Many freelance writers know their ideal client and are great at communicating online. But what if you’re meeting in person?
Meeting your ideal client…in person
The introvert in me thinks maybe I can get by without having to meet clients or prospects in person or speak on the phone. Because I’m pretty good at ruining things in person with my awkwardness and inability to conquer small talk.
However, the business owner in me knows I can’t always hide behind a screen. Getting out there and spending time with clients and other freelancers is an important part of growing my business.
And if I can’t meet for coffee, how will I ever gain the confidence to attend a trade show or event or speak at a large conference?
Here are a few tips for getting public engagement right the first time.
Let’s take a quick break from the training so I can remind you about my resource library!
Having an awesome networking experience often comes down to understanding who you serve, what makes you different in the eyes of your ideal client, why that difference matters and what you do.
If you can get solid here, your networking will flow from there.
I’ve put together a worksheet to help you figure this out. You can grab the free download in my resource library. Just pop your email address into the form below and I’ll email you the password, then go to the freelancing section and look for “Freelancer Positioning Worksheet.”
Make your presence stand out
No matter the event, investing in some branding is a worthwhile expense. If it’s a booth at a trade show, a branded area will help you stand out, plus you can use it again and again.
Some popular items include custom printed marquees, pop-up stands and table banners.
When meeting your ideal client, have something to say
I find small talk difficult. I feel awkward and unsure of myself. But then I figured out a secret trick: work out anecdotes ahead of time.
And when someone asks me about what I do and who I serve? Well, I also have my elevator pitch memorized.
Need help with your elevator pitch? There’s a template for that!
We know how our writing can help others but our potential clients don’t. If they did they probably wouldn’t need a writer. It’s a classic conundrum. We can get so wrapped up in our writing world we forget that those not in our world have no idea what we do or why it matters. It’s our job to educate them. This is where the elevator pitch comes in.
I have two helpful templates in my resource library. Gain access by putting your email address into the form below and I’ll send you the password. Once you’re in, navigate to the freelance section and look for “Elevator Pitch Templates.”
Consider offering freebies
They work on your website so why wouldn’t the work in person? One of my freelancing friends has branded pens that she hands out to colleagues and clients. I love it!
There are many reasons to invest in promotional products for your business, and the right promotional products will both be useful and will create a lasting impression
But don’t go overboard with the swag. Stick to a budget you can afford and regularly evaluate their impact.
Confidence is key when it comes to meeting with members of the public. Help your team to develop confidence when making sales or providing services to help make the right impression on your customers.
Providing training, creating scenarios, etc. can all help your employees improve their confidence when meeting the public to give the best impression of your company from that first interaction.
Making a meaningful connection with your ideal client and networking with other freelancers can help you grow your business.
As a classic form of marketing, you shouldn’t underestimate the value of going out there and meeting people face to face. What’s next on your list of ways to improve your business?
One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.