There are a lot of options when it comes to marketing your small business but these four simple marketing tips are ones you can implement today. I know I sound like a broken record, but you have to keep your marketing machine running. Even though you’re too busy and you hate marketing. Let’s agree to choose one thing from this list and implement it today. Deal?
Simple Marketing Tips for Small Businesses
To make the most out of digital marketing and branding opportunities, you don’t need to crack the social media algorithm. Here are some simple marketing tips that require far less effort and deliver better results. Do I have your attention? Read on.
Submit directory registrations
Registering your business on various directories is an easy way to improve your search results and be discovered. Google and Facebook reviews help too! If you’re business is home-based you may also want to get a business mailing address (from somewhere like https://physicaladdress.com or a local post office box) to avoid putting your home address online.
Discover target keywords
Once you’re clear on who you serve and how you can help them, finding the best keywords to use online will bring more qualified traffic to your website. Start out with SEO tools you can download for free and go from there. Understanding the terms and phrases people use in search helps you better connect with your target audience.
Automate your social media
No one has extra hours to spend on social media. You can and you should automate your social. There are social media packages for small business owners out there that may help. I’ve also outlined my top six social media scheduling tools that I use every day. Trust me, you can still engage authentically even if you don’t live-post every single image on Instagram.
Distribute press releases
I think media releases are amazing and I think they can work to create a real buzz about your brand. However, for this marketing tactic to work you do need to be doing something worth talking about. Brainstorm an angle that would be considered newsworthy and pitch your story to local media outlets. Just keep in mind a business profile isn’t news, it’s advertising. Craft a story where you’re someone doing something interesting for a compelling reason.
Marketing your brand doesn’t have to be complicated. Get your small business online and set yourself up to be discovered on search and social. Then do cool stuff that makes people want to talk about you and make sure they know about it. And if you want some extra help, that’s what I’m here for.
One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
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