Content writing and marketing is a long game, no doubt. But if you can stick with it you won’t regret investing your time and energy into this stream.
As a freelancer, your business will only benefit from a strong content marketing strategy. Sure, you can make a decent income from outreach and pitching, but content creation launches you into something called INBOUND marketing, which allows you to scale.
In fact, something like 73% of B2B and 70% of B2C firms actively incorporate content writing and content marketing as a key part of their digital strategy.
Tips for Improving Your Content Writing and Marketing
Our course, I don’t advocate for random acts of content. You need a system. Here are four tips to help set you up for success.
Make content creation a habit
The Internet will tell you it takes 10,000 hours of practice to master something, and this applies to content marketing as well. You’re likely already an excellent writer but for whatever reason, doing marketing for your own business is significantly harder than content creation for other people!
So prepare to practice. Make it a habit. You’ll improve.
Maintaining a content creation practice requires discipline. So, creating a writing schedule will be helpful in this! In addition to encouraging you to stay on schedule, it will also help you continue to improve in both writing and marketing.
Try collaborating
If you’re in the digital marketing or blogging world, then you’ve heard about bundles and summits before. These are collaborations between creators on a particular niche, industry, theme, etc.
Basically, everyone contributes a resource or training and agrees to promote the product or event to their audience. This can be an excellent way to create new content (nothing like an external deadline to motivate you!), network, and expand your reach.
Most people become involved with these collaborations through outreach directly to the creator or through applying to be involved. It may take a few tries to get into your first collaboration but once you become a known name it does become easier.
Keep it simple
I love digital marketing and everything that comes with it: email, funnels, automation, order bumps, down sells, flash sales…everything.
However.
There’s no need to make marketing more complicated than it has to be.
If you’re just getting started then here is all you need:
- Something to say
- Something to sell
- Somewhere to say it
This could mean creating 50+ short-form videos to post as Reels, Shorts, and TikToks. It could. But if that doesn’t feel simple then find something that does.
Maybe it’s a text post on Threads.
Or it’s a Facebook Live in your Group.
Or it’s a blog post that you repurpose for your email list.
Find what works for you, make it easy, keep it simple. That’s how you sustain your content marketing.
Analyze and improve
Getting started is more important than getting it right, and the truth is you’re not going to nail it out of the gate. Again, content marketing is a long game.
Data and analytics are a huge help in figuring out how to improve your content creation efforts. While you don’t want to turn into someone who’s just chasing the algorithm and trying to go viral, you can learn from your stats.
And I know everyone is resisting the big Google Analytics upgrade but hear me now, it’s happening. (Actually, it already happened.) If you don’t want to deal with it, that’s fine. But in that case, consider hiring a knowledgeable GA4 consultant. Let them know what data is meaningful to you and they can build reports for you so you can stay on top of what’s working, what’s not, and where there are opportunities to explore.
One more thing. You may be interested in my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
This is a free resource but I do require a password to access the library itself. You can get access by popping your email address into the form below.
