Running a freelance writing business often feels like managing a one-person show. You’re not “just” a writer—you’re the marketer, accountant, VA, project manager, and graphic designer too.
With so much on your plate, expanding into new markets or targeting more clients might feel impossible.
But what if you could grow strategically, without adding unnecessary stress or compromising your quality of work? By taking a few smart research steps, you can expand your reach and build a thriving freelance business, even as a solopreneur.
Here’s how to expand your freelance writing business without overworking yourself
Here are some strategies created with busy freelance writers in mind.
Tap into freelance market insights with expert help
Just as businesses outsource their writing needs to professionals like you, freelance writers can benefit from outsourcing market research to specialists.
Many platforms provide insights into client needs, market trends, and content gaps that can guide your outreach efforts. Alternatively, you can use tools like LinkedIn Sales Navigator or SEMrush to identify high-potential clients and industries.
Investing in this kind of research saves you time, helps you focus on clients that align with your expertise, and ensures you’re not pitching blindly.
Take short, strategic business trips
If you’re looking to expand into new industries or work with clients in specific niches, consider purposeful business trips.
For example, attending a nearby content marketing conference or a writers’ meetup can connect you with potential clients, editors, or collaborators.
These trips don’t have to take up much time but can pay off in the long term. Plan them around key opportunities, such as networking events or panel discussions, and set clear goals. Quick stays at hotels in order to meet with a prospective client or attending a single workshop could open doors to long-term relationships and steady work. (Ask me how I know.)
Leverage conferences and events to build your brand
Conferences and trade shows aren’t just for big businesses, they can be goldmines for freelance writers. Attending industry-specific events allows you to network with decision-makers and learn what kind of content their companies need.
If possible, go a step further and sponsor a portion of the event or offer to host a workshop. This positions you as an expert and gives you access to exclusive networking opportunities without requiring a massive marketing budget.
Expand your reach in your freelance writing business without overextending
Growing your freelance writing business doesn’t have to mean taking on more than you can handle. By outsourcing tasks, taking strategic trips, and making the most of events, you can reach new clients while staying in control of your schedule.
With these steps, you’ll not only expand your market but also position yourself as a writer who understands the unique needs of your target clients—giving you an edge in a competitive industry.