Feeling Frustrated About Your IG Reach? Here are 4 Tips for Getting Noticed

Are you trying to get noticed on Instagram? It’s both harder and easier than you think. Here are a few tips for building an audience of engaged followers on Instagram in 2023.

Feeling Frustrated About Your IG Reach Here are 4 Tips for Getting Noticed

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How to get noticed on Instagram in 2023

Use your bio effectively 

On your main page bio, you have a limited amount of space to let people know who you are and what you’re about. If you’re running a business and using Instagram to capture and nurture leads, skip the vague or cutesy stuff. Get to the point—who you help, how you help, and why it matters.

Extra credit: Five Tips for Optimizing your Social Media Profiles

Relevant Hashtags 

Hashtags help categorize your content so they are picked up by the algorithm and placed in relevant feeds. Choosing the right hashtags increases the chances of getting noticed and growing your followers. 

Quick tips for using hashtags on Instagram:

  • Avoid using the same hashtags all the time
  • Choose hashtags that are unique and relevant to the post
  • If you use repetitive hashtags, the algorithm will penalize you
  • If hashtags are not relevant to the content, it also prevents the algorithm from picking them up   

Extra credit: How to Find Hashtags: Tips and Tricks to Gain Followers

Content Timing 

Content timing is worth paying attention to and even if you’ve researched this in the past, it’s a good idea to check into every now again to make sure you’re still posting at the optimal time.

For instance, two years ago the best time generally to post on Instagram was 11 a.m. on Monday, Tuesday, and Friday. However, while these times are still pretty good, now you’ll be better off posting earlier, such as 5 a.m. on weekdays. That said, which posting times work best depends on the type of content you post and when you normally get the most engagement. So take this tip with a grain of salt.

Instagram Shoutouts 

An Instagram shoutout is the best kind of advertising you can get on the platform. It’s (usually) free and acts like word-of-mouth referrals.

Speaking of paid shoutouts, here’s how it works. If you’re trying to gain more organic followers and want to pay for Instagram shoutouts, find a company that works with influencers in your niche and see if that can help you gain traction.

If you’re ready to invest in your social media marketing but you don’t want to do influencer marketing, then you may be ready for paid advertising. This works through your business account in Meta and is a whole other subject I can’t cover properly in this post.

Extra credit: How to Find a Digital Agency

Are you trying to get noticed on Instagram? It's both harder and easier than you think. Here are a few tips for building an audience of engaged followers on Instagram in 2023.

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