Going Viral: Creating Contagious Content

Have you ever wondering what makes something go viral? Is there a secret? What do viral-video makers know that you don’t? Learn the what and how of going viral and a few tips for what you can do to make your content more contagious.

Going Viral

Going Viral: Creating Contagious Content

It was my niece’s first birthday and her mother threw a party, inviting the whole family to join in on the celebration. Everyone was excited to share in the festivities but the morning before the party, people began cancelling saying they weren’t feeling well.

But this was my niece’s first birthday! A big O-N-E!

With much pressure on, the family came together to save the party. Those who were feeling sort of better were encouraged to show up anyway and give my niece the party she deserved.

So they came.

And it was a lovely time. Good food, good conversations and good feelings all around.

Later that evening…

I haven’t vomited from being ill since I was a child. But vomit I did, from midnight till 8 a.m. the next morning. Who was the culprit? No real idea, since there were a few people at the party who weren’t feeling 100 per cent and we spent the day switching children, changing seats, and grabbing snacks from the same bowls.

And I learned I wasn’t the only one. Most of the other non-sick party-goers spent the next day beside the toilet.

It all happened so fast. One moment we were minding our own business, living life like normal, and the next we were swept up into a wave of vomit-filled illness by no fault of our own except for attending the party and enjoying ourselves.

What happened? Our party went viral.

Going Viral: The What and How of Creating Contagious Content

What does “going viral” mean?

Sans vomiting, going viral in Internet terms is seen as a good thing. It’s what happens when a piece of content (article, photo, video, etc.) is shared, copied and otherwise spread across social platforms like Facebook, Twitter, and YouTube.

How many shares does it take before something is considered viral?

I’m sorry to say, there isn’t an exact number. Viral status is achieved when the proportion of people seeing the content and then sharing it increases over what’s usual.

I know, could it be more vague?

Think of viral sharing like a secret. If you share a secret with someone, and that person shares it with someone else and then another, and another. Pretty soon everyone knows your secret. But if the person keeps your secret, that’s where the sharing ends. It’s safe and no one knows about it.

The simple math of virality

Viral content is relative. When you share a piece of content on social media, how many shares is normal? If you see your shares go up from normal on a couple posts, you can consider those viral. However, if your shares go up and stay up then it’s the new normal. Not viral anymore.

The more complicated math of true viral content

Of course, a few extra shares here and there doesn’t make a big impact. We want to know about the life-changing kind of viral content like Chewbacca Mom’s laughing video or Mandy Harey’s deaf singing audition for America’s Got Talent. How do you get those?

The next level of viral content

When you level up on going viral this is where stuff happens. On day one a piece of content is shared and you receive your regular likes, shares, and website visits, plus a few extras. This (according to ShareProgress) is called “first generation.” From there, a few of these first generation people share your content on their social channels and some of their friends check it out. They’re called “second generation.” By the second generation there should be more likes, shares and website visits. Now it’s on the second generation of visitors to share your content. If a few more than the first round do this, then the third generation of visitors should be seeing your content. If this continues then you’ll see exponential likes, shares, and website visits. This is where things get crazy.

In the simple viral example, you’ll have a bump of activity and then things will go back to normal. In the next level of going viral, the momentum grows and keeps growing and, if you’re prepared for it, sends your life in a new direction.


How do I make something go viral?

Yeah, sorry. I don’t know how. Actually, I don’t think anyone does. No matter how many terms I Google, all I come up with is “there’s no formula, there’s no secret.”

But here are a few things you can do to help your content be ready for going viral.

Here are some reasons people are most likely to share something.

  • If they have a strong reaction to it
  • If they have a positive emotional response to it
  • They are more likely to share if they feel inspired by it
  • If they are surprised by it
  • If they find it practical and useful
  • People are more likely to share something if they think it will help someone

Where to go from here

Before you write an article don’t think about what will or won’t make it go viral, instead think about what will help and inspire your audience. Think about what they’d like to read/watch/hear and then create it. Be genuine, be real, and be positive.

Here’s how Derek Halpern says it.

Positive uplifting content always gets shared. Remember, there’s a lot of unhappy people in the world, and while there are different reasons for being unhappy, content that is uplifting and inspirational helps people get out of their rut…even if it’s only for a few seconds.

I don’t know about you, but I’d sure like to help someone out of their rut today.

If you need help coming up with content ideas or don’t know who you’re audience is, that’s where I come in. Drop me a line and let’s start a conversation. I’m here to help!

Have you ever wondering what makes something go viral? Learn what going viral means and a few tips for what you can do to make your content more contagious.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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How to Plan a Podcast in 9 Steps

First things first, this is not a technical how-to create and produce a podcast guide. This is the step you take before that. Yes. I’m saying think about your podcast ahead of time and develop a strategy. AKA this is a training on how to plan a podcast.

How to plan a podcast in 9 steps

Do you want the worksheet that goes with this training?

I’ve created worksheets to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

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How to plan a podcast, from personal experience

I’ve lived these nine steps while creating and launching podcasts so I’m not pulling these out of thin air. Planning a podcast is exhilarating, exciting, and exhausting. At so many points on this journey I said “this is the hardest part, once we’re past this we’re good.” I’m glad I knew the steps or I may have lost heart through the process. I share them with you today so you will also be empowered the next time you wonder if you should start a podcast. You’ll know what the steps are and how to plan a podcast. You’ll also know how much work you have ahead of you so you’re mentally prepared for the roller coaster you’re about to get on. Podcasting is an amazing, amazing media and, when done right, a game changer.

First I’ll overview the steps, then break them down a bit.

How to plan a podcast in nine steps

  • Brainstorm a concept and decide what your show is about
  • Determine your “why”
  • Set goals for your podcast
  • Figure out who you’re serving
  • Plot your content strategy
  • Develop your show and assets
  • Write, record, and produce your first three episodes
  • Develop your marketing strategy
  • Pre-launch baby!

And once your podcast is planned, in the process of being developed, and you’re running pre-launch…now you can finish setting everything up and launch your podcast.

But I’m getting ahead of myself. Back to step one.

How to plan a podcast step one: Brainstorm a concept and decide what your show is about

If you’re thinking about doing a podcast there’s a good chance you’ve thought about this to some extent. So, write it down. What’s the big idea? What’s your show about? I encourage you to get to a core topic, one you stick to throughout your show. A strong topic will make things easier down the road, plus it will be easy for listeners to understand what your show’s about without too much thought. You want your show to stick in listener’s minds and be something they can become fanatic about—sharing on social media, recommending to friends, and becoming raving fans. So come up with a good one, alright?

Step two: Determine your “why”

Attracting listeners who become raving fans starts with your reason for podcasting. Think about it for a sec, why should anyone listen to your podcast? Why should people choose yours over all the other podcasts out there? Why? It’s so easy to jump past the planning and straight into podcast production but I encourage you to slow down and do the hard work first. Plan a podcast, plan a great podcast.

Step three: Set goals for your podcast

(Can you believe she’s talking about goal setting AGAIN!?)

Believe it!

But it’s step three, so by this point you already know what you want to do and why—so shouldn’t setting goals be easy? Podcasts are powerful for building an audience and increasing your platform and can even help you reach your business goals. So, what is your goal for this podcast? And if it’s to make money…you’re going to need a plan to do that. Putting up a podcast doesn’t equal cash money. Not that in itself at any rate. So wipe the dollar signs out of your eyes and set some realistic goals. Making money can be one of your goals, but you’re going to need a revenue plan. Think it through, set S.M.A.R.T. goals, and then move on to step four.

How to plan a podcast step four: Figure out who you’re serving

You should kind of sort of know this already. Who do you hope listens to your podcast? Who do you want to become raving fans? I know, you want everyone to love it…but please break it down a little. Who do you want listening and what transformation do you want them to experience as a result of listening to your podcast? How will you help listeners reach their goals? Because, like everything, they need to understand what’s in it for them before they’ll decide to stick around. If you map this desired transformation out, it will also guide you RIGHT into step five. So give it a shot, kay?

How to plan a podcast step five: Plot your content strategy

Now this is fun stuff. If you figured out the transformation you want listeners to experience and brainstormed a step-by-step guide for them to get there…you can break those steps down into individual episodes! Right!? Yes!!! OK maybe I’m nerding out but you want a strategy because this will keep you laser focused on providing the RIGHT content to the RIGHT people for the RIGHT reasons. Strategy is just RIGHT OK!?

Here you figure out your core content, your sub topics (sidenote, this is similar/the same as creating a content strategy for your blog), your show format, and individual show objectives (goals within goals—you know the big goal of the entire podcast but what do you want listeners to do in each one? Leave a review, go to your website, download an email opt-in, share on social media, follow you on Instagram, etc. And please pick one per episode). If you’re stuck for ideas you can do keyword research (see what’s popular and develop episode ideas from there). Try and come up with at least 10 solid episode topics before moving on.

How to plan a podcast step six: Develop your show and assets

By this point you should be getting pretty excited about your show. And step six is where all your dreaming turns into your core content and branding. And yes, this will be hard work and may involve blood, sweat, and tears (if you’re anything like me). You don’t have to script your episodes word-for-word (unless you work best like that/want to)—outlines and notes are fine—but you do need to work out your show sequence and figure out who you want on your show if you’re taking guests/doing interviews.

At this point you should also be working on things like finalizing your show name, designing your logo, figuring out website design, deciding on your branding, grabbing all your social media handles, and purchasing your URL. I know many people will do this first and other guides may even advise doing this second/third. Why I’m saying wait till step six is because by this point you KNOW you’re sticking with it. You have a firm grasp on where you’re going and how you’re getting there. And if you’re hiring someone to help with any of your asset development, showing him/her your target audience, listener transformation, and content strategy will help him/her come up a great concept reflecting you to a T.

How to plan a podcast step seven: Write, record, and produce your first three episodes

OK, I won’t sugar coat it. This is going to be a lot of work. But you are READY for this! Draft your episodes, record them, and get them ready. You’re not publishing anything yet, but you’re working out the bugs. You need to figure out what you’re saying, practice saying it, and get all the technological pieces in order.

Going through this will also highlight how much help you need recording, editing, producing, etc. (If you need technical help check out Pat Flynn’s How to Start a Podcast tutorial. If you need an audio editor or show producer, get in touch.) This process should show you how close you are to launching your podcast. You may need more time than you thought at the outset, but that’s OK. You’re in it for the long haul, so it’s worth doing right.

How to plan a podcast step eight: Develop your marketing strategy

You have your content plan, your branding, website, and social channels are taking shape, and you have a general idea of when you can launch. Now it’s time to think about marketing. You’re going to need a pre-launch, a launch, and an ongoing strategy. Three strategies. I know it’s a lot of work (ugh, Robyn, why is EVERYTHING so much work!?) but you will be so super glad you made the plan ahead of time when you’re in the thick of it.

I have a few general tips on how to rock your marketing, which are a good place to start if you’re new to marketing strategy. If you want an intense, 90-day pre-launch strategy that will blow your mind, check out this podcast episode from Amy Porterfield. Whatever you decide, I recommend getting the plan on paper and calendaring as much as possible. This is where you figure out the details of your pre-launch, launch, and ongoing marketing, when your podcast episodes will publish and how often, what you’re posting on social media and how often, and how you’re going to promote your podcast to the world.

How to plan a podcast step nine: Pre-launch baby!

When you have your launch date settled and all your marketing ducks in a row, you can graduate to pre-launch. This is going to be intense, but this step is critical to a successful launch so you don’t want to skip it. In step eight you created the plan and in step nine you WORK the plan. That’s right, you’re creating content, you’re connecting with your target audience, and you’re ramping up to your launch. In pre-launch you’re putting yourself and your podcast out into the world in a way that people notice. You do this by creating amazing and shareable content, promoting your amazing and shareable content to your existing audience, with your social networks, with online communities, with relevant influencers, and wherever else your target audience hangs out.

Whew.

I know we’ve been through a lot getting to this point. But it’s not over yet. Once your pre-launch gets in gear you are racing towards your launch day—now that’s exciting stuff. Good thing you know what you’re doing, where you’re going, and who you’re talking to. I can’t WAIT to hear how it goes. Have a great launch!

First things first, this is not a technical how-to create and produce a podcast guide. This is the step you take before that. Yes. I'm saying think about your podcast ahead of time and develop a strategy. AKA this is a training on how to plan a podcast.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Creative Places to Find Clients

There are a lot of places to find clients but the well-known places are competitive. Since I like avoiding hustle whenever possible (unless, you know, I need clients YESTERDAY) I like looking in less-obvious places for freelance work.

creative places to find clients

Do you want the worksheet that goes with this training?

I’ve created worksheets to complement this training, available for download. This is a free resource but it’s part of my resource library and you’ll need a password. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Creative places to find clients

Part of me wants to keep these creative places a secret so I’ll be the only one who knows about them but a bigger part of me wants to help other freelancers find work so here we go. Maybe there’s a new idea or two in here for you today.

Idea #1: From your day job

While this is an awesome place to find clients you do need to pay attention to your company’s privacy policy and it’s better if you keep your boss in the loop with any outside-of-work relationships you have with work affiliates.

Assuming everything is above board and your freelance work happens outside of your day job, doing some side gig stuff with people you interact with every day makes a lot of sense. On a professional level they know, like, and trust you as you do them. And you already know you can work well together. You just need to keep the boundaries in tact so you don’t overstep in either direction.

Idea #2: From your family and friends

I’ve mentioned this before (the best way to let people know you’re available for freelance work is by telling them you’re available for freelance work) but it’s one of those sort of awkward things so I want to mention it again.

What you don’t want is to bug your friends and family and have them throw pity work at you. You also don’t want them to assume since they’re your friends and family you’ll work for a massive discount (or for free). So how do you create an environment where your friends and family know you’re available for freelance work and are happy to pay you for it? Now, that is the finesse of it. Everyone will find her own balance so the takeaway here is to put yourself out there and let people know you’re available.

Idea #3: From places you’re a client

This is another time where you’ll need to tread with care and be sensitive to appropriate timing but there’s nothing wrong with mentioning you’re a freelancer while engaging in small talk and allowing the conversation to go where it may. I’ve had many experiences where I’m asked to leave my card behind or picked up the odd client from a place where I’m a client. I love it!

Of course you’re not becoming a client in order to find clients…that’s not a hustle I’d recommend, but if it happens organically…awesome!

Idea #4: From guest blogging

Guest blogging, guest writing (whatever), is an interesting beast. If you look around the Internet for long enough you’ll see a wide variety of opinions and teachings on why you should do guest blogging, why you shouldn’t do guest blogging, why you should never write for free, why you should write for free sometimes, etc.

I’m not here to talk about any of that. I think you should figure out what is going to move the needle forward and then do it with abandon. Anyway, got a little off topic there. If you get into guest blogging and are choosing good partners, this could turn into a writer-client relationship. Honest! I’ve seen it happen! So keep building into your relationships!

Idea #5: From partnerships

This idea launches from the last one—build relationships with others and form mutually-beneficial relationships. This could be an agency, a freelancer with complimentary skills, or a local business. The big idea is you share clients. No you don’t get 100 per cent of the pay but you also don’t have to do 100 per cent of the work and in some cases this is an awesome arrangement.

Idea #6: From local events/workshops

Something I’ve noticed about freelancers is they’re out in the community a lot. Working freelance has them attending events, observing meetings, and talking to a lot of different people. So what about throwing a little extra networking in while you’re already out? Do what you’re there to do but also mention you’re a freelance writer and if it makes sense, mention you’re available for hire or pass out a business card or two.

This last point is extra exciting to me these days because I’m in the midst of building a workshop for freelancers, which developed from a pre-existing relationship, turned into a collective and is now a collaboration. Wow. When we began building these relationships this workshop was not even a dream. And yet, here we are.

Places to find clients: In conclusion

I hope I’ve given you a few new ideas to try here. Remember, marketing is a long game and it’s something you sprinkle into every day—while you’re busy doing other things. If you want some more tips and tricks you’ll enjoy my article on learning how to rock your marketing even when you don’t have time for marketing.

There are a lot of places to find clients but the well-known places are competitive. Since I like avoiding hustle whenever possible (unless, you know, I need clients YESTERDAY) I like looking in less-obvious places for freelance work. Part of me wants to keep these creative places a secret so I'll be the only one who knows about them but a bigger part of me wants to help other freelancers find work so here we go. Maybe there's a new idea or two in here for you today.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required

Firing a Client | Freelance Writing Tips

If you’ve freelanced for any amount of time you may have considered firing a client at some point. It sounds harsh and scary, I mean…you’ve worked so hard to land these clients! And now you’re thinking about firing them? Isn’t that a bit ungrateful?

Firing a Client | Freelance Writing Tips

Firing a client

Truth is, sometimes it’s not a good fit.

Here is a story to put this type of situation in context. A few weeks ago a fellow freelancer contacted me. She said, “Have you ever quit a client? I am seriously considering it and I am having trouble finding wisdom!”

Of course, I was happy to talk it out. This isn’t an easy decision to make. Because you want it to work! Or you feel guilty because you thought it was a good fit but now that you’re a few months in you can tell it’s not. It’s OK, this happens.

My friend said the work just wasn’t what she thought it was. The way her clients assigned, reviewed and approved work felt to her like someone was always watching over her shoulder and tweaking her work over and over until it no longer resembled something she would have created. This didn’t work for her.

She knew she couldn’t continue like this, no amount of sucking it up was going to fix it. So she wondered if she should fire her client and make a clean break or if she should offer feedback and see if they were willing to change their processes.

How much did she want to keep this client?

No matter what she decided, she knew she had to make a change. When a freelancing situation goes a bit sour it can make you feel inept and underpaid. It’s frustrating and tricky and when this happens it’s definitely time to consider firing a client or two.

If you are in a place where you feel like your client isn’t a good fit it doesn’t mean you’re being a diva. It may just mean you’re becoming clear on what kind of freelancer you want to be. Sometimes the right decision is a polite yet clear discussion about the situation and finding a workable solution. And sometimes the right decision is referring the client to a different freelancer and moving on.

Blogger turned copywriter

Sometimes you outgrow the relationship or go different directions.

One of my first regular clients was my DREAM COME TRUE. I was tasked with tackling DIY projects with a bent towards upcycling and then writing a blog post about it. I loved DIY and upcycling and I couldn’t have asked for a better freelance writing gig.

Things went well for quite a while and I enjoyed the different projects I got to work on. But as my writing improved and my career progressed, I found myself less and less engaged. The projects were time intensive and the pay was low. While I was fine with this when I was first getting started after a few years it didn’t make sense anymore. Plus my other freelance writing clients were not in the DIY/crafting space so my portfolio was moving further and further away from this niche.

The big sign that it was time to move on was the sense of dread I felt whenever a deadline loomed. I no longer scoured Pinterest looking for new and exciting projects to try. Now I looked for projects I could do in an hour or less composed of materials I already had on hand.

When I took an honest look at the writing projects I had on my plate and how they made me feel, I realized I had outgrown this client, my heart was no longer in it and it was time to move on.

Freelance writing opportunities

Sometimes your current clients are holding you back from your ideal clients.

Even if your client is a decent fit and you enjoy the work there may still be a case for firing a client. I learned this when I worked with business writing coach Ed Gandia.

The problem he was helping me solve was increasing my freelance writing revenue without taking on additional clients. Because I work a day job and have limited time available for freelancing, I had no other option but to raise my rates!

Ed challenged me to go for better-paying clients and as I landed them to let go of my bottom 20 per cent of clients.

This was a big move for me and definitely brought my insecurity to the forefront. In order to charge more you have to believe you’re worth higher fees. And you have to figure out strategies to state your fees with confidence and not buckle when prospects tell you you’re too expensive. Terrifying!

How did I finally get on board?

I started valuing my time better. I only have a few hours a week I can spend on freelancing so the work I do and the projects I take on have to be worth it. Working on my freelance business means time not doing other things, for example hanging out with my husband. So I needed to come to terms with a rate that I can feel confident about my choices/priorities.

And part of that coming to terms included identifying which clients were in my bottom 20 per cent and learning how to let them go as I landed better-paying ones.

If you've freelanced for any amount of time you may have considered firing a client at some point. But you've worked hard to land these clients! What gives?

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required

Dealing with Insecurity as a Freelance Writer

Whether it’s inferiority complex or a lack of confidence, dealing with insecurity as a freelance writer is no joke. If you’re battling insecurity right now the good news is this is normal. It’s a part of the writing life. Here are a few strategies I’ve learned for combating the internal turmoil and moving ahead in my career.

Dealing with Insecurity as a Freelance Writer

Dealing with Insecurity as a Freelance Writer

I trained as a print journalist and even after I had my bachelor’s degree I hesitated to call myself a writer. While I don’t know the exact reasons why I was so insecure I do know there was a few things at play.

  • My class had some fabulous journalists/writers and I often compared myself to them
  • I didn’t get a journalism job right out of university and felt like I needed to
  • Other writers and journalists I knew seemed to know what they wanted from their life and careers and I felt directionless and confused

It took the better part of two years after I finished university to admit (to myself) that I wanted to be a professional writer. I had been laid off from my most recent job (in the geology field, obviously) and was mind mapping what I wanted to do with my life. In the most shocking of ways I realized I wanted to write for a living. But I felt so afraid. What if I put myself out there again and nobody hired me? What if I wasn’t really a good writer?

Dealing with insecurity is important because you won’t move forward if you don’t

Before I could even apply for writing jobs I had to admit to myself this is what I wanted, deep down. I also promised myself I would stop applying for jobs that weren’t a good fit. Yes, I knew at some point in the unemployment stretch I may have to take something, anything, but I didn’t have to start there. I had a runway. So try.

This was a huge moment in my life and career because it was the day I stopped letting my feelings of insecurity and inferiority stop holding me back from going after what I wanted to accomplish. It wasn’t the actual achieving of my hopes and dreams—it was admitting what I wanted. Yes, I still dealt with mind-numbing fear of failure and risk aversion. And of course I made mistakes and fell down along the way. But I figured out what I wanted and then put on my brave-pants and started trying rather than phoning it in.

Here are three ways to overcoming a lack of confidence

  1. Don’t compare yourself to others
  2. Something I’ve learned in my years as a professional writer is everyone is on their own journey. Yes, when I speak with a SUPER successful writer I feel intimidated and less than. For sure. But I don’t stay there. The more writers I meet the more I realize they’re all insecure. Our battles may be about different things but we all have them.

    The quickest path to self-defeat is looking at other writers and comparing yourself to them. Don’t. Stop comparing. No two careers look the same and we can’t allow ourselves to get derailed every time we see someone else having success.

  3. Put yourself out there even when you don’t feel ready
  4. If we stick to our comfort zone then we won’t grow. If you have goals for your writing or freelance career then you have to keep punching above your weight. That’s the saying, right? What I mean is you have to keep putting yourself out there and going after those big, dream contracts/clients/gigs/stories even if you think you’re not 100 per cent the most qualified, best writer out there. At least try.

    Something to keep in mind when you’re pushing past your comfort zone is you may (and probably will) face rejection. It’s a part of the freelance life. Embrace rejection as a normal thing and don’t take it personally (btw I talk more about this on an interview for Good Company). You may also get negative feedback or even criticism. Again, it happens. Find ways to move past it and even learn from it.

    And third

  5. Join a positive, encouraging writing group

The best thing I ever did for my career was join a writing group. And before you ask, yes I was nervous about being outed as an imposter. But my desire to find other freelance writers was bigger than my insecurity and I started networking with other writers. At first I held back from sharing my true fears and struggles but as I got to know the writers I also began trusting them with my problems. I asked questions, even if I thought they might be stupid. I asked for advice when I didn’t know what to do. And I started bringing client situations up in group discussions to see if they had a better approach I could use.

When dealing with insecurity and inferiority complex it’s easy to view other writers as competition or as a threat. But that’s looking at the freelance writing world with a scarcity mindset. The truth is, there’s enough work for everyone. Every writer has his or her own unique strengths and niche. In all likelihood, you won’t even be interested in the same type of writing work or clients. Be open to connecting with other writers and freelancers and when you find good people you can trust, hold on to them.

Conclusion

One of the biggest comparison traps we find ourselves in is on social media. This is not something to be afraid of but definitely something to be aware of. It can be so easy to see someone’s social feed and end up feeling horrible about yourself and your accomplishments. When you notice yourself going down this road hit the pause button and find a way to reset. If you’re stuck, these suggestions from The Graceful Olive are a great place to start.

Remember this about social media: it’s a highlight reel curated to present an intentional brand or persona. If you find yourself feeling insecure by a certain feed then for your own mental heath’s sake unfollow that person. Don’t think of it as a personal slight, just accept that at this point in time it’s better if you don’t see their feed while you work on your own self-confidence.

Bonus tip

A writing friend has a folder where she saves any positive feedback she receives. Any time she is dealing with insecurity or battling inferiority she goes back to the “praise folder” and re-reads the nice things people have said about her. It helps her put things into perspective and often can re-direct her negative feelings. It’s an excellent strategy.

Whether it's inferiority complex or a lack of confidence, dealing with insecurity as a freelance writer is no joke. Also: you're normal.

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