You’re probably here because you heard that you need a small business website. And you’re like, OK, great. But what does that mean? Here’s a quick look at seven key pieces of information to include on your website.
Small Business Website Tips
No matter how small your business is, a website is par for the course these days. It’s the one place where you have complete control over your message and branding. Your website is the hub for your marketing strategy. Another amazing benefit? It’s open 24/7, allowing you to generate leads while you sleep. In order for your website to do its job well, there are a few key elements to include on your small business website.
1. Simple Website Name
When it comes to your small business website URL, keep it simple. You want visitors to by able to type your domain name from memory as well as tell their network about it. Don’t be clever and avoid made-up words, dashes and numbers. This is confusing for people and it also causes SEO problems. And whenever possible, use the dot com domain, as this is the one people are used to typing.
2. About Page
When a prospect or potential customer is browsing one of the first things they’ll do is look for your business profile in order to see what your business is about. You want them to learn about you! Make this page accessible and the content compelling. This is another opportunity to build trust. If you’re stuck on what to write, here are some great tips for an about us page. And if you need more evidence, here’s a case study where we tweaked the content of an about page, which resulted in transforming a small business.
This page could also be called something similar like bio, the company, meet your expert, experience, who I am, my story, profile, etc. I’ve called my about page “Why Me.”
3. Relevant Contact Information
No matter what type of business you run, you should include a way for people to contact you. Think about how you want customers to get in touch with you and list those methods on your website. Make it easy. When you seem like a real person online it builds trust and community.
4. Links To Social Platforms
Give your prospects and loyal customers a way to connect with you socially. You don’t need to list EVERY platform you’re on, but try and link to the ones where you’re the most active. Social media offers a great opportunity for your business to stay top-of-mind in an organic way. Just make sure you’re posting valuable content consistently.
5. High-Quality Articles
Nothing allows your sparkling personality to come through like a blog. Oh wait you don’t want a blog. OK how about thought-leadership articles? Can you post some of those? I don’t know what it is about the medium, but it WORKS! It both drives traffic to your site plus gives people a reason to come back to your site, even after they’ve read your about page.
6. Reviews and Recommendations
Reviews, recommendations and endorsements from previous clients and customers matter. I know you know this. If you’re browsing a site and are wondering if you should hire someone/purchase from someone you check out the reviews. It’s what we do. You can ask for reviews (on Google, Facebook, LinkedIn, whatever) from clients as part of your marketing strategy. However, if you’re feeling awkward you can also offer some sort of an incentive to get reviews.
7. Clear Calls To Action
One of the easiest ways to convert visitors into leads is to tell them what you want them to do. This could be encouraging a sale, subscribing to an email list or asking for a review. Whatever the desired action is, make it clear and your ask direct. Some small business websites use buttons saying “Buy Now” or “Sign Up Here,” while others use pop-ups and pop-overs. Test different calls to action to see which ones work best for you.
Bonus tip: By the way, if you’re getting traffic but they’re bouncing without taking action, you can learn more about why this may be happening.
One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
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