When you’re a hungry freelance writer or getting started in the industry it’s difficult to know where to look for work. Things like job boards, Craigslist, and cold emailing queries are what people trend towards but these are (in general) low paying, competitive, and an exhausting hustle. Your chances of landing solid clients are low so your pitch rate has to be high.
If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals. Even if you’re just starting out these options are available to you too, the trick is letting people know you’re available so they think of you when an opportunity comes up.
The best way to let people know you’re available is by saying you’re available. It’s easy to look at your social media profiles as places where friends and family connect with you, so there’s no reason to talk about your business (don’t they already know what you do?) but what better place to find referrals than your friends and family list?
And don’t assume they’re aware of what you do or even understand it. Do you know the details of your entire network? I don’t. Take assumption out of the picture and optimize your social profiles for your freelance writing business. Lay it out for them so it’s easy for them to think of you when they hear about someone looking for a writer.
Another reason to optimize your social media profiles is because your reach is wide on social. A potential client is more likely to run across you on Twitter or LinkedIn before ever seeing your website. You want to ensure you tell any potential clients who you are, what you do, and why they should hire you.
The five tips in this free printable will set you on the right track to establish yourself as a professional and let people know you’re available for hire!
This is a free resource but I do require a password to access the library itself. You can get access by signing up here.