Even if you only offer services at this point in your business, adding products may not be too far off the horizon. Here are a few innexpensive and smart ways to promote your online store.
Promote your online store
Online shopping trends are always changing, and finding ways to have your products stand out online is a constant challenge.
Whether you sell homemade items or have gone down the drop shipping route, it’s important to reach out to the right audience.
Running an online store can take a lot of work, but it can also be lucrative if you find the right product-audience mix.
Here are five effective ways to promote your online store
Email marketing is a versatile and cost-effective solution for any small businesses.
You can use email marketing for a variety of reasons including:
- Retargeting campaigns
- Incentives for reviews/recommendations
- Announce a launch, promotion or event
Here is an eCommerce email marketing 101 to get you started.
Encourage customer reviews
One of the best ways to get your customers to leave reviews is to ask for them. You can also incentivize reviews by offering future discounts or promos. While you can’t pay for good reviews, you can get good reviews by offering exceptional quality and service.
Reviews as the lifeblood of online commerce and customers expect expedient shipping and accurate delivery.
If shipping is your hurdle right now, it may be worth working with a professional shipping company. Depending on the country you live in, some companies may be able to offer you cheaper delivery according to the size and weight of your items and quicker shipping times.
Boost your social presence
These days, being online isn’t enough, you have to get noticed on social media. Being visible online is also a cost-effective marketing solution. Optimize your social media accounts and post engaging content for your target customer.
Creating engaging and effective videos is easier than you think. By using one of the best video editing apps available, you can make a professional-looking promotional video from your home computer.
Upload your videos on social media and consider using paid ads, if appropriate. Video content on your website will also attract more users and is good for SEO and is great for any initiative to promote your online store.
Optimize your site for SEO
To draw organic traffic to your website you need to optimize your site for SEO. This includes using keywords in your content, link building and improving its overall structure. It’s also essential to make your site as user-friendly as possible.
Google’s latest algorithm has a strong focus on user experience. If you want your site to rank high on the search engine results pages, it needs to load fast, be free of bugs and easy to navigate. Here is a complete guide to eCommerce SEO from Ahrefs. By optimizing your site and boosting your online presence, you’ll bring more business to your online store in no time.
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