Want to get more clients? Although you don’t have to have a freelance writing website to secure work, having a website is one of the most valuable tools you can have in your digital toolbox.
Your website is like a digital business card. It’s one of the first places prospects go to learn about your services, see your work, and decide whether to hire you.
If you want to attract more clients and increase your conversions, improving the visual appeal of your website is a great place to start.
Maintain consistent branding
Your website should be an extension of your personal brand. If it looks cluttered or inconsistent, potential clients may question your professionalism.
Develop brand style guidelines (or hire someone to help you do this) and employ them throughout your website and extend it to your entire digital footprint.
Three steps for creating a polished, cohesive look:
- Choose two or three brand colors and stick to them
- Use no more than two fonts—one for headlines and one for body text
- Keep your logo, bio, and headshot consistent across your website and social media
Developing a simple brand style guide will help ensure consistency across your entire online presence, making you look more professional and memorable.
Focus on intuitive navigation
Even if someone lands on your site from good SEO, if a potential client can’t quickly find what they’re looking for, they’ll move on to someone else.
Clear navigation keeps visitors engaged and encourages them to explore your work.
Here’s how to improve your website’s user experience (UX):
- Include a clear, simple menu with key pages (e.g. Home, About, Portfolio, Services, and Contact)
- Use buttons and calls-to-action to guide visitors toward taking the next step (e.g. Work with Me or View my Portfolio)
- Ensure your samples are easy to browse with organized categories or filters
A seamless browsing experience helps potential clients find what they need—fast.
Use high-quality visuals
Freelance writers may rely on their words, but visuals matter, too. A visually appealing website keeps visitors engaged and makes you look more credible.
Here’s how to enhance your site’s visuals:
- Use a professional headshot—clients want to connect with a real person
- Include custom graphics or high-quality stock images that align with your brand
- Format your portfolio for easy readability—consider thumbnail previews instead of big blocks of text
Strong visuals help create an inviting experience, making your site feel polished and engaging. This can be accomplished by working with professional photographers, purchasing stock photos, or hiring a graphic designer.
Optimize for mobile users
You may use a laptop for work, but when you’re browsing the Internet I bet you’re on your phone. Ensuring your website is optimized for all devices is critical for capturing and keeping people on your site.
To optimize your site for all devices:
- Use a mobile-responsive website theme
- Test your site on different screen sizes to ensure readability
- Make buttons and links large enough to tap easily on a phone
A mobile-friendly site ensures you never miss out on potential clients due to poor design.
Your website = Your business card
Your website is more than a portfolio—it’s a sales tool. A well-designed, visually appealing site makes a strong first impression, builds trust, and helps you land better freelance writing clients.
Take a few simple steps to polish your site, and you’ll stand out in a crowded market.
