You’ve worked hard for a while writing your book and then you worked hard and self-published your book. Wow! Well done! That’s a lot of work. So…now what do you do?
In an ideal world you, the author, would have worked out your marketing plan before you wrote and self-published your book but from what I see and hear from the authors I know and work with…it doesn’t happen that way. The drive to write and publish becomes a hyper-focal point and no “you should plan your marketing!” bird chirping in the background will make any difference.
And if the entire goal is to get the book done and self-published then this is an awesome accomplishment. However, if selling the book is the goal then there are a few more steps to take. Well, maybe a lot more.
Once you’ve self-published your book the next step is to market it to your ideal readers
In essence this is simple—put your book in front of the people who will love it. Except finding those people is not always easy. You have to dissect your book and figure out what type of reader would be interested in your writing style and subject matter. And then you need to find them…what stores do they shop in? Where do they hang out? What is their favourite social media platform? What are their biggest fears? What do they care most about? What type of marketing will they best respond to?
There are a lot of ways you can find your ideal reader (or book buyer, however you want to see it) so it’s important not just to parrot what you see others doing online but to find something that works for you and feels natural.
If you are stuck for ideas here are a few you can consider to help market your self-published book.
- If you’re looking to find new readers make the e-version of your book free and find a way to add them to your email list. This way you can nurture them and (hopefully) sell them your next book
- Need sales fast? Run ads on platforms where your ideal readers are—consider Facebook, Amazon, BookBub, KDP Countdown, etc.
If you want to dive deeper into ads here’s a helpful post from David Gaughran
- Set up local readings or offer to speak free at local events in order to promote your book
- Go on an online book tour (wondering how to set it up? Here’s a guide from Book Marketing Tools