A common complaint I hear from freelancers is they’re so busy working in their business they struggle to find time to work in their business. Maybe you’re in this position now, you’re busy working and you’re wondering how to market your services to take things to the next level.
Let me paint a picture. You’ve been running your business for a while, getting paid for your services and you’ve also built a portfolio you’re proud of.
And while you like the work, you’d like to explore what steps you can take to push your success further. And make more profit.
When you reach this point (or rather, plateau), you may feel like taking things to the next level is some sort of mystery only the REALLY good freelancers solve. But once you understand the steps you need to take to grow your business, you realize it’s simpler than it seems.
How to market your services to boost your freelance business
When it comes to marketing your freelance business, there are a lot of simple routes that you can take to find success.
Believe it or not, marketing your business isn’t rocket science. It’s simply a case of knowing what steps you need to take to see results. That, of course, is unique to you and your business so it may take some trial and error. But rest assured, you’ll find your secret sauce.
No really! You will!
Bearing that in mind, here are three quick ways you can market your services to make growing your freelance business a little easier.
Use social media Effectively
When used properly, social media marketing can be an effective way to grow your brand and your business.
If you’re keen to use social media, then optimizing your platforms and using them consistently with on-brand messages is a great place to start. Figure out your content marketing mix and you’re on your way!
Like I always say, one of the best ways to find work when you’re looking for work is to tell people. Get the word out about your services.
Extra credit: Simpe 5 Step Social Media Strategy for Writers
Consult an expert
If you’re feeling unsure of what strategic steps you should take to boost your biz, then hiring a coach is an excellent step. Find someone who has experience in your specific niche or area, and also make sure you connect with them and their teaching style.
Coaching isn’t cheap but if you find the right person then you will get that money back quickly with all you learn and apply.
Freelancers can fall into the trap of thinking they have to do everything themselves. But the truth is, no one is an island. Ask for help from those who have gone before you, or are at least a few steps ahead.
You might be surprised by the type of marketing tactics that are recommended to you to try, such as Allvision Billboards for example. Experts are able to see a path that is still hidden from your view.
Utilise testimonials to market your services
There are so many solopreneurs and side hustlers these days. And often, prospects want some assurance that the small business or freelancer they’re considering is reliable, trustworthy and skilled. That’s where testimonials come in.
One of the best ways to give potential clients assurance that you are, in fact, a good bet, having testimonials from previous clients can be important and useful in snagging that business.
Of course these are just three simple suggestions to market your services to showcase just how easy marketing can be. So the next time you find yourself saying you’re too busy to market, give your head a shake and go put up another client testimony on your website.
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