Rock Your Marketing (Even if You’re too Busy for Marketing)

What if you could rock your marketing while you’re busy so you stop having dry spells? (Spoiler: You can, and I’ll tell you how.)

Rock Your Marketing

Freelance writers are business owners, busy business owners. We’re so busy, we lack the time to work on our business because we’re always working in it for our clients.

Blogs, social media posts, and marketing in general fall by the wayside in favour of the now money. But what about later? Do you go back to hustling when the gigs dry up? Do you stockpile your rainy day fund in case there’s no work for a while?

Before I get into how to rock your marketing, I have a little story for you.

I’m part of a bi-monthly marketing challenge in one of my professional networking groups and the most interesting parts of the challenge is how many people “sit this one out” citing they have a full client load so they don’t need marketing.

What? You’re too busy for marketing!?

This is difficult to hear. Because this tells me you’re not thinking about the long game, you’re focusing on the here and now. Don’t get me wrong, you should. But the present can’t be your sole focus on.

Here’s what no marketing plan gets you:

  • Scattered, inconsistent presentation in front of potential clients
  • Random posts and self-promotions on social media
  • Irregular networking (in person, virtual networking groups, bi-monthly marketing challenges…)
  • Unfamiliarity with competitors’ strategies

Oh, and no new clients. Unless you’re so busy month after month that you’re turning away new clients, you need marketing. Even when you’re too busy for marketing.

So, how do I rock my marketing even if I’m too busy for marketing?

I’m glad you asked. Since we’re at the beginning stages of this conversation I’m not going to ask you to do new things…yet. Right now let’s focus on what you’re already doing and sprinkle in some focused marketing. Getting it going is the first step.

Rock your marketing with these three tips

First, think about the content you put out on social media right now

Be honest. When you post something on social media, what is it about? Personal? Photos of your weekend? Political memes? Food? Is anything you post related to your business or how you serve your clients?

If you’re going to rock your marketing, I challenge you to consider your social media platforms places where you can attract new clients and brand yourself rather than something separate. Who is your ideal client? How can you help him/her today? How can what you post be useful in moving him/her ahead? Even better, how can you inspire someone?

Need help? Here’s your five-step social media strategy for freelance writers.

Second, carve out time to connect with your ideal clients or colleagues

And no, this does not mean sending out cold pitches by email. CONNECT!

Remember, I’m not asking you to do anything new…yet. So who are the people you speak to every day? Do you pass them on the street? In a store? In a restaurant? Look them in the eye and make a connection. Start with hi, hello, how are you. One or all of those will do. Next? Have a conversation. It doesn’t need to be deep or time-consuming, but make sure you mention something about how what you’re working on lights you up and you love your job. Make a connection, then continue on with what you were doing.

But what if you don’t go out because you’re chained to your computer desk all day? How about a nice email to a contact? A check in, a hey how’s your business going? Is there anything I can help you with today? Or how about an old client, why not send a nice note and see if there’s a project you can help out with. If not, no biggie. But you tried. You reached out. You connected.

Third, you don’t need to post new content every day

Hear me: you need to post content, but it doesn’t have to be new. Whoa.

This was a huge mental shift for me. When I let go of the idea that every blog post was a slam dunk and lived on in my readers’ minds I was free to re-use them as appropriate. (By the way, I wrote about my favourite tools to re-share content here.) I combed through my archives and pulled the articles I thought my idea clients would enjoy. Then I plugged them into a content library, created a schedule and let them go. I’m still amazed at the freedom I feel setting up this small automation. Because I can accept that not everyone will see my LIFE-CHANGING articles and freelance writing tips the moment I write them I’m free to keep sharing them on various platforms. All it takes is this careful balance of humility and pride.

See? That wasn’t so bad. Don’t you feel ready to rock your marketing? These three itty bitty marketing tweaks can help you ROCK your marketing! Visualize how stress-free your freelance marketing game could be. Dream big, my friend.

Now, a word of caution.

You can go down the marketing rabbit trail and end up overwhelmed and not sure which shiny object to focus on. Because there is always more you can do. All we’re talking about today is not doing nothing. Don’t do nothing.

Keep putting yourself out there, even if you’re busy and have a full client roster. Continue networking, keep posting relevant, helpful content on social media, and putting your work out there even if you haven’t created anything new in a while. Keep going!

What if you could rock your marketing while you're busy so you stop having dry spells? (Spoiler: You can, and I'll tell you how.)

One more thing. If you’ve got these three daily tasks down you may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

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Extra credit: How to Weather Cash Flow Problems. Helpful advice from Ed Gandia.

How to Find a Digital Agency

If you work in media or run a business you will, if you haven’t already, come across a digital agency. Digital agencies are everywhere! In fact, it’s possible you’ve worked with one in the past and didn’t even realize it.

Digital Agency

How to find a digital agency

If you’re a freelance writer or content creator then you may be considering starting your own digital agency. Or maybe you want to take on agencies as clients. If you’re an entrepreneur or small business owner you may be considering hiring an agency. They can be a huge help with your digital presence, online marketing and SEO.

Deciding to work with a digital agency in any capacity is a big decision to make. There are many different types with varying specialities and capacity. Here are a few things to consider when you’re ready to get started working with agencies.

5 tips for getting started working with agencies

Tip 1: Do your homework

Since every agency is different it’s important to research the company. Before agreeing to work with them you want to make sure they’re a good fit for you. Starting from scratch? Look for local marketing agencies and make a shortlist based on their skills and services.

Tip 2: Make sure your industries are aligned

While the agency doesn’t have to be an expert in your field, they should have some experience in your area. For example, if you run a bakery but the digital agency specializes in landscaping it may not be a good fit. Alternatively, if you’re a tech writer and the agency has mostly fashion clients, you’ll be a mismatch and nothing will come easy.

Tip 3: Ask for case studies

Case studies are helpful whether you’re looking to work with an agency or hire one. If you haven’t heard of these before in essence they’re a study analysis where you overview a business problem, outline options for solving the problem and what happened in the end. It gives you a solid idea of the type of work the agency does and you’ll get a feel for how they work. For an agency example, check out Vine Digital.

Tip 4: Meet in person if possible

While this isn’t required, face-to-face meetings always help build rapport and relationship. For many freelancers, the idea of meeting clients in person is terrifying. However, it’s an important part of growing your business. By the way, in-person meetings are also a great way to test and refine your elevator pitches.

For business owners, meeting with an agency owner in person allows you to connect on a deeper level and give them a peek at the heart behind your professional exterior. This will help them craft campaigns and strategies that better-suit your needs than if they didn’t have that added insight.

Tip 5: Compare costs

If you’ve decided you want to hire a digital agency but still have a few options, it may come down to comparing the costs. Of course you want to base your decision on other factors as well but this should definitely be one of them.

Extra credit: For more information when it comes to weighing up agency costs, you can visit this guide here.

If you’ve decided you want to work with an agency this is also an important step! Make sure your pay is adequate and the scope of your responsibilities is clear. And get it in writing.

If you work in media or run a business you will, if you haven't already, come across a digital agency. Here are five tips for working with agencies.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Podcasts for Writers | Updated for 2019

Looking for podcasts for writers? You’re in the right place! Here are 50 of the most popular (and helpful) podcasts for writers. Updated for 2019.

podcasts for writers

With 50 podcasts to go through I thought a table of contents would be handy. Click on the links below to jump to the category you’re most interested in.

Podcasts for Writers

What are the best podcasts for writers? Well…it depends what you’re looking for. There are tons of amazing and helpful writing-related podcasts with different styles and approaches. After much research and vetting I’ve curated this list of podcasts for writers in the hopes you can find a few new podcasts to add into your rotation.

I’ve given these 50 podcasts loose categories based on their most general topics and format. The podcast are organized both by category in alphabetical order. Some are my personal favourites and some are from writer recommendations. If a show hasn’t been updated in 2019 it isn’t on this list. Have I missed a fantastic, life-changing podcast? (I know I have.) Please let me know in the comments.

Canadian Podcasts

Canadian Podcasts | Podcasts for Writers

True, these podcasts fit into the other categories. My fear is these literary gems will get lost in the shuffle. Perhaps you are looking for some great podcasts for writers AND something a little North. See? It’s such a good reason to have this category.

Can’t Lit

A monthly podcast on all things Canadian and Literature. Hosted by Dina Del Bucchia and Daniel Zomparelli. Last Monday of the month.

Podcast Playlist

Podcast Playlist curates the best content and stories from the podcast world. Each week, your audio DJs Matt Galloway and Lindsay Michael sample some of the most intriguing of what the internet has to offer.

The Next Chapter

CBC Radio’s Shelagh Rogers travels the country, conversing with authors and readers of all kinds. A new episode every Monday.

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Writing Craft Podcasts

Craft Podcasts | Podcasts for Writers

The writing craft. How do you improve on your writing without going back to school? By listening to podcasts! These craft-focused podcasts will help you in your writing from everything to overcoming writer’s block to strategies for meeting deadlines to making writing your career. Many of these craft podcasts don’t stick to fiction or non-fiction, preferring to blend them together. I think it works. Here are a ton of awesome podcasts for writers on the writing craft you’re WELCOME.

Ann Kroeker, Writing Coach

Writing Coach Ann Kroeker wants you to reach your writing goals and believes you’ll make significant progress (and have fun!) by being more curious, creative, and productive. She provides practical tips and motivation for writers at all stages, keeping episodes short and focused so writers only need a few minutes to collect ideas, inspiration, resources and recommendations to apply to their work. Tune in for solutions addressing anything from self-editing and goal-setting solutions to administrative and scheduling challenges. Subscribe for ongoing input for your writing life that’s efficient and encouraging.

Building a StoryBrand with Donald Miller | Clarify Your Message So Customers Will Listen

If you’re frustrated because you struggle to get the word out about your product or service, the Building a StoryBrand podcast will help. Fans of the podcast are ecstatic about the fun and entertaining way Donald Miller brings you practical advice about clarifying your message so customers will listen. Don and the StoryBrand team are the world’s leading experts in harnessing the 2,000 year-old proven power of story formulas to get people talking about your brand. Get your message out, grow your company, stand out in the marketplace, and have a blast doing it! Past guests: Seth Godin, Patrick Lencioni, Daymond John, Rachel Hollis, Ken Blanchard, Mel Robbins, Dave Ramsey, Scott Hamilton, Auntie Anne, Charles Duhigg, Daniel Pink, Blake Mycoskie (TOMS), Chris Anderson (TED), and so many others.

Grammar Girl: Quick and Dirty Tips for Better Writing

WINNER OF BEST EDUCATION PODCAST IN THE 2017 PODCAST AWARDS. Grammar Girl provides short, friendly tips to improve your writing. Whether English is your first language or your second language, these grammar, punctuation, style, and business tips will make you a better and more successful writer. Grammar Girl is a Quick and Dirty Tips podcast.

Helping Writers Become Authors

Helping Writers Become Authors provides writers help in summoning inspiration, crafting solid characters, outlining and structuring novels, and polishing prose. Learn how to write a book and edit it into a story agents will buy and readers will love. (Music intro by Kevin MacLeod.)

High-Income Business Writing: Freelance Writing

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent).

In this nuts-and-bolts, no-nonsense podcast, you’ll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business—the same systems he has taught his private coaching clients.

He’ll also show you what’s working for other business writers by bringing you real case studies from the field. And he’ll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; case studies; writing web copy; writing articles; and much more.

Hot Copy: A Copywriting Podcast for Copywriters

In each episode of Hot Copy, Belinda Weaver and Kate Toon share the secrets of successful copywriters including copywriting tips, shortcuts, writing resources, interviews with other successful copywriters (yes, their secrets too!). And a few laughs, snorts, and giggles along the way. All focused on helping you become a better copywriter. This podcast is perfect for anyone who wants to learn more about copywriting, the writing bits and the running a business bits.

Novel Marketing

This is the show for novelists who hate marketing, but still want to become bestselling authors. Our goal is to make book promotion fun and easy for writers who would really rather be writing.

Odyssey Writing Workshop

Odyssey is an intensive six-week workshop for writers of fantasy, science fiction, and horror held each summer on the campus of Saint Anselm College in Manchester, New Hampshire. Top authors, editors, and agents serve as guest lecturers. These podcasts are excerpts from guest lectures.

Scriptnotes Podcast

Screenwriters John August and Craig Mazin discuss screenwriting and related topics in the film and television industry, everything from getting stuff written to the vagaries of copyright and work-for-hire law.

The Creative Writer’s Toolbelt

The Creative Writers Toolbelt gives practical accessible advice to Creative writers. Each episode explores an aspect of creative writing technique, with examples, allowing you to apply what you learn immediately to your writing. We also throw in the occasional interview with writers and other artists, exploring their wisdom on subjects like story, style, character and the writing process.

WriteCast: A Casual Conversation for Serious Writers

Kacy and Claire from the Walden University Writing Center chat about all things academic writing. Special guests include students, faculty, and Writing Center editors.

Write Now with Sarah Werner

A weekly podcast for aspiring writers looking to find a healthy work/life/writing balance. Get the encouragement, honest advice, and inspiration you need to pursue your passion and write every day. Recurring themes include books, coffee, rainy days, truth, beauty, lasers, dinosaurs, and all of your other favorite things.

Writing Excuses

Brandon Sanderson, Mary Robinette Kowal, Howard Tayler, and Daniel Wells discuss writing techniques in a fast-paced, 15-minute format.

Writing for Children: How to Write a Children’s Book, Writing for Magazines, Getting Paid for Writing, Getting Published

Do you want to learn how to write for children? The Institute of Children’s Literature has taught hundreds of thousands of aspiring writers, and the director of ICL is the host of Writing for Children. Bestselling children’s author Katie Davis focuses on the craft of writing for children: how to write a children’s book, how to write for children’s magazines, how to get paid, and get published. There are listener questions, with answers from the experts at the Institute, plus hard-to-find resources and links included in every week’s show notes.

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General Writing Podcasts

General Writing, Interviews, Etc. | Podcasts for Writers

These are general writing podcasts or ones that don’t stick to a strict theme. Many of these shows are a mix of interviews and solocasts. Whatever this category should be called I hope you find these podcasts for writers helpful, useful, and inspiring.

A Way With Words

A Way with Words is a fun and funny radio show and podcast about language. Co-hosts Martha Barnette and Grant Barrett talk with callers from around the world about linguistics, slang, new words, jokes, riddles, word games, grammar, old sayings, word origins, regional dialects, family expressions, books, literature, folklore, and speaking and writing well. Email your language questions for the show to Or call with your questions toll-free *any* time in the U.S. and Canada at (877) 929-9673. From anywhere in the world: +1 (619) 800-4443.

Between The Covers : Conversations with Writers in Fiction, Nonfiction & Poetry

Author interviews with today’s best writers — established & up-and-coming — in fiction, nonfiction and poetry. Hosted by David Naimon, KBOO 90.7 FM, Portland, Oregon. –The Guardian’s 10 Best Book Podcasts –Book Riot’s 15 Outstanding Podcasts for Book Lovers –the most intense and awesome podcast I’ve ever been a part of–Gary Shteyngart.

Create If Writing

Create If Writing is a weekly podcast for writers and bloggers dealing with authentic platform building online. You will hear from experts on list-building, connecting through Twitter, and how to utilize Facebook. But tools for building an audience would feel empty without a little inspiration, so these training episodes are balanced with inspirational interviews with writers who share their creative process, ups and downs, and how they have dealt with success or failure. Kirsten Oliphant is a self-published author with an MFA in Fiction who has been blogging for 11 years and is in the top 20 of Houston’s Social Media Power Influencers. She has spoken at Blog Elevated, Houston Social Media Breakfast, Adventure Con, Houston Business Advancement Conference, and Social Media Day Houston. She created the Free Email Course and loves to get nerdy about all things email list.

Dead Robots’ Society

The Dead Robots’ Society, a gathering of aspiring writers podcasting to other aspiring writers, hoping to help each other along the way to the promised land of publication.

First Draft: A Dialogue on Writing

In writing, a first draft is where creativity flows, a story takes root and the voice of a writer emerges. First Draft highlights the voices of writers as they discuss their work, their craft and the literary arts. This weekly show hosted by Mitzi Rapkin will primarily feature fiction and non-fiction authors along with occasional poets, screenplay writers, playwrights and songwriters. First Draft is a celebration of writing and the individuals who are dedicated to bringing their carefully chosen words to print as well as the impact writers have on the world we live in.

Fully Booked by Kirkus Reviews

Get the ultimate insider’s scoop on the best new books. The editors at Kirkus Reviews interview your favorite authors, tell you whether or not the books on the bestseller list are worth the read, give you behind-the-scenes insights, and introduce you to great books you may otherwise never find.

I Should Be Writing

Writing interviews and how-tos from a SF writer who’s still learning.

Longform Podcast

A weekly conversation with a non-fiction writer about how they got their start and how they tell stories. Co-produced by Longform and The Atavist.

Read to Lead

If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today’s brightest minds: our generation’s non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff’s Notes. The Read to Lead Podcast is a three-time Best Business Podcast nominee.

Reading and Writing Podcast

Interviews with authors about their books, their writing habits, their favorite novels, and how they got started writing.

So You Want to Be A Writer

Valerie Khoo and Allison Tait, both successful journalists and authors, bring you the latest in news, opportunities, trends – and gossip – in the world of writing blogging and publishing. Whether you love the creative inspiration of Elizabeth Gilbert, the life-hacking non-fiction of Tim Ferriss or the phenomena that is JK Rowling, you’ll find it here.

Story Grid Podcast

Helping you become a better writer. Join Shawn Coyne, author of Story Grid and a top editor for 25+ years, and Tim Grahl, struggling writer, as they discuss the ins and outs of what makes a story great.

The Beautiful Writers Podcast

Writer Linda Sivertsen (aka Book Mama) brings together the world’s most beloved bestselling authors and creatives for monthly chats on writing, publishing, deal-making, spirituality, activism, and the art of romancing creativity.

These up-close conversations—with the likes of Dean Koontz, Tom Hanks, Gabby Bernstein, Brené Brown, Van Jones, Elizabeth Gilbert, Seth Godin, Glennon Doyle Melton, Robert McKee, Anne Lamott, Rob Bell, Dani Shapiro, Terry McMillan, Marianne Williamson, Steven Pressfield, Arianna Huffington, Martha Beck, Mary Karr, Gretchen Rubin, and so many others (including super agent, Jennifer Rudolph Walsh, head of worldwide literary at William Morris Endeavor)—are a fan favorite, downloaded nearly 500,000 times and frequently profiled on “Best Podcast” lists and at the top of the Literature category on iTunes.

If you’ve ever wished you could sit down with your favorite writers to ask them how they do it, year after year, book after book (or album after album), consider this your new, not-so-guilty pleasure. Join Linda and her celebrity co-hosts (and original co-founder, Danielle LaPorte—also a recent guest and guest host) for deep, funny, powerful monthly interviews with authors and songwriters who have pulled it off—from breakout success to staying power.

Find heart-centered encouragement, street-smart advice, and insider success (and failure!) stories for every writer and creative type. Details of biggest mistakes, best shortcuts, behind-the-scenes agent, press, and publishing stories help you gain the courage to get your book, blog, ballad, or biz birthed into the world. Take your dreams from idea to done with us. The Beautiful Writers Podcast. Where inspiration is constant, and swearing, optional (although highly appreciated).

The Drunken Odyssey with John King: A Podcast About the Writing Life

Join author John King for eclectic interviews with writers from a variety of genres, including fiction writing, poetry, memoirs, and journalism. From literature to genre writing to the movies, all writing is up for discussion. In particular, The Drunken Odyssey features discussion of all aspects of the writing process—not just the published manuscript, pristinely presented to the entire literate world, but also the scrawled notes and tortured drafts that lead writers there. In long-form interviews, writers discuss their process and the way that writing has influenced their lives. Besides this interview, each episode also features a short memoir essay from a writer about a beloved book, plus John King responds to listener’s questions and observations about the writing (and the drinking) life.

The Portfolio Life with Jeff Goins

Jeff Goins shares thoughts & ideas that will help you to pursue work that matters, make a difference with your art & discover your true voice!

The Writer Files

Kelton Reid studies the habits, habitats, and brains of a wide spectrum of renowned writers to learn their secrets of productivity and creativity. Tune in each week to learn how great writers keep the ink flowing, the cursor moving, and avoid writer’s block.

The Writers Panel

The Writers Panel series is an informal chat moderated by Ben Blacker (co-creator of the Thrilling Adventure Hour; writer for Supah Ninjas, Supernatural, among others) with professional writers about the process and business of writing. Covering TV, film, comic books, music, novels, and any other kind of writing about which you’d care to hear. Proceeds from the live panels benefit 826LA, the national non-profit tutoring program.

Wordslinger Podcast

Kevin Tumlinson, Bestselling and Award-Winning Thriller Author, talks to authors and entrepreneurs to get their behind-the-scenes story. Each week, you can tune in to a full hour of wisdom and insight from some of the most intriguing people on the planet. It’s all about the story here.

Write Club The Podcast

A weekly show for aspiring writers, published authors and readers everywhere. Join Stephanie Rouse, Theresa Stoker, Heather Worsley , Linda Jack Werlein, Pat Woolfe & Nicola Cairncross each week where they’ll share guest readings and interviews, along with what they’re reading, what they’re writing, what it’s really like to be a writer. You can join in the weekly “Name the Novel” quiz and find out “What’s On The Bedside Table?”. If you like what you hear, come and join our community! Firstly, “Like” our FB Page using the link on this page, then join our lively private community in our Facebook Group (the link to that is on the FB Page).

Writer’s Voice with Francesca Rheannon

Writer’s Voice features author interviews and readings, as well as news, commentary and tips related to writing and publishing. We also talk with editors, agents, publicists and others about issues of interest to writers. Francesca Rheannon is producer and host of Writer’s Voice. She is a writer, an independent radio producer and a broadcast journalist.

Writing Class Radio

Writing Class Radio is for people who love stories and who get inspired by hearing other people tell their stories and who wants to learn a little bit about how to write their own stories. You’ll hear students write their way to the truth. And you’ll hear students trying to deal as we follow them outside of class and into their real lives. Plus you’ll hear all the juicy stuff that happens in writing class—resistance, crying, breakthroughs, connection. There’s no better way to understand ourselves and each other than by writing and telling our stories. Everyone has a story. What’s yours?

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Self Publishing Podcasts

Self-Publishing | Podcasts for Writers

Three years ago I wouldn’t have considered self-publishing a category of podcasts to include. Oh how times have changed. This mega trend has permeated the book publishing industry and is forcing change. It’s exciting times! Enjoy these top-rated podcasts and learn from the pros how to create a career from self-publishing.

Author Audience: Helping You Reach More People With Your Message

Shelley Hitz is on a mission to help you reach more people with your message because she believes every person has God-given gifts and abilities to impact the world. Each episode of Author Audience will be packed with ACTIONABLE training, spiritual inspiration, and encouragement for you to write, publish, and market your books. However, this podcast is not just about how to write and self-publish a book. It is so much more. Episodes also include topics on book marketing, social media marketing, how to sell more books, product creation, coaching, speaking, etc. Shelley’s passion is to help you connect with your audience in the best way possible. If you are a Christian author, Christian entrepreneur, or someone who simply wants to reach more people with your message, you’re in the right place! The question is, are you ready to let your light SHINE?

Book Marketing Show Podcast with Dave Chesson

Are you ready to increase your book sales, and hit the bestseller list consistently? Welcome to the Book Marketing Show, where in this weekly podcast Dave Chesson will not only show you some of the best book sales tactics but also bring on top-notch guests to show how each tactic taught here was a game changer for their books and how it can be for yours as well.

Having created one of the largest websites on book marketing,, he’s also been a book-marketing consultant for top NYT Bestselling authors in both Fiction and Non-fiction as well as helping big name publishing companies increase their sales. He’s been featured in Forbes, Entrepreneur, and a multitude of book related websites across the net. So, tune in as you learn for free about the art to book marketing and how others are using these tactics to improve their sales and how you can too!

Kobo Writing Life Podcast

The Kobo Writing Life Podcast features exciting interviews with bestselling authors, tips on the craft and business of writing, and advice for successfully self-publishing. Millions of readers are waiting to discover your book.

Mark Dawson’s Self Publishing Formula

Mark Dawson is a bestselling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several “Soho Noi” novels.

Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising.

In 2015, he published the acclaimed online course “Facebook Ads for Authors.” That course now includes modules on Twitter and YouTube advertising and is constantly evolving. He has also developed a course for writers at the start of their careers—Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

Sell More Books Show

Authors, are you struggling to get the word out about your books? Discover the latest book marketing and publishing news, tools and strategies. This is the Sell More Books Show with Jim Kukral and Bryan Cohen. Every week you’ll get helpful tips and ideas to make your book sales soar.

Smarty Pants Book Marketing Podcast

The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme’s 20+ years in marketing and bestselling indie author Becca Syme’s self-publishing journey, the show features successful self-published authors and book marketing experts weekly.

The Creative Penn Podcast

Information, inspiration and interviews on writing, self-publishing, book marketing and making a living with your writing.

The Story Studio Podcast – Writing, Storytelling, and Marketing Advice for Writers & Business

Stories turn songs into symphonies, events into memories, and lives into legends. In our crowded world, “knowing your story” cuts through the noise so you can make your mark — whether you want to sell more books, increase profits, or just make a difference. At Sterling & Stone, Story is our business. The Story Studio Podcast is where we explore ways we can all tell our stories better.

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Stories | Podcasts for Writers

Most of these podcasts are people telling stories or authors reading stories. These peripheral podcasts for writers contain some great storytelling tips and tricks we can all learn from.

Happier with Gretchen Rubin

Gretchen Rubin is HAPPIER, and she wants you to be happier too. The #1 bestselling author of The Happiness Project and Better Than Before gets more personal than ever as she brings her practical, manageable advice about happiness and good habits to this lively, thought-provoking podcast. Gretchen’s cohost and guinea pig is her younger sister, Elizabeth Craft, a TV writer and producer living in Los Angeles, who (lovingly) refers to Gretchen as her happiness bully. Part of the Panoply Network.


Stories of the human heart. A candid, unscripted conversation between two people about what’s really important in life: love, loss, family, friendship. When the world seems out of hand, tune in to StoryCorps and be reminded of the things that matter most.

The Literary Salon

Damian Barr’s Literary Salon tempts the world’s best writers to read exclusively from their latest greatest works and share their own personal stories. Star guests have included Bret Easton Ellis, Jojo Moyes, John Waters, Helen Fielding, Diana Athill and Louis de Bernières – all in front of a live audience at leading glamorous locations. Suave salonnière Damian Barr is your host. Don’t worry it’s not a book club—there’s no homework. Salon Selective! Produced by Russell Finch.

The Moth

Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with only a microphone and a roomful of strangers. The storyteller and the audience embark on a high-wire act of shared experience which is both terrifying and exhilarating. Since 2008, The Moth podcast has featured many of our favorite stories told live on Moth stages around the country.

There we go! I hope you can find some new and inspiring podcasts from this list of 50+ podcasts for writers. And if you have a favourite I haven’t listed please let me know in the comments. I’m ALWAYS looking for new podcasts for writers and I’d love to keep adding to this list.

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Looking for podcasts for writers? You're in the right place! Here are 50 of the most popular (and helpful) podcasts for writers. Updated for 2019.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and I’d like to keep adding to this library so it becomes a wealth of helpful goodness.

To access the free library contents you’ll need the password. You can get access by popping your email address into the form below.

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Looking for more on podcasting?

What are the best podcasts for writers? Well…it depends what you're looking for. There are SO many podcasts for writers so I decided to jump headfirst into the overwhelm and sort out the best, most popular podcasts for writers so you don't have to. And also so you can find some new podcasts to listen to. Because I know you're looking.

How to Create a Digital Business Card

Think of your email signature as a digital business card. It’s a perfect opportunity to promote your business through everyday communication.

How to Create a Digital Business Card for Your Freelance Writing Business

What if you had a digital business card that you could pass out to all your friends and colleagues to help you get paid work?

When you’re a hungry freelance writer it’s difficult to know where to look for work. Things like job boards, Craigslist, and cold emailing queries are what people lean towards but these are (in general) low paying, competitive, and an exhausting hustle. Your chances of landing solid clients are low so your pitch rate has to be high.

If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals. Even if you’re just starting out these options are available to you too. The trick is letting people know what you do and that you’re available so they think of you when an opportunity comes up.

Today we’ll focus on one of the easiest yet most overlooked way to put yourself in front of warm leads and set yourself up for referrals. It’s your email signature. We do almost everything by email so this is a golden opportunity to add a little bit about yourself and your business.

Creating a digital business card for your freelance writing business

No, this doesn’t make you look desperate. Think of your email signature as a digital business card. It’s a perfect opportunity to promote yourself and your business through your everyday communication.

Here’s what a good email signature can accomplish.

  • Makes you look professional
  • Advertises your expertise
  • Lets people know you’re available
  • Lets people know how you want to be contacted
  • Serves as free marketing
  • Is professional and shows you’re serious about your business
  • Makes it easy for people to contact you

Convinced? Great, let’s do this.

Already have one? Wonderful! Take a few minutes to review your email signature and adjust as necessary.

What should your digital business card include?

Best practice recommends between four and seven lines for an email signature (although I say less is more here), so pick and choose the information you will include. Some suggestions include the list below.

  • Your name
  • Your title/type of writing you do
  • Company name (if relevant)
  • Contact information (How do you want people to contact you? Remember including your email address is redundant)
  • Website address (link here to your professional site or the site you want prospective clients to see—where they can learn more about you and your services)
  • Tagline (what sets you apart from your competitors) or marketing message
  • Social links (if relevant, and only if you want your prospective clients to see)

Avoid adding images—most people have image blockers or read email on phones these days. If you feel you need your photo, logo, or social icons then use a service that will embed it into your email signature like Wisestamp or Hubspot.

Another tip is keep your email signature brief. There’s no need to list every social platform. Dial back your contact information to the best way people can reach you and your best website, which will give people more information about you and your services.

I’ve linked instructions for adding your signature to your email below.

  • Adding your signature in Gmail
  • Adding your signature in Outlook

And don’t forget about your smarphone!

  • Adding your signature to your iPhone
  • Adding your signature to your Android

Be brave, put yourself out there!

If you’re wondering how established freelance writers generate leads they’ll tell you most of their work comes through warm leads (existing relationships) and referrals. Even if you’re just starting out these options are available to you too. The trick is letting people know what you do and that you're available so they think of you when an opportunity comes up. Today we'll focus on one of the easiest yet most overlooked way to put yourself in front of warm leads and set yourself up for referrals. It's your email signature. We do almost everything by email so this is a golden opportunity to add a little bit about yourself and your business.

Other articles about marketing

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

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Five Step Social Media Strategy for Writers

Here’s your five step social media strategy, aka what to focus on when you don’t have time to be social. Stop being overwhelmed and start marketing!

Five Step Social Media Strategy for Writers

Five Step Social Media Strategy for Writers

Let’s face it. Social media marketing can be overwhelming. The more experts and gurus you listen to, the more steps there seems to be to reach the social media success train. But it doesn’t have to be this way. I’ve put together a quick and easy five step social media strategy for those times you don’t have time for marketing.

Because you’re busy and looking for help NOW we’re going to dive right in. Take what you need and do it NOW.

Pro Tip: Don’t do this all at once. Choose one thing you can do now and work on it first. Then come back and pick another to work on. Then another. Look at it like building blocks—do what you can, master it, then move on to the next step.

Here’s your five step social media strategy

Step One: Decide on your objectives

Your options are endless here, but the key is choosing a goal. What are your social media goals? Why are you posting? You need something to keep you focused on the big picture so you keep moving towards your writing/business targets.

Here are a few objectives ideas: build your online profile, build brand visibility, networking, reach new clients/readers, stay connected with current clients/readers, launch products/books/services.

Remember, choose one and work on that first. Once you feel like you’ve mastered that objective move on to another, then another.

Step Two: Choose your social networks

I know you know. You don’t have to be everywhere. However. You do need to be online. It’s the modern marketplace. Since you can’t do it all, you must choose where to spend your social time/energy. There is a lot of advice out there for which networks have the biggest payoff but you will need to decide for yourself what works. A couple questions to consider when choosing your social networks: Where are you most comfortable online? Where are your clients/readers most comfortable online?

My two cents. If you’re a writer and trying to build your platform as a writer, I recommend Twitter, Facebook and Instagram as your networks of concentration.


Yes people are saying Twitter is on its way out and yes it’s not the same as it was a few years ago. However. This is where you meet other writers. You know who else you meet on Twitter? People looking for writers. How you manage Twitter is an art in itself but once you have it set up, you will understand why I won’t let Twitter go.

Twitter is for quick interactions. It’s great for sharing helpful links, meeting new people, and getting ideas. However, it’s not a place to sell. You build relationships on Twitter, 140 characters at a time.


This is where the largest concentration of people who are on social media are. Facebook. Join the conversation.

If you think of Facebook as a place to host/advertise events, join writers groups and share your blog posts and article clippings, it may start to make more sense.

However, this is not a place to vent your personal feelings about in-the-moment happenings. Yes you see people doing that all the time, but they’re not trying to build a professional brand and they’re using their personal profile to do that. If you think about your professional goals and aligning what you post on Facebook with them, you’ll know what you need to do.


This is where your future fans and readers are. Trust me on this. It’s time to figure Instagram out.

Instagram is a wonderful place to connect with people as you build your brand. How? Consistency and engagement. That means YOU are consistent and YOU are engaging with others.

You can share your writing, post prompts or inspiration, and behind-the-scene peeks at your writer’s life. Images have a way of connecting people with you that words alone don’t. However, this is not a place to post your entire vacation photo album—not when you’re building your professional brand. This is also a place where you do need to engage and be active. If you don’t post and interact with other posts, you don’t grow.

Wondering how on earth to do this?

Read my post on how to build an Instagram strategy. This is one of my favourite social media services and I’ve seen this strategy work time and time again.

Remember: choose one social network and work on that first. Once you feel like you’ve mastered that social network move on to another, then another.

Step Three: Complete your social media profiles

Smack in the middle of your five step social media strategy is optimizing your profiles. This comes after you choose your social media platforms because I don’t just want you to complete your profiles but optimize them. How? I’m glad you asked! Read my post with five tips for optimizing your social media profiles.

But maybe you don’t have time to read another blog post. Here are the main points.

  • Choose a professional/standout profile picture and cover photo
  • Make it easy for people to know who you are/what you do
  • Link to your website
  • Include keywords about your services
  • Be clear on your location/contact info

My biggest tip for optimizing your social profiles is consistency across platforms.

Each network has its own rules for how long your bio can be, what sort of profile image works and where your website link goes, but if you can keep more or less consistent then you’re on the right track.

Step Four: Interact with your audience

We talked about this a bit in the Step Two of the five step social media strategy but it needs repeating. The point of social media is to be social.

I know, you don’t have time to be social. But do you have 15 minutes? Spend 15 minutes a day checking into your two or three chosen social networks and leave comments, reply to comments and lend your expertise whenever convenient. Trust me, this will expedite your brand building like nothing else will.

If you get nothing else from this five step social media strategy remember this: You’re not on social media to sell. You’re there to be social. Offer value, compliments and help. Sales will follow.

Step Five: Build your promotion strategy

All along we’ve been talking about how you DON’T sell on social media. But you do need promotion. There is a difference.

In most cases, clients/readers need to know, like and trust you before they’ll hire you/buy your book/work with you. In a virtual world, how do you make this happen? You need a strategy for converting warm leads into clients and retaining existing clients.

If you can stay in touch in a consistent, helpful, positive way, people who visit your website or connect with you on social will get to know you and will develop trust in you and your brand.

I know it as a “keep in touch strategy.”

I first heard about it when I read Michael Port’s Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. He suggests building an automated strategy using customer relationship management (CRM) software. While that’s something you can build up to, there’s lots you can do before investing in a CRM.

You’ll need to figure out a few things you can do to make people feel special, noticed, and important. Here are some ideas.

Passive ways to stay in touch

  • Posting regular blog/website content
  • Posting regular social content
  • Share real-life tips and tricks from behind the scenes of your business
  • Commenting on/liking/sharing others’ posts on social media

Active ways to stay in touch

  • Build an engaged email list and connect consistently
  • Send handwritten notes or cards
  • Live streaming—doesn’t get much more personal than that!
  • Initiate communication
  • Send an article you think your contact would appreciate (personal touch)
  • Become a connector—in helping your connections cross-promote or develop business otherwise (even if it’s without you) you will build so much good will
  • Share gratitude and compliments—recognize others, say thank you, give sincere, public displays of affection

Remember, this is a five step social media strategy but work on one step at a time. Once you feel like you’ve mastered that strategy move on to another, then another.

There, of course, is more. But you don’t have to do it all today. If you’re feeling like you don’t have time to be on social media or you’re overwhelmed with where to start, then please implement this five step social media strategy. It WILL help you! And if you are just plain stuck then I can help. All you have to do is get in touch.

Feeling overwhelmed by social media marketing? Here's your five step social media strategy, aka what to focus on when you don't have time to be social.

One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.

This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.

Get Access to My Free Resource Library

* indicates required