Getting your freelance business noticed is more important than ever, whether you’re new to freelancing or a wizened veteran.
Get your freelance business noticed
Are you struggling to to stand out in a sea of multi-talented freelancers? Here are four ways to get your ideal clients to notice your freelance business.
Identify your target market
When you first start out it’s easy to become a generalist freelancer. You’re so desperate for work you take any client or gig that comes your way. This type of scattered approach may work for a while. However, it prevents you from developing streamlined processes because you spend so much time switching gears from one job to the next. It’s important to take a strategic, targeted approach if you want people to notice your freelance businsess.
Think about who your ideal clients are and how you can best reach them. What social media platforms do they use? Which forms of advertising would best reach them? For your target market to notice you, you need to be able to appeal to them and make them want to find out more about your business and how you can help them.
Bonus tip: Here are three questions to ask to discover your ideal reader
Know your niche
Operating a small business in today’s gig economy means niching down and finding ways to specialize is more important than ever. Is your industry already saturated with similar-sounding buslinesses? If so, it may be time to get specific.
Try to identify how your business differs from your competitors, figure out what your unique selling proposition (USP) is. What can you do better than anyone else? Why do your current clients choose to work with you instead of someone else? Narrowing your services and pointing out your differentiators is one of the best ways to stand out from the crowd.
Bonus tip: If you’re ready to work on your freelance business branding, here’s more about choosing a niche
Optimize your website
Having a website is a business requirement. To get your business noticed, your website needs to rank on search engine results pages so potential customers can discover you. Website optimization can be tricky and overwhelming, which is why many people choose to work with agencies such as Let’s Get Optimized.
Bonus tip: Here are seven essential freelance writer website elements
Engage with your ideal clients
A big piece of getting noticed online is by actually interacting with people. When used correctly, social media can be a powerful tool for freelance business owners, enabling them to engage with their followers and potential customers.
- If you want to meet new people, try Twitter
- If you want to learn more about your ideal clients, try Facebook groups
- Looking for more website traffic? Consider Pinterest
- Prospecting? Head to LinkedIn
- Want to develop your visual brand? Instagram is the place for you!
Bonus tip: Here are five tips for optimizing your social media profiles
One more thing. I think you’ll enjoy my free resource library. This is where I keep my files, downloads, ebooks, worksheets and whatever else I manage to create. I love sharing what I learn and want to keep adding to this library so it becomes a wealth of helpful goodness.
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