I’m having thoughts about advertising. Musings, if you will. Advertising musings. In my first year of university I took a course on advertising. It wasn’t terribly informative or interesting (it was a first year course after all) but I did manage to take something from the class. And it has finally become useful.
I’m having thoughts about advertising. Musings, if you will. Advertising musings.
In my first year of university I took a course on advertising. It wasn’t terribly informative or interesting (it was a first year course after all) but I did manage to take something from the class.
And it has finally become useful.
It was more of a concept than anything else. The something I’m referring to is the phenomena advertising is despite no evidence that it actually works.
Statistical, factual evidence I mean. Not the thoughts and feelings, we so often mistake use as proof. (e.g. I think advertisers are brainwashing the masses.)
Since there is no real backing saying advertising works, then why is so much money put into it?
I don’t know for certain but I think advertising is important if not to sell products, at least to make your company name familiar to the general public. And I think familiarity is important because it implies you’re trustworthy.
The argument: If your company/product has been around long enough for people to hear about it, it must be alright.
I’m not saying it’s a rational or fallacy-free argument, but when I go out to buy Kleenex or Q-tips I associate the brand name with the entire product, despite what its actual name is.
In that spirit, I hate how easily I fall for a line. And how little I actually think about the “truths,” in my life. (e.g. Do I really need this product or has a need been created for me?) But realizing this gives me a bit of power over its spell, reminds me to think critically about the items I consume and gives me tips on what I should be doing when making advertisements for my company.
As of yesterday I managed to convince my boss to let me buy a couple ad spaces and see what happens.
My argument: “I’ve looked through these publications and see all the company’s we do business with advertised in there. We should get our name in there too, show everyone we’re on the same level as the big players.”
I consider it a small victory, although it may be short-lived since my boss wants me to track the ad’s success rate, which I don’t think is possible.
My suspicion is if I cannot prove it is bringing business in, the ads will be out.
Those are my advertising musings, not sure if this will go anywhere.
* A few people have asked what field I’m in now. Geology; I’m in the field of geology.
- Storytelling and Advertising (Part 1)
- Storytelling and Advertising (Part 2)
- Small Business Marketing Ideas for the Real World
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