Wondering how to make stronger connections online with your clients or prospects?
It all comes down to understanding your ideal readers/clients/customers, answering their questions and delighting them with your generosity.
How to make stronger connections with your ideal clients
In order to get more engagement with people online, there are a few areas worth considering. One of the most important is content. Yes, writing!
Part of a strong digital presence is what you write, on your website or blog and on social media. This comes from a strong foundation based on your unique, individual brand.
Here are a few tips for making stronger connections in the digital space.
Get to know your ideal client
It’s important to know your customers, clients, prospects, followers, readers, etc. Critical even! We’ve all heard when you try and appeal to everyone you appeal to no one.
Getting laser focused on your target customer will help you make authentic connections and build relationships.
As a busy freelance writer, you don’t have time to craft posts that don’t do anything for your business.
Try writing for your ideal client when you’re posting online, not just when you’re doing paid work. Write for and to them. See what happens.
Extra credit: Want to discover your ideal reader? Here’s an exercise I hope you’ll enjoy!
I’ve also created a worksheet to help you discover your ideal reader. It’s a free download in my resource library, but you will need a password. Just pop your email address into the form below and I’ll send you the password.
Once you’re in the resource library navigate to the writing section and look for the “Discover Your Ideal Reader” worksheet.
Create high-quality content
Everything you do online is marketing your business. So when posting, no matter if it’s a four-word meme or a 2,000 word blog post, make sure it’s quality.
People sometimes get swept up in thinking they need to post frequently in order be noticed. To stand out. To stay top of mind. And yes, posting on your chosen platforms consistently IS criticial.
However, think quality over quantity. Post as much as you can at a rate you can sustain. Keep the quality up. You’re doing this for your people.
Strengthen your lede
“Lede” is a journalism term meaning the first sentence/introduction of a news story. This is the most important piece! The lede should tell the reader what to expect and compel them to go deeper.
In the noisy digital world, you have micro seconds to grab attention. If your lede doesn’t entice people to keep reading? They’ll keep scrolling.
When thinking about blogging and SEO, getting noticed online means standing out. And that starts with the title. Get creative and think about what your ideal clients want to read. Answer the questions they’re asking. Be generous with your advice.
But most of all, hook them so they’ll stick around.
Want to make stronger connections? Engage!
While creating content that connects is important, showing up online and interacting with your ideal clients is where the magic happens.
It does take some extra time so it’s easy to tell yourself you don’t have time to be social. But might I push you to reconsider? Just a bit? A few minutes per day?
If you want to build relationships online it comes down to spending time with people. Yes, it’s work. And yes, it’s difficult to attach ROI (but not impossible!). But it’s, in my opinion, time well spent.
One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.