Are you trying to get noticed on Instagram? It’s both harder and easier than you think. Here are a few tips for building an audience of engaged followers on Instagram in 2023.
Other social media trainings you may also enjoy
- How to Write Powerful Instagram Captions | Free Prompts
- How to Build an Instagram Strategy
- What’s a Social Media Manager and Why Should I Care?
How to get noticed on Instagram in 2023
Use your bio effectively
On your main page bio, you have a limited amount of space to let people know who you are and what you’re about. If you’re running a business and using Instagram to capture and nurture leads, skip the vague or cutesy stuff. Get to the point—who you help, how you help, and why it matters.
Extra credit: Five Tips for Optimizing your Social Media Profiles
Hashtags help categorize your content so they are picked up by the algorithm and placed in relevant feeds. Choosing the right hashtags increases the chances of getting noticed and growing your followers.
Quick tips for using hashtags on Instagram:
- Avoid using the same hashtags all the time
- Choose hashtags that are unique and relevant to the post
- If you use repetitive hashtags, the algorithm will penalize you
- If hashtags are not relevant to the content, it also prevents the algorithm from picking them up
Extra credit: How to Find Hashtags: Tips and Tricks to Gain Followers
Content timing is worth paying attention to and even if you’ve researched this in the past, it’s a good idea to check into every now again to make sure you’re still posting at the optimal time.
For instance, two years ago the best time generally to post on Instagram was 11 a.m. on Monday, Tuesday, and Friday. However, while these times are still pretty good, now you’ll be better off posting earlier, such as 5 a.m. on weekdays. That said, which posting times work best depends on the type of content you post and when you normally get the most engagement. So take this tip with a grain of salt.
An Instagram shoutout is the best kind of advertising you can get on the platform. It’s (usually) free and acts like word-of-mouth referrals.
Speaking of paid shoutouts, here’s how it works. If you’re trying to gain more organic followers and want to pay for Instagram shoutouts, find a company that works with influencers in your niche and see if that can help you gain traction.
If you’re ready to invest in your social media marketing but you don’t want to do influencer marketing, then you may be ready for paid advertising. This works through your business account in Meta and is a whole other subject I can’t cover properly in this post.
Extra credit: How to Find a Digital Agency
One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.