Through speaking events and workshops I help agencies, entrepreneurs and small businesses create meaningful connections with their customers, clients and readers.
Robyn Roste offers customizable in-person and virtual workshops
Topics include: freelancing, writing, marketing, social media, blogging and digital strategy.
- June 14 to 15, 2019—Write Canada, Ancaster, ON, Canada
- August 9 to 11, 2019—When Words Collide, Calgary, AB, Canada
- October 3 to 7, 2019—Hustle By Design Retreat, Cortes Island, BC, Canada
March 17, 2020Postponed until September 15, 2020—Golden Ears Writers, Maple Ridge, BC Canada
- September 26, 2020—Wine Country Writer’s Festival, Penticton, BC Canada
Current Speaking and workshop topics
How to Price Your Work
If you cringe when you hear terms like “cost of doing business” and “cash flow” you are a normal entrepreneur. If you scramble to make it through the year-end paperwork, you might be a stressed-out entrepreneur. And if you have no idea what to charge for your services, your world will be rocked by this course.
Blogging and Social Media for Writers
You’ve heard that, as a writer, you need to build an online platform, but what does that mean? While building a presence through blogging and social media is both a science and an art, there are consistent elements writers need to think about and commit to. This workshop reviews the top elements to consider and the four decisions every writer needs to know before they get started.
Building the Business of Your Dreams through Better Positioning
Running your own business was supposed to give you more freedom, not less…wasn’t it?
In the first couple years of business, trading dollars for hours and taking any work that comes your way is normal. But once you’re established it’s time to re-evaluate your business. The goal is to do more of what’s working and less of what isn’t. The key to making your business more profitable without working longer hours? Positioning—creating the right perception in your ideal customers’ mind. You want to attract the right customers and repel the wrong ones. But how?
This workshop will walk you through the four keys of positioning and will help you work through, in your own mind, whom you best serve, what makes you different in the eyes of your target market, why that difference matters and what you do. From this workshop you’ll gain the clarity and courage you need to raise your prices, approach bigger clients, land better contracts and build the business of your dreams.
Is It Time to Write You Book?
If you want to write a book but don’t know what to do next then this is the right workshop for you. First, I’ll guide you through the four steps you need to take BEFORE you start writing. Then I’ll help you determine why you’re writing a book, decide on your theme and genre and schedule writing time. There’s even a bonus audience avatar worksheet.
Exploring Publishing Options
In this workshop I overview different publishing options—both traditional and self-publishing ones. The goal of this session is to help people who want to self-publish their book get some insight into how to do this without getting ripped off but also a bit of a reality check for how much work self-publishing is IF they want to sell their books.
Interested in booking a workshop or speaking engagement for your upcoming event? Contact me today.