You know you need to improve your blog writing skills but you don’t know what to do next. I’m right, aren’t I.
Because you know content marketing is important for platform building, for visibility and for generating business.
So now what?
Why you should write a blog
If you’re just starting out in freelance writing, your blog can be an excellent source of writing samples until you build your own portfolio. It can also give you a ton of useful resources to share on social media to help build your platform.
Extra reading: 10 Reasons to Start a Blog
If you’re running a business, a blog is a great way of adding new content to your site, stuff for search engines to index and present to Internet browsers. You know, stuff that gets people to your website who will then hopefully hire you or purchase something from you.
Extra reading: SEO Tips and Tricks for Freelance Writers
Blogging is also an excellent way of connecting with your ideal reader or target client. Writing regular updates or producing trainings on your website helps you build relationships.
Content, when used correctly, can help businesses to improve their reputation, to position themselves as thought leaders, to attract new customers and to improve their customer retention, making it something worth investing in.
Extra reading: Make Stronger Connections with Your Ideal Clients
Here are four tips to improve your blog writing skills.
4 ways to improve your blog writing skills
Pay attention to your craft
Maybe you weren’t trained as a writer but it’s a skill anyone can learn. Remember, the content displayed on your website is a reflection of you.
It’s your digital business card, your storefront and your first impression.
If you want to improve your blog writing here’s some free advice from Jericho, a website dedicated to helping aspiring content creators.
Find your voice
In the writing world, the most important discovery you can make is finding your writing voice. This is the style a writer uses to relay information and tell stories. If done right, your writing voice will be like your fingerprint. Unique, compelling and recognizeable.
Voice is a huge piece of a strong brand, which is critical to a successful online presence.
Extra reading: Brand Your Blog A Step-by-Step Guide
Plan your content
While it’s fun to be spontaneous, platform building and business growth responds better to consistency. This is why planning ahead is so key.
Creating and maintaining an editorial calendar not only allows you to publish on a set schedule but keeps you focused and on message. Easy in theory, tough when life gets busy.
Extra reading: How to Create a Blog Content Calendar
Make your site mobile-friendly
There’s no way around it, your blog needs to be responsive. This means your site is optimized for mobile.
While this isn’t a writing tip, investing in a mobile-first template will both bring people to your site (Google won’t even show your site in results if it’s not responsive) and keep them there.
These are just four tips out of many, many more opportunities to improve your blog writing. If you need more help then consider contacting a freelance writer (a freelance writer like me!) who will be able to help you with your content strategy.
One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
Freebies related to this post you’ll find helpful: how to write an outline, create a writing schedule and elements of a brand.
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