Today I’ll show you the basic outline for building an Instagram strategy. At least enough to get you started.
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How to Build an Instagram Strategy
Everyone’s saying you need to build an Instagram strategy but it seem like no one is saying how, right?
I get it. The thing is, it’s hard as well as personal. There isn’t a one-size-fits-all photo-creating money-making Instagram strategy you can copy and paste into your marketing plan. I mean, people may tell you that and may even try and sell you that but I’m telling you, it’s something you have to build and customize to your specific brand.
But before the strategy: WHY should you use Instagram?
At this moment one third of Internet users have an Instagram account so there’s an excellent chance your target audience is here. This is an opportunity to showcase and promote your services and brand to people who may not yet know about you and all you have to offer.
Instagram is an ideal tool to build a visual identity, telling your brand story through beautiful images, intriguing captions, and appropriate hashtags. When executed well, Instagram can help you develop a deeper connection with your audience.