If you want to improve your marketing in general, one thing you can work on digitally is your business SEO.
Honestly, SEO optimization is one of the best ways to gaining visibility and improve your online reputation. Even though it’s a long game. Even though Google search isn’t what it once was. Even with AI dominating (for now).
Good SEO is based on strong research, something you should be well-acquainted with anyway as a writer. Keyword research (trending, long-tail, bulk, search intent, niche, topic, etc.) is what you’ll spend most of your time on, but there are other aspects of SEO research you’ll find beneficial as well such as gap analysis, competitor analysis, helpful content improvements, backlinking, and more.
Yes, it’s a learning curve but it will pay off in the long run.
Bonus tips for improving your business SEO
Search engine optimization strategies and best practices are always changing, but there are basic fundamentals that have remained the same: write for humans, provide good answers to people’s questions, and write high-quality content.
Here are three more ways to improve your SEO without going too deep into the technical weeds.
Lean into local
Regardless of where you do business, there is an upside to having a local flair. And it helps your SEO too! In fact, local SEO link building is one often-overlooked area you’ll see a lot of benefit from, especially if you’re in a small to medium-sized town without a lot of competition. This effort will result in your business showing up in local results a lot more, but it also allows your site to rank for unique keywords helping you stand apart from other general freelance writers.
Keep posting new and updated content
SEO works best when you’re producing consistent content and constantly updating it. As nice as a set-it-and-forget-it strategy would be, the Internet doesn’t work like that. People’s interests shift and the content your website provides should keep up with these ever-changing questions and needs.
Be specific
What makes you interesting? How are you different from other freelance writers? This helps you with your personal branding as much as your SEO, so spend time figuring out your core values, differentiators, and keywords so you can help the right people find you (local or otherwise).