Writing persuasive marketing copy is both art and science. And takes creativity and skill! But before you get intimidated by the idea of crafting compelling content that motivates people to take action let’s break it down.
Engaging copy not only works for inspiring action, but it adds to a great SEO web. The question is, how do you write such great copy?
Solid copywriting can be boiled down to a few basics including style, tone, angle and, of course, target audience.
How to write persuasive marketing copy
Here are a few ways to write start writing persuasive marketing copy.
A big part about writing effective copy is understanding who you’re writing to and connecting with them.
Essentially this means you’re figuring out what you want them to do, what they want to hear and how that message should be delivered.
So, even before your copy begins to take shape, you should have your audience’s persona in mind.
Copywriting is writing that sells
Here’s the most important thing you need to remember about copy. Copy sells. Anything else is content.
Now, the word “sell” doesn’t always have to mean money, sometimes you’re selling your reader on an idea or a brand or even the hint of a concept.
The point is, there has to be a sell. A call to action. A “buy this,” or “do that,” or “click here.”
Before you begin to write, ask yourself who it is for and what you’re trying to achieve. Once you answer these questions, you can put your copy in the proper perspective and sell it well. That, my friend, is the nuts and bolts of writing persuasive copy.
Persuasive marketing copy Differentiates between benefits and features
When you’re selling something, you often think of the features. However, when you’re buying something you’re looking at the benefits. How will this product or service solve a problem for you? How will it meet a need? When writing copy, think about the reader, your buyer. The best copy knows how to differentiate between benefits and features and keep the main thing the main thing.
Keep it simple
Many early career writers feel like they need to write using big words and formal language so they can impress their readers. The truth? More often than not you end up alienating people that way. Be relatable. Be friendly. Keep it simple.
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