency specializes in landscaping it may not be a good fit. Alternatively, if you’re a tech writer and the agency has mostly fashion clients, you’ll be a mismatch and nothing will come easy.
Tip 3: Ask for case studies
Case studies are helpful whether you’re looking to work with an agency or hire one. If you haven’t heard of these before in essence they’re a study analysis where you overview a business problem, outline options for solving the problem and what happened in the end. It gives you a solid idea of the type of work the agency does and you’ll get a feel for how they work. For an agency example, check out Vine Digital.
Tip 4: Meet in person if possible
While this isn’t required, face-to-face meetings always help build rapport and relationship. For many freelancers, the idea of meeting clients in person is terrifying. However, it’s an important part of growing your business. By the way, in-person meetings are also a great way to test and refine your elevator pitches.
For business owners, meeting with an agency owner in person allows you to connect on a deeper level and give them a peek at the heart behind your professional exterior. This will help them craft campaigns and strategies that better-suit your needs than if they didn’t have that added insight.
Tip 5: Compare costs
If you’ve decided you want to hire a digital agency but still have a few options, it may come down to comparing the costs. Of course you want to base your decision on other factors as well but this should definitely be one of them.
Extra credit: For more information when it comes to weighing up agency costs, you can visit this guide here.
If you’ve decided you want to work with an agency this is also an important step! Make sure your pay is adequate and the scope of your responsibilities is clear. And get it in writing.
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